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This episode explains the differences between branding, marketing and advertising and how you can apply them to your business or organisation. A lot of people gets confused about whether or not they are the same thing and as a result approach them in the wrong way. The intention of this content is to simplify or demystify these activities for better business development. Show Note: http://marlonmcpherson.com/035

In this episode, I talk about the best way to convert your website visitor into a lead that you can follow up with them or generate sales. View the full show notes here: marlonmcpherson.com/034

This is to give you a basic overview of how content marketing works and how you can get started. What is content marketing?This is where you publish information and resources that answers a need or solves a problem that is being searched for online. Content can be in any format that the end-user is able to consume. See full show notes https://marlonmcpherson.com/033

See what I think the best organic strategy is when you need to drive leads or visitors to your website. I cover these throughout this episode: WOMA - Word Of Mouth AdvertisingContent MarketingSocial Media

In this episode I cover the reasons why I use and recommend WordPress for your brand or business website. Checkout the show notes here: marlonmcpherson.com/031

Setting up your business online has never been more important to do than now. Everyone is having to rely on the internet to do everything because of the pandemic. This episode of Future Steps Creative is going to help you figure out some of the things that you need to consider when you decide to set up a website for your business. The assumption is that you already have your business set up, as well as the following: Your brand strategy is already in place – target audience, messaging and personality, visual identityYou want a custom website that’s owned by you (WordPress), NOT a site on a third-party platform such as Wix or ShopifyYou will be working with a website professional (Not DIY) Show Notes: https://marlonmcpherson.com/030