Created with Sketch.
Game Change: Business of Massage Therapy
6 minutes | Aug 30, 2018
116: How to Get Proper Sleep
On today’s show, Elise highlights how to sleep better and live longer, according to Karen Weeks. Elise just happened to find a blog in which Karen discussed the importance of getting enough sleep in order to face the day, improve health, and live longer. If you are having trouble sleeping or if you’re interested in the positive benefits of getting enough sleep, tune in to today’s episode. What you’ll hear in this episode: See your doctor. Fix your diet. Stay active. Be mindful. Develop a sleep routine. Invest in a mattress. No quick fixes If you feel that you need further assistance with your business, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources. Resources mentioned in this episode: Karen Weeks
21 minutes | Aug 16, 2018
112: Hilde Fossen: Get Style and Confidence
As women entrepreneurs, whether working inside or outside the home, it is important to feel positive and to dress and feel good about ourselves at various functions. Joining Elise on the show today is International Fashion Stylist, Hilde Fossen. Hilde is the go-to stylist for women entrepreneurs. Hilde Fossen is a fashion designer and design teacher turned online stylist. She now teaches international businesswomen how to nail their style, so they can wow their clients and sell more. Her mission is to get every single woman to fall head over heels in love with her own body, by learning how to dress for her body type. She formally trained at École Superieure de la Mode and has over 20 years of experience as a fashion designer in Europe, designing clothes that retailed to millions. She has styled top entrepreneurs, Fashion Week models, and rock stars on national TV. What you’ll hear in this episode: Hilde’s program, Get Style and Confidence Communicating what your business can do for others by the ways you dress Hilde shares why she began a career as a fashion stylist Get Style Confidence program name origin Properly fitting clothing helps boost confidence Growing as a person when starting a business Challenges of pursuing a career in the fashion industry Hilde shares how she promotes her business Advantages of creating an email list Using Facebook as a marketing channel Creating social media posts to evoke responses from readers Hilde shares the best advice she’s been given Mixing professional and casual clothing If you feel that you need further assistance with your business, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources. Resources mentioned in this episode: Get Style Confidence Website Get Style Confidence - Baby Get Style Confidence - Tummy Get Style Confidence on Facebook The Persuasion Revolution Website mentioned by Hilde
7 minutes | Aug 9, 2018
111: 5 Things Successful People Will Commit To
What separates successful people from those who are struggling to become successful? Are you ready to move forward toward a successful career, but don’t know what you could do differently to improve? On today’s episode, I will discuss some of the things successful people commit to do. What you’ll hear in this episode: Step 1: Be persistent! Step 2: Set goals. Once you set your goal, do the work. Step 3: Surround yourself with the right people. Step 4: Self-awareness Step 5: Never quit learning! If you feel that you need further assistance, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources. Resources mentioned in this episode: Game Change Your Biz Facebook Group Game Change Your Biz Website
6 minutes | Jul 12, 2018
110: Preparing for Your Career
Do you know how to prepare for your career in massage therapy after completing school? In this episode, Elise shares steps and resources to help you prepare for beginning your business in massage therapy. What you’ll hear in this episode: Step 1: Pass licensing. I advise you to take the exam as soon as possible after completing school. Step 2: Do an online profile with a locator service like AMTA or ABMP Association in order to get leads for new clients. Step 3: Hone your soft skills. Step 4: Continue your education in order to further develop your skills and technique. Step 5: Take care of your mind and body. Step 6: Start building your Massage Therapy resume. Step 7: Build a website for your business. If you feel that you need further assistance, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources. Resources mentioned in this episode: Game Change Your Biz AMTA - American Massage Therapy Association ABMP - Associated Bodywork and Massage Professionals
7 minutes | Jul 5, 2018
109: Five Positive Ways to Reduce Stress and Recharge
Do you find yourself caught up in your daily grind and feeling like you aren’t taking care of yourself as you should? Learn how you can reduce stress and recharge yourself while maintaining relationships and a successful career. What you’ll hear in this episode: Learn how to reduce stress and avoid burnout. Prioritize self-care amidst the daily grind. Block out a little time each day to recharge. 5 important steps to reduce stress Step 1 - Exercise Step 2 - Spend time with family and friends. Step 3 - Obtain virtual help with your business. Step 4 - Give back to your community. Step 5 - Connect with other entrepreneurs. Balance areas of your life to find peace and fulfillment.
9 minutes | Jun 28, 2018
108: Creating a First Impression
Do you create a good first impression? Do you appear to others as a strong leader? This is important for any business owner---not to be rude, intimidating, or overbearing, but to make your presence known and lead with authenticity. Let’s discuss this topic further. Tips for leading with authenticity: Build trust through developing, improving, and communicating success Give a warm greeting and smile Make eye contact Give a firm handshake Be genuine in what you say Show that you care Radiate your enthusiasm and passion to your team Set the tone for your work culture in your demeanor and attire Have a clear dress code Convey trustworthiness in your tone and appearance Improve morale and communication with your team Be patient and wait Silence can establish a strong presence A smile can express appreciation Pauses can accentuate important points Network with other entrepreneurs about improving your business Go to events or meet with others online Set a networking goal for yourself
5 minutes | Jun 7, 2018
107: Money Habits You Need To Develop
How are your “money habits”? Are there moves you’ve been meaning to make to ensure your financial future? No matter where you are in your business, whether you are brand new or have been at this for years, there are money habits you need to cultivate. We all have differing opinions on what to do with our money, but today’s show offers advice that anyone can take and implement right away. Jim Rohn wrote an article for Success magazine titled “3 Money Habits that Separate the Rich from the Poor,” which offers specific advice on saving money. Let’s discuss the highlights from Rohn’s article. What you’ll hear in this episode: You need a wealth plan vs. the “broke mentality” Follow the 70/30 rule Pay your taxes first Live on 70% of your remaining income Allocate the remaining 30% to charity, investments, and savings (10% to each) How you allocate that 30% portion depends on your ultimate goals, so consult a financial planner for more help Savings will give you peace of mind for the inevitable “rainy day,” so save more if you can! Following Rohn’s “Give, Invest, and Save” advice will help guarantee your financial success for the future It takes discipline to follow good money habits, so start slowly and build these habits that will yield long-lasting benefits for the future. Good money habits are a big piece to game-changing your business!
6 minutes | May 31, 2018
106: 5 Ways To Keep Moving Forward
Can you keep moving forward in the face of a challenge? As entrepreneurs, sometimes things can be going well, but we still feel lackluster. What is the remedy? How can we keep moving forward? Join me as we discuss today’s topic. What you’ll hear in this episode: We need to take a step back before moving forward Keep the momentum moving forward to meet your goal Action is important to launch your business and also to move forward Some common challenges can be state regulations, technology, or the economy A successful entrepreneur knows that moving through challenges is important, even if you can’t keep moving forward Guard against paralysis and over-analysis Realize when you can’t handle specific challenges and get someone who can, like a mentor or expert A successful entrepreneur knows that movement can resemble an obstacle course--to the right, left, forward, etc. “Don’t stand still. Just keep moving. Those who can’t take a step back or change direction are destined for failure.” Steps to keep moving forward: Set goals Don’t fear failure Take a risk Don’t settle Don’t be afraid to seek a mentor “Failure is just an opportunity to see what you need to do.” Keep moving forward and improve your odds for success. It’s another piece to game-changing your business!
6 minutes | May 17, 2018
105: How To Become Resilient
How do you handle life’s obstacles? We all know that encountering difficulties is a normal part of daily life, but why do some people bounce back stronger than ever and some let a difficulty be “the end of the road”? How are those who get ahead so much more resilient than others? Let’s talk about how to become resilient. What you’ll hear in this episode: What is resiliency? The ability to return to the original form of your being after you’ve been challenged by life’s obstacles The obstacles can be illness, depression, or adversity Everyone handles challenges differently, some much better than others As an entrepreneur, how do you bounce back with resilience and have the discipline to balance the good and the bad? (Some key factors from The Resilient Self) Have the insight to ask tough questions and be honest with answers Be accountable and responsible for your actions Develop independence Figure out the best way out of difficult situations Being responsible for others gives you more motivation and creativity Resilience helps you develop morals “The more you struggle and conquer, the more resilience you develop.” Resilience leads to increased confidence in yourself Having resilience is important in life and business. It’s another piece to game-changing your business. Resources: The Resilient Self by Steven J. Wolin, M.D. and Sybil Wolin, Ph.D.
7 minutes | May 9, 2018
104: How to Use Feedback and Honesty to Build a Successful Business
Feedback--it’s a word that can have scary implications--would you agree? Today’s show is about how to use feedback and honesty to build a thriving business. Often we forget that feedback can have a very positive connotation, and not just the sense of dread when we hear the word. One of the many ways to build and grow a thriving business is to cultivate honest feedback from co-workers, colleagues, and clients. Keeping the lines of communication open is key, even when constructive criticism is necessary, and keep in mind that even constructive criticism can foster a growth environment if done properly. What you’ll hear in this episode: On your team, give people time to air grievances with no repercussions if you ask for honest feedback Feedback allows honesty without mean-spiritedness Feedback can create a safety net and even be productive (A Columbia University study gives some further info) Feedback can create opportunities to build confidence and skills, thus empowering “your people” One key is to give immediate and frequent feedback--don’t wait! Be positive and specific in feedback, giving more positive than negative In giving negative feedback, follow up with a suggested solution Don’t be mean with feedback, but be firm--and be curious about the WHY? How to be objective and specific in order to more forward with feedback: Be clear about expectations Be specific about guiding them toward improvement Follow up with them in the near future There you have it--ways to create a growth environment based on feedback . It’s another piece to game-changing your business!
6 minutes | May 2, 2018
103: Ways to Think Positive
Are you a positive person? You probably know that a positive mindset is important, but why? How can it help me as a business owner? We’re breaking down this subject today as we discuss ways to practice positivity. As business owners and busy entrepreneurs, we tend to overlook the importance of positivity, because we get caught up in the challenges around us---and the challenges can be many! Without positivity, we can’t think outside the box and can’t accomplish our goals. Let’s talk about why positivity is important for you AND your business. What you’ll hear in this episode: Much research exists about the power of positivity and the benefits to every area of our lives Positive thinking helps us become more productive, healthier, and happier Even though it’s hard to practice optimism on a regular basis, it can build and strengthen us in many areas of life Tips to practice positivity: Learn how to connect with other people Practice visualization Develop resiliency and become adaptable Surround yourself with positive people Optimistic and positive people can find encouragement within themselves and inspire others The more positivity you GIVE, the more you will RECEIVE “When you discover WHO you really are, you can act with a certain amount of confidence.” “Changing our thoughts helps us see the world in a different light.” Try these tips to incorporate more positivity into your life. They will give you a new perspective, a better outlook, and can be another piece to game-changing your business.
7 minutes | Apr 19, 2018
102: Four Steps Toward Success
How would you define success? We know that we want it, but how do we get it? We answer these questions and more in today’s episode. We all have goals of success, both personally and professionally. We try to keep these parts of our lives separate, but they are more entwined than we may realize. Personal success can reinforce and support professional success, and vice versa. Let’s chat about the secrets to success! What you’ll hear in this episode: Personal and professional success contribute to our ultimate goal of happiness How do we achieve personal and professional success, and what does it take to get there? Four Secrets to Success: Positive thoughts-Some call it mindset. Rhonda Byrne calls it “the law of attraction,” and says “All you have to do is think your life into existence.” We all know that sometimes positive thinking simply isn’t enough. Take action-Find out what you’re good at and what people turn to you for. Think about your strengths and capabilities. Be at the right place at the right time and overcome struggles and obstacles. Be persistent--Keep going until you reach success. Take control of the situation, stay in the game, find out what IS working, and steer away from harmful actions and behaviors. Get your priorities straight--Use your resources wisely, stay focused, network, and don’t become complacent. Use these secrets to rethink your goals and stay on the path to success. It’s another piece to game-changing your business! Resources Mentioned: How to Fail at Almost Everything and Still Win Big by Scott Adams
6 minutes | Apr 12, 2018
101: Mindful of Your Money
As professionals in the health and wellness industry, we have a tendency to limit the amount of money we think we can make. For some reason, the idea of being perceived as materialistic caretakers has sapped away our ambition. The reality is that you need money to live and enjoy your life. This is where a savings plan will come in! You need to learn how to “pay yourself,” rather than seeking after instant gratification. Success in your business does not make you a bad caregiver. We can model mindful money habits that will benefit our own wellness, as well as that of our clients! What You’ll Hear in This Episode: The strange paradox around money we encounter as health and wellness caregivers. Why it is important to save. Why it is difficult to save. How I overcame my limiting beliefs about money. It is OK to have a successful business. You need diligence and ambition to grow your business. See a financial planner!
8 minutes | Apr 5, 2018
100: Your Outcall Strategies
How important is your outcall business? Is it a priority or has it fallen by the wayside? This CAN be a booming business, but there are some guidelines to follow. In fact, I know several therapists who do nothing but mobile massages or straight outcalls, and they do very well with that. I started my business this way after I finished my schooling, but that was primarily because I didn’t have the finances to operate a brick and mortar business or even rent office space. Let’s talk about how to develop your outcall strategies for your business. What you’ll hear in this episode: Remember that outcalls are easier when you’re young and strong, but not sustainable as you get older The pros of an outcall business: no overhead expenses The cons of an outcall business: you have to carry your own table and supplies and take the time to set up and break down Tips for your outcall business: Try to schedule several clients at one location, business, resort, conference, etc. Keep your minimum hourly rate in mind so you don’t lose money Offer table and/or chair massages Make sure you have enough room to work (ask ahead of time about the space available) If your outcall business is on the side, then schedule it around your regular office hours and don’t let it interfere Ask questions upfront about set up and break down time and parking Set rules and expectations ahead of time so that no one is surprised Ask ahead of time about anyone with allergies Travel as light as possible (I take my table, sheepskin, sheets, bolster, towel, oils and lotions, business cards, water, and a way to accept cards for payment Set up an invoice ahead of time Be professional and have a great attitude Ask them about rebooking before you leave Follow up with a thank you card, especially if you’re dealing with a business or event Outcalls can be a great way to add to your practice or build your practice. Try some of these tips and see how they can work for you to game-change YOUR business!
5 minutes | Mar 22, 2018
99: Strategies for a Long and Successful Career
“Many in the massage industry don’t have long, successful careers.” Have you heard this statement before? While it may be true of some, we know that some massage therapists DO have long careers, practicing for 10-15 years or more. So how do they do it? What makes the difference? Let’s talk about some ways to put yourself on the winning side of this battle. Strategies for a Long, Successful Career in Massage Therapy: It all comes down to self-care! Take care of yourself first, so you can help others Self-care isn’t just about eating and resting well, but it’s about surrounding yourself with those who support you Be grounded. Don’t be overwhelmed with the emotional energy of others Be mindful of your posture, and take time after each client to rebalance yourself mentally and emotionally Keep a balanced workload. Do strength training for your core and your back. Evaluate your practices and see where you need improvement to care for yourself and ensure a long, successful career in massage therapy. It’s another piece to game-changing your business!
17 minutes | Mar 15, 2018
98: Take Your Marketing to the Next Level with Reid Peterson
How is your current marketing strategy working for your business? Do you need a fresh approach? Today’s show is about bridging the gap between “I don’t have time to do this myself” and “I don’t have the money to hire someone else.” My guest says, “Let me SHOW you how!” Reid Peterson, MA, CMT, is the founder and owner of Bodywork Business Pro. His company helps massage and bodywork practitioners increase their online presence and grow their clientele. Join us to learn how Reid’s tips and advice may be just the thing to take your marketing strategy to the next level! What you’ll hear in this episode: Reid’s inspiration to become a massage therapist: At age 21, he went on a ski trip and got a massage that changed everything! His thriving massage therapy practice in Minnesota and why he wanted to do more Bodywork Business Pro: Reid’s online marketing company where he can teach other practitioners what he’s learned about business and marketing in the health and wellness field The trend in social media marketing and how Reid has tailored his courses to meet the need The benefits of video courses and tutorials to employ multiple senses The #1 thing that held Reid back: DOUBT How Reid fought to overcome the doubt that never really goes away by breaking things down into baby steps Reid’s “Aha moment,” when his first customer signed up for his course Reid’s advice to others about becoming a massage therapist: Have a trade partner to learn from and gain referrals from Do your best to be your own boss Start small with social media and create a three-month plan with action steps Document your marketing steps with detailed notes How Reid uses YouTube videos and blog articles to promote his business The best advice he ever received: “Breathe and believe” A recommended book: Business Mastery by Cherie Sohnen-Moe Resources: Reid’s website: www.bodyworkbusinesspro.com Reid’s email: firstname.lastname@example.org Reid’s YouTube channel: Bodywork Business Pro
20 minutes | Mar 8, 2018
97: Tim Cooper and the Global Wellness Professional Marketing Summit
Are you committed to your marketing strategy? Do you even have specific marketing strategies? Unfortunately, many massage therapists model their marketing after what they have seen others do, even if it doesn’t work! Statistics show that 90% of massage therapists will leave the industry within the first five years. Doesn’t that indicate that it’s time to take a unique and fresh approach to our marketing practices? I’m excited to have Tim Cooper joining me today. He’s a remedial massage therapist, coach, author, podcaster, and educator. Prior to studying massage in 2003, he worked as a software design engineer and business analyst for over 20 years. In 2013, he completed his first marketing course and fell in love with the science of marketing and social psychology. Tim brings a unique blend of industry, technical, and business knowledge to his coaching clients and students around the world. His Global Wellness Professionals Marketing Summit is just a few days away, and you can learn all about it right here! What you’ll hear in this episode: Why Tim wanted to leave the IT world and started studying herbalism and natural therapies How he turned to massage and aromatherapy Tim’s Wellness Business Breakthrough The big disconnect for healers between helping people and getting paid for it A big shock and a big failure: how Tim turned to marketing Walking away from one career to establish a thriving business in another Pushing forward and changing your mindset The biggest challenge in realizing that people may not use his herbal blends and comply The driving force behind the Global Wellness Professionals Marketing Summit: to help struggling therapists The reward in teaching others about marketing strategies Giving the wellness industry a shake-up in “building something strong” The Summit: 18 speakers on many different topics, beginning March 16, with a subscription offer for lifetime access to videos, audio, and transcripts Tim’s advice to Game Change Nation: “Don’t let anything or anyone stand in the way of where you want to be.” Resources: Find out more about the summit on the Facebook page: GWP Marketing Summit
7 minutes | Mar 1, 2018
96: How Much is Enough
For your business, how much money is enough? How much is too much? Is there ever such a thing as “too much”? These questions are prompting today’s episode and bringing awareness to the area of money. If we’re honest, we must admit that money is on our minds all the time. Our mindset is usually “More is always better,” but is that really true? Not having enough can certainly bring its own set of problems! The key is to find the happy medium that we need to live comfortably. What you’ll hear in this episode: Consider what you want to have and experience in your life Put down on paper your bills and income Look at your day-to-day expenses and savings to identify what you need Break down your expenses into weekly and hourly needs Put some away for a “rainy day,” emergencies, and retirement Don’t forget taxes! Use IRS calculators to help you figure amounts When you first start your practice, you’re “testing the waters” to see if your hourly rate is enough to meet your needs Along the way, you’ll come up with things you want in your life and find ways to have them (For me, having a hot tub was a must!) Set aside a little extra as you can until you can afford those wants, needs, and “guilty pleasures” The bottom line is that we each must decide what is right for us regarding financial resources. We each want our business to be a profitable success, and managing money is another piece to game-changing your business.
7 minutes | Feb 22, 2018
95: Connecting with your client
Connecting with your client----are you good at it? If you can use a few tips on this issue, or maybe you need a fresh perspective, then this is the show for you! As massage therapists, we know it’s important to give an exceptional massage experience to every client, but it’s the connection you make with them that will keep them coming back and secure your stake in their health and well-being. For example, my client base ranges from athletes and weekend warriors to those who need a medical massage, but they each want someone to think outside the box for them and their individual needs. Let’s look at ways to connect with each client successfully. What you’ll hear in this episode: How I’ve expanded my client base with additional trainings and certifications How my clients typically find me through a directory When I have their contact information, I call them back, for these reasons: To find out their specific issue(s) To help them understand my sincere interest in their needs To inform them of the commitment needed to see results—“If it took them 40 years to get these problems, then one session is not going to fix it.” When they come into the office, I follow these steps: Listen actively to what they say Maintain eye contact to show my sincere interest Put yourself in their shoes Present yourself and your practice to them with confidence Ask for feedback during and after the session about their pain level Help them know they are more than “just a number” and that you are investing in their health and well-being Follow up, ask them to rebook, and help them track their pain results Remember, creating a better environment for your client is key. When they understand that you are invested in them, they will rebook. Connecting with your client is another piece to game-changing your business!
9 minutes | Feb 15, 2018
94: How to Raise Your Rates
“Do I need to raise my rates?” Have you asked yourself this question recently? If you’ve figured out that this is our topic for today’s show, then you are probably already grimacing, but stick with me as we talk out this issue. This could be the show that brings more profitability to your business! Maybe you know you should raise your rates, but you just don’t know how to do it. Maybe you are afraid of how your clients will respond. I heard a motivational speaker recently who said that most of us who offer services are probably charging up to 30% less than what we should. Let’s explore the topic together. What you’ll hear in this episode: Why don’t we raise our rates? Most often, we’re too busy with appointments and forget to make adjustments based on inflation How do I handle raising my rates? Let your clients know ahead of time Encourage them to lock in lower rates with package deals Change rates on brochures, website, and ALL materials Things I noticed when I raised my rates: Clients didn’t complain and thought the increase was reasonable My mindset was blocking my good fortune My certifications and training justify charging more than minimal rates Clients can see the benefits of my services and are willing to pay I could track the specific client who is seeking my skills and willing to pay the price I had to learn to acknowledge my value and take credit for my abilities How do you know when it’s time to raise your rates? Know what your numbers are Network with other professionals Keep it simple and use email, social media, or your website to announce the changes No one wants to sabotage their business and kill their profitability. Knowing when it’s time to raise your rates (and doing it successfully) is another piece to game-changing your business.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022