45 minutes | Feb 2nd 2021

Cold Stone Creamery Loves URLs

The Roast of Cold Stone Creamery's Web Presence The shear volume of URLs on the homepage is incredible. Baskin Robbins doesn't even have as many flavors compared the choices presented to the user upon visiting Cold Stone Creamery's website. That's assuming they make it pass the shady SEO on the SERPS for CSC. Whoever did the Cold Stone Creamery marketing actually deployed some shady practices. At the time of this writing, www.coldstonecreamery.com has this meta title: "Birthday Cakes Cupcakes Bakery - Cold Stone Ice Cream". That's what the kids would call "sus". Savage keyword stuffing, and not even putting their proper business name in the title either. Quite shameful honestly. At least they redeem themselves with predictable corporate language and widgets on the site. Brian Durkin is on Twitter and Instagram. Full Belly Laughs is on Twitter, Instagram, and Pinterest. Merch available at gachiGASM.com. Watch the podcast live on Twitch. Support the podcast with a one-time or recurring donation. This episode was originally published on Full Belly Laughs at https://fullbellylaughs.com/podcast/cold-stone-creamery-website-review.
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