5 minutes | Nov 1, 2015

Why local news wants to do a story on you - Get Media Smart with Cheryl Tan

What you will learn: Business owners say getting attention from the media feels like an unattainable goal. Like any goal, though, you work step by step to reach it. Start with getting media attention locally. In today's episode, we'll talk about Why local news outlets wants to do a story on YOU. Links: Want to take part in a 2-week challenge – Become a Media Magnet – and join our Facebook community? Click here. Transcript: Welcome to the Get Media Smart podcast. Never struggle to get attention again. I’m your host, Cheryl Tan Want to learn how to get noticed by the media? What if the media came to you, and right behind them….clients and customers? How do you leverage that publicity to grow your company? This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter. Hi, everyone! I’m Cheryl Tan. Thanks for joining me. Welcome to the Get Media Smart podcast. Episode #4. How is the challenge going? I would love to hear about it. You can share your thoughts in the “Get Media Smart” community on Facebook. I find that a community creates a great environment for getting things done. I have already seen some impressive progress in our group. You can sign up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox - action items that will help you attract attention for you and your business. I will outline the challenges in the first 14 episodes of this podcast. I would love it if you subscribed to the “Get Media Smart” podcast, where I will take you through the entire two-week challenge verbally. The goal of all of this, of course, is to attract attention and then GET MORE CUSTOMERS. To me, publicity and media attention are a great way to get in front of the right people. But you have to lay the groundwork. Laying the groundwork for success can be such a pain. But I have learned it's the only way to achieve it. When talking about becoming a media magnet, it is critical to have a plan of attack. And it starts with knowing who is on the field. Welcome to Become a Media Magnet Challenge #4. It's critically important to do your homework before you start pitching
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