18 minutes | Nov 24th 2020

Iconic Scottish Brands - Johnnie Walker & the Scottish Football team

Each week we discuss what makes an iconic brand and select Scottish examples to dissect. What brands make the list and possess the magic? Which brand will top the icon league?In this episode Ron and Fin look at the storytelling used in Johnnie Walker branding and discuss how the "Keep Walking" tagline of constant progress and overcoming adversity could also apply to the Scottish Football team (who at the time of recording had just qualified for their first major tournament in over 20 years). Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.bizIntro/Outro: Bright And Beautiful - Royalty-Free Music by audiohub.comLicense: CC BY (creativecommons.org/licenses/by/4.0/)
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