5 minutes | Nov 11, 2015

Why content creation should be part of your media strategy - Get Media Smart with Cheryl Tan

What you will learn: There are plenty of places where you can share your message. But there is one way to be certain your story is told the way you want it to be. Create your own. Links: Want to take part in a 2-week challenge – Become a Media Magnet – and join our Facebook community? Click here. Transcript: Welcome to the Get Media Smart podcast. Never struggle to get attention again. I’m your host, Cheryl Tan Want to learn how to get noticed by the media? What if the media came to you, and right behind them….clients and customers? How do you leverage that publicity to grow your company? This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter. Hi, everyone! I’m Cheryl Tan. Welcome to the Get Media Smart podcast. Episode #9. It is Day 9 of the 2-week Become a Media Magnet Challenge. How is it going so far? You can still join us by signing up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox - action items that will help you attract attention for you and your business. I will outline the challenges in the first 14 episodes of this podcast. They are short, to the point, and you can always join us in our Facebook community to talk about your results. If you have an independent streak, like I do, then you will love today's challenge. Challenge #9 is turns you into the media creator. I don't especially like to depend on the media, entirely, for publicity. I like to create it myself. And here's why I think you should do the same. According to Dictionary.com, the definition of publicity is this: extensive mention in the news media or by word of mouth or other means of communication. If you start creating your own content, several things can happen. First, the media can find you. They're looking for stories to tell, remember? Second, the more content you create, the more confidence you will have. And who can't benefit from more confidence? Third, the media won't be the only people reading, watching or listening. You may attract more clients and customers, who will start talking about you. Today, in Become a Media Magnet Challenge #9, you are focused on cre
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