5 minutes | Nov 20, 2015

How to follow up on your media pitch - Get Media Smart with Cheryl Tan

What you will learn: How to follow up on your media pitch. Links: Want to take part in a 2-week challenge – Become a Media Magnet – and join our Facebook community? Click here. Transcript: Welcome to the Get Media Smart podcast. Never struggle to get attention again. I’m your host, Cheryl Tan Want to learn how to get noticed by the media? What if the media came to you, and right behind them….clients and customers? How do you leverage that publicity to grow your company? This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter. Hi, everyone! I’m Cheryl Tan. Welcome to the Get Media Smart podcast. Episode #13. It’s down to the wire. You’re almost done. Day 13 of the 2-week Become a Media Magnet Challenge. You can still join us by signing up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox - action items that will help you attract attention for you and your business. I will outline the challenges in the first 14 episodes of this podcast. They are short, to the point, and you can always join us in our Facebook community to talk about your results. Today, you will learn how to follow up after you have sent a news release or an email or made a phone call to a reporter, a producer, or an editor at a media outlet. First, congratulations! That is a rather large step. And it means you have done quite a bit of work so far. Don't give up. One of three things happens when that call or email is received. *#1. It sparks interest RIGHT NOW, and you get a phone call or email in return, as in minutes later. That also means the reporter needs to set up an interview RIGHT AWAY. *#2. It goes into a file, to be looked at later. *#3. It gets deleted. Unless you get a response right away, you have no idea where that idea falls in the grand scheme of things. So, here's my suggestion: Wait two to three days, and follow up. If you called, send an email. If you sent an email, then call. There are a lot of theories floating around out there about the best way to follow up, but here’s the thing. We’re all people. If you have a worthy story - on
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