5 minutes | Nov 1, 2015

What kind of story does the media want? - Get Media Smart with Cheryl Tan

What you will learn: Trying to figure out how to create a media pitch? Focus on your story first. What kind of story does the media want? Links: Want to take part in a 2-week challenge – Become a Media Magnet – and join our Facebook community? Click here. Transcript: Welcome to the Get Media Smart podcast. Never struggle to get attention again. I’m your host, Cheryl Tan Want to learn how to get noticed by the media? What if the media came to you, and right behind them….clients and customers? How do you leverage that publicity to grow your company? This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter. Hi, everyone! I’m Cheryl Tan. Thanks for joining me. Welcome to the Get Media Smart podcast. Episode #3. How are you today? What struggles do you face in marketing your business? What challenges? Feel free to share them in our Facebook community. You can search for “Get Media Smart” in Facebook or goto CherylTanMedia.com/podcast and you can get the link there. How does the media play a role in your marketing plans? I want to help you become a media magnet. I invite you to take part in the 2-week Become a Media Magnet challenge. Today is Challenge #3. You can still catch up. Sign up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox - action items that will help you attract attention for you and your business. I will outline the challenges in the first 14 episodes of this podcast. I would love it if you subscribed to the “Get Media Smart” podcast, where I will take you through the entire two-week challenge verbally. The goal of all of this, of course, is to attract attention and then GET MORE CUSTOMERS. Let's move onto Challenge #3. In Challenges #1 and #2, we talked about using Google to figure out how you show up in search engines - how you are seen by potential clients and the media online - and what you can do to raise your profile. If you missed them, check out the “Get Media Smart” podcast episodes 1 and 2. Today, we are talking about your story - and probably one of the most difficult things people say they have trouble with when pi
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