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Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
32 minutes | Oct 4, 2016
Critique a Week: PhotoJoseph’s Photo Moment - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
If you haven't heard yet, we're consolidating Geeks University under our other brand, Live Streaming Pros. It shouldn't mean any big changes for you, but the name on the site and our social media accounts will be changing. Just so you know when you see "Live Streaming Pros" in your feed, that's us! PhotoJoseph's Photo Moment For this week's Critique a Week we took a look at PhotoJoseph's Photo Moment. This is your chance to learn about the things you might want to tweak on your show or site, based on the advice we're giving your peers! If you'd like us to do a critique like this of your show, just let us know!
34 minutes | Oct 3, 2016
3 ways to stop self-limiting beliefs with Brian Grasso - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
We all tend to sabotage ourselves in subtle little ways. But it's so hard to stop, especially when you may not even know you're doing it. Brian Grasso joined us to tell us about the three things we can all do to stop limiting ourselves. #1: Count Your Wins At the end of each day, make note of what your wins were. This is harder than it sounds, because we tend to focus more on our failures than on our successes. Turn that focus to the things that went right. And write it down! #2: Prepare for Tomorrow Wake up prepared to execute, not to consider. At the end of each day make sure you know what you are going to be doing the next day. Right now you might be having the problem of being busy, but not so productive. When you plan your tasks and goals the night before, you'll wake up ready to do! #3: Create Your Inspiration Statements Businesses have ethos that guide them. There's no reason you should be any different. Your goals for the day need to be driven by your perspective and your inspiration. What's driving you at any given moment? That's your inspiration, and it will morph over time. Again, write this down daily! Make sure you check out Brian at BrianAndCarrie.Live for more awesome ideas to unleash your success.
30 minutes | Sep 29, 2016
Stop feeling bad about selling with Ray Edwards - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
Do you ever feel bad when you're trying to persuade people to buy your products? Well STOP! If you believe in your product, you're trying to convince them of what you already feel: that this will make their lives better. I talked to copywriter extraordinaire Ray Edwards about this and he was careful to stress the difference between persuasion and manipulation. If what you're selling will make them happy, it's persuasion; if they'll regret the purchase later, it's manipulation. Ray also pointed out why selling is so uncomfortable for many people. (Hint: It feels like we're doing two things we've always been told not to do!) He also gave us some homework: To go out and get rejected 100 times! The thing is, you'll probably never manage that, because too many people will say yes to you! Be sure to check out Ray at his website - you'll come away feeling much better about doing the work of selling.
38 minutes | Sep 14, 2016
Why should you care that Starbucks is starting a video show? - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
Starbucks has decided to get into producing a regular video show! Why should you care and how does it affect YOU as a business owner? Having a regular video show where you have constant contact with your viewers, customers and potential customers is the best way to get them to engage with you, and create the all important relationship with your customers so they know, like and trust you. More and more large companies will get into this in the future, and right now is the perfect time for you to be ahead of the curve! Think about how Kickstarter works. You want your audience to invest in what you’re doing. Your goal is to have an audience that will constantly support your show. You want a RELATIONSHIP with your audience. If you're struggling with what to content to do on a regular basis, think about what your audience cares about rather than what your business is ABOUT... just like what Starbucks is doing. Whatever content you do, be sure you're always providing value!
32 minutes | Sep 13, 2016
Managing Your Personal Finances Like a Business - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
Do you treat your personal finances as an afterthought? You don't do that in your business, so why should you do that where it affects your whole family? Natali Morris explains how she views personal finances and suggests you think of yourself as the Chief Home Officer! Know your net worth Keep regular track of your net worth. You can check your net worth every 6 months or whenever you have spare time. To get your net worth, just list all your assets and subtract your liabilities. For more on this, check out her blog post here. Tax Free Wealth Book Natali highly suggests reading "Tax Free Wealth". It teaches how the government calculates taxes. You cannot save yourself to wealth You need to have real producing assets. She has some great tips here and suggests different forms of income.
36 minutes | Sep 12, 2016
Convert Free Followers into Paying Supporters - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
When you have an audience, how do you convert followers or viewers into paying members through a site like Patreon? This episode is a live critique of a band's Patreon page. To be clear, this is NOT for using your show as a lead generator. This episode is all about community financial support (aka donations). Albert asked: The issue I have right now is how to effectively transfer followers into paid subscribers. We have lots of followers (I'm promoting my band) and not a lot of paid subscribers (e.g. Patreon.) BTW, if you want us to do a live critique of something you're working on, let us know via email! https://youtu.be/pYY3EqNUiSg So let’s take a look at what you need to know in order to convert followers into PAYING subscribers! We just re-started our Patreon page a week ago and have $1,000 / month contributed through our other brand, Geeks Life (tech & lifestyle channel), but we've been doing community support for years and at one time had $7,000/month being contributed. First, build a community and get them involved. You’ll be able to build a community by offering content that's valuable for them. Second, give rewards. Get them involved with the donation so they are getting something back. Be specific with the benefits they’re getting, and make it worth their donation! Keep in mind that your time is something valuable for your followers. And it's also a precious commodity to you, so be careful about overburdening yourself. Third, do not focus on the money. Know that you will need to give a lot to your followers before they give you a little. Keep asking them what they want, or if you need to do something different to make them happy. Fourth, stand out. There are a lot of people doing the same thing as you do! How do followers choose to be your patron? Put in more effort, this way people will know that you are passionate with what you’re doing. And lastly, allow them to be a part of your journey. Don't invite them to watch you do fun stuff. Invite them to join in on the fun!
31 minutes | Sep 5, 2016
4 Things Every Content Creator Needs with Neal Schaffer - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
If you're creating content online, listen up! Neal Schaffer from Maximize Your Social has a 4 step plan for you to be successful! 4 Things YOU Need: * Build a Community * Content * Lead Magnet * Budget These may seem simple, but it's about putting them all together in one overarching strategy! https://youtu.be/tHGokynk_Mc Build a Community As a content creator, you must focus on building your community. How do you do that? Neal suggests choosing one or two social networks to focus on. Find people who are interested in what you’re offering and choose a platform that's related to your target market. You don't HAVE to be everywhere just because someone else is there. Content Of course you're going to be creating your own content. Make it amazing! But on top of your own content, CURATE! It's okay to share other people’s content with your audience. Create a system that will work for your target audience. By curating content, people know you're goal is to help them, not just soak up all the glory for yourself. Lead Magnet You must be generating those leads! If you don't have a lead magnet, create one! Lead magnets are free content of some kind that helps people, builds trust and gives you access to them so you can follow up with them and continue to build the trust so you can later make an offer. Budget Neal knows you don't want to hear it, but the days of free are over. You must be willing to spend some money on advertising. How much? Watch the video for more details! And be sure to check Neal out at Maximize Your Social.
33 minutes | Sep 4, 2016
Building Your Authority Online with Shannon Morse - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
How do you build authority online? Shannon Morse has been doing video for 8 years, and has some really valuable tips for becoming the expert, getting respect, and how to overcome that camera awkwardness. Shannon has two shows. Hak5.org focuses on Information Security and how to protect yourself online. TekThing is a consumer technology show with something useful every show. https://youtu.be/ypbeslJEx-I Building your expert status Shannon experienced many challenges on her path to building her authority and creating her personal brand. Many of which you can learn from for your own journey! She found there weren’t many good tutorials online in the subject she cared about - infosec (information security). But she had a lot to learn on the subject as well, so she immersed herself into everything she could. Through the process of trying to learn, and realizing that there wasn’t a lot of good info available, she figured out that other people didn’t want to learn about it because it was just too damn hard! So she decided she could fill that void. She wants to help other generations get excited by the things she loves. Gaining the Respect Shannon had to fight to get respect in a male dominated industry! How did she do it? * She kept doing it. She kept talking about what she wanted to talk about. * She suggests remembering that people might be having a bad day when they comment negatively. * Try to influence people in a positive way. * She used the negativity to push herself to be better. * She also took constructive criticism for what it’s worth, not reading something more into it. Camera Awkwardness She seems super comfortable, but she didn’t start out that way! Some of her tips: * Rehearse to the mirror! * Loosen up! Silly, but it works! * Watch other people
9 minutes | Aug 8, 2016
Unboxing the Mevo Live Streaming Camera - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
Mevo has the ability to take your Facebook LIVE streams to the next level. It'll also go live to the Livestream service. With a single camera, you can get higher quality productions with multiple camera "angles", panning and zooming using the iPhone app. Watch the unboxing of the Mevo camera and the Mevo Boost accessory to learn a little more about what it can do! A complete review will be coming soon, and if you want to learn more about how to get started with live streaming for your business, personal brand or podcast, get the free Live Streaming course now. WATCH NOW: https://youtu.be/A_npmkNBq7Y Mevo Camera Specs Mevo is $399 and comes in either black or white. * 150 degree all-glass lens * 4K Sony Sensor (currently streams & records in 720p) * 12.4 megapixels * 30 frames per second * Stereo mics * Speaker * Micro USB for charging * 16GB MicroSD card for storing recorded video (expandable up to 200GB) * 1 hour battery life The Power button on top is also a control button to start and stop streaming and recording. It has WiFi & Bluetooth built in. But you don’t have to be near WiFi - the camera can generate it’s own network and stream via 4G through your phone. It’ll also automatically adapt the streaming output and bitrate to get the best quality stream based on your connection. Connect Mevo directly to a tripod or light stand to get a hands-free experience. Mevo iPhone App * iPhone 5S or later * iOS 9 or higher Mevo Boost * Additional battery up to 10 hours * Ethernet port to get a more stable connection * Tripod mount Questions? Leave a comment below! We'll be posting a full review soon.
4 minutes | Aug 4, 2016
#LEDA Challenge: Live Stream Every Day in August! - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
Take the #LEDA Challenge and live stream every day in August! In addition to our Daily Facebook LIVE efforts for Geeks University, and our twice weekly show on YouTube LIVE for Geeks Life, I'm taking the challenge on my own Facebook LIVE page. Choose Facebook LIVE, Periscope or YouTube LIVE... it doesn't matter, but it will help you build your brand! 4 Reasons YOU Should #LEDA 1) Get over the fear of being on camera! 2) Take action (stop making excuses) 3) Get creative! 4) Create habits Take the challenge! Commit and leave a comment below!
32 minutes | Aug 1, 2016
Vlogging a Startup with Chaz and Trista Leslie - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
In an industry full of secrets, Charles "Coach Chaz" and Trista Leslie decided to break the mold and vlog the entire process of creating their Fulfillment by Amazon business, from starting out to success. Most people in this business try to keep all the information to themselves so they don't create competition, but by being authentic, open and completely honest about successes and failures along the way, Charles and Trista have created an extremely loyal fanbase, AND have opened up opportunities that wouldn't have come along otherwise. Find out how they did it, why they did it, and how they feel about being authentic in their online videos. You'll also find out that it doesn't take a ton of expensive equipment to get video views on YouTube!
31 minutes | Jul 7, 2016
Turning Potential Problems Into Live Stream Wins with Orange County Choppers - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
In today's case study show with Orange County Choppers we talked with Jim Kerr about their second live Q&A with Paul Sr, Mikey and Nick. They definitely improved from the previous week, and we discussed what they should be keeping in mind as they go live each time. Miss the previous case study episodes? Episode 1: Goals & Plans Episode 2: Too much Planning, Not Enough Live Streaming Episode 3: First Live Stream! Episode 4: How to Fix an Awkward Live Stream Better Introductions, with Room to Improve In last week's case study, we talked about how to manage those awkward moments that are sometimes unavoidable in live streaming. Jim and the team took the tips from last week and delivered an improved second show. We'd still like to see a more developed set of introductions, maybe with some details about the business itself for any viewers who may not know the story. Rolling with the Unexpected There was a funny bit at the beginning involving eating on camera. They took what could have been a problem, and turned it into a very engaging scene with the guys. It was totally natural and showcased the personalities their audience loves. Last Minute Changes The team changed the plan for the stream just before they went live. Originally it was to be a tour of their shop, but at the last moment they decided to do a Q&A session. The guys on camera rolled with the new plan and it wasn't a problem. Editing Social Messages After the Stream There are a lot of things you can pack into a post on Facebook, and typing it all on your phone just before you go live isn't a very realistic plan. We recommend a short simple description from your phone during the stream, then replacing it with more detailed, link-heavy text that can be done from a computer after the stream is over. They did that very well, but we also pointed out the importance of avoiding wording that sounds too much like a sales pitch. A Succesful Promotion In their second stream, the guys promoted T-shirt sales and they saw great reactions to their call to action. They're tracking the shirt promotion with a unique coupon code, and it's showing them how powerful live video can be. Gear Improvements for Close-Ups They realize that close-ups of some things are important, so they'll be adding a longer cable to their rig to make that possible. Plans for the Next Show Orange County Choppers has now done two live Q&As, they like the response and audience they've drawn on those, but they're thinking it'
32 minutes | Jul 6, 2016
Video Studio on a Budget with Ryan Connolly - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
The perceived expense of getting into video production keeps a lot of people on the sidelines. That's a shame, because while it can be very expensive, it absolutely does not have to be. Part of the fun of doing this kind of work is figuring out low-cost ways to bring your vision to other people. And it doesn't have to look like you pinched pennies! Ryan Connolly has been helping people do film work on a manageable budget for years, and we were delighted to have him share some tips on the subject! Tips for a Studio on a Budget A space to create: We've found that having a standing studio, that's always there and ready to use, is very important in shooting stuff regularly. It's one less obstacle if your studio stands ready for you. Be creative: Ryan stresses using your creativity. Unleash your imagination and you'll work out some amazing stuff for a few dollars rather than spending hundreds or thousands for a pre-made solution. Learn your craft: Knowing how to properly light a scene can make something shot on an iPhone look like it came from a Red Epic. Learning your craft is vital, and you can do that with very cheap gear. Small can look big: A set doesn't need a huge amount of space. You can make the separation between backdrop and talent look much greater than it really is with effective lighting. Clothespins are your friend! These little gadgets are the cheapest clamps you'll ever find. And that's just one example of using everyday things rather than expensive industry-specific solutions to get the job done. Prices are always dropping: Both hardware and software for video production are getting more affordable every day. Be aware of all the stuff out there that could help you shoot and edit your show on a budget. Start Now with What You Have Now No one can afford top-end gear when they start. Don't let that be your excuse for never starting. Technique is more important than having expensive equipment. What are your tips for a studio on a budget? Let us know in the comments!
33 minutes | Jul 4, 2016
Pros and Cons of Wirecast with Brian Mataish - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
It's easy to find excuses to not livestream. Anything that makes the process harder makes it less likely you're going to want to do it on a regular basis. So it's very important to select the software you'll be using carefully. Some packages make the whole process as easy as possible, while others can add obstacles in your path. Where does Telestream Wirecast fall in that range? We talked to Brian Matiash of the "The Photo Show" about his experiences with Wirecast and what you should know before you dive in. Should You Use Wirecast? Pros: Works on Mac and PC: It will work on either of these platforms, although we've heard reports that it runs more smoothly on PC. Easy to use: Much more polished and easy to use than less expensive options like OBS. Very customizable: Have special requirements? You can probably configure Wirecast to do what you want. It's very adaptable, although discovering the correct settings can be tricky. Cons: Very processor intensive: You'll be happiest with Wirecast if you have a very powerful machine, dedicated to streaming. You'll want to make sure Wirecast is the only thing running. Price starts at $495: We've found that you get what you pay for, but you'll still want to download the free trial version and make sure Wirecast is right for you before you take this plunge. Have You Used Wirecast? If you've used Wirecast, what do you think about it? Is it proving to be worth the investment? Let us know in the comments!
36 minutes | Jul 1, 2016
360 Video & Building Buzz for Your Brand with Robert Scoble - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
How do you build buzz for your brand or business? Robert Scoble is a well known buzz builder aka Brand Evangelist and walks us through the right steps to take. Should You Use 360 Video and Virtual Reality? Robert has interviewed most of the companies involved in the Virtual Reality and 360 Video space. He's tested and reviewed the gear. Is it too early to use it in your video marketing strategy? Robert talks about that in this episode Tips for Building Buzz When you're trying to build buzz for your brand, it takes a bit of work. Start by: Fine tuning your story. Know what makes you unique and cater to that in your pitch. Adjust your story to fit who you're talking to (while still being truthful of course!). Build a relationship. Ask your media wish list about THEM. Get to know their goals and their brand before you ever ask for promotion. Hire a PR firm. A good PR firm can do wonders for your business! Choose your social platforms wisely. Don't try to do it all. Ask yourself "how can I stand out in a crowd?". What About You? What tips do you have for building buzz? Did Robert say anything that sparked an inspiration for your marketing strategy? Leave a comment below!
19 minutes | Jun 30, 2016
How to care at scale with Lou Mongello - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
Lou Mongello, Disney expert with a massively engaged audience, talks about how you grow your community and nurture them so they stick around. He's never taken out ads and doesn't have a sales funnel. But he cares about the people who show up and he focuses on them. Can You Care At Scale? Lou argues.... YES! And he does it every day. Start here: Answer every email personally Respond to comments on social and on your website Call viewers out by name Think of viewers as friends, not fans Live Video Tips Lou does the show he would want to watch, but he also pays attention to what the viewers want, and meshes the two topics together so he's providing the best possible content! Focus on bringing the community together. It's not about YOU. It's about the group of individuals who come together for a common purpose. Lastly, talk to an individual, not a group of people. Lou explains what he means by that! Your Turn! How about you? What do you like that people you watch do? What have you found success with? Leave a comment below!
31 minutes | Jun 29, 2016
Multi Camera LIVE Stream from Your Phone with Switcher Studio - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
In this LIVE Demo of the Switcher Studio Pro app, you'll see how you can use two or more iOS devices to do a full fledged Facebook LIVE or YouTube LIVE stream that's complete with multiple "camera" angles, video assets and more! Download a free trial at SwitcherStudio.com/Promo - BE SURE TO USE CODE "GEEKSLIFE"
35 minutes | Jun 28, 2016
Facebook LIVE Waiting Rooms & Interviews Coming Soon! - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
[PLEASE NOTE: this happened last week and we covered it live then. This is the repost.] Facebook and YouTube both announced new stuff coming soon to their live platforms at the VidCon conference. YouTube is beginning to test mobile live streaming and Facebook will launch waiting rooms and interviews! Facebook LIVE Announcements You'll notice if you watch our live streams, that we use a countdown timer. We go live early and leave a countdown timer on the screen counting the minutes until the show starts. Why do we do this? So you can get a chance to get into the stream, get settled, and it allows us the opportunity to promote the stream with a direct link. You can only get a direct link AFTER you go live. Later this year, Facebook will launch Waiting Rooms. Which means you'll be able to set up a stream in advance and promote that link. People can get in early and be waiting for the show to go live. This is really exciting news! They're also releasing the ability for you to connect with another person and have two hosts from different locations on a single stream. This is also HUGE news! This gives you the ability to do interviews and more professional type streams without needing a computer. They have NOT, however, announced the ability to pipe in videos or assets like we use in our live streams. YouTube Announcements YouTube is testing their mobile live streaming app with some preferred partners. We don't know yet when this will be launched to the general public. Lights in Our Studio We had a question about the lights we use in our studio, so we showed you during this show. The lights we mentioned: PBL 2 Lighting Kit What IS Every Day Q&A? If you're not familiar yet with Every Day Q&A, it's the first Facebook LIVE Daily Show for Business! Each week day, we answer your questions and give you actionable tips to help your business grow using live streaming, online video and social media! And... we even have awesome people who are doing awesome things on the show often to help you learn even more! Each Wednesday, we talk to Orange County Choppers for our Case Study where we help them learn how to use live streaming more effectively. YOU can join in and do the same things we tell them to do to help your business take the next step forward! Please do join us every week day at 11:30 AM Pacific at FB.com/GeeksUniversity BUT! We know not all of you are on Facebook, so we will be posting them here on the website, on the iTunes ALL Feed and on YouTub
37 minutes | Jun 23, 2016
Facebook Ads with Jon Loomer - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
Hey ! So, do you run Facebook ads? Thought about it? Jon Loomer is THE man to talk to when you do. His site JonLoomer.com is a wealth of information on the subject. We had the pleasure of interviewing Jon. Listen below!
35 minutes | Jun 20, 2016
Getting rid of your “Entrepreneur Self-Doubt” - Geeks University's Every Day Q&A | Learn Live Streaming and Online Video
I watched a movie called "Eddie the Eagle" and was inspired to talk about believing in yourself on this show. How do you keep a focus on how WELL you're doing instead of all the negatives that can surround you on a daily basis as an entrepreneur? Eddie "the Eagle" Edwards was told by most everyone that he wouldn't... and couldn't... achieve his goals. He pushed, pushed, pushed for decades. And finally did. He believed in himself when no one else did. Vincent van Gogh said: "If you hear a voice within you say 'you cannot paint,' then by all means paint, and that voice will be silenced." When the doubts start creeping in... DO SOMETHING! By taking action AGAINST that fear or doubt (regardless of whether it's a success), you empower yourself to succeed. A couple suggestions YOU can put into practice on a regular basis: Journal: It's a hard thing for people to do if you didn't start young. Just start with 5 min/day. Tell your journal what happened that day. Simple. Complex. Whatever you can do. This helps you be more aware of the fears you have so you CAN attack them. Stop with the Toxic: There may be toxic people around you who are constantly holding you back. What can you do to get rid of the toxic? When negativity starts to sink in, have a motto prepared that you repeat over and over - or a song - that pulls you out of it. Give yourself permission to fail and permission to succeed. What have YOU found that either has you down? Or has helped you get rid of the doubt?
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