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Global Studio Marketing Podcast
7 minutes | 5 days ago
GS 106 - Why Your Creativity Is Hurting Your Sales
As crazy as this sounds, creativity can hurt your sales. In fact, too much creativity can damage your business. Of course, being creative is a key element of being successful as an entrepreneur. Yet, surprisingly when it comes to marketing, many business owners suffer from employing too much creativity. All of this may sound counterintuitive, but when it comes to your brand, to your messaging, and to communicating with your audiences...many times you need LESS creativity, not more. Join Michael as he shares this unique insight when it comes to marketing and creativity.
8 minutes | 10 days ago
GS 105 - Mastering Marketing Efficiencies
Getting a proper return on your marketing investment can always be a challenge. There are so many factors that go into whether you'll get a big return or none at all. Yet, so many business owners are looking in all of the wrong places when it comes to generating marketing ROI. There is a key to launching your marketing campaigns...or new websites...or new advertising venues...that will make all of the difference as to whether it will be a winner or loser. It's a rather simple concept in marketing, but it's one that is surprisingly missed by so many professional marketers. Join Michael as he shares a hard earned lesson in business, that ended up revolutionizing his approach to marketing.
8 minutes | 19 days ago
GS 104 - Crossing The Grand Canyon Of Your Marketing Goals
There are few greater pleasures than standing on the rim of the Grand Canyon in Arizona. Spectacular. Awe inspiring. And humbling. We are so...so...small. This is what we realize when we are standing on the edge. It's similar to how an entrepreneur can feel when they are trying to share their message out to the world with their marketing. You get the sense it's just a lonely echoing with no one listening. In trying to reach your marketing goals, it can seem like you have to cross the Grand Canyon in order to get your audience to engage...and to buy. Is there a way you can cross the canyon in one single leap? Join Michael as he shares the best strategy to reach those distant marketing goals.
7 minutes | 24 days ago
GS 103 - The Surprising Way To Strike Gold
When it comes to business, everyone is looking for the best way to strike gold. To strike it rich. Let's be honest here...when you run a marketing campaign...you want it to create a tremendous return on your investment. When you design a new product, you want it to fly off of the shelves. When you launch a new service, you want people waiting in line for their chance to sign up. You want to strike gold. You want that golden success. How do you best accomplish this goal? Join Michael as he shares a very surprising answer. It's one for the history books!
8 minutes | a month ago
GS 102 - Getting Your Message Out Above The Noise
There is a simple way for your marketing message to be heard. Speak...when it's quiet. Really, really...quiet. But, the problem is...sometimes you don't have that opportunity. There will be moments during your entrepreneurial journey when you have to promote your products or services at the same time everyone else is trying desperately to be noticed. It's almost as if everyone is shouting and no one can be heard. So what you do? How do you effectively and cost efficiently get your message out above the noise? Join Michael as he shares a secret to accomplishing the seemingly impossible.
9 minutes | a month ago
GS 101 - The BEST Call To Action
There is no question about it...your prospects almost always need some sense of urgency in order to pull the trigger in buying your products or services. It's important these potential customers get that little, last strategic push to get them to make that commitment to your company. This is called a "Call To Action". The more compelling and urgent it is, the higher your conversion rate will be, and the greater your sales will increase. Yet, Call To Actions can also can get you into big trouble and inadvertently attract clients you really don't want to serve. Join Michael as he shares the surprising BEST Call To Action. It's one that will increase your customer satisfaction and profitability higher than anything else.
8 minutes | 2 months ago
GS 100 - The Most Critical Skill For Business Success
As we celebrate in this 100th episode of the Global Studio Marketing Podcast, it's time to explain the most critical skill for business success. If you've been listening to this podcast for any length of time...you already know what IS the most critical skill for business success. In fact, helping you to develop this critical skill is the whole purpose of this podcast and the Global Studio Marketing Academy. That skill? It's the Marketing Mindset. But, now you're going to learn exactly what it is, and why it will change you and your business forever. Join Michael in this centennial...and most important episode.
7 minutes | 2 months ago
GS 099 - The Power Of Poetry In Marketing
It's no surprise that many of the finest copywriters in advertising history...also penned poetry on the side. Many...like Michael...also compose literature. In his case he publishes historical novels. The reason for this is not for some thinly veiled escape from a deeply embedded guilt of "selling their art out to commerce"....no it's much simpler. It's because most marketing professionals understand and appreciate the transformational qualities of words. There is true power in poetry and language in general. Join Michael as he shares an underlying truth in poetry that will transform your marketing.
7 minutes | 2 months ago
GS 098 - How To Get Your Marketing Deer Out Of The Headlights
Most business owners know they need marketing to succeed. They realize quality strategy and execution in this area is required in order for them to thrive. Yet, so many entrepreneurs repeat the same continuous statement over and over, year after year and that's: "We know we need to do our marketing much better and we've known this for a long time." So what is it exactly that is holding most businesses back? Why is their marketing like a deer in the headlights? Join Michael as he reveals the game changing answer.
8 minutes | 2 months ago
GS 097 - The Mysterious Marketing Death By 99 Bullet Points
The world owes so much to inventors and engineers. They make everything all around the world. In fact, they make the world go round. Just take a close look at any modern mobile phone and you'll agree it's a work or art, of engineering artistry...the form...the function..it's amazing. We love engineers! And engineers...what do they love? They love their bullet points. They can't get enough of their bullet points. And, they can't stop talking about the features and benefits of what they have built. And, if they don't stop, they won't get any sales. Join Michael as he shares the perfect amount of bullet points to use in your presentations in order to maximize your revenues.
7 minutes | 3 months ago
GS 096 - Why No One Is Paying Attention To You
If you own a business or if you're an author or an artist or a performer or the leader of a non-profit organization...you are working so very hard...to get people to pay attention to you. After all, what's an actor without an audience? What's an author without any readers? What's a worthy cause, without any donations? And, what's a business, without any customers? Yet, here we are putting so much time and effort into drawing attention to our art, our cause or our products and services...and still...it seems like no one is paying attention. Join Michael as he explains why this is the case and what you need to do to make a breakthrough with your marketing.
7 minutes | 3 months ago
GS 095 - The Currency Of Success
In every business transaction there is an exchange of currency. In fact, this isn't just for businesses, it's even for non-profits accepting donations. There is an exchange of value for value. In most cases...whether you are in business and selling services or products...you provide value and in exchange, you get some form of currency in return. You receive dollars...that's your currency. But what do your customers receive? Just your products or your services? Actually, that's an oversimplification of the exchange of value and and it leads to a mindset that is costing you a great deal of business. Join Michael as he shares a deeper understanding of the currency of business success.
8 minutes | 3 months ago
GS 094 - The Breadcrumbs Of Marketing Glory
People get frustrated when their marketing doesn't work. Why is it that people aren't flocking into your building? Rushing the doors? Clearing the shelves. Shouldn't this be easier? Well...it can be...and it should be. If you have a product or service that is the best at filling a significant need or desire and the market conditions are good...then yes...it should be easier. Join Michael as he describes a simpler pathway to success using the breadcrumb strategy to marketing glory.
6 minutes | 3 months ago
GS 093 - There Is No One Thing In Marketing...Except This
Entrepreneurs, top level executives, marketing experts, and the greatest minds in commerce have been in search of the most elusive, and highly prized treasure in all of the business world. They've been seeking out this Loch Ness Monster, this Big Foot, this Abominable Snowman...the Holy Grail that will give them the greatest revenue, the highest margins, and the strongest brand known to the world. They all are in search of...the ONE THING in marketing. The most powerful, most effective, the most hackiest of marketing hacks of all time. The problem? There is no ONE THING in marketing. Except for what Michael reveals in this episode. And, what he shares might just radically change your whole approach with your marketing.
8 minutes | 3 months ago
GS 092 - A Marketing Breakthrough For The Technologically Challenged
Are you an entrepreneur who is struggling in this age of rapidly evolving marketing technology? Do you find yourself longing for the days gone by? You know, those times when all sales were conducted by long lunches and rotary phones? Have you ever heard yourself muttering something like this?: "Oh...I don't know any of this marketing technology stuff. Heck...I need my kids to help me use the remote control for my television." If that is you, then what you're about to hear on this podcast episode will provide you with a breakthrough that will rock your business world. Join Michael as he'll explain how a slight mindset shift will open the door to technology that will explode your marketing performance.
6 minutes | 4 months ago
GS 091 - When Even The Dancing Elephants Aren't Getting You Sales
Marketing can be so frustrating. You invest so much in it, and you try your best to keep your expectations...reasonable...maybe even low. Yet, despite this, the results often are disappointing, and sometimes it feels as if your marketing efforts just aren't working at all. You feel like you're trying everything to get your product or service or company launch off of the ground. You're sending out herds of dancing elephants, and yet, all you get is crickets in response. Join Michael as he shares a key insight into why sometimes even dancing elephants aren't enough to get you noticed by your prospects. He'll also share what adjustment you need to make in order to get the attention you deserve.
7 minutes | 4 months ago
GS 090 - The Biggest (And Easily Avoidable) Marketing Investment Mistake
One thing is for certain. Marketing isn't cheap. Generating sales doesn't happen for free. You've got to invest a tremendous amount in your marketing efforts. This is why, if you want to survive...and hopefully thrive...you've got to make the most out of every dollar spent. Unfortunately, many business owners end up squandering their money...and hard fought dreams...on the worst marketing investment out there. Join Michael as he reveals this critical mistake and explains how to take steps to get it fixed and turned into a major marketing asset.
8 minutes | 4 months ago
GS 089 - The Marketing Tale Of The Mosquito And The Hummingbird
There are many myths when it comes to marketing. Developing a true understanding of what is real, and what is misleading fantasy will make all of the difference in your business success. Your ability to avoid the hype and fast trigger responses to widely spread marketing myths, will allow you to continue in a steady and profitable ascent. It becomes as important to ignore bad advice (and yes...there is a ton out there) as it is to follow good advice. But how do you...as an entrepreneur...know what is misleading and what is spot on? Join Michael as provides you with a powerful and memorable answer through the tale of the mosquito and the hummingbird.
7 minutes | 4 months ago
GS 088 - Why Fixing Ugly Won't Fix Your Marketing
If you ask most do-it-yourself entrepreneurs, they will admit to having a little big of ugly in their logo design, brochure development or website. Someday, they think, they'll be able to afford to "clean it up" with some marketing. Unfortunately, marketing has very little to do with "cleaning things up". Yet, most business owners believe the role of marketing is merely to serve as...well some lipstick. A way to make things look a little prettier. This false and shallow belief in what marketing is and does, will cause immense harm to business strategic goals and initiatives. It will limit the potential flourishing of revenues and profits. In many cases, this line of thinking will attack the very core of an organization's ability to survive in these challenging markets. The good news? A proper understanding of marketing can unleash vast potential. Join Michael as he replaces the lipstick with a proper and powerful revelation.
7 minutes | 4 months ago
GS 087 - The Secret To Hitting The Mark With Your Marketing
Let's be real here...marketing is very expensive. Either you're going to have to invest a great deal of resources in time...or in money. In most cases, you're going to have to spend hefty amounts of each. So, nothing is worse than launching an advertising or marketing campaign, only to see it almost entirely shoot blanks. This wouldn't be a problem if "missing the mark" was something that rarely occurs with entrepreneurs. But in truth, it happens more often than not when it comes to launching marketing campaigns. This is why understanding what your prospects and clients are looking for is so essential to being successful with your sales. Join Michael as he reveals a surprising insight to hitting the mark with your marketing.
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