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Podcasts are more than just a friendly chat. Used properly, with the right business goals in mind, they can exponentially grow your company's ROI, attract new clients to your business, and open up collaborations with brands you’ve always wanted to work with. Sound too good to be true? Well, it isn’t, but to get all the benefits mentioned above you need to make sure your podcast is something truly special. Podcast guest Annemarie Cross shares her hacks for making an amazing podcast in this show. She tells you what to avoid if you want to monetize your podcast and how to grow your audience into an engaged, active, and real community. Guest Profile Annemarie Cross is known as the podcasting queen. She hosts the Ambitious Entrepreneur Show and the founder of Podcasting with Purpose, a company built to help business owners find their podcasting niche and grow their brand's revenue with their own show. You can attend one of Annemarie’s free training sessions using the link below. https://podcastingwithpurpose.com/masterclass

Finding the right balance between giving your students content they really want to learn and things they need to know can be tricky. Most students want to rush ahead to the fun stuff, often at the expense of the vital fundamentals. If this sounds like your students you’re not alone. Learning a new instrument, coding language, or art technique is tough and it can be tempting for students to either give up or focus solely on things they can do and that means their progress halts. But our latest podcast guest, David A Jones has found a way to combine the wants and needs of his students seamlessly into a single lesson. This has led to happier students who love what David teaches. He explains his methods and practices in this podcast. In the show we cover: David’s approach to creating online content and what he’s doing differently to 90% of the course creators out there. He shares with us the lessons he decides to commit to video and what he leaves out for in-person learning and why. And David stresses the importance of finding the right audience for your products and why they might not be who you think they are. Access our free training here: https://passion.io/scale ****David A Jones Guest Profile**** David is the co-founder of Presto music School, he has been teaching music for over 20 years and Presto is one of the UK's leading music schools. David never really considered going online until he came across Passion.io. He’s now supplementing his in-person learning with a PassionApp and using the platform to attract new leads to his business.

“The biggest thing I thought I needed to worry about was the weather, pandemic was an alien word to me” 2020 was crazy for everyone, but if you were the owner of a festival you probably saw your doors shut and trade dry up completely. What do you do in that situation? Put your head in your hands, give up, and close down? Or do you think on your feet, adapt, and power on through. That’s what our latest guest, Roger ‘Dodge’ Woodall, did. Roger is the owner of Bournemouth 7’s, the UK’s biggest sport and music festival. When the pandemic hit he pivoted his business and through grit, determination, and entrepreneurial spirit came out the other side of 2020 stronger. We can all learn a lot from Roger's experiences, whether you’re an online coach, personal trainer, or restaurant owner. The hurdles Roger faced in 2020 have been faced across all industries and in businesses of all sizes. If you need advice on overcoming setbacks, staying positive in the face of adversity, and deciding when you need to pivot your offering then this show has your answers. Enjoy. Access our free training here: https://passion.io/scale Roger Woodall Guest Profile Roger has over 20 years of experience in the events sector. He cut his teeth in the industry back in the 90s running student parties across the UK. Roger is now the founder of Bournemouth 7’s known as the sporting Glastonbury. The festival will be celebrating its 14th birthday this year. When Roger isn’t in the field he’s hosting his own podcast The Eventful Entrepreneur and running his own events accelerator course The Events Crowd. Listen to Roger's podcast here: https://eventfulentrepreneur.com/

What can you learn from 3000 interviews with successful entrepreneurs? (Find out now by ordering JLD’s latest book Uncommon Success: https://uncommonsuccessbook.com) Heck, how can you even take all that knowledge and condense it down into some manageable and actionable advice? That’s exactly what our latest podcast guest, John Lee Dumas, has done. John’s book, Uncommon Success boils down 6 years of podcasting and 3000 interviews into 17 killer pieces of advice anyone can use to improve their business. John came on the podcast to share a few tips from his book. Dan and John also covered: The reason John publicly reports his business's income and how that actually helps him make more revenue. The one thing you can do right now to increase your company’s profits by 40%. It’s really simple but you’ve probably overlooked it The worst thing you can do to guarantee your kids have a miserable adulthood (Seriously) Why you need to pull the starting trigger on your personal improvement and how to prepare for the marathon (You guessed it, self-improvement is NOT a sprint) Grab a copy of John’s book here: https://uncommonsuccessbook.com Guest profile John is the host of the wildly successful and influential podcast Entrepreneurs on Fire. John started his show in 2012 and since then has interviewed over 3000 business owners, entrepreneurs, industry leaders including Tony Robbins and Gary Vaynerchuk.

Running a business is all about getting more clients right? More customers mean more money. More money equals more success, right? Not always, it's far better to cherry-pick your clients and only serve customers who fit really well with your brand, program, or ethos. Ill-fitting, nightmare clients will drain your entry, time, and ultimately cost you money. You don't need that headache, it's far better to politely direct them somewhere else. But how can you spot a NO prospect? What do you say to them to let them down gently? Should you ever take on a difficult client against your better judgment? Helping us answer these questions is podcast guest, Kirsten Haglund. Guest Profile Kirsten is a Canada-based fitness professional who has built the PassionApp, Push Fitness. Access our free training here: https://passion.io/scale/

Promoting a product isn’t easy? And sometimes it feels like you need to pay a lot of money to get your services in front of the right people on social media. Many people forget to use their organic following to maximize their social reach when selling online. Using your network of friends, followers, & peers can really boost the number of eyes that see what you’re selling. It can be scary asking people to share your stuff but overcoming that doubt is the key to reaching as many people as possible with your offer. Chanté Sandiford had the same doubts but she overcame them and leveraged her organic following to secure sales for her app. This podcast dives into the strategies she used as well as talking about the sales process and launching a new business product. Access our free training here: https://passion.io/scale Guest Profile Chanté Sandifold is a professional soccer player and personal trainer working and living in Reykjavik, Iceland. She has launched the app Plant-Based Body. It is designed to help users achieve their fitness goals on a vegan, plant-based diet. On the show, Chanté shared some amazing insights on how she maximized the organic reach of her app by using her current following.

In the 21st century, iterative design is the name of the game. Long gone are the days of traditional product development, where teams would have a product idea, build it, and then put it out into the world in the hopes it would sell. Product teams now build and adapt their plans based on user data, feedback, and recommendations. This means the development cycle for a product today is a series of little feedback loops. Each loop adds value, features, and removes errors to a constantly evolving product. We use this style of development at Passion.io and we encourage our experts to do the same. We like to use a pancake as an example. When you’re making pancakes the first one you flip is always a bit dodgy. It might not flip properly or get a bit burned, but that is ok, because you’ll improve your pancake making process for the second pancake. The same principle applies to building anything. Get a working product, get feedback and data, then use that to improve it! It’s what PassionFighter Keith Kern did with his second cohort of clients. After successfully taking his first group of students through their 6-week challenge he used the data and feedback he gathered from that process to improve his product moving forward. Signup for our free training here: https://passion.io/scale Guest Profile Keith Kern is a California based PassionFighter who has built the app, Build Your Power (BYP). He is currently taking his second cohort of students through his 6-week challenge.

You’ve been sitting at your computer for 40 minutes, watching that blinking cursor. Why is writing so difficult? Creating captivating sales messages can’t be that hard, can it? Copywriting is a real skill. Learning to craft punchy, eloquent, and clear messages with your writing is trickier than it sounds. But with good guidance, and a can-do attitude, the mysteries of the written word will reveal themselves to you. Our guest for this show is Rob Marsh, the co-founder of The Copywriters Club. We’ll be going through a crash course in copywriting 101 and Rob will be sharing some stories and lessons he’s learned from year in the writing trenches. The podcast covers: The fundamental principles of good copywriting. They’re not rocket science (In fact you’re probably doing some already) The 3 huge mistakes beginner copywriters ALWAYS make, avoid these today and watch your writing improve ten fold The ethics of copywriting - How to sell sell sell without losing your soul Guest Profile Rob Marsh Co-host of the copywriters club podcast. He has over 20 years experience writing direct response sales copy for companies around the world. Prior to starting The Copywriter’s Club rob worked for a startup that was acquired by HP. After that he ran his own SaaS company. Rob’s varied roles mean he’s worked for clients such as American Express and Pluralsight. Find out more about Rob below: https://thecopywriterclub.com/about/ https://thecopywriterclub.com/podcast/ https://www.linkedin.com/in/robertbmarsh/

It’s daunting starting an online business. There are so many technical things to consider. What is SEO? Do I need paid ads? Should I use social media? But the two most important questions you need to ask are: 1. How do I get traffic to my site? 2. How do I get sales? Podcast guest Jill Stanton will be tackling the first question in this show. Jill has built a portfolio of over 30 online businesses and will be sharing her 3 tips for getting quality online traffic to your product or service. The podcast also covers: The benefits of being a digital nomad and the steps anyone can take to start working from the beach When is the right time to screw the nine to five (Hint it’s probably a lot closer than you think) What is radical responsibility and how mastering it can give you greater control over your life Signup for our free training here: https://passion.io/scale Guest Profile Jill is one half of the husband and wife team behind the Screw the Nine to Five movement. She is a podcast host and coach who is helping individuals break free from the shackles of the nine to five, become location independent, and live a life they really want. Jill started this movement to show others how they can make money online while living overseas. Jill is also the host of The Millionaire Girls Club podcast. You can find her site and podcasts using the links below: Screw the Nine to Five: https://www.screwtheninetofive.com/ Screw the Nine to Five Podcast: https://www.screwtheninetofive.com/podcast/ The Millionaire Girls Club Podcast: https://directory.libsyn.com/shows/view/id/millionairegirlsclub

Video games are a waste of time. After all, what can they teach you? Well... An awful lot actually. From reacting to pressure and problem solving — to mindset training and teamwork... The list is endless. Gaming is big business, and contrary to popular belief, computer games are packed full of transferable skills. If you’ve got the aptitude and curiosity to play, and if you enjoy diving into pixelated worlds, then gaming is a hobby that can set you up for life. That’s exactly what happened to our podcast guest Eric Siu. Eric is a gamer who realized that life was just one big video game. He uses the skills he learned while gaming to master his real world problems. We cover his unique approach to life and gaming in the podcast and discuss: Why playing games can be your superpower to creating a thriving business The three specific power-ups you can use to accelerate your growth How entrepreneurs with tons of ideas can cut through the noise and focus on the biggest needle movers. Signup for our free training here: https://passion.io/scale Guest Profile: Eric is an investor, podcaster, and author. He’s also the chairman of SingleGrain & Click Flow. His book, Leveling Up, is released on the 24th of February. It takes the principles and lessons Eric learned while playing video games and applies them to the game of life. Get your copy of Leveling up here: https://www.levelingup.com/ Find our free training here: https://passion.io/scale

Just act natural How many times have you heard those words when you're being filmed. Camera’s make a lot of people nervous, having a bright light jammed in your face and a cold lens staring at you can throw off even the seasoned pros. But once you overcome these nerves you can turn the hard stare of the camera to your advantage and become a charismatic powerhouse who’s able to sell anything on screen, communicate difficult concepts simply, and present your offers with an easy confidence. All of which equates to greater peace of mind when you see a video sales letter recording session in your diary and adds more dollars to your bank balance. Confidence on camera isn’t a dark art. Our podcast guest Waymatea Ellis shared her tips for crafting a positive, strong persona in front of the camera in this show. Guest Profile Waymatea Ellis is a PassionFighter and mother who has developed the app Joyful Being. Her goal is to help moms get a better understanding of what they want from life, and be intentional with the steps they are taking to get there with Connection, Peace, and Positive Energy.

“I had the job, the money, the title, the company car. I had everything but I was losing my family...” Sam’s story isn’t unique. You might be in a similar situation right now. We’re always told to go for the dream job. But often we realize what matters most to us isn’t money. It’s spending time with the ones we love… And not being a burnt-out wreck at the end of the day. Achieving this goal can seem impossible. You can’t just quit your job right? Who’ll pay the bills? How will you manage? But Sam’s story is proof you can get of the corporate hamster wheel and take steps towards living a life you want. He details his journey in this podcast and we cover: How to overcome self-doubt and complete your goals quicker and with more confidence Canning the 9 to 5 to live the life you desire, spend more time with friends, family, AND make more money! Overcoming the haters, don’t let negative comments get you down, use them to give you energy The ‘then what’ mindset, no problem is impossible, how you can achieve anything you focus on How to position yourself as a thought leader and why being an ‘industry leader’ isn’t a requirement, if anything, it's a hindrance! How podcasting can massively benefit your business and why you’re not too late to jump on the bandwagon and reap the rewards Guest Profile: After spending 15 years working with a subsidiary of a Fortune 500 company Sam decided a radical career shift was needed. He, like many others, believed that working your way up the corporate ladder was the key to success. The ticket to your dream life. But Sam realised he was spending every waking moment at work, and the thing that really mattered to him, his family, was getting left behind. The penny finally dropped one Monday when his daughter asked “Is tomorrow Saturday?”. That was the only day she could spend with her Dad. It was at this point Sam quit being a corporate slave and set himself the goal to make Everyday a Saturday. Sam began a motivational podcast, speaking at events, and founded launchmymovement.com. He now helps people build their own mission-driven podcasts. Find Sam here: http://Launchmymovement.com http://everydayissaturday.com/ mipddsn9

Everyone is more successful than me, everyone is happier than me... The 21st century bombards you with inspirational content. It shows you perfect people living perfect lives. It can make you doubt your own abilities and potential. The route to success feels too long and hard to achieve. You don't know how other people do it. How did they get started on their entrepreneurial journey? In this show, we'll be tackling these issues head-on. Our guest Oliver Bruce, host of the 'Success is in the Mind' podcast, will be sharing his thoughts on what makes a successful entrepreneur. We'll speak about the traits of successful business owners and the importance of goal setting. Guest Profile Oliver is a serial entrepreneur, podcaster and mentor. He founded PinPointMedia whilst at University, aged 19, with zero investment and a clear vision; to make media accessible to all. By 2013 PinPointMedia grew to be one of the largest production companies in the South West with a national reach and clients such as Ticketmaster, Barratt Developments, Endsleigh Insurance, and British Gas. When he’s not working Oliver runs his own podcast Success is in the Mind. A show that focuses on the success and struggles of the entrepreneurial journey. Oliver is also a mentor at the Prince's Trust. Some of Oliver’s awards include South West Young Entrepreneur, South West Institute of Directors Director of the Year and the Great British Entrepreneur Pivot Entrepreneur of the year. You can find Oliver here: PinPointMedia: https://www.pinpoint-media.global/ Podcast - Success Is In The Mind https://podcasts.apple.com/gb/podcast/success-is-in-the-mind/id1526266908 LinkedIn: https://www.linkedin.com/in/oliverbruceonline/ Twitter: https://twitter.com/OliverBruce_Biz?s=20

It can seem impossible attracting new clients to your business at times. No matter what you try, whether it’s blogs, Facebook ads, or networking, your customer numbers are never where you want them to be. It’s enough to make you want to throw your hand in the air in frustration. But you can avoid this roadblock by creating an amazing value ladder for your prospects to climb. And the best way to start that value ladder is with a mobile app. Carla White explains all in this episode. Guest Profile Over the past 20 years, Carla has built successful mobile and web apps, wrote two best-seller books, popularized the concept of private podcasts, and founded Hiro.fm, a software company that helps info businesses quickly get their message out to the marketplace. Carla has been featured on major publications and websites such as Oprah, Forbes, Entrepreneur Magazine, and The Huffington Post. She is also the host of the #1 rated business podcast, Radical Shift. She was awarded grants from Verizon and Bush Foundations . Carla also regularly works with non-profits like Operation Underground Railroad and Blink Now. Find Carla here: https://hiro.fm https://carlawhite.org http://thegratitudeapp.com

We all want to be our own boss, right? Choose our own hours, and work with clients we like. More and more people are taking steps to live this dream. They’re building themselves side hustles to supplement their incomes and provide themselves with enjoyable work. The long term goal is to take that side hustle full time. Maybe it's a blog, freelance design work, or personal training. The one job for life, career salary man of the 20th century, has been replaced. We’re now a society of people that have multiple skills and work in 100’s of different ways. And helping us find our way through this sometimes tricky work environment is our podcast guest Nick Loper from Side Hustle Nation. Guest Profile Nick hosts the podcast, ‘The Side Hustle Show’. He’s also the chief side hustler at SideHustleNation.com, a company he set up to help people reach their side hustle goals. Nick has made it his mission to help people build job-free income streams. He didn’t want to climb the corporate ladder, he wanted to build his own. After canning his corporate job he went on to build websites, write books, work around the world, all while coaching new and seasoned entrepreneurs, and connecting with some pretty amazing people. Today Nick is taking these experiences and helping others build something they care about, generate income outside of their day jobs, and build more financial freedom and security into their life. This was how SideHustleNation was born. Nick's podcast: https://www.sidehustlenation.com/side-hustle-show/ Side Hustle Nation: https://https://www.sidehustlenation.com/

Selling is tough. Some might say it’s horrible! But no one was born a salesperson. It’s a skill anyone can learn. And you can sell ethically, or be a bad salesperson. Using underhand tactics to get sales over the line. That second approach isn’t good. But it can be so easy to slip into when the pressure of selling gets on top of you. Thankfully our guests for this podcast, Jonny Watson & Yuself Smith are fitness entrepreneurs and online coaches who have developed a system and mindset for ethical selling. Find out how they approach sales calls and learn more about their brand, Propane Fitness in this show. Jonny & Yusef have also produced a free case study for this podcast. Find out how they built Propane Fitness into the brand it is today in 7 steps: https://propanefitness.com/passion Guest Profile Jonny Watson & Yusef Smith are the founders and owners of Propane Fitness and Propane business. Friends and business partners for over a decade, they both quit their corporate jobs in 2015 to take Propane full time. They’ve been in the trenches of personal training, trading time for money, and working long hours to make ends meet. Once they took Propane online they began to regain a work-life balance. Now they’ve taken the next step and they’re teaching their secrets to other fitness professionals allowing them to live a freedom lifestyle. Check out Propane Fitness & Propane Business over on their websites and socials: https://propanefitness.com https://propane-business.com https://www.instagram.com/propanefitness/?hl=en https://www.facebook.com/PropaneFitness/ https://www.youtube.com/user/PropaneFitness

Fame & influence don’t go hand in hand. Not anymore anyway…. The internet has democratized the influencer space. Anybody can build a personal brand online. Famous influencers are a thing of the past. You don’t need to be Tom Cruise or Madonna to be a brand ambassador. All you need is a niche following and great content. Ok, that’s made it sound super easy to become an influencer. It’s not! But becoming an influencer is an achievable goal for those with the drive to get there. If you’re interested in growing your brand power online then our show with Neal Schaffer will give you the tools you need to expand on social media presence. Neal Schaffer Guest Profile Neal Schaffer is a Digital, Social Media, & Influencer Marketing expert. He’s also Keynote Speaker, Consultant, and University Educator. When Neal is not consulting or teaching he hosts his own podcast ‘Maximize Your Social Influence’ and is a prolific author covering subjects ranging from influencer marketing, social media strategy, and converting clients on LinkedIn. Neals latest book, The Age of Influence is available on his Amazon now: https://www.amazon.com/Age-Influence-Power-Influencers-Elevate/dp/1400216362/ Listen to Neal’s podcast here: https://nealschaffer.com/maximize-your-social-influence-podcast/ You can connect with Neal using the links below: https://nealschaffer.com/ https://www.linkedin.com/in/nealschaffer/ https://twitter.com/NealSchaffer

A loyal and active community of clients is essential to be a success in the Passion Economy. But how can you develop a tribe of raving fans? Do you leverage social media? Arrange meetups with your community, or host group sessions with your clients over video calling platforms. All of the above are great ways to create a community for your passion business and in this podcast we’ll be discussing community building with The Passion People podcast host Naga Subramanya. Guest Profile Naga Subramanya is the Senior Finance Manager at Airmeet, a virtual event platform that is letting creators build communities around their services. He is also the host of the Passion People Podcast, a series of impromptu conversations about following a passion, making it manifest, and the trials and tribulations associated with that journey.

Is it better to have thousands of followers or just a handful of loyal customers? You’d think loads of followers would be better right? Check out Li's latest side hustle, https://sidehustlestack.co Well actually, cultivating a loyal base of true fans will serve your business better in the long run. Followers mean nothing if you can’t convert them into customers. True fans, however, are crazy about your products and services. They’ll buy everything you make and become ambassadors for your brand. Aim to find true fans, not followers and you’ll be on the way to business success. But how do you do that? We’ll be asking our guest Li Jin what strategies she’d use to guarantee growing a client list filled with true fans, not followers. Li is an advocate of the Passion Economy and an investor in early-stage startups. You can read her full bio below. Guest Profile Li Jin is the founder and GP of Atelier Ventures, which seeks to back early-stage consumer companies in the passion economy: New platforms that help people transform their passions into professions. She’s interested in marketplaces and technology that helps open up economic opportunity and access. Previously, she was a partner at Andreessen Horowitz focused on early-stage consumer investments. She has held board observer positions at Substack, Sandbox VR, Imgur, Dialpad, OpenGov, Honor, and Virtual Kitchen Co. Prior to joining a16z, Li was a product manager at Shopkick, a VC-backed startup in the loyalty and rewards space.

What is the Passion Economy? Many people are labeling it the future of work? But what does that mean? The Passion Economy got its name in 2018 and it’s a new economic framework that lets people live their passions and break free from the 9 to 5. Anyone can participate in the Passion Economy and it’s creating new opportunities for entrepreneurs everywhere. Dan will be talking to our guest, Adam Davidson, about the rules of the Passion Economy, how a person can participate in it, and what does it take to be successful in this new economic framework. Guest Profile Adam Davidson is the CEO of Three Uncanny Four, a podcast production company where Adam hosts his own Passion Economy podcast. He’s also co-founder of NPR’s Planet Money podcast. When he’s not in the podcast booth, Adam is an accomplished journalist, writing for The New York Times Magazine, The New Yorker, and This American Life. Adam is also the author of The Passion Economy. A groundbreaking book that lays out the new rules for thriving in the 21st century. You can purchase a copy of Adam’s book here: https://www.threeuncannyfour.com/passion-economy.html And find his podcast here: https://podcasts.apple.com/us/podcast/the-passion-economy/id1459910839