29 minutes | Mar 3rd 2020

Bring Your Training to Life With Visual Learning Solutions

Subscribe on iTunes! Subscribe on Google Play Podcast RSS Feed   In this week’s episode, Buddy and Robyn from Visual Learning Solutions discuss how their business has evolved and how they have developed a novel solution to the challenges leaders often face with content development and distribution of training programs. SHOW NOTES: [00:20] Introduction [01:10] What is Visual Learning Solutions [02:45] How Visual Learning Solutions began [04:00] Services offered at Visual Learning Solutions [07:15] Content development in training courses [10:40] Benefits of using Visual Learning Solutions’ studio space [22:30] What questions should people ask Visual Learning Solutions [27:50] Where to find Visual Learning Solutions online LINKS & RESOURCES: Visual Learning Solutions on Lifestyle Frisco Visual Learning Solutions Website Visual Learning Solutions on Facebook Visual Learning Solutions on Twitter Visual Learning Solutions on LinkedIn Connect with Lifestyle Frisco on:  YouTube Facebook Instagram Twitter LinkedIn Transcript Machine-generated. Welcome to the Frisco Podcast. I’m your host, Scott Ellis. And today we’re hanging out with Buddy and Robyn from Visual Learning Solutions. Guys, welcome to the show. Thank you very much Scott. It’s good to have you here. Visual learning solutions, I’m guessing you help people teach. Well are it’s, it’s visual because I’m a visual learner and uh, obviously we wanted when we pick the brand years ago and we wanted it to be in the name, you know what we do. So, uh, we designed training for the visual learner to be consumed as most people do now on some type of device. Uh, that’s really kind of where we started was picking a lane on, on how we’re going to deliver training. So it’s training, development, basically if you like most people have taken some type of online training, you’ve consumed, say a e-learning or watched a training video, that is what we do. Gotcha. Um, so just so I know kind of who we’re talking to here, if I’m going to teach a course, I wanted to develop a course that’s going to be out online in somehow consumed through devices online. Do I come to you to help me produce and develop that is, does that what I understand correctly then? Yes. So I, so I’m Buddy Broyles, I’m the CEO of the company. I’m the, I’m the uh, chief creative if you will, but I’m, I’m, I wear a lot of different hats and of course my business partner, Denise Broyles, she’s the operations manager in Robin’s seated to my right. She’s the senior creative editor and other things. But as when we’re approached and when we’ve talked to new customers, our goal is to understand basically from concept delivery and where they are in that cycle. So if you, for example, if you are a, uh, a typical trainer that is like instructor led, you lead courses, you talk in front of people in front of a room, maybe with a PowerPoint or something like that, we would want to understand, you know, what are your goals and who’s the greater audience you’re trying to reach for our co, our corporate customers, they will reach out to us and say, well buddy, we have instructional designers. People that understand how people learn and that are trained in that area. They’ve written a script or they have some type of content already created. We, we need your help fulfilling that either it’s video production or it’s a e-learning design or graphic design or even help designing the brand of that training. What does it look like? How, you know, what’s the user experience? How are people consuming that? So we can answer a lot of different questions based on whatever the need, whatever you bring to me as the, uh, even as someone who doesn’t know how people learn, but you know that you have a topic that you need them to consume. Then we just start the conversation there. Gotcha. So I’m curious what, uh, what was it that got you guys into this business and wanting to help develop courses and training and education for online consumption? Well, Robin, if you don’t mind just kind of start with your history. Well, I’m like Buddy, I’m a visual person. You know, I’ve always been a visual storyteller and a, I started out in the industry, you know, working TV and, and corporate stuff. And then I went into teaching for a while and I was in public education. And teaching is something that came very naturally to me. And so when I got out of education and came back to the, uh, production industry, I, you know, met up with Buddy. I, uh, knew him while I was teaching. He actually came and talked to my classes. Um, but it was a perfect fit for me because I could utilize my education background and my visual storytelling strengths and marry the two together. It’s kind of a management and have an Arthur. Yeah, for sure. Good deal. So I’m kind of curious when, when you’re putting together or helping somebody to kind of come up with a look in the field and in developing that, that online training, um, is it, are we building things that are not only maybe somebody on camera whiteboard stuff, but also graphics, infographics and kind of motion graphics and things like that, incorporate it into, do you guys do all that stuff? We do it all. And so as I’ve mentioned before, or possibly it’s concept to delivery, so, um, we’ll first, uh, we’d like to host what it’s called a discovery sessions, very similar to the marketing, uh, life cycle. So it’s essentially bringing all of the stakeholders together, even if it’s just one person on the other side of the table with us and to understanding their brand, their goals, their audience. So that’s the discovery. And that usually results in a report that is, this is the roadmap for what the project should look like from a 10,000 foot up level. And so, um, once we have that, and that can be anywhere in the life cycle of the product, but it’s essentially we understand all of the different things you want to do or at least we tried to extract that in that conversation. It’s almost like a group therapy. We’ve had a session like that that literally lasted eight hours and we filled entire whiteboards with all of these different, basically just words, what does this mean to you? Well what about this? What does success look like? What are the different personas who are either giving the training, you know, facilitating if you will, or receiving the training. So we map all of that out and that’s how we understand really where we’re going with this because it’s just like anything else. You, um, what is it? A failure to plan is planning to fail, right? And so that’s very important in the training market, especially some of these projects are large. The largest project Robin and I are working on right now is a, is a training, uh, program. And we’re on what, like month 18 or so. We’ve been at it for some time. So it’s important to get it right from the beginning. So, um, to answer your question, it’s, we offer so much that is everything that can be consumed. We have a vast network of really talented people and that’s, you know, I’ll get to our business model briefly, but we’re, we call it a flex and surge. So we have five core employees and a handful of really powerful contractors that are here in house. And then we have, last year we had 60 to 99 so we have a bunch of different people that have, they’re all every discipline you can imagine that contributes to the visual learning field. But from, again, from instructional designers to graphic designers to people that specifically do those hand drawn videos that you’ve seen. We have a lot of different talented artists. A lot of them have a background in even so they understand what, what, how the spatial relationship that needs to live on the screen so people can consume it at the pace they need to consume it. So to, you know, the real answer is we do it all. I mean, I, I hate to sound cliche when I say that, but, but we absolutely, um, bring the right, the flex and surge model, which Rob and I’ve talked about is, um, basically we, we been to whatever the needs are of that particular project and client and, um, an example would be saved. You’re in the, um, food service industry. We’d find an instructional designer or a graphic designer or someone who has produced content somewhere within that industry rather than just putting a, you know, a, a round peg in a square hole, right? We don’t just fit a person. We find the right fit. So when we present, uh, at the beginning of the project or wherever the project is in its life cycle, we make sure we bring the right team. So be, especially if there’s a contractor, cause we want to understand the, the full project and where the, uh, talent, um, and the, you know, instructional design talent on the other side. And of course, where the learner is, when to make sure that the language is right, the vernacular, the proper vernacular is used. So it, uh, it basically, uh, eliminate some of the project learning curve and uh, eliminate some of the confusion and conversations so communication. One of the key elements of any, any training courses, obviously the content itself, I would imagine that the customers that come to you have expertise in their area and they want to turn that into a course. How much of the actual content development side of things do you help with or is it kind of up to the person that’s hiring you to really develop the content for the course? It depends on the project. Um, you know, there’s some times like Buddy said they’ll come to with those, with the script and so then we
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