Listen Now

The world we live in is on demand; we want instant answers, instant information. But many companies tend to give up focus on customer experience at the expense of speed. VisumCx Founder and CEO, Carlos Hidalgo says this isn’t necessary and that change is needed in the culture surrounding marketing; that marketing isn’t just about bringing the customer in, but pleasing the customer. He and Media Frenzy Global Founder and CEO, Sarah Tourville discuss how in this episode of #FuelTheFrenzy!

It’s no secret that Tripp Crosby, famous YouTuber known for his humor and skit, Tripp and Tyler, is an ace content creator. In this episode of #FuelTheFrenzy, Tripp gives tips to brands looking to marry humor and marketing. He also reminds listeners that, while video content marketing is all the rage, there are best practices for getting the most out of your marketing budget.

Collecting data has no benefit unless used correctly. So how do we optimize data and utilize it to create engaging content, targeted to the right customers, and convert leads into sales? Stephanie Ristow, Senior Marketing Manager at Charter School Capital, joins #FuelTheFrenzy to share tips on creating a predictable pipeline.

Creating compelling content doesn’t have to be difficult. Mdeziel Media Founder, Melanie Deziel explains why knowing the right questions to ask will help bring out the emotional connection from your customers and lead your brand towards a more authentic marketing strategy.

How and why do people say “yes” -- “yes” to making a purchase or “yes” to signing up for a service? Brian Carroll, Founder and CEO of markempa says our decisions are largely connected to our emotions and if our emotions are impaired, so are our decisions. Listen as Brian explains the need for empathy-based marketing to more effectively acquire and grow customer relationships. 

As VR software and consumer devices become more prevalent, how can customers and stakeholders benefit from these experiences? Annie Eaton, CEO and Founder of Futurus, walks us through what it takes to create 360° videos and virtual environments and explains how to use virtual reality technology to share your brand story, bringing others straight into the experience. 

Ericka Davis, Communications and Media Relations Director of Atlanta BeltLine Inc. joins Fuel the Frenzy podcast to examine recent PR crises, including Pepsi and United Airlines, and what could have been done to better manage each situation. Ericka acknowledges the power of customer service as its own form of public relations and provides tips for marketers, helping prevent mistakes before entering “crisis mode.” 

“A face-to-face conversation is 100X more believable than the same conversation digitally.” Fizz CEO, Ted Wright shares how word of mouth marketing has risen back to the top as a premier form of communication for brands - especially in today’s message bombarded world. Ted explains how to use your story and influencer connections to spread the word and reach more customers! 

Public Relations “gives CEOs a voice,” helping them to remain relevant in today’s politically charged world. Beth Monaghan, CEO of InkHouse shares how we can overcome the “crisis of mistrust” by keeping stories human. In our increasingly social media driven society, do press releases and conferences still make a ripple in the flood of content consumers see each day? Beth provides tips to prepare for the future.

You may be doing something wrong in marketing your brand and not even know it! Michael Barber, Founder of barber&hewitt explains how to make your brand standout like master marketer, Queen Bey! From simple details, such as your e-mail address, to the complexity of customer experience, your brand is more than a one step process. In this episode, Michael challenges brands to grow above the status quo! 

Data doesn’t box creativity in; if used correctly, data can be used to hone in on our marketing strategies and help us continue to build upon what works! Droga5 Chief Intelligence Officer, Amy Avery explains how data, coupled with public relations, can expand brand and audience reach. 

As marketers, are we getting it all wrong? How do we close the gap between sales and marketing? Sangram Vajre, Co-Founder and CMO of Atlanta based, Terminus, talks flipping the funnel and explains why marketers need to focus on closing accounts, not leads. 

E-mail marketing, blogging and video are popular in business-to-consumer marketing and PowWow Mobile Director of Marketing, Mike Fazio says the business-to-business realm has something to learn! In this episode, he and Media Frenzy CEO, Sarah Tourville discuss different touchpoints, where the CEO should step in and how to target your message to specific customers. 

Many of us scroll through social media each day without intention. But, what if you could get customers to “pause their scroll”? Jonathan Chambers, Community Manager of Entrepreneurship, Cherokee Office of Economic Development, joins Sarah to remind us that “marketing is more than a brand message; its a human connection” and provides tips for building content so eye-catching, your audience stops in their tracks to take a look!

The age of the low-profile founder is over. Until recently, founders and CEOs were encouraged to place all equity in the business brand, but now consumers want to know the ‘why’ behind the brand. Eric Holtzclaw, Founder of Laddering Works, joins Sarah on the inaugural episode of Fuel the Frenzy to share 3 reasons why founders and CEOs need to build an online presence (and 3 misconceptions of doing so).

The world of marketing and PR has turned into quite the frenzy and it’s not easy to navigate the ever-changing landscape. Join Sarah Tourville, Founder and CEO of Media Frenzy Global, on her journey to learn from the best, as some of the world’s top marketing and PR professionals share their stories on ways you can harness these changes to grow your brand. It’s time to Fuel the Frenzy.