35 minutes | Mar 3, 2021


Featuring Returning Guest Jim Koppenhaver of Pellucid Corp. In 2020, Golf reversed the negative trend of decreasing rounds played. What was the size and shape of the COVIdend in ’20, and will the momentum continue through 2021 and beyond? To answer these questions, we dig into the data with industry analyst Jim Koppenhaver. Jim's firm Pellucid Corp is the recognized golf industry thought leader for key issue identification, intelligent analysis and actionable insight. We discuss what courses are doing to ensure the gains stick.  Jim introduces use to Pellucid's newest initiative Golf Market Research Center (GMRC) pilot program. Interested in participating in the free pilot program?  Send an email to Jim Koppenhaver at jim@pellucidcorp.com.  Include in the email subject line Golf Market Research Center with your name, facility, city & state and the email of their designated administrator. About Pellucid Pellucid is a small, virtual organization collaborating with founder Jim Koppenhaver to bridge the golf industry’s current approaches and information and Jim’s 20+ years of multi-industry, non-golf experience. As Pellucid matures, our combination of increasing golf industry knowledge and unsurpassed non-golf industry experience has fueled growth and created (begrudging) respect among industry veterans. Listen Here: https://thegolfwire.com/wp-content/uploads/2021/03/GIREpisode16-Audio.m4a   Watch For More: The post MAINTAIN HALF THE GAIN IN ’21 appeared first on The Golf Wire.
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