4 minutes | Nov 15, 2015

Why consistency is important in building your media strategy - Get Media Smart with Cheryl Tan

What you will learn: Consistency is key in creating content. In this episode, I'll talk about how to create consistent content that will make your brand stand out. Links: Want to take part in a 2-week challenge – Become a Media Magnet – and join our Facebook community? Click here. Transcript: Welcome to the Get Media Smart podcast. Never struggle to get attention again. I’m your host, Cheryl Tan Want to learn how to get noticed by the media? What if the media came to you, and right behind them….clients and customers? How do you leverage that publicity to grow your company? This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter. Hi, everyone! I’m Cheryl Tan. Welcome to the Get Media Smart podcast. Episode #10. It is Day 10 of the 2-week Become a Media Magnet Challenge. How are you feeling about the challenge? Today, I feel, will be challenging, because it’s easy to say, very hard to carry out. We’re talking about consistency. By the way, you can still join us by signing up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox - action items that will help you attract attention for you and your business. I will outline the challenges in the first 14 episodes of this podcast. They are short, to the point, and you can always join us in our Facebook community to talk about your results. Today's challenge, #10, is a big one. It's so important. It is the importance of consistency. It's so simple to understand, yet so hard to follow through. Consistent content on your blogs, your social media channels, even your media mentions are critical to your success. You've heard of those "one-hit" wonders, musical artists who have one great song, and then they disappear. That could easily happen for those who find success with a blog post that gets many shares, to a business that is able to get an interview for the 6 pm. news. If they don't continue to try to add value to their customers, if they aren’t consistency being seen in the media, people won't remember them. It's the same thing with a paid ad for your business. One commercial won't typically do much for your bo
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