51 minutes | Apr 8th 2018

161: Focus on a Vertical to Win Clients | Brian Downard

Brian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses. Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand. https://freelancetransformation.com/episode161
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