48 minutes | Sep 15th 2020

Iconic Scottish Brands - Loganair, Caledonian Sleeper & Billy Connolly

Linz, (aka Dr Lindsay Carey, Glasgow Caledonian University) and Ron and Fin (of Frejz)discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league?In this episode they look at storytelling in branding and chat about Loganair, the Caledonian Sleeper and Billy Connolly. Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.bizIntro/Outro: Bright And Beautiful - Royalty-Free Music by audiohub.comLicense: CC BY (creativecommons.org/licenses/by/4.0/)
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