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Let's face it, Artificial intelligence is all the craze right now. Just like with any new, revolutionary technology, people are divided about what's going to happen and whether to accept it.  This episode explores several ways you can use ChatGPT to help your marketing.

An unclear message can leave your website visitors confused and unsure about your business and whether it's for them. This episode is about making sure you hook your website visitors with the right message for your brand and target audience. After all, your website is a key part of your online marketing strategy and it needs to be able to generate leads and sales in order for your business to be profitable. This is one of the 4 key steps to making your website more profitable for your business. Grab the FREE Checklist that covers all the steps in more detail here: marlonmcpherson.com/profitablewebsite

Here, talk about why your website's appearance may be costing you, customers, by having a bad first impression. I have some tips for how to improve your website's design and layout to get more leads and customers. ➕Resources: ►Free: Profitable Website Checklist: https://marlonmcpherson.com/profitablewebsite ►Get my direct help with your online strategy here: https://marlonmcpherson.com

In this episode, I share how to start your own podcast for your business and connect with more of your ideal customers. You can also download my FREE Podcast Starter Guide to help you get started here: marlonmcpherson.com/podcaststarterguide

Google My Business, now known as Google Business Profile is still one of the best ways businesses can get local leads for their services or products. This episode looks at some of the ways you can optimise your profile to stand the best chance of getting found in the search results. You can learn more about my content at https://marlonmcpherson.com

Every business has a customer journey, but not everyone understands what exactly it is or what it means for a business. This episode raises the point of why you should be concentrating on what your customer journey looks like and see how you can use it to grow your business.

In this episode, I talk about having a single-focus approach to three key aspects of your online business. Doing this helps you move forward faster instead of stretching your resources and diluting your efforts.

A lot of people want to start online businesses these days, but not everyone is able to effectively run one. This episode explores whether or not you should stick with being a creator or maybe you have what it takes to carry out all the business operations. 

In this episode, I talk about installing free WordPress plugins and what that might mean for your website. For more information about website strategy and content marketing, visit marlonmcpherson.com

Domain names are an extension of your brand and choosing the right one can be a big deal. It can get tricky as the most common names are taken and this might force you to become a bit more creative with your domain name of choice. This episode will give you some tips around how to choose a good domain name even if what you have in mind isn’t available. Associated post https://marlonmcpherson.com/60

Blog posts are an ideal way to attract and keep more visitors to your website. But, how many do you actually need to begin with? Let's explore this in today's episode. Check out the related post here: marlonmcpherson.com/59

I’ve created several websites for myself and others and I have seen some common misconceptions or mistakes around how to approach things, and I want to share some thoughts on this. When creating a website for a business there are some things to bear in mind so that you can properly plan and get a good outcome. That's what I'll be covering in this episode. See the related post here: marlonmcpherson.com/58

All websites are vulnerable to attacks by hackers who can leave malware or wreak havoc in other ways on your website.  In this episode, I share some ways that you can protect your WordPress website from hackers. Learn more at marlonmcopherson.com

In this post, I touch on the various stages that a customer or client goes through in the buyer's journey or the purchasing lifecycle. Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you improve your approach to conversions on or off your website.

If you have a website for your business, the most important thing is that it needs to perform well when it comes to turning visitors into leads or buyers. It’s not about looking pretty, flashy, cool because none of that matters if your website doesn't convert. So today I’ll be talking about a few ways in which you can optimise your website for the best conversions. Learn more: https://marlonmcpherson.com/55

Your website is always vulnerable to threats that can either damage your website or take it completely offline. If you are not prepared for this, you could end up losing everything you’ve put lots of hard work and money into. Today I’m going to talk about keeping up-to-date backups of your website so that you can always go back to a previous version if all else fails. Learn More Here: https://marlonmcpherson.com/54

One of the biggest struggles with doing online content is to stay consistent. I’m sure a lot of people struggle with this, just as I have in the past. Today I have some tips for you that's helped me and hopefully they can help you be more consistent with your online content as well. Full show notes: marlonmcpherson.com/53

When starting out with online videos for your business there are some key videos you need to have from the get-go. and, spoiler alert, none of them involve talking about your brand, history or how amazing your company is. People are not that interested in that, what they really need is help! In this episode of the podcast, I talk about 5 must-have online videos every service-based business should have. See the full post or show notes here: marlonmcpherson.com/52

Should you do Blog posts, Podcasts, or Videos? This episode of the podcast talks about what type of online content format you should use for your coaching or service business. This is important because the format of the content can determine how much reach and engagement you get from your audience. Check out the full post at marlonmcpherson.com/51

Making online videos for your business or brand is a very effective way to grow an audience and convert more leads. The challenge is that it can be overwhelming for some people when it comes to video production equipment, so they shy away from it. In this episode, I talk about what equipment you need to start easily and give you some production tips along the way to make help you get going. Check out the full notes here: https://marlonmcpherson.com/50