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Global Ambitions

61 Episodes

15 minutes | Mar 7, 2023
Is Translation & Interpretation Higher Education Dead?
Jon Ritzdorf, Sr. Manager of Global Content Solutions at Procore and Adjunct Professor at Middlebury Institute, talks about declining enrollment in translation masters programs in the United States and what needs to be done to prevent talent shortages in the language industry. 
15 minutes | Feb 21, 2023
Getting into the Data Services Business
Data services is an area that many language service providers have expanded to but it does not quite fit into the same bucket as translation and localization. Chief Solutions Officer of Data Services, Chris Phillips, walks us through how the field works and how he got started. 
16 minutes | Feb 7, 2023
Centralizing Localization at Shopify
Giulia Greco takes us through the localization centralization process at Shopify.
15 minutes | Jan 24, 2023
How Content Strategy Supports Global Expansion
Jodi Shimp takes us through how she managed global content strategy at Wayfair to support global expansion. 
15 minutes | Jan 10, 2023
Forming Partnerships for Better Translation
We kick off this year with Katell Jentreau, a globalization leader with experience at Netflix, Box, Yahoo, and SDL. She speaks from a wealth of knowledge about the client and the LSP sides of localization on what is needed for a good partnership.
16 minutes | Dec 13, 2022
Forging Your Own Path
Eva Gross (formerly of Stripe) talks about starting her own consulting business to help startups develop localization programs, as well as how she coaches immigrant women in tech. 
13 minutes | Nov 29, 2022
Inclusive Language
Mariana Rolin, Director of Quality and Creative Solutions at Chillistore introduces some of the common issues that companies face when trying to be inclusive in their content and recommends some ways to overcome these challenges. 
13 minutes | Nov 15, 2022
International Pay-per-click (PPC)
What is International PPC, and how can you do it right? Digital Marketing Director, Sarah Presch, walks us through what we need to be looking for. 
16 minutes | Nov 1, 2022
International SEO Challenges & Solutions
Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them. 
15 minutes | Oct 18, 2022
Keeping Pace with the Rapid Changes in Life Science
The life science industry moves fast, and localization teams need the tools and processes to keep up. Dan Koenig, Senior Strategist for Life Science at Argos Multilingual takes us through how to not lose pace. 
15 minutes | Oct 5, 2022
Localization's Time to Shine
Rebecca Ray from CSA Research talks about how localization professionals can take advantage of the opportunities provided by the times. 
16 minutes | Sep 20, 2022
How to ensure, capture, and measure global content effectiveness
Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes. 
1 minutes | Jul 20, 2022
Summer 2022
We will be going on a short break for the summer. Check back with us in the fall for more episodes filled with insights from localization and go-to-market experts. 
14 minutes | Jul 5, 2022
In-house Localization at AppsFlyer
Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route. 
10 minutes | Jun 21, 2022
Localization for Help Center Articles
Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted. 
16 minutes | Jun 7, 2022
Best Fit Machine Translation
Mark Hjerpe, explains how "best fit" machine translation works and some of the successful use-cases he has seen in the industry. 
14 minutes | Apr 19, 2022
The Right Mix of Copywriting and Localization
Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others. 
14 minutes | Apr 5, 2022
Thriving in Your First Localization Position
Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization. 
15 minutes | Mar 22, 2022
Global Digital Transformation in the Medical Devices World
Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.
15 minutes | Mar 8, 2022
Content Creation
Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy. 
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