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Get the Balance Right

99 Episodes

28 minutes | Jun 1, 2022
Ep. 99: Stop Chasing Revenue and Focus on Profit (Solo Episode) [From Passion to Profits Series]
Putting all your energy into sales and marketing is not enough. To make more money, you need to focus on profitability.  I hear so many entrepreneurs say that the one thing they need is more sales.  But... what if I told you that increasing your sales does not guarantee you will make more in profits. That may sound crazy, but as an accountant, I have seen this countless times over the years, looking at businesses' financials. As a CPA and business strategist, I have met many entrepreneurs that are working themselves ragged.  However, despite making over six figures in revenue, what ends up in their pocket is less than minimum wage.  That's because they don't have a financial strategy. Instead, they make decisions in their business based on emotions rather than data. The end result leaves them wondering where all their money went. Don't let that happen to you. Listen to learn how you can positively impact your profits besides accumulating more clients and chasing down sales.For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode99 CONTACT HEATHER:Contact Heather: Instagram - LinkedInProfit Tracker Tool: DownloadHeather’s Passion to Profits Group Program: RegisterGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
33 minutes | May 25, 2022
Ep. 98: Be a Rebel - Take the Entrepreneurial Leap (Guest Stephanie Harter of Coaching Like You Give a Damn) [From Passion to Profits Series]
After discovering veganism, our guest Stephanie Harter's life has not been the same. Before she started her vegan coaching business, she had the quintessential Jerry Maguire moment and hasn’t had any regrets. In fact, she has taken her passion for veganism to a whole new level. She became an author of the award-winning book, The Skinny On Eating Like You Give a Damn, and now trains others who share her passion, to become vegan coaches. Her business, Coaching Like You Give a Damn, provides the framework and guidance to help plant-based coaches and practitioners take their businesses from ground zero to getting high-value clients. She has helped her students win awards, become recognized authorities in their field, and build six-figure businesses through her expertise. In this episode, you’ll hear about the challenges she experienced along with the success she achieved by following her passion. Get ready to be inspired and remember, it’s never too late to follow your passion.  SHOW NOTES:Contact & Follow Stephanie:  Instagram  Coaching Like You Give a Damn: Website - YouTube - Facebook - Resources - FREE MasterclassHot Damn! Business Launchpad: WebsiteEating Like You Give a Damn: Podcast For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode98 CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: RegisterGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
37 minutes | May 18, 2022
Ep. 97: Get Paid To Travel - Build a Business Based on Retreats(Guest Rita Perez of Ritaventures) [From Passion To Profits Series]
Love to Travel? What if you could build a business based on your passion for travel? This may sound too good to be true, but that’s what our guest did. Rita Perez is a self-professed cruise junkie and the founder of RitaVentures. Her business spawned out of her love for event planning and her background in hospitality management. Rita is also a certified Master Cruise Counselor and the host of The Cruise Retreat Podcast. Contact & Follow Rita: - Instagram - LinkedIn RitaVentures: WebsiteThe Cruise Retreat Podcast: Website Rita’s FREE Retreat Planning Calendar For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode97 CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: RegisterGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
32 minutes | May 11, 2022
Ep. 96: Taking a Bite Out of Success, Sandwiches and Seitan (Guest Rosalind McCallard from Snackrilege) [From Passion To Profits Series]
In this episode, you’ll hear from one badass lady who has taken three separate passions and morphed them into one widely successful business! Rosalind (Roz) McCallard and her husband Clayton created the vegan sandwich company, Snackrilege, in 2014. The company’s offerings consist of wickedly good sandwiches branded with puns that can evoke a chuckle from any metalhead.  Ever since its inception, Roz and Clayton have been serving up mouthwatering, grab-and-go breaded delights. We're thrilled to have this awesome chick be part of our From Passion to Profits Series. We discuss how she built a business based on her love for veganism,  sandwiches, and heavy metal. Our conversation includes the origins of the business, the backstory on its branding, and its infiltration across North America. Plus, if you have no idea what seitan is, don't worry, it will be explained!  SHOW NOTES:Snackrilege : Website - Instagram - Facebook - TwitterFor more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode96 CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: RegisterGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
40 minutes | May 4, 2022
Ep. 95: Podcasting for Your Mind, Business and Soul (Guest Jenn Dragonette from Feed Your Business with Love podcast) [From Passion To Profits Series]
On the fourth installment of the From Passion to Profits series, we’re joined by a vibrant woman who’s not afraid to use soul and exploration to generate an income! In this episode, you’ll hear from the lifelong learner, fellow entrepreneur, and tsunami of self-love, Jenn Dragonette! She does everything from flying planes to painting with her eyes shut, but today Jenn joins the show to share the multi-passion evolution that led her to become a podcaster. Besides being the host of Feed Your Business with Love podcast, Jenn has a multitude of certifications, a passion for horses and runs a podcast production and coaching business. Whether you're looking for EFT, NLP, or reiki, Jenn has got all the bases covered. Jenn exudes positive energy and believes if you're not having fun, then you're doing it wrong.  SHOW NOTES:Follow or Contact Jenn: Website - Instagram - FacebookFeed Your Business With Love Podcast: WebsiteSchedule a FREE Podcast Strategy Session with Jenn!For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode95 CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: RegisterGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
26 minutes | Apr 27, 2022
Ep. 94: Stop Winging It With Your Numbers - You Need a Plan (Solo Episode) [From Passion to Profit Series]
Do you have something that you are super passionate about and want to build a business around it? If you want to take your passion from a hobby to a business, you need a plan. But to be strategic you need to know your numbers. If you want to be profitable, it's time to stop winging it! Knowing your numbers is about understanding the things that are going on financially in your business and being able to measure, monitor, and ultimately impact them. In episode 94 we explore this topic as the third installment of the From Passion to Profits series. We dig into why it's important to have a plan and what you need to do to implement one.For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode94 CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: RegisterGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
48 minutes | Apr 20, 2022
Ep. 93: Passion, Grit and Determination: An Artist Success Story (Guest Arastasia Rolain from The Passion and Potential Podcast) [From Passion To Profits Series]
In the second installment of our series, From Passion to Profits, we’re joined by an entrepreneur who embodies the art of pursuing your passion and saying “heck no!” to fear! Today, we’re speaking with the talented artist and successful, Arastasia Rolain! Forget starving artists. Arastasia built a business making art and money through her grit, determination, and passion! She is a photographer, painter and coaches others to tap into their gifts. She’s also the host of The Passion and Potential Podcast where she inspires others to shift their mindset and let go of their fears. SHOW NOTES: Follow or Contact Arastasia: Instagram - Website Passion and Potential: Podcast - Murals  - Instagram For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode93 CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: RegisterGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
45 minutes | Apr 12, 2022
Ep. 92: Using Shopify to Create an Online Empire (Guest Aneka Grandison a.k.a Shopify Queen) [From Passion To Profits Series]
In the first installment of our new series, From Passion to Profits, we are joined by royalty. All hail the majestic Queen of Shopify, Aneka Grandison! If you've been curious about getting into the eCommerce scene, you're in luck! Aneka gives us the scoop on starting a Shopify business with minimal cost and no physical inventory. Aneka has built her online empire using the power of Shopify. She shares her insider tips on how to create a six-figure eCommerce business. Not ready to get into retail, no problem! You can use Shopify to sell digital products like books and courses and services such as coaching. Aneka is a passion-to-profits success story! After discovering a diet supplement that worked for her, she started selling it to the matches and was crowned the Snatch Queen. Over time she added more products and services as the foundation for her empire. Now she runs a profitable business and shares her knowledge, helping others do the same. SHOW NOTES: Follow or Contact Aneka:  Instagram -  Clubhouse - LinkedinVisit her Shopify store: Website - InstagramSnatch Queen: Instagram - Affiliate Program For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode92 CONTACT HEATHER:Contact Heather: Instagram - LinkedInHeather’s Passion to Profits Group Program: Register Get the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
39 minutes | Apr 5, 2022
Ep. 91: Authentic Marketing - Lessons Learned From Going Live for 45 Days in a Row [Stepping into Your Authenticity Series]
Welcome to the last installment of our Stepping Into Your Authenticity Series. As a companion piece, host Heather Zeitzwolfe decided to take on a self-imposed challenge to go LIVE on Instagram for 45 days in a row. The catalyst for this challenge was to break through her fears of going LIVE. More importantly, she wanted to set an example for those in the audience who have been reluctant to try it. After receiving words of encouragement and numerous questions, Heather decided to wrap up the series with a few highlights from her experience. This episode is a hybrid that blends excerpts from four LIVES. The first LIVE featured was from day 29 of going LIVE on Instagram. The topic was influencer marketing and fraudulent followers. This conversation was a reaction to the documentary Fake Famous on HBO.  The following segments, which are included within the hybrid episode, contain three dynamic women.  First up is, marketing expert Nedra Rezinas for day 23 of going LIVE to discuss the importance of doing things differently to stand out in a noisy market. In this clip they chat about the power of informational interviews, taking a break from social media, and Mike Michalowicz’s book, Get Different.  Next up is a business coach and speaking expert, Caterina Rando. She joins Heather on her 39th day of going LIVE. They explore how to increase clients through public speaking and engaging your audience through a sales fountain. The last segment features marketing and Clubhouse coach, Katie Brinkley. You can often find her moderating rooms on effectively using Clubhouse to grow your business. As an early adopter, she has witnessed the transformation of social audio. She shared her expertise on the subject for day 26 of going LIVE. For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode91 CONTACT HEATHER:Contact Heather: Instagram | LinkedInHeather’s Passion to Profits Group Program: Register Get the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - ScheduleHeather & Get the Balance Right - LinkTreeZeitzwolfe Accounting: Website | Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
46 minutes | Mar 29, 2022
Ep. 90: Create Human Connection with Your Audience Through Clubhouse (Guest Rita Goodroe from Rita Made Me Do It) [Stepping Into Your Authenticity Series]
This episode is the last in the Stepping Into Your Authenticity Series. We're closing it up with one of the most effective ways to be more authentic with your audience through human connection. By building a relationship with your potential and current clients, you will help develop the framework for more trust, loyalty, and influence. An effective platform for this is Clubhouse. To discuss this topic, we are joined by business coach Rita Goodroe. She is also the host of the business podcast Rita Made Me Do It Show. Rita has taken her business to a whole new level by using Clubhouse. She moderates her own rooms twice a week through her club on the platform. She believes that consistency and providing value to the right audience will increase your visibility and credibility on Clubhouse.  Rita shares her expert knowledge, so you too can increase your bottom line through Clubhouse. Tune in, whether you're a Clubhouse novice or have been active since the Beta days. You will learn practical methods to bond more authentically with your audience.  SHOW NOTES:Follow or Contact Rita: Website - Instagram - Clubhouse -  Quiz - Facebook Group Podcast: Rita Made Me Do It Show Register for Rita’s Six-Figure CEO Mastermind Class For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode90 CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
46 minutes | Mar 22, 2022
Ep. 89: Monetize Podcast Guesting to Grow 6 Figures and Beyond (Guest Christine McAlister - Queen of Podcast Guesting) [Stepping Into Your Authenticity Series]
Through podcast guesting, you’re able to achieve a massive impact on your business.  In this episode, we are joined by Christine McAlister, deemed the Queen of Podcast Guesting. She joins us to bestow her knowledge and experience so that we can effectively monetize podcast guesting. You can also grow your business from six figures and beyond by guesting on other people's podcasts through her strategies.  Just like marketing, you can take a spaghetti approach to your podcast appearances. However, you can waste a lot of time and energy. Being deliberate is key. Also understanding the audience, the host, and the show. Be considerate and stop using podcast guesting for selling.  Listen to this episode,  as we dive deeper into this and much more.  SHOW NOTES: Contact and follow Christine McAlister: Facebook - Instagram - LinkedIn - YouTube - TwitterLife With Passion: Website -  Linktree - Powerhouse Entrepreneurs Facebook GroupChristine’s FREE Podcast Guesting Checklist No One's Ever Asked Me That: PodcastFor more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode89 CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
38 minutes | Mar 15, 2022
Ep. 88: Pitch Like a Pro and Gain Visibility Through Booking More Podcasts (Guest Angie Trueblood from the Go Pitch Yourself Podcast) [Stepping Into Your Authenticity Series]
It's time to level up your pitching and increase your podcast bookings! To learn how, we’re joined by Angie Trueblood, an expert on all things podcast pitching! She is the founder of The Podwize Group and host of the Go Pitch Yourself podcast. Angie guides and supports business owners in effectively utilizing podcasts to increase visibility and grow their businesses.  She shares her tips and tricks from preparation to pitch.  Forget the spray and pray approach to pitching. You'll learn strategic methods to secure more shows with your ideal clients. Get ready to gain credibility and visibility, while delivering massive value to an audience that needs your message. SHOW NOTES:Follow or contact Angie Trueblood / The Podwize Group: Website - Instagram - FacebookThe Go Pitch Yourself Podcast: ListenPodcast Pitches that Convert: DownloadPodcast episodes mentioned [Stepping Into Your Authenticity Series]: Ep. 83: Embrace Video to Build, Influence and Grow Profits  with Elaine WilliamsEp. 84: Discovering Your Unique Voice by Going Live  featuring host, Heather ZeitzwolfeEp. 85: Five Steps to Authentically Attract Your Target Audience  with Danielle LaFleur Ep. 86: Create a Greater Impact for You and Your Client Through. VIP Day  with Terri LevineEp. 87:  Standing Out From the Competition Through Television Exposure  with Stacia CrawfordFor more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode88 CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
48 minutes | Mar 8, 2022
Ep. 87: Stand Out from the Competition Through Television Exposure (Guest Stacia Crawford from Stay Ready Media) [Stepping Into Your Authenticity Series]
As an entrepreneur, being a great storyteller can catapult your business. You can use that talent to appear on television as the face of your brand. By using the power of this medium, you can create a sturdy foundation for public relations, marketing and sales. We are joined by Stacia Crawford, CEO and founder of the boutique PR firm, Stay Ready Media. Stacia has nearly 35 years in her field working in the TV News industry as a Journalist and Producer.  Stacia recognized the value and insight that her experience could bring, and from that, her PR firm was created. Through her business, Stacia and her team assist people through the process of getting booked on: television, radio, podcasts and magazines. The goal is to increase her clients’ exposure on a mass scale, while simultaneously promoting their message, ultimately growing their business. SHOW NOTES:Follow or contact Stacia Crawford: Facebook - LinkedInStay Ready Media: Website - Masterclass - InstagramBe Seen, Get Booked (Stay Ready Media’s Facebook Group): Join!For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode87 CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
44 minutes | Mar 1, 2022
Ep. 86: Create a Greater Impact for You and Your Clients Through VIP Days (Guest Terri Levine from Heartrepreneurs) [Stepping Into Your Authenticity Series]
In this episode, we are diving into VIP Days. As part of our authenticity series, we examine how you can monetize your unique talent. Not only does it allow you to transform your clients’ lives, but it can become a viable revenue stream.  We are joined by Dr. Terri Levine of Heartrepreneurs and the Modern Coaching Method to discuss this topic. She teaches her clients to create six-figure incomes through VIP Days in 6 months or less. Whether you’ve considered or have offered VIP Days, you are in for a treat. Terri is the quintessential expert on this topic. She has amassed nearly 30 years of experience in business coaching and has written over 40 books. SHOW NOTES:Follow or contact Dr. Terri Levine: Facebook - Instagram - LinkedInBecome a Heartrepreneur: Facebook Group - WebsiteModern Coaching Method (Terri’s Podcast): Listen!Join Terri’s FREE Master Class to grow your business by six figures in six months: Register!For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode86 CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
51 minutes | Feb 22, 2022
Ep. 85: Five Steps to Authentically Attract Your Target Audience (Guest Danielle LaFleur From Easy as Pie Design) [Stepping Into Your Authenticity Series]
In this episode, we explore the five pillars of inbound marketing. We are joined by Danielle LaFleur. She is the founder of Easy as Pie Design and has over 25 years of experience in this subject. Is your marketing screaming, "me, me, me!!" If so, sister... you're doing it all wrong. In this episode, you will learn how to develop authentic marketing that is focused on the customer instead of you.  You being you is important, but remember the customer is always wondering, "what's in it for me?" Danielle provides five steps to guide our customer's journey as the hero. Get ready to attract the right target audience through your honest representation and genuine voice. This is the third installment of our Stepping Into Your Authenticity series on the podcast.  SHOW NOTES: Follow & Contact Danielle LaFleur! LinkedIn - Instagram - Facebook - PinterestEasy as Pie Design: WebsiteText Danielle for freebies, tips/tricks & all the fun things: Text: #PIE to +1 (425) 403-7559For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode85 CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
39 minutes | Feb 15, 2022
Ep. 84: Discovering Your Unique Voice By Going Live (solo episode) [Stepping Into Your Authenticity Series]
I initiated a self-imposed challenge for my Stepping Into Your Authenticity series to set a good example for my audience. I committed to going live on Instagram for 45 days in a row.  My mission was to inspire others, as I tackled my own fears and anxiety. The results after one week were surprisingly liberating. Not only did I discover my unique voice, but I felt empowered through the process. I quickly became comfortable in front of the camera, by letting go of expectations. Although the activity did not lead to additional followers, I found it to be extremely therapeutic.  This episode includes a recap of what I learned in the first week, along with sound clips from the various days.  I hope you find the content inspirational. Besides the lessons I learned,  I  explore examples of others who are true to themselves in the public eye.  SHOW NOTES: Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - FacebookEpisode 83 with Elaine Williams on embracing video to grow your profits Show Mentions… Boy George: Instagram - Crypto Queenz - Time (Clock of the Heart - Kissing to Be CleverGary Coleman film: On the Right TrackTrixie Mattel: Website - Instagram - Book For the full show notes, please visit the website here: https://www.getthebalanceright.net/blog/episode84 Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
50 minutes | Feb 8, 2022
Ep. 83: Embrace Video to Build Influence and Grow Profits (Guest Elaine Williams from Captivate the Crowd) [Stepping Into Your Authenticity Series]
This episode is the first in our Stepping Into Your Authenticity Series. We are joined by the funny and charismatic Elaine Williams to kick things off. Elaine is an accomplished author who has penned several books. She has also found success as a comedian, actress, and speaker. Through her company, Captivate the Crowd, Elaine helps clients get comfortable on stage and in front of the camera. Through Elaine's guidance, she transforms her clients’ stage and video presence, including harnessing their inner comic.  Due to the popularity of video, many clients are seeking her services to keep up with the ever-changing social media landscape. We dive into this hot topic and unravel the popularity of short-form videos and how they can impact your business.SHOW NOTES: Contact and Follow Elaine: Instagram - Linkedin - LinktreeCaptivate the Crowd: Website - Facebook Community - YouTubeSchedule a Connection Call with Elaine!Learn expert tips for Instagram Reels (webinar): RegisterFor more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode83 CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
40 minutes | Feb 1, 2022
Ep. 82: Save Time and Reduce Stress By Outsourcing Podcast Production (Guest Lauren Wrighton from The Podcast Manager Show)
Have you started a podcast to promote your business? Podcasting may appear, but the reality is there are many moving parts. Producing it can become a full-time job that doesn't directly pay the bills. Regardless of whether you enjoy the production, there comes a time when you'll need to seek help. Our guest, Lauren Wrighton, is a podcast production expert who trains her students to be podcast managers. She also hosts a very niche podcast on this subject, The Podcast Manager Show. We cover the various aspects of production and who you can hire to offload those tasks. We also discuss turning podcast production into a profitable side hustle. SHOW NOTES:Follow or contact Lauren Wrighton: Instagram - LinkedIn - WebsitePodcast Manager Mastermind Facebook Group (By Lauren): Join for freeLauren’s Masterclass: RegisterGet the Balance Right Facebook Group: Join Leveraging Podcast Appearances to Build Your BrandUsing Podcasting to Grow your BusinessEp. 29 (Todd Cherches)Ep. 40 (Fernando Angulo)EP. 50 (Jason Barnard)For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode82 CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerBuzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show
50 minutes | Jan 25, 2022
Ep. 81: Prosper as an Entrepreneur by Embracing Your Midlife Moxie (Guest Gail Scott, Midlife Moxie™ Podcast)
My guest is Gail Scott, beauty expert and co-host of the Midlife Moxie™ podcast. She is on a mission to shine a bright light on middle-aged women, to prove that life isn’t over when the wrinkles and grey hair start to appear. In fact, you can reinvent yourself, take all the wisdom that comes with age, and do amazing things. We discuss ways to live your best life despite your age and prosper in your business. If you’re new to entrepreneurship and wonder, should I do reels? Should I try Clubhouse? Will these things impact my business? My friend, the answer is yes, yes, yes, and Gail is here to explain it all. SHOW NOTES:Contact and Follow Gail Scott:  - Instagram Midlife Moxie™: Website - PodcastPodcast Episodes Mentioned: How to Create Online Courses to Increase Profits:  Ep. 77 (Julie Hood, Course Creator HQ)How to Increase Clients Through Speaking Gigs: Ep. 49 (Caterina Rando, Thriving Women in Business)Biscuit Heads: WebsiteOther Mentions: Caterina Rando - Podcasting Business School - PodPals Zoom PartyInstagram Mentions: Cammie’s Happy Place - Lisa Lou Fitness - Christina (co-host of Midlife Moxie)To view the entire show notes or go here: https://www.getthebalanceright.net/blog/episode81CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerSupport the show
43 minutes | Jan 18, 2022
Ep. 80: Generate Six Figures Per Year With A Tiny Audience (Guest Ina Coveney, The Global Phenomenon Podcast)
Do you think you need thousands of followers to be profitable? If you've been frustrated trying to build your audience, then this episode is for you! Chances are you've been devoting too much time and energy to getting followers. Instead, you should change your focus towards achieving effective engagement. Your audience size may stay small, but your profits will soar!  In this episode, we are talking about how to generate six figures in your business from a tiny audience. On the podcast, we are joined by the magnanimous Ina Coveney. She is an engagement expert and the host of the Global Phenomenon Podcast. Ina specializes in selling to small audiences; she’s here to share her super tips and tricks so you can be an expert too. SHOW NOTES:Contact and Follow Ina Coveney: Website - Linkedin -   Instagram - YouTube  The Global Phenomenon:  Website - Podcast - YouTube - Courses and Membership Ina's 100 Engagement Post Ideas: Free PDFPodFest Expo: Website - Facebook GroupRussell Brunson's Value LadderFor more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode80Get the Balance Right Facebook Group: Join CONTACT HEATHER:Contact Heather: Instagram - LinkedInGet the Balance Right Coaching: WebsiteBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeZeitzwolfe Accounting: Website - Facebook Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/trackerDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Visa Gift Card when you sign up. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show
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