60 minutes | Sep 29th 2020

Life in the Brand Lane - Show 6 (UK)

Ron and Fin of www.frejz.biz take an irreverent look at brands, advertising and rock music. They look at music and brands and brands in music, chatting with brand managers and music lovers, connecting the two and sometimes finding connections that nobody else does.In this, our 6th show, Ron and Fin chat with their first guest, Archie Paton, non-exec director of Hibs FC and CEO of Openside Sports. For almost 30 years Archie has worked with top global sports organisations on creating clear brand propositions and how to bring this into the organisation from a strategic and operational perspective.Listen in to find out how his 3 chosen tracks can be linked to Hibs FC, Carnoustie Golf Links and the Open Golf Championship brands.Tracks played:The Pretenders - Brass in PocketIron Maiden - The Number of the BeastGuns n Roses - Sweet Child O MineFrejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.bizIntro/outro music credit: Dragging Out The Loneliness - Royalty-Free Music by audiohub.comLicense: CC BY (creativecommons.org/licenses/by/4.0/)We use copyrighted music on the Life in the Brand Lane (UK) shows. To satisfy the local legislation and make sure the artists and publishers get paid correctly we hold a Limited Online Music Licence from PRS(LE-0022496). Listeners from outwith the UK are kindly requested to listen to the talk version of Life in the Brand Lane
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