62 minutes | Dec 22nd 2020

Life in the Brand Lane - Show 8 - The Festive Edition (UK)

What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we ask brand managers or company founders to choose the tracks that they think best represent the essence of their brand. But this time Ron and Fin indulge themselves (it's Christmas after all!) and choose the tracks that they feel define the uniqueness of Frejz. They discuss how brands are composed of micro relationships and interconnections while listening to Bad Company, and compare the many layers of a Joe Walsh track to the many layers of branding. If you'd like to appear on the podcast to discuss your brand and the tracks that represent it please get in touch at www.frejz.biz - we'd love to hear from you. Tracks Played:Eruption - Van HalenBad Company - Bad CompanyLife’s Been Good - Joe WalshShe’s a Woman - Jeff BeckWatermelon Sugar - Harry StylesOver the Hills and Far Away - Led ZeppelinNever Say Die - Black SabbathSpotify playlist: https://open.spotify.com/playlist/74SjDOnjjSDQGszgBQVD9TIntro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.comLicense: CC BY (creativecommons.org/licenses/by/4.0/)
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