6 minutes | Nov 15, 2015

How to put together the perfect press release - Get Media Smart with Cheryl Tan

What you will learn: How to put together the perfect press release. Links: Want to take part in a 2-week challenge – Become a Media Magnet – and join our Facebook community? Click here. Transcript: Welcome to the Get Media Smart podcast. Never struggle to get attention again. I’m your host, Cheryl Tan Want to learn how to get noticed by the media? What if the media came to you, and right behind them….clients and customers? How do you leverage that publicity to grow your company? This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter. Hi, everyone! I’m Cheryl Tan. Welcome to the Get Media Smart podcast. Episode #12. You have made it to Day 12 of the 2-week Become a Media Magnet Challenge. What do you think of this challenge so far? You have come a long way. Today, we’re talking about putting together the perfect press release. By the way, you can still join us by signing up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox - action items that will help you attract attention for you and your business. I will outline the challenges in the first 14 episodes of this podcast. They are short, to the point, and you can always join us in our Facebook community to talk about your results. Onto Challenge #12. Today, we are creating the perfect press release. Let me say first, I am not a huge fan of press releases as a way to reach a reporter. It’s mostly because they are often mis-used. Too many people create a press release, mass send them to every single employee of a news station and wonder why they don’t get a return call. But I do believe it's important to go through the steps of crafting one when you have a story to pitch - simply because it helps you organize your information in a clear and concise way. And for big events, press releases can definitely work. When putting together a press release, simplicity, brevity, and providing clear information are so very important. Just the other day, I was talking with an assignment editor at a TV station and he told me to repeat this many times to business owners. A press release, also known as a news release or a med
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