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What happens when you mix marketing, a genuine love for people and financial acuity… well you get Danetha Doe! Her unique mix of skills goes way beyond the theory you find in business books, Danetha has walked the walk and talked the talk. So what is she up to today? We caught up with Danetha on another GetApp Podcast to learn more about her work as a brand ambassador for Xero’s accounting app, to get her insights into what makes a great marketing campaign and how to reach out to millennials and multicultural markets. Get in touch with Danetha here… Danetha Doe’s main websiteBookkeeping 101 CourseThe Simple Guide to Accounting and Financial Strategy for New EntrepreneursTweet her @DanethaDoe

Fact: your business will live or die depending on how efficiently you can find potential customers. This is lead generation – and with 20 years of marketing experience David T. Scott has literally written the book on it with The New Rules of Lead Generation. David joined me on the podcast to talk more about how to begin a lead generation plan, the key differences between B2B vs. B2C lead generation, and to reveal his go-to lead generation business software and apps. You can read more about David T. Scott on his site ScottOnMarketing.com or pick up one of his two books: 

Meet “America’s #1 Small Business Expert”, Melinda Emerson. The charismatic SmallBizLadyfinishes her day’s work by 11AM, shuns cellphones, and swears that Dropbox and Google Drivehave “saved her life.” We caught up with Melinda to find out the secrets of going from being a soul-sapped employee to living the perfect life as your own boss. As well as revealing her do’s and don’ts for setting up a business, Melinda explained the role technology and apps are playing in the success of businesses, and what she loves and hates about 

You don’t get anywhere without hustle and hard work. Sujan Patel has done both while building the successful digital marketing agency, Single Grain and now as the VP of marketing at When I Work. In this show, Sujan spoke openly on why his first attempt at launching his own digital agency failed and the key for its success on the second launch. Additionally Sujan went into detail while sharing which are some of his favorite SEO and Twitter apps. Enjoy the show and let Sujan know in a comment below if you recommend any other Twitter or SEO apps he could check out.

This is what happens when an entrepreneur scratches his own itch. Emery Wells started out as a video editor, found himself providing services to top ad agencies and then he saw more opportunity in the cloud. Emery is the co-founder and CEO of Frame.io an online video collaboration app that was recently featured on TechCrunch and Product Hunt. We invited Emery on the podcast to discover more about his life as a video editor entrepreneur, other apps used at Frame.io and what advice he would give wannabe entrepreneurs.

Brooklyn cheesemonger BKLYN Larder is enjoying the sweet smell of success, thanks, in no small part, to the adoption of a cloud-based inventory management software. Emily Taylor, director of eCommerce and online communication at BKLYN Larder, has been in charge of implementingOrdoro as its inventory manager.  In this episode, Emily explains the impact that this app– and others – have had on the business of selling delicious cheeses, home made food, and hard-to-find grocery items.

Rand Fishkin is the founder, face, soul, and self-styled Wizard of Moz. He’s built an SEO tool that industry experts love. But his success hasn’t always been easy. Rand has spoken before about the building of Moz.com and ending up $500,000 in debt. We caught up with Rand to talk about his life now, including his new role at Moz, the new tool keyword research tool he’s building, and the apps he loves to use. Oh, and his moustache.     Apps used by Rand Fishkin and MOZ.com

Ed Molyneux is the founder and CEO of FreeAgent, small business accounting software. The story of how he built the first version of FreeAgent speaks to a recurring theme with entrepreneurs: solving your own problem first. [00:02:47] Lessons from 11 years as a Harrier Jet pilot Ed made it very clear that to be successful as a pilot or entrepreneur you need to be able to rely on a great team. It’s this team that will ultimately determine if your mission as a pilot or business is successful.

Susan Baroncini Moe is the founder of Business in Blue Jeans, a personal business coaching service. Susan helps current business owners find new business models for growth, and additionally acts as a guide to those wanting to transition from employee to entrepreneur.   [00:03:20] What is Business in Blue Jeans

Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, is also a strategic marketing consultant and can be found at DorieClark.com. She joined us on the GetApp podcast to talk about her book and what we can do to discover out breakthrough ideas. “For a lot of professionals today it’s very common that people have a lot of different jobs a lot of different careers and we need to know how to adapt in the ma

Guy Kawasaki on The Art of the Start, social media and exciting apps Guy Kawasaki needs little introduction. He was with Apple when it rose from the ashes, he's a successful entrepreneur and investor, but most notably he's an outspoken proponent of social media as the best marketing tool. We caught up with him in this episode of the GetCast to chew the fat on everything from smart watches to social media. "I love watches but I’m not rushing out to buy it" [05:06] What better way to kick off our talk than with the Apple Watch? Guy is a watch enthusiast who is especially fond of Breitlings, and is currently wearing a Withings Activitaé. The Apple Watch is another story though. “I would never predict that Apple is going to fail with any device like this but I’m not going to rush out and buy it.” Guy did see one bit of potential with the Apple Watch. "I always lose my car keys, but never lose my arm" [06:51] “If the watch took the place of my car key, I would be very interested in that. I always lose my car keys, I never lose my arm.” No arguing that logic. The problem is, will you trust that apps security? We should ask Matt to chime in on the potential security holes of the Apple Watch. The 10-20-30 rule and crowdfunding [11:01] Guy's latest book, The Art of the Start 2.0 is almost a complete rewrite of the original edition. With more than 60% new content Guy has included lots of new topics, one of which is crowdfunding. We talk about a wonderful blog post on Copyhackers. Joanna Wiebe wrote a how-to guide to writing a Kickstarter pitch. If you want to crowdfund, you need to read this now! One of the most memorable parts of The Art of The Start, and one section that was not rewritten, was Guy’s 10-20-30 rule

Interview and advice from Howler Brothers CMO From working in a medical device startup to starting an investment fund Rick Wittenbraker is a guy who has a lot experience helping to build companies. Rick is now the marketing director at Howler Brothers apparel company and he’s our guest on this episode. Experience with startups [00:02:23] Rick started his career with a job in a private equity firm. After his stint there he decided to move back to Austin where he linked up with some friends to lead their medical device startup in marketing and business development. [00:06:14] Not satisfied with working in a startup, Rick and his brother decide to take a bigger role and invest. Together they pooled their money and establish Stage One Capital which invested in a variety of startups. [00:10:30] During his time as investor Rick listened to a lot of pitches and learned a thing or two about what the successful companies do to grow. Listen to some advice Rick has to those take the Lean Startup methodology by heart (hint, this is what’ll get you closer to generating revenue). Joins the Howler Brothers team [00:16:13] In 2014 Rick left the awesome ice chest company, Yeti Coolers. Before he left he learned one interesting bit of e-commerce data. His most avid customers where the online shoppers, they were the ones who came online to buy all the addons and accessories. Rick left Yeti Coolers to join the apparel company Howler Brothers, who creates products for people who love to be outdoors and looking up at stars instead of skyscrapers. Advice to someone taking their first steps in e-commerce [00:22:41] Rick was fortunate to be an early investor in one of the most fresh and dynamic clothing companies, Bonobos. Over the years Rick was able to discover the marketing tactic responsible for 80% of their revenue. Listen in to know more about it.

Being proactive about developing talent you need Cain Ullah is the CEO and co-founder of Red Badger a software development company helping enterprise intrapreneurs. Cain joins on on this episode to talk about how he built Red Badger and how they proactively handle recruiting How to close more deals How do you get a new software company to be taken seriously. You have no track record or credibility. Cains advice after knowing what he knows now, “live software examples would have made pitching to partners the value of Red Badger much easier”. Apps to reduce infrastructure costs while starting up As a software company Red Badger has always utilized cloud based apps to reduce operational costs. Apps are such an important part of their business Cain says,” we hold quarterly company wide tech round tables to evaluate libraries, frameworks and apps”. Some apps that Cain recommends: FreeAgent is their accounting app to manage payroll, expenses and budgets. Slack to almost completely replace email for communication. NewRelic for cloud based analytics and dashboards at Fortnum & Mason Managing hiring from a spreadsheet, not anymore As a GetApp user and community member Cain reviewed Workable and he’s still in love with it. Red Badger is using Workable to replace spreadsheets and for their analytics and talent tracking features. One amazing testimonial from Cain about Workable: With more talent coming into our funnel and conversion increasing Workable pays for itself.” Other apps that Red Badger loves: GitHub to

Wordpress web design for small businesses Julian Kingman is a GetApp community member who left a review for ActiveCampaign and is now joining us on this episode of our podcast. Julian is a web designer and developer who uses Wordpress to help small businesses reach their goals. Tips to get more clients To get more customers to his freelance studio, Design Man Can, Julian recommends these tips from personal experience. Consistent work ethics deliver results and get word of mouth referrals. Create profiles on TaskRabbit and Craigslist to get discovered by new clients. Network with your local community through Meetup.com. How to keep clients happy Julian mentioned that a big part of his work was dedicated initially to discovering the real reason his clients need websites. These are some of the tools that help him stay on top of clients and diligent in his research. Evernote to keep track of conversations and client needs/ideas/feedback. Trello as a multitasking project management tool (CRM, project management and lead pipeline). Recommended Wordpress resources Solving design and functionality issues is crucial to keeping his customers happy and referring him to their friends. These are a couple of Wordpress tools that Julian fully recommends to anyone working with Wordpress. Pageline CMS, drag and drop custom theme creation. Piklist to build functional web apps with Wordpress. ActiveCampaign for sales automation What initially landed Julian on GetApp was how much of a fan he and his client where of ActiveCampaign. So much so that he left a review and now recommen

The future of scaling companies and exponential growth As a Harvard researcher in the future of work and models of leadership, Erica Dhawan discovered something fascinating. People were harnessing relationships, resources and networks in revolutionary new ways. Cotential, helping accelerate employee connections This discovery is what Erica, and co-founder/co-author Saj-Nicole Joni, coined as Connectional Intelligence. Their company Cotential takes that model of Connectional Intelligence and applies it to the companies and workforces. Apps that Cotential uses Evernote Basecamp Asana Slack Get Big Things Done, beyond crowdsourcing Together Erica and Saj-Nicole have co-authored Get Big Things Done: The Power of Connectional Intelligence. This book takes crowdsourcing and the hive mind to the next level. Erica and Saj-Nichole show us in this book how Connectional Intelligence is the step after crowdsourcing, the step that actually generates the breakthroughs. Get the book now on Amazon Duolingo a personal favorite How do you translate a large media site like BuzzFeed while helping the work learn a new language? Duolingo does it as a free language learning app with a very clever text translation service on the side. This is why Erica loves this app, it’s represents the power of how engaged groups of large people can help solve a business problem to a group of companies. Critical app to writing her book A big part of getting notes down quickly and staying productive was done with the Elements text editor. Erica loved how it synced with Dropbox and helped her stay organized. Elements text editor Erica Dhawan’s recommended books

Jodie Hebbard is a life coach that decided to start her remote coaching business and soon had a scheduling problem across multiple time zones. In this show, Jodie shares with us why she is a life coach and also the reasons why she decided to use Acuity Scheduling in her new business. https://www.jodiehebbard.com http://www.getapp.com/hr-employee-management-software/a/acuity-scheduling/

http://www.ascentres.com

You don't often find someone with over 12 years experience in the SaaS industry. Rick Chapman is one of the rare SaaS experts whose been there from the dot-com bust to today's appification of everything. Rick joined us on this episode of the GetCast to talk about the evolution of SaaS and his book the SaaS Entrepreneur. He also shares with us his predictions about what is going to be key in the evolution of SaaS and apps. Links to Rick Chapman... SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business SaaS University Softletter, information and news for the SaaS industry. Rick on Twitter @rickchapman53

Find your new cloud accounting apps at http://www.getapp.com/finance-accounting-software/accounting/ In this show you'll learn why QuickBooks uses... Zendesk for customer service. Uservoice as part of their help desk. Intuit QuickBase for team collaboration. JIRA for development management. MailChimp for email marketing. SurveyMonkey for data collection. HipChat for real time team contact. Onmiture from Adobe for web tracking and analytics. Salesforce for lead reports. Tableau for number crunching. David also recommends... Pocket Casts to listen to podcasts. Any.do as a personal to-do manager. Evernote for note-taking. Contactually to track contacts. Nine as an Exchange client. Find your new cloud accounting apps at http://www.getapp.com/finance-accounting-software/accounting/

Find your new cloud accounting apps at http://www.getapp.com/finance-accounting-software/accounting/ In this show you’ll learn why FinancialForce uses… Salesforce as their crm tool. Google apps for productivity. Marketo to do landing pages. Kevin also recommends... Samsung Gear Live smart watch. Tile for keeping track of things. Find your new cloud accounting apps at http://www.getapp.com/finance-accounting-software/accounting/