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In this episode, I talk to Aaron Pierson on why he thinks that Brand is everything. We uncover Aaron's three step process of defining your brand, creating your brand and getting emotional impact with your brand. Make sure you give us some feedback in the Business Unleashed Facebook group. In this episode you'll learn: Branding is everything. Avoiding Brand Disconnect. Work out which platforms to promote yourself on. Don't just create noise Useful links: http://froknowsphoto.com/    

In this episode, John and I cover a strategy he used to get an order around $24,000 from just an hour or so of calls and a follow up. We lay out every step in detail so you can replicate this into your strategies. Make sure you give us some feedback in the Business Unleashed Facebook group. In this episode you'll learn: Choosing the right niche. Researching client spending. Who to call. Finding pain. Getting permission to ask tough questions. Getting a decision. Outsourcing the Work with John Would you like more strategies like this? John can help you build an awesome consulting business, through bringing you proven strategies and tactics that will help you scale your business. We have an offer on right now to work one on one with John Logar. Simply click here to find out more and book an appointment.  

Ryan Stewman is known as the Hardcore Closer and he pulls no punches. He's the founder of Break Free Academy and he's well known for getting people paid what they’re worth from the marketplace. For many of us, selling was something we had to learn as we went along, so I grill Ryan on how we can go from where we are now, to getting the clients we really want. Many of the questions came from members of the Business Unleashed Facebook group. Make sure you join us there to discuss everything from this episode. In this episode you'll learn: Focus on the outcomes. Position yourself correctly. Qualify harder. Get rid of time wasters. Why Jedi mind trick consultations don't work. Useful Links www.ryanstewman.com (strong language) Ryan's podcast  

What happens after a prospect has said they're not ready to go with your offer? What happens when they decide to use someone else? Both myself and John Logar have worked with clients that have previously said no. The challenge is that most consultants and coaches give up at the no and miss out on a load of work. In this episode you'll learn: Why clients say no to you. The no pile is your biggest asset. How to nurture clients that aren't ready yet. Making periodical offers. Building your follow up process. Also, we have an offer on right now to work one on one with John Logar. Simply click here to find out more and book an appointment.

Tim Conley is known as one of the top direct response marketing consultants in the startup and online entrepreneurship communities. In this episode of Business Unleashed, Tim tells us how to grow a profitable business you will enjoy and avoid a success that you will hate. In this episode Tim covers: Know what you want to create in your life and business. When to say yes and when to say no. Build more profitable capabilities. Why little hinges swing big doors. Being clear about who you want to work with. Understanding your value you deliver to clients. Links and Resources Mentioned in This Episode: www.timconley.co www.consultingfuse.com  

This week's guest is designer and founder of Studio1 Design, Greg Merrilees. Greg takes us through his journey in building a design agency and a t-shirt business. Some of it accidental, all of it creative. In this episode Greg covers: Building trust with people with big lists. To have a friend, you need to be a friend. Add value to others. Building a virtual team. Working with a mentor. Get results for clients. Setting yourself apart. Communicating directly to your audience. Links and Resources Mentioned in This Episode: www.studio1design.com www.successshirt.com Get a 10% discount on any of Greg's design services: www.studio1design.com/free  

This week's guest Jeff Hollis helps us understand the most important legal considerations you need to have in our businesses. It's important that you don't have any misunderstandings when you're delivering results and outcomes with your clients. What happens when you outsource the client work and it's not up to satisfaction? How are you covered? In this episode Jeff covers: Having contracts in your business. Protect yourself from things that can go wrong. Stay compliant. Don't get caught up in a court fight. Protecting yourself when your outsourcing. Using e-signature software. Links and Resources Mentioned in This Episode: www.hollislawgroup.com  

In this episode of Business Unleashed, John interviews top marketer and ‘Funnel Specialist’ Ryan Levesque. Ryan Levesque generated over 2.8 Million Leads, 175,000 Customers - across 19 different markets, in just the last 23 months alone. Ryan has been called a "conversion genius" by many top marketers and his understanding of the psychology of consumer persuasion is a natural outgrowth of his having studied and taught neuroscience at a leading Ivy League institution (Brown University). In this episode you’ll learn: Your passion isn’t in what you sell, but the process that makes the business successful. Build trust and authority. Use the survey funnel method to get bigger better clients. Getting into the mind of your clients. Selling more by finding your clients unique challenges. How to utilise the ‘Do You Hate Me’ survey. Links and Resources Mentioned in This Episode: www.thefunnelspecialist.com www.nextlevelgroupmastermind.com

It's our last Business Unleashed episode of 2014. So John Logar and I reflect on the year and recap on the most effective marketing and prospecting strategies that have bought us the best clients and most profit. We cover the top strategies you can steal to build your own referral network that will supply you with leads all year long. John also takes us through a new mindset that he calls the "One Client Approach" and how by just focusing on the activities to get one new client can speed up your growth. Let us know your thoughts below and if you're finding these podcasts useful, please leave us a review over at iTunes. Live Event : Austin, Texas on March 7 - 8, 2015 If you want to learn how to engage and convert clients in high paying niche markets. If you want to make 2015 your most profitable year yet. Then you need to come and join John Logar and Rachel Kersten for two days of practical high value content - without all the fluff. They’ll cover proven strategies and actionable tactics for client engagement and conversion. These are the same strategies that John used in his own consulting business to generate $543,000 of revenue from scratch. Full event details here.      

If you’re building a brand, or growing an audience, it’s essential that you get out there and engage with your market. In this episode of Business Unleashed, we share a load of ideas on how to do that intentionally as part of your overall plan to increase your client base. Sometimes, you need to get away from your screen and play in the pond where you market is and listen to the stories and issues they have. That’s where you gain the knowledge and get the advantage over your competition. Also find out how shared working spaces and other corporate gatherings can be utilised to get you the clients you want to work with.  

There's two big milestones in the life of an independent business owner is the $10,000 a month mark and then the jump to the $100,000 a month level. In this episode of Business Unleashed, we show you how simple it is to map out and implement a strategy to get to 7 figures a year. Here's the numbers we go through in this episode, so you can work out your own: 7 figure sales plan: Target 1,000,000 Average Sale $30,000 Number of Sales to hit the target 33 Assuming a conversion rate of 30% Number of proposal required - 110 Assuming %50 conversion from presentation to proposal Number of presentations required - 220 Number of phone calls required - 1,100 (based on a 1 in 5 conversion rate on qualifying your prospect) This means to make $1Million dollars in sales you would have to make 4.6 calls per day in a 48 week year So, as you can see, $1,000,ooo a year boils down to about five calls a day.

We've all been there at some point. Waiting for clients to pay. Waiting for projects to start. Checking that bank balance to see if it's increasing at all. They key is to do something about it as quick as possible. Cash flow is critical to any business and will probably be the number one thing that kills of small businesses this year. This episode is for you if you're wanting to get your cash flowing quicker and clients paying faster. In this episode we cover how to: Find the low hanging fruit right now. Get paid up front. Get paid for all the work you do. Sell existing clients more services. Use case studies (even other people's). Reignite old opportunities. Create urgency in your prospects.    

In this episode we get straight to the point. In order to succeed in business as a consultant, coach or creative, you have to charge more. We've heard all the excuses. "Yeah, but people won't pay more", "I just charge by the hour" ... etc etc. If that's your mindset then unfortunately you'll be finding yourself working far too hard, for far too little money. Most of us have been there. In this episode we interview Jason Kanigan and get him to reveal his thoughts and strategies on charging more. You'll learn about: Finding clients with products you're proud to promote. Saying no to the wrong types of clients. Getting paid based on results. Getting bigger contracts. Put simply, charging more changes who you talk to in business. You'll be working with a different level of business that already understands about investing more money in better solutions.  

From working and speaking with many consultants, creatives and coaches, we've found there's a whole lot of challenges people have on a weekly basis. There's also very clear strategies that really successfully people use on a regular basis to get their businesses well past the six figure level. In this episode you'll learn: The seven most common stumbling blocks How you can conquer the hurdles. The three things that 6 figure consultants, coaches and creatives do differently. We always endeavor to have action points at the end of each of our episodes. If you've put any of the Business Unleashed tactics and strategies into action and seen a difference in your business, let us know below. Please leave us your feedback on the Business Unleashed iTunes page.  

In this episode, John and I cover how to be persistent when going after new clients. Too many people give up quick or at the first objection and miss out. Here's some interesting stats to consider the next time you're talking to a prospective client: 2% of sales are made on the First contact. 3% of sales are made on the Second contact. 5% of sales are made on the Third contact. 10% of sales are made on the Fourth contact. 80% of sales are made on the Fifth to Twelfth contact. It's pretty clear that you need a strategy based on persistence and multiple contacts to get the right sales. So listen in and find out how to get why you should never leave a sale behind.  

In this episode, John and I cover how to get clients to make a commitment to working with you. You've done all the hard work. You've got a meeting with a potential client. You've done your proposal and told them the cost. Then what? Many people end up sitting and waiting for the client to call back. We go through some strategies in episode 18 to make sure you get clients over the line.  

In this episode of Business Unleashed, John and I talk about using video quickly and simply to get your message in front of your clients. We talk about a couple of strategies you can implement right now. Equipment we mention in this episode: KV iPhone Cable http://www.kvconnection.com/product-p/km-iphone-mic.htm Audio Technica Lavalier Microphone with long cable http://www.amazon.com/Audio-Technica-ATR-3350-Omnidirectional-Condenser-Microphone/dp/B002HJ9PTO/ref=sr_1_1?ie=UTF8&qid=1400798095&sr=8-1&keywords=audio+technica+lavalier+3350 Rode Smartlav mic http://www.amazon.com/Rode-Smartlav-Lavalier-Microphone-Smartphones/dp/B00BHN05H2/ref=sr_1_1?ie=UTF8&qid=1400798147&sr=8-1&keywords=rode+smartlav Joby iPhone Grip http://www.amazon.com/Joby-JM1-01WW-GripTight-Mount-Black/dp/B009GHYLKS/ref=sr_1_2?ie=UTF8&qid=1400798197&sr=8-2&keywords=joby+iphone+grip Camera Tripod http://www.amazon.com/Deluxe-77-inch-Professional-Camcorder-XF305%C2%A0Camcorder/dp/B00A7C3MW4/ref=sr_1_2?s=electronics&ie=UTF8&qid=1400798441&sr=1-2&keywords=71+inch+tripod Apps: Camera Plus Pro https://itunes.apple.com/au/app/camera-plus-pro/id345752934?mt=8 Capture https://itunes.apple.com/au/app/youtube-capture/id576941441?mt=8 Tiltshift https://itunes.apple.com/au/app/tiltshift-video-miniature/id395953517?mt=8 Screenflow http://www.telestream.net/screenflow/overview.htm Camtasia http://www.techsmith.com/camtasia.html

John McIntyre is an Aussie living the dream in exotic Thailand. His entrepreneurial journey started with a job ad that offered free room and board to market a hotel resort in the Philippines. Then went on to build a freelance copywriting business that turned into creating the brand of being known as The Auto Responder Guy. He has a popular Podcast The Mcmethod where he has interviewed some of the greatest copywriters and direct response marketers in the world. John shares his story with us along with some great strategies on pricing and accelerated growth through focus. Links and Resources Mentioned: Favorite business tools: Skype, Google Apps, Gmail Favorite iphone apps: Capture, Tripit Favourite book: Perry Marshal 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Connect with John on www.TheMcMethod.com  

 In this episode of Business Unleashed, John and I talk about keeping clients on track when working on a project and how to avoid the scope creeping out of control. In This Session, You’ll Learn: How to work on your terms. Be really clear at the start of every project. Be critical of your clients ideas. You are the expert. Price your projects correctly.

We want you to succeed in business. Simple. In this episode, you'll hear me (Chris Green) and John Logar are chatting from opposite sides of the globe on why Business Unleashed exists. You'll also hear about where we're taking this platform to support consultants, creatives and coaches in their ventures.