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Funnel Radio Channel
24 minutes | a month ago
Building Community Through Podcasting and Podchaser
Taking advantage of search engine goodness, building communities of podcasters and their teams, as well as profiles for creators is what Podchaser's Dave Keine and Susan Finch talked about today on Behind the Mic. Do not miss the list of free tools, tips and ways to build your listenership and expand your audience demographics.
23 minutes | 2 months ago
Gifts for Podcasters - Playlists and Profiles
Tune in for this packed episode with free tools podcasters can use to expand their reach. There are two free tools we are going to cover in this episode: Using Playlists to increase your exposure in the podcast venues including Spotify, Apple Podcasts/playlists, Podchaser, and the rest that give you that option. Using Podcast venue profiles to engage with a new audience, in particular Podchaser's creator and claim your podcast feature. There are so many ways just on Podchaser's site. By registering, you are able to make the news feed with your activity including Trending lists - How can you create a list that isn't just, "listen to me! Listen to me!"? If you need help cultivating these lists, at least to start, contact Susan Finch at Funnel Media Group.
24 minutes | 2 months ago
Slow Show Time is the Time to Review and Improve
Sometimes guests are hard to secure during the holidays. Sometimes you are pulled in many directions and don't have the same time for your show. That's OK. Make the use of this time to improve your podcast for next season. Listen to these 10 tips you can start right away. You can listen, or just jump to this list without the logic behind it: Review all posted episodes for typos, check links. Review your music, commercial, intro, outro. Is it time to freshen them up? Is host info still current? Verify your host and team have added to their LinkedIn profiles. Can you do a few recap episodes - highlight reels to save production time during the holidays and year-end? If these are in a drip campaign, test each drip, links, graphics to make sure they all work. How does your show look in all the podcast venues? Have you missed any or have new ones been added like Podchaser that you want to be listed in - it's free. What about a "tell us your favorite episode" contest on social. Have them tell you a quote and a timestamp from an episode. Give out show swag. T-shirts, caps, etc. Look at your stats and do a post on the top episodes for the year and top episodes for all time to link back to them - don't forget to mention those guests, their companies, and THANK THEM!
26 minutes | 3 months ago
Need to Move Your Podcast? Slow down so you don't botch up your good work.
You created this great podcast, or so you thought, and you liked how it was set up, but not really. And you have new team members and they say, "I hate that software, I hate that platform, let's do something better." Or maybe even that platform went away or stopped being as effective, whatever the reason there's a need for a move. But there are some different types of moves. This episode is going to cover what you need to be aware of, how you can prep, and how you can avoid getting missed listeners and losing all your subscribers. If you do need to move your show and this list is too daunting, reach out to Susan@funnelradio.com - The team at Funnel Media Group can help you with this transition so nothing is missed.
14 minutes | 3 months ago
Why be a lone ranger with a surly sidekick when you could be part of a family.
Let's talk about television families. The good:The Brady, the Flintstone, Huxtable, Barone, Evans, Drummond & Jackson, Addams, Munster, Cleaver, Duke, Clampett, Arnolds, Jetsons, Partidge, Carwright, Bradford, Cunningham, Ingals, and Kyle Families Then the not so good but lovableBluth, Simpson, Griffin, Bunker, Bundy, Belcher And the bad.Soprano, Ewing, Roy, Dutton, Carrington, House of Lannister, and Fisher Families When we talk about the Lone Ranger, yes, he had one support team member, surly as he could be from time to time. I'm sure he also shook his head at the guy he worked with at how ridiculous and helpless he could be. Now suppose instead, there was a group of equally intelligent, enthusiastic, genuine, articulate people that wanted you to succeed and that you wanted to succeed. If there was a plan in place for all to support and succeed with minimal effort, wouldn't that be appealing? What if there was a small group comprised of fans of all of you, and with skills - big skills - to share your podcast content with new audiences? Now you are no longer a Lone Ranger with a surly assistant, you are part of supportive podcast family cheering you on and talking about you everywhere - to NEW people. Cool, huh? I've run across pod squads, LinkedIn link pods and more. They are heavily vetted, and require that the members each promote each others' posts EACH day. that's a lot, especially if you are in more than one because you want the shares to be thoughtful. Think of Funnel Media Group as your hand-selected Link Pod. Setting up some of the rhythmic routines of sharing frees you up as the outstanding host to personally connect with commenters, listeners, fans, guests, prospects. Our job is to keep the audience growing through the good social media ju-jus with honest, organic posts. Get more ideas in this episode and listen to our initiative to wind up the year with a heart - Pause for a Cause.
21 minutes | 4 months ago
How to be a Great podcast Host People Will Want to Listen To
It's as much about the content as it is your voice. Many times I hear hosts that think they can just randomly start talking. Sometimes it's difficult to follow as they dart around taking tangents without ever completing a point or thought. They may have a fabulous voice, but what am I gaining by listening? I almost need a whiteboard to draw pictures and take notes to track them.Other hosts don't even realize how organized their thoughts are and naturally speak in a logical order providing a ton of helpful information, but their speech patterns, ambient noises, poor equipment make it difficult to hear their wisdom and insights.Both of these issues can be hedged off with a few simple tips. Funnel Radio Channel is hosted by Susan Finch which is a program on the Funnel Radio Channel.
25 minutes | 5 months ago
Why Podcasts Fail to Get Beyond the 8th Episode
There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast. Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters. This week’s Behind the Mike with Jim and Paul Paul Roberts is the founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern California with over one million listeners a year. Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached half a million listeners since its inception. Funnel Radio Channel's Behind the Mic is hosted by James Obermayer, which is a program on the Funnel Radio Channel.
23 minutes | 5 months ago
How To Get More Listeners for Your Podcast
Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems. But before we get to the list, let's go through a short checklist of what you should be doing to increase your reach in search, and increase your fans. ----more---- 1. Do you have catchy titles that give a clue what it is about?2. Do you have a catchy 150 character description that tells what they will hear, the problem it will solve, and who the guest is?3. Are you editing so everyone sounds good and you don't irritate listeners?4. Are your topics and guests compelling to your target audience? Here are the tips: Create a way for listeners to sign up and receive updates via email when you post a new episode? RSS to email using GetResponse or similar. Automatically post to your social accounts when you publish a new episode.IFTTT.com Have a way to schedule promotions of past episodes. Agorapulse.com Ask people to subscribe in EVERY episode at the end - your call to action CTA. Send the guest a package and ask them to post it to their connections, followers, etc. all social accounts - you make it EASY for them. Ask the guest 3 months later where they posted it on their site so you can promote it. Ask your internal fans to share out episodes each time you publish. Mention super fans in episodes, @mention them in social posts about it, thank them for being fans. Include links to subscribe to your shows on a landing page on your main site with a player to binge listen to past episodes. Include a link to your show in your signature, thank you pages after sign up, registration, newsletter subscriptions. Include small call-out at the bottom of all newsletters that are emailed. Add as a part-time position in your LinkedIn profile to trigger alert to ALL connections. In that position, add the ways they can listen to your show with a link to each venue, if possible. Or take them to the landing page on your MAIN site with all of those app venue links.
22 minutes | 5 months ago
How to be a Great and Memorable Podcast Host
This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, spending money on editing and transcripts, and more. Join Susan Finch and Paul Roberts for this episode.
25 minutes | 6 months ago
Ten Steps to Start a Podcast in Two Weeks
Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients. Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.
23 minutes | 6 months ago
How to Get a Guest for Your Podcast
Some say getting a guest for your podcast is easy, some say not so easy. To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcast Sales Pipeline Radio. McKinney gives us a look behind the mic with guidelines and tips for guest acquisition for podcast producers. ----more---- About Sheena McKinney Sheena McKinney is the Executive Assistant to B2B Influencer (and busy) Matt Heinz, President of Heinz Marketing and host of Sales Pipeline Radio. She thrives on utilizing both natural and honed people plus, project management skills. For the Heinz Marketing headquarters, Sheena is the glue that holds everything together and one who makes things happen. With over 30 years of executive admin experience from a variety of sectors, she brings a wealth of knowledge and experience to help keep everything running smoothly and does it with a smile. One of her creative outlets (and superpowers) is making events and celebrations special, personal, and memorable. She is detail-oriented but also creative. She serves as the Finance, HR, IT, and Facilities Liaison and is the go-to for anything and everything office management and operations related for Heinz Marketing. Sales Pipeline Radio/Podcast Sales Pipeline Radio, each week features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. SPR covers the entire pipeline– demand generation, lead management, sales effectiveness, technology, and more– all focused on helping you find, manage, and win more business. Sales Pipeline Radio is live on internet radio at 10:30 am PT time each Thursday (GMT-08:00) Pacific Time (US & Canada). The host is Matt Heinz, founder of Heinz Marketing. Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.
25 minutes | 6 months ago
How Hosting a Podcast Helped Mark Coronna at Chief Outsiders
We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market place. ----more---- About Mark Coronna - Chief Outsiders Mark Coronna is an Area Managing Partner & CMO for Chief Outsiders. He is a globally experienced executive with a track record of helping businesses diversify, grow, and adopt innovative, cost-effective, high return marketing strategies. With his experience as a Marketing, Sales, and Operations executive, Mark helps transform go-to-market programs. His passion is to help leadership teams accelerate revenues and profits. He is also the host for the radio/podcast The Practical CMO. Coronna has authored over 35 articles and four eBooks on topics such as building compelling value propositions, account-based marketing, and improving lead generation and qualification using an Intelligent Sales Pipeline (https://contact.chiefoutsiders.com/improving-lead-gen-ebook) Mark can be reached at firstname.lastname@example.org 612.554.0081, or linkedin.com/in/markcoronna Chief Outsiders Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 850 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest-growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Funnel Radio Channel is hosted by James Obermayer, which is a program the Funnel Radio Channel.
23 minutes | 7 months ago
Learn About the Many Types of Popular Podcasts
There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners. This is for marketing and sales management in B2B companies. ----more---- This week’s Behind the Mike with Jim and Paul Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year. Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached half a million listeners since its inception. Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.
23 minutes | 7 months ago
Podcasts are the Number One Source for Multi-Use Content
Marketers crave content, they are desperate for content, sometimes too desperate. For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content. This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways. ----more---- Behind the Mic's Podcast Guys Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached half a million listeners since its inception. Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year. Read the Transcript (Literal). You can use quotes but please attribute it correctly to the podcast. ----more---- Introduction: You're listening to Behind the Mic on the Funnel Radio Channel. Listen as Paul Roberts, Susan Finch, and Jim Obermayer talk B2B podcasting tips for companies, speakers, authors, marketing teams, and the C suite. Jim Obermayer: Welcome to Behind The Mic. Today, we have me and Paul Roberts. To remind everyone, Paul Roberts produces all the programs in the Funnel Radio Channel. And on top of it, he has OC Talk Radio. That goes out to about 3 million people a year in Orange County, California, and a much broader audience. He has over 1 million downloads a year with all of his programs, including Funnel Radio, with the Santa Claus beard. Paul Roberts: Yeah, right. My Lincoln beard. That's trying to ... Abraham Lincoln famously grew a beard when a little girl wrote him a letter and said, "You don't look very good. I think you'd look better if you cover up your face." So I think that same applies to me here. Jim Obermayer: We're going to talk about the many uses for podcasts from talk radio, to sales, marketing, HR, and customer service. There are long-term podcasts and short-term podcasts. There are over a million podcasts in the US now being offered, over a million. That's a big, big- Paul Roberts: Big jump from when you and I started. It was a quarter that five, six, seven years ago, there were only 250,000 podcasts. People were still trying to figure this thing out. Jim Obermayer: And 29 million podcast episodes, so it's a substantial number, but you and I have found through the years that there are many types of podcasts. Why don't you take off here and talk to us about the many, many kinds of podcasts in both B2B and consumer? Paul Roberts: Well, let's start with an understanding. This is a new medium, and that I say that, it seems obvious, but it wasn't obvious to me when I started. I'd been in real radio 100 years ago, WMYKK 94, and thought this was just recorded radio. This was something that we, like a radio show, you had a guest, you talked about a topic. The revolution was that was recorded and there were places storing these things you could do it. Webinars have been around as long or longer than podcasts, but there is no central repository for all the webinars taking place today. I don't know that you did a webinar unless you send me an invitation or you have it on your website, but I can go look up the podcast that you recorded today on iTunes, on Google, and a dozen other places, Stitcher, Spreaker, SoundCloud, and even places like iHeart that really were originally just for radio and music. Now they're collecting podcasts. Even Sirius XM is getting serious about podcasts. That's been the revolution in my understanding, that it's not just recorded radio. It's not just radio on demand. It really opens up a whole world of things. For example, we know there's millions of storytelling podcasts out there. That's not something we heard on radio since the 20s, these serialized stories like serial the murder, did he really do it or didn't he? Each and every week we take a dive into this. The Great American Life, all the NPR shows are so popular. Comedy, I don't hear much comedy on radio anymore here, but there's tons of comedy. Politics, of course, all these different sorts of topics. But types of shows, let's talk about internal versus external. There are a lot of people doing internal only podcasts. Cox Communication has one here in Orange County. They do a show. I don't produce it, but they do a show on meet our leaders and they get them to tell funny stories, insightful stories, tender touching stories so that you can actually feel like you get to know the people who run this company. They want to be a family, but it's an international organization spread out over multiple States, multiple countries. They don't have an opportunity to meet people. As we realize this is a new medium, we're finding new uses for it every day. Jim Obermayer: Well, one of the things that attracted me to your platform, Paul, 11 years ago, pushing 12 now, was that it is a show that is broadcast live at a certain time every week. That's how we started SLMA, which has 556 episodes as of today, 117,000 listeners give or take a few. It started as that, certainly live program with the podcast replays. Most podcasts, they do it whenever they feel like it and it's in the garage or it's in the company studio, and they post it, but it's not live. Tell us a little bit about live versus podcasts that just podcasts, not a live venue, then the recorded podcasts. Paul Roberts: Having come out of real radio 8 years ago and discovering podcasting, I thought, "Well, on the surface is kind of like what we did. It's a half hour program, there's an interview. It's kind of like talk radio. What if we really did it live?" And everybody said, "Well, that's not what podcasting is. Podcasting is recorded and on demand." I said, "Well, you can still have that component, but what if you add a live component to it? What if you created a station where the Huffington Post, where we collect all these podcasts and we stream them live first and then turn them into a podcast. What does that do?" One, it finds an extra audience. I don't know why, but there are certain group of people that want to listen to things live. There's an urgency. As Mark Zuckerberg always says about Facebook, "You can see what my cat's doing anytime, but here's what my cat's doing right now." So this creates an urgency to listen, an urgency to participate right now. The second thing is it does, and I think this may be the most important thing, is it changes the whole perception of it. You want to be in my podcast? It's in your bedroom. I don't know when it's going to come out. Okay. But it doesn't sound real important. You want to be on a radio show, that means it's a collection of shows all being live that somehow has built up an audience for that station. Don't listen to just one show, they listen to multiple, and it's live. And the real thing that changes, it's how the guest reacts. If the guest comes on your podcast and you can start and stop and fix it up, there's not much pressure, but if it's live and it's going out to a certain number of people, it creates a whole different kind of conversation I think. And particularly in the guest's mind the importance of doing this, because they've told their friends and family and coworkers to listen. They're not sure how many listening, but they know some people who are listening and they will run red lights to get here. When it's just a recording, "I'm busy," they cancel all the time. It's just a recording session, book another one. So it changes the perceived importance and it changes their whole reaction to it. If part of what you're doing is trying to get big people to come on that you want to meet and start a conversation with and get to know, what a powerful way to do it if you do it live. Much more powerful than if you just recorded. Jim Obermayer: We found that to be true on the Funnel Radio Channel. When we talk about the kinds of podcasting, I guess it goes back to the reasons of why people do podcasts. Some people, granted, love to have a podcast that increases their brand and their thought leadership in the industry. Paul Roberts: Exactly, look at who I know and look at what I know. Jim Obermayer: And they have their guests on and the guests help that. Those were very often talk radio type podcasts. Now you talked about one of the big telephone companies that has a podcast. Well, I know companies that the HR department has a podcast and it's private just for their employees. Paul Roberts: Exactly, like Cox does. I was actually on a panel with them here at the American Marketing Association. That's where I got to know they were doing this. And they said, "We just bought the gear and we started doing this, and we didn't know anything about it, but we wanted to create a connection. We wanted to create a conversation. We really wanted people to get to know the executives in this company. So how could we do that? Everybody can't come in and meet them. We put them up on stage and they don't really feel like they know them. What can we do where they feel like they have an intimate connection with them?" And the podcast was a powerful way to do it. And they've tracked their employee engagement and all these other things, it's gone through the roof. People suddenly feel like, "I know these CEOs and executives, and I feel more connected to them." Jim Obermayer: Which means that sales people, sales managers, can do private podcast to train their people on new markets, new products, marketing people can do a series of podcasts every time they do a product introduction. Paul Roberts: Yeah. Right. It all goes back to the way we see the world and interact with the world. I don't read as much as I used to, I'm sorry to say. I listen or I watch. Even books, I listen to them now rather than read them in the car because we've moved to a mobile smartphone society and on that three inch screen it's harder to read than it is to listen or watch. That device was really designed to talk originally and to communicate. Now it's also watching because it's on all the time. I don't know that we've adapted our marketing to fit that new medium. If that's where everybody's getting their information, if that's where they're learning about you and learning and downloading your information and doing their due diligence, if that's how they're getting to know you, then you've got to change all of your communication to be verbal or visual, and I think we're still living in a written world where we run, write pages and pages and pages of stuff. Maybe that's later where you give me the in depth info, but in the beginning, just talk to me and either show me, or tell me what you want me to know. Jim Obermayer: Or shows on the Funnel Radio Channel are indicative of what's going on out there to a great extent in B2B. We've got INSIDE Inside Sales, Darryl Praill. He's got probably an average of 5,000 to 6,000 listeners a month. It's just for inside, inside sales. Paul Roberts: Right, as he says. Yeah. Jim Obermayer: He's bringing people, salespeople to the program, sales managers, and consultants to give tips to inside salespeople. He doesn't want tactics. He doesn't want strategy. He wants tips for inside sales people. Paul Roberts: And don't you feel like you really get inside of his head, you really feel like you're in over listening on some intimate conversation? I mean, it's a very personal ... it doesn't feel like I'm watching a speech he's given. It feels like I'm really in a conversation with him or I'm listening to a conversation with ... I'm overhearing a conversation in the next booth here. Jim Obermayer: Some of the producers love to have those high numbers. Matt Heinz over at Heinz Marketing gets 4,000, 5,000, 6,000 people a month. People can find that's public knowledge. Every month people go and listen to his programs going back four and a half years. Can you believe that, Paul? Four and a half years we've been doing this for Heinz marketing Paul Roberts: And he wouldn't do it just for fun. I mean, he's really into measuring and monitoring stuff. As all these guys are, he sees a real return on this stuff, and it isn't just the numbers. That's the mistake most people make. I don't care if it's your Twitter account, your Facebook, you can't just count how many people are subscribing or how many people are listening or watching. That's one metric, but the true metric is who's listening. It's not how many, it's who. If you only did a podcast and it reached only five people, but they were five big, important customers that you wanted to land or five important to counts that you already currently had, wouldn't it be worth the investment to have that kind of connection where they come back each and every week to listen to us? They make time in their busy schedule to listen to you for not 30 seconds, but for 30 minutes, where do you get that kind of access and uninterrupted conversation? Jim Obermayer: When I speak to people about having a new podcast, first things they say to me is, "How many people will listen to me?" I will say, "Well, how big is your audience?" We promote the programs. We do it on social media and we get them out there, but the people that are most interested in listening to you are the ones that know about your product category, that are on your database, that are your customers, that are your prospects, that go to listen to at speeches, and that's how they build it. Matt Heinz speaks all over the country and he still gets 4,000, 5,000, 6,000 people a month tuning into his podcast to see what he has to say. Paul Roberts: And part of it is because it's a way to continue the conversation, not just the initial, meet me, here I am, listen to me. So he gives a speech in front of thousands of people at some trade show, okay, what's next? He packs up his dog and pony show and goes onto the next one here. But if he mentions to them, which I know he does, is, "You want to continue this conversation, listen to my podcast. You can certainly call me and schedule a meeting, happy to talk about that. But until that time, when you're ready to really sit down and talk to me about what I do, and if I can help you, you can keep connected to me. You can keep the conversation alive and going." For him, the introduction is to many of these people that they see in a trade show, the continuation of the conversation is the podcast. Too many people want it the other way round. They see it as just an ad to get leads. Jim Obermayer: Well, this week, for instance, he's got Jim Benton, the CEO of Chorus.ai on. They're talking about your hired just in time for a pandemic. Q&A with Chorus CEO, Jim Benton. That is an interesting show that I'm going to listen to right after this one. Then we've got Asher Strategies coming on right after that. They're talking to Joe Benjamin CEO, CheetahIQ. How to spend less time researching and more time selling. Paul, we're going to have to interrupt things just a second, because we've got some commercials we have to give here. And when we come back, let's pick it up again. Then you can launch on why podcasts are so popular today- Paul Roberts: And so powerful. Jim Obermayer: And so powerful. Paul Roberts: Yes, we do. And just a quick one to tell you that if you're intrigued by what we're talking about, you can join the conversation. You can start your own podcast. Have you ever thought about building your thought leadership? Have you ever thought about meeting people you couldn't otherwise connect with or creating content to fill up your website and your social media, then you've come to the right place. Funnel media makes podcasting easy. So you can be heard by hundreds or thousands or dozens or whoever you want to reach. Separate yourself from the crowd, contact Funnel media today to bring your story to life. We make it easy, convenient. You get the guest. We do the rest. We call it podcastmadeeasy.com, podcastmadeeasy.com. Let's do the rest of the conversation here. Jim Obermayer: Well, we forgot about West Virginia University. They're a new digital marketing communications Master’s program. They have a new program out there. West Virginia university has been on our program for a couple of years. Every week they have professors and consultants come in to talk about how they teach their students. It's fully online, can be completed in a year. You can get a Master's program. It's with built in certifications from platforms like Google and Facebook. The program gives marketing professionals both strategy and skills to reach audiences on existing and emerging media, learn more at marketingcommunications.edu. That is, Marketingcommunications.edu. Paul Roberts: It's not easy to read all those letters. I try and do it every week. Jim Obermayer: Wvu.edu. Paul Roberts: That's right. West Virginia university education. There it is, marketingcommunications.wvu.edu. Jim Obermayer: Let's finish up our discussion about podcasting, why it's so popular. I want you to talk about the other programs you have on OC Talk Radio. What are the other kinds of shows that you have on? Paul Roberts: Well, let's talk about topics, because that's ... Most of our shows like the shows on Funnel Radio fit a certain format. They are to a certain degree like a talk radio show. And what makes them so interesting and informative is you're getting access to people you would never otherwise meet. You can't sit with those CEOs you just rattled off, but Matt Heinz can. And through him, you vicariously get to meet these people. Then it's a conversation. It's not just a scripted thing. They're really sharing some vulnerabilities. I think they get open. They get honest. They get real. Like most social media today, we're looking for authenticity by over just information. We want to know, get real about something, the problems today. Okay. Well, how do we handle the fact that we're bringing you salespeople online during probably one of the most difficult, horrible times to try and go out and sell anybody, anything here? How do you handle that? It's really a conversation and not just an infomercial. Jim Obermayer: What were the titles of some of your programs? Paul Roberts: So, we've got programs like Talent Talk Radio. Talent Talk is a show about HR directors. It's a company that puts out a background checks. Truthfully, they probably just wanted to meet all these people and start a relationship with them, but in the course of doing so, they found out, "Oh my God, people really want to tune in and listen to this stuff, who knew?" HR people can be the dullest people on the planet, in my opinion, but it's such a complex topic these days and the show host is so good at getting them to get real and get past the happy talk. "Oh, everything's perfect. We got no problems." "Yeah. You're the only company in the world that doesn't then." How do you handle diversity? How do you handle all these issues that are hot button issues today here? And he gets them to open up and be real and really give some interesting insights. And he gets some really powerful people. It's amazing. He's had the HR director for Sears, for Vans, for Lockheed Martin, for Chipotle was on the other day. He had the HR director for General Motors on worldwide. You never get a chance to hear these people, so- Jim Obermayer: How can someone go to his program? Where can they find it? Paul Roberts: They can go to OCtalkradio.net. Just click on the button for the program, it'll take them right to it there. And he's on, as all our programs, as all the programs that we syndicate from you and produce here locally, we're on iTunes, iHeart, TuneIn, Spreaker, SoundCloud, Stitcher, any place fine podcasts are found you can probably find ... you can probably find it multiple ways. You can look up the show, Talent Talk. You can look up our station and see the station feed with all of that, just as there is a Funnel feed for all the shows on the Funnel network. So all of those are ways to find them. Jim Obermayer: What are some of the other shows that you've got on? I know you've got a whole bunch of them on. Paul Roberts: There's Riches And Niches. You ever heard that? We're not trying to get one show that gets 1,000,000 listeners. We're trying to have 1000 shows that get 1000 listeners. We're trying to own some subject, so we tend to drill down into very obscure things like alternative investment strategies. I didn't even know what that meant. I thought he was going to talk about odd ball things like baseball cards or coins. It turns out he interviews hedge fund managers and mutual fund managers, the people who come up with active investment strategies where they get in and get out of the market, no more timely topic today than that. They have many of these strategies, didn't see the giant downturns, because they're not just riding stocks and sticking them with them as they go up or down. They're trying to time the markets, trying to predict things, or they're trying to find things that don't fit the same patterns as the market. They're trying to find business development corporations, or commodities, or other things that aren't correlated to the rise and fall of the market. Jim Obermayer: Is the Charlie Hedges show? Paul Roberts: Charlie Wright. And Charlie Wright's an RIA, registered investment advisor, means he manages rich people's money for a percentage. He's not a financial guy that's trying to get them to buy something. They'd give him, I don't know, 1% or 2% of their assets and say, "Go play with it and make us all more money here." Jim Obermayer: What's the Zandbergen Report. Paul Roberts: Zandbergen Report is another type of financial show. He is a financial advisor and he again handles extremely wealthy people here in Newport Beach. And he tries to give a more broad based understanding of many of the things businesses face today, inheritance, trust funds. He's done shows on how do you ensure your high value vehicles and other oddball topics that I thought, "I don't know, I guess I never thought about that," but it's for that group of people, most of whom have suddenly come into wealth. They've sold their company, they went public, and now what do I do with all this money? So he helps them diversify it and not just invest it properly, but to create an entire plan, how they're going to preserve it and pass it on and protect it from taxes and all these things. Jim Obermayer: What's that program this morning that's on Thursday mornings before all the Funnel Radio Channel programs, the one at 8:00 AM. Paul Roberts: Health Talks with Dr. Trinh. Dr. Trinh, he's on the board of Alzheimer's here locally. He's a physician at Memorial Care, big chain here, and also a clinical researcher. So very active speaker in the community. He does just an open talk about health issues every Thursday morning, and hundreds of people. We do that through his Facebook channel. We not only stream it live, but we also go live on his Facebook channel. And, oh my God, hundreds of people participate and want to know, "Should I wear a mask or shouldn't I? Is this going to go away, or isn't it? Tell me the facts from the fiction," and he tries to break it down and give what, as he said, is an ever changing story on an ever changing subject here, but he tries to sift through it and simply tell you. So, that's more of a community based show. We have a lot of specific niche shows. Jim Obermayer: What about Collective Wisdom? What is that all about? Paul Roberts: Collective Wisdom, the collective wisdom of ... Now, that's a topic I'm sure is near and dear to your heart here, Jim. It's the cannabis industry, the business of cannabis. Cannabis is a multibillion dollar business that's being born before our eyes. And as you can imagine, there's lots of rules and regulations being written as we speak. It's the Wild West. There are people who literally are going to make billions out of this, but there are people who are losing billions right now because they don't understand the complexities. They can't get credit cards because it's still federally prohibited. So banks won't let them, so it's a cash based business. Yet they're trying to be legitimate to retail stores, all sorts of craziness. Jim Obermayer: Me made good on our promise today that there are many uses for podcasts, from talk shows to sales and marketing and HR. Paul Roberts: And don't just think of it as a talk show. We do 99% of our talk shows, because that's what we all understand. That's the easiest to produce, but it could be a series. It could be a series that you sell. It could be a series of internal conversations. It could be a series like a giant ebook that explains something in great detail. Here's the four stages of growth. Here's the five steps to doing this. It can be fun. It can be informative, and it can be short. It can be long. It can be individual episodes or an arc of a story, but it's a new way of storytelling, which is what we're all looking for over a new medium that we all carry with us. That smartphone that's with you 24 hours a day, that's how you talk to people
26 minutes | 8 months ago
Balancing the Rise of the Cost of Marketing with a Smaller Staff
The demands on marketing are increasing exponentially. Technology and AI are opening new lead gen, and branding opportunities, finding staff to use the technology is outgrowing a company’s ability to pay for them. Our guest is Stacy Gentile, partner at Martivia. This program is for C-Level Executives and Marketing Management. About Martivia: Marketing on Demand Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.
25 minutes | 8 months ago
Narrowcast Podcasting for B2B Marketers
B2B Podcasts have matured to reach a passionate narrowcast audience. The Two Podcast Guys, Paul Roberts, and Jim Obermayer discuss the differences between broadcasting and narrowcasting and the benefits of narrowcasting for B2B Makreters. This program’s audience is every B2B marketer. ----more---- This week’s Podcast Guys Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached a half a million listeners since its inception. Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year. Funnel Radio Channel is a program on the Funnel Radio Channel. It is hosted by James Obermayer, Paul Roberts and Susan Finch.
24 minutes | 9 months ago
Predictions for Post Pandemic Business
We’d all like to know the immediate future. Marketing veteran Darryl Praill predicts what will occur in the world of sales in this episode of Funnel Radio. This short episode is for C-Level executives, specifically sales managers and salespeople. ----more---- About Darryl Praill Praill is the host of the hugely popular podcast, INSIDE Inside Sales on the Funnel Radio Channel. He also serves as Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments, and IPO’s. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. Praill is a former recipient of the coveted Forty Under 40 Award and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen. He is a Computer Science graduate from Sheridan College. Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.
23 minutes | 10 months ago
This Exciting Time in Marketing is What You Were Hired to Do
Yeah, yeah these are difficult times, but marketers are always faced with difficult times. It is every marketer's job to over-come difficult times, be it market crashes, governments that stop buying, recessions, product failures, competitors, international meltdowns, hurricanes, tornadoes. As marketers, we've been there and done that and always found a way to recover because that's what we do. That's why we were hired. We perform in the most difficult of times. During this show Matt Heinz talks about: "These are the times," Matt says, "Where there is a separation of marketers who understand what it is to create a market versus those in it for the quick win." This is a time for great examples of empathetic and generous brands to create value We will look back in six months and see those marketers that were investing in their future or which were fearful of their present Will you accept your responsibility to rebuild your business? Your country? Will you be yourself, which is the builder of wealth for your company or just go after the quick win and abandon your principles? ----more---- About Matt Heinz A prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing and the host of Sales Pipeline Radio where his listener base tops 105,000. More Matt Heinz Virtual Sales Training: How To Support Your Now Entirely Virtual Team Coronavirus, Trade Shows and Value vs Venue Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.
24 minutes | 10 months ago
How to Manage Teams Remotely – PSA from David Kreiger
Pivoting to Remote Work: How to Keep Your Team Healthy and Productive in the Wake of Coronavirus David Kreiger, President of SalesRoads, shares his advice on how to manage your teams remotely. Kreiger has successfully used this as his business model for 13 years and has advice for large and small businesses that are confronted with this challenge. ----more---- From David Kreiger Since our inception 13 years ago, SalesRoads has been an entirely remote company. Over that time, we have perfected the art of managing and motivating a remote team. We have been named to the INC5000 and been named a Great Place to Work 4 years running. We want to share our knowledge with other professionals and business leaders so they can keep their teams healthy, safe, and productive. The Knowledge We Want to Share The technological infrastructure you need to take your team remotely How to motivate and coach a remote team How to manage and hold a remote team accountable How to structure effective meetings with remote employees What good communication looks like remotely Addressing feelings of isolation and loneliness when working from home How a remote work environment can allow people to be more productive and have higher job satisfaction The benefits for an organization of having a remote work environment How to create, maintain and foster a vibrant company culture in a remote setting About David Kreiger David Kreiger is the Founder and President of SalsRoads, a B2B appointment setting, lead generation, and sales outsourcing company. He has been named as one of The Most Influential Leaders in Sales & Lead Management by the SLMA the last four years in a row. Although the health effects of the coronavirus are top of mind, there is a secondary concern hiding behind the figures on testing and fatality rates. The secondary concern is, of course, its effect on the economy. As many organizations are forced to pivot to a distributed model in order to keep their teams healthy in the wake of the coronavirus, the concern then becomes; how do I keep my team productive? To mitigate the economic effects of the new global pandemic, learning to effectively manage a remote team should be top of mind for every business leader. Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.
29 minutes | a year ago
The Magic of Podcasting Is in Storytelling
Before books and before drawings on cave walls, there were stories. Stories of the human struggle—maybe heroic stories, personal trials, or business successes and failures that draw in listeners. When someone says they have a story to tell, others grow quiet, shift their gaze to the storyteller, and wait for what comes next. It’s a natural yearning to hear something that hasn’t been shared very often. Yes, each of us has a thousand stories. Since getting into the business of producing podcasts, I have found that podcasting and broadcasting, in general, are a natural medium for storytellers. For this podcast on the Funnel Radio Channel, we discussed the importance of storytelling in radio podcasting. We know instinctively that anecdotes fuel conversation, and Darryl Praill, CMO of VanillaSoft and the host of INSIDE Inside Sales, called into the program and talked about how the beginning of each of his podcasts generally starts with a personal story of his own. He then explained how that story is interwoven with the interview of his guest. Jeanne Hopkins, CMO of Lola.com, called into the show talked about her podcast, Table Fries, where she interviews the women in her company. Jeanne says she doesn’t tell stories herself. Instead, she likes hearing the stories of the women in the company: how they came to be a part of Lola, what they’re doing now, and what they want to accomplish. Susan Finch, VP of Operations at the Funnel Radio Channel, talked about the joy of storytelling and its impact on the listener and the storyteller. Susan has been involved in several thousand podcasts on the channel and she said that in the process of telling a story the storyteller becomes animated and it becomes something the audience follows and enjoys. There is something about two people brought together in a podcast, maybe separated by hundreds or thousands of miles, who discuss the problems and challenges of the day. When these thoughts are shared with thousands of others who seek to know how to overcome their own tests, it becomes personal for everyone. While many people hope their podcast will relate to people—maybe establish their own thought leadership or enhance their personal brand or the brand of the company—most of them realize after they get into it that it’s all about storytelling. It’s personal and compelling, sometimes humorous, and often entertaining, but seldom dull. Today, there are official storytellers employed by companies to promote the art of storytelling in business. Some courses and workshops teach people what they already know deep down inside: people thrive on stories. In business, old salespeople have taught young salespeople that the secret to success as a salesperson is the ability to tell a credible story about themselves or maybe about their products and services. And now, young marketers are finding out that podcasts are a natural medium for them and their companies. ___________________________________________ Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.
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