44 minutes | Nov 18, 2020

VIRTUAL INDUSTRY TRADE SHOWS – GIR #13

What to expect and best practices to make the most of these important meetings As COVID19 rages on, golf industry trade groups, event venues and annual meeting hosts have been forced to transition upcoming conventions and trade shows to a virtual format. The virtual meeting format presents a number of issues for participants… both for the exhibiting vendor, the buyer and industry professionals. Early attendance trends from some recent shows predicts promise for the upcoming convention season.As you’ll hear, many of the upcoming meetings have done an excellent job in creating opportunities to engage with new products through a dynamic virtual showrooms, continuing education sessions and even one-to-one meetings. On today’s episode we explore the pros and cons of the virtual format, discuss platforms that show hosts may be using to facilitate training and exhibition opportunities. We hear how some brand manufacturers are embracing new technologies to help bridge the gap of limited touch and feel experiences missed in the face-to-face meeting. And we close with a the optimistic view that we all can’t wait to get back to the days of a tradition meeting environment. See our Calendar section here for more information and a complete listing of upcoming industry shows and conventions. Special thanks to today’s Roundtable Participants: Ryan Knolz – Pukka Inc. Lee Clapp – Golf Headquarters Sarha Hutchings – Golf Headquarters LISTEN HERE: https://thegolfwire.com/wp-content/uploads/2020/11/GIREpisode13-Audio.m4a   WATCH: The post VIRTUAL INDUSTRY TRADE SHOWS – GIR #13 appeared first on The Golf Wire.
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