Founder and president of the Global Tobacco and Nicotine Forum (GTNF) launched in 2008, Elise Rasmussen is the executive director of the GTNF Trust. The Trust was established in 2019 and embodies the influential Vapor Voice and Tobacco Reporter magazines, as well as the GTNF. Elise is co-founder and chairwoman of Women In Tobacco, an association for women working for or connected with the tobacco and nicotine industries. She was recently promoted to Third Warden of the Worshipful Company of Tobacco Pipe Makers and Tobacco Blenders, one of the City of London’s historic livery companies; only the second time a woman has been elected as Warden of the Company. Elise was awarded the Freedom of the City of London in 2013. In 2017, she received a Voices of Freedom Award from FOREST, a prominent UK-based organization campaigning for nicotine adult consumer rights.