Listen Now

Your businesses needs a video. Almost every business does now. But getting the perfect video made is a lot more involved than must know. This week on GenBlend, Stacey is joined by Matthew Pye to discuss video pre-production and everything you need to know befoe filming. They discuss understanding why you should have a video, what you should expect and understanding of the whole pre-production process. If you are looking to have a video made for your company, contact SAMI Social to get the process started. Sponsor: SAMI Social - www.samisocial.com: code "GenBlend" for 15% off your first order GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Your Instagram presence is more important than ever today. Just posting unedited photos of your product doesn't work. This week on GenBlend, Stacey is joined by Meghan Lawson to discuss Instagrams two main features; Stories and the Grid. You will hear tips of how to make sure your stories are engaging with your audience, and what makes a great looking grid. If you need help with those photos, check out Pix + Post. Fresh stock photography at a low one time price. Show Notes: Sponsor: Pix + Post - www.pixandpost.com: code "GenBlend" for 15% off your first order GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/s/eo1vs9cwfxi33ru/GB_GreatIG_Accounts_GIVEAWAY_060418.pdf?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Blogging isn't for just home cooks and people who travel. A blog for your business can help in ways you didn't know. This week on GenBlend, Stacey is joined by Stephanie Haisley to discuss what a blog can do for your business and how you can go about starting, and writing it. If you want a blog professionally written and designed for you, then contact SAMI Social to get the professional edge you need. Show Notes: What is a blog? (1:03) Why write a blog? (1:18) - Share opinions - News - Inside look into company Blogs can be personal (2:00) - Can be any length - Can be about any topic Do Blogs cost money? (3:00) - Depends on the services and effort How do you get people to read your blog? (3:53) - Sharing on social media - Eblasts - Get people to comment, like and share Benefit of a business blog (4:20) - SEO - Higher google ranking Difference between a Business Blog and Personal Blog (4:51) What can you include in a blog? (5:36) - Pictures - Links - Downloads/attachments Reviews and Comments (6:05) - Engaging with commenters - Getting reviews Others purpose of a blog? (7:16) - Provides look at company and company culture - Shows a side most won’t see - Makes company more personable Blog Audit Download (8:30) Sponsor: SAMI Social - www.samisocial.com: code "GenBlend" for 15% off your first month GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Believe it or not, fonts are one of the top 3 most important aspects of any presentation. Choosing the wrong fonts can turn an audience away. This week on GenBlend, Stacey is joined by Alyssa Dyer to go over fonts for your presentation. They discuss which fonts to use and not to use, colors, size and all things presentation text related. If you feel like you could use help on your next presentation, or want a professional to redo your brand deck, contact us at www.goprezo.com to get your deck done right. Introduction to fonts (1:20) Fonts to use for your presentation (1:50) - Use more than just Ariel - Use multiple fonts: 2-3 Your fonts must be consistent throughout (2:57) Choosing the right color for your fonts (4:11) - Colors that match your brand - Easy to read colors - Background colors Size of fonts (6:15) Fonts to avoid using (6:39) - Non generic fonts - Don’t be too clever - Having to download new fonts - Avoid fonts you need to purchase Font Pairing Download (8:15) Sponsor: GoPrezo - www.goprezo.com: code "GenBlend" for 15% off your first deck. GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Unless you have been taught or studied marketing, you might think that Digital Media and Social Media are the same or heavily overlap. The truth is there is a big difference between the two. This week on GenBlend, Stacey Divine and Meghan Lawson go over what each means to them and how to approach each when it comes to marketing. If you are looking for help or need someone to manage your online presence for you, contact us at www.samisocial.com to set up a free consultation. Show Notes: The difference in Digital media vs. Social Media (:27) Digital: the content we consume Social: the platforms used to post and promote content Having a mix between digital and traditional media (2:20) Finding the platform for the audience you want (3:01) Getting metrics off social media (4:20) Best business driving platforms (5:03) Best platforms for building awareness (6:00) Where and why to start on social media (6:36) Sponsor: SAMI Social - samisocial.com: code "GenBlend" for 15% off your first month GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Do you listen to podcasts and think I could do that? Well you can! This week on GenBlend Stacey Divine and Matt Lantrip bring you all the reasons you should have your own podcast and some tips how to start it. If you want help, or just want someone to deal with all the technical aspects, you can contract Infuze to do it for you. And we are the only place that will come to you and supply the equipment. Show Notes: Introduction to Matt (:40) What a podcast is (1:21) Why to have a podcast for your business (1:52) Important statistics about podcasts listening and listeners (2:52) Hiring a podcast producer from Infuze (4:09) How to brand a podcast (5:02) - Logo design - Subject/Topic - Stay in your lane The various types of podcast (6:05) Never be inconsistent (6:57) Podcast listeners will follow you or buy from you (7:20) Sponsor: DesignFixx - www.designfixx.com code "GenBlend" for 15% off your first order GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Every job posting says you need some form of experience. Internships are the best way to get that initial foot in the door. On this week's episode of GenBlend Stacey Divine and Jordan Webb discuss why internships are so important for anyone breaking into an industry. They talk about what you should be looking for in an internship and why it's okay to not like what you're doing. Show Notes: Introduction to Jordan (:20) The reason to have an internship program (:50) The reasons to take multiple internships (2:10) Internship interview processes (3:55) How to prepare for an interview (5:55) The importance of company culture (7:05) Take internships before you graduate (8:27) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

What do your brands colors say? What emotions and feelings do your colors invoke? This week's episode of GenBlend, Stacey Divine and Allison Hurd discuss what colors mean, represent, and what colors your business should be using. Show Notes: Why colors matter to your brand (:40) Choosing the right color for your brand (1:51) Standard Color Meaning (2:52) Colors to avoid for print and websites (3:40) The purpose of colors (4:10) How many colors you should use (4:34) Building a color palette (4:56) CMYK vs Pantone (6:22) Consistent colors across platforms (7:50) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Is your event being attended by the most people possible? Is it running as smoothly as possible? Are you an inspiring event planner? This week, Stacey Divine and Stephanie Haisley discuss what event marketing actually entails to be sucessfull. Hint: It's not just picking linens. Show Notes: Introduction to event marketing (:34) Online Events vs Offline Events (1:30) Why hold an event (2:38) Exposure Lead Generation Why sponsor an event (3:55) Branding Spread a message about your brand Gaining education through events (4:45) Event Marketing is better (and harder) than you think (5:19) How to be a great event planner (5:58) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

What does your brand say about you? This week, Stacey Divine and Allison Hurd talk about branding. What does it mean to brand your company? Is your brand working? Find out what you can do to help boost and establish your brand. Show Notes: Introduction to branding (:58) Branding in your logo (2:18) Branding is more than your product/logo (3:10) How the branding process works (4:20) Make your brand recognizable and stand out (5:20) Brand Enhancement/Redesign (6:40) Process of a redesign (9:06) Why we get personal in developing a brand (9:58) Always take suggestions (10:47) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Whether you know it or not, colors are affecting the way you feel. This week, Allison Hurd is back to talk about how colors effect everything! From logos, to ads, to your website and beyond. Learn why the right colors could make or break your design. Show Notes: Colors That Elicit Responses (1:33) The Emotion and Feelings of Colors (3:00) Choosing the right shade of a color (4:04) How to choose the right colors (5:25) Current Color Trends (6:13) Advice for picking colors (8:00) Best resource for colors (9:38) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Logos are the first impression of a business. This week, Jason Bergland takes us through the process of logo design and what he thinks makes something stand out and fit a brand. Show Notes: Introduction to Jason (1:03) Regional Graphic Design? (1:57) Logo Design for Small to Medium Sized Companies(3:28) Philosophy behind Logo Design (4:43) Steps of Logo Design (6:13) Colors in a logo (7:25) End results (9:04) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Posting on social media for a business is much more involved and well crafted than most realize. Meghan Lawson joins us to help describe the perfect post for social media. Her tips will help any post whether it be business or personal and help drive views and engagement to each post. Show Notes: Introduction To Meghan (:20) Most Important part of Social Media Marketing (2:09) How to write effective brand copy (2:57) Adapting a voice for each platform (3:42) Why you need great images (4:39) Most important info for your copy (5:36) Difference be tween a paid ad vs. organic post (6:47) Planning out your post in advance (8:00) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

As technology progresses, all forms of media are taking a much more digital approach to their business. But that might not be the smartest decision for every business. This week Allison Hurd joins us to talk about why print media is NOT dead. She is a strong believe that print ads and all mediums of non-online advertisement are alive and well. Show Notes: Introduction to Ali – (:20) What makes a good ad? (1:30) Print is not dead (2:39) Why Print Media? (3:18) What is effective Print Media? (5:00) Successful Print Media (6:00) A trust of Print (7:00) Print is the basis of Digital (8:36) Ali’s print work (9:09) Advice on how to utilize Print (10:07) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

Whether you are a profession event planner, or just helping a small organization with an event, keeping organized is everything. Stephanie Haisley joins us to talk about why event bibles are so important to planning your event and everything that needs to be kept and documented. Show Notes: Introduction to Stephanie (:30) Overview of Event Bibles (3:40) What is in an Event Bible (4:45) - Where to start - Develop a process - Keep track of every version and revision Digital vs Hard Copy (7:45) Example of what’s inside the Event Bible (8:40) Who benefits from the Event Bible (9:40) Life of the Event Bible after the event (10:03) Takeaways (12:08) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com

An old and outdated, or even unorganized website is a sure fire way to lose business. On the inaugural episode of GenBlend, Stacey Divine, Owner and Chief Strategist, joins us to talk about why most businesses have terrible websites and some tips to help improve it. Show Notes: Overview of Infuze Marketing history and services offered (:30) Why have a great website (3:00) Example of a bad website (3:53) Example of new, sleek website design – SAMI Social (5:00) Trends in web design (5:30) - Information heavy vs. sparing details - Video vs. Static Image - Menu Items vs. Simple one pager Website tips (7:00) - Rich Vibrant Images - Contact Information front and center - Contact form in addition - Look out for inconstant colors and branding - NO DEAD LINKS! - Don’t have too much content - Maintain a blog - No outdated information Infuze’s Webdesign (12:10) GenBlend is brought to you by the Infuze Marketing Team out of Sacramento, CA. Visit us at https://teamgenblend.com Email us at hello@teamgenblend.com Weekly Downloadables: https://www.dropbox.com/sh/ppf1i00rijznzk6/AAApFHv59pU5kGViUA3LgUzOa?dl=0 www.facebook.com/infuzemarketing www.twitter.com/genblendpodcast www.instagram.com/infuzemarketing Check out Infuze and all it's subsidiaries: infuzemarketing.com samisocial.com designfixx.com goprezo.com pixandpost.com loopworkshops.com