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8 minutes | May 27, 2019
LinkedIn for the Linked Out: Help Around Town
Help Around Town is a local website which provides odd-job opportunities for those who need work and for those who need help. Arlington Entrepreneurs sat down with site founder Reem Yared to talk about the service, along with the mission and goals of the organization. Need some extra cash in your pocket? Or, looking for some help with that one, small chore? Visit Help Around Town at: https://www.helparoundtown.com/. Help is on the way!
15 minutes | Mar 12, 2019
Storytelling for Your Business: An Interview with Lynette Benton
Content is king. There’s a lot of competition for attention, especially online. Well crafted stories can help engage your audience and keep their attention. Learn how to craft your tale from writing pro Lynette Benton, who has a background both in writing as well as in business. Your stories need to be as engaging as that novel you just can’t put down. Believe it or not, the same techniques that went into writing that blockbuster can and should be applied to any content you produce. There’s a lot of competition for eyeballs out there. Give yourself a head start with this introduction to the fine art of storytelling – for your business and your customers.
13 minutes | Feb 20, 2019
Is Your Website Bringing in the Business You Need?
Is your website doing its job? Are you getting the results you’d like, like more readers, a greater number of clicks that lead to sales or a higher listing on Google or other search engines? We’ll be talking to two people in this episode who can help you find out. Strategic Adrenaline’s Mike Grossman and Lauren Stakutis offer a wide range of services that cover everything from content marketing to search engine optimization. Digital communication is their forte. Join us as we talk to them about the steps you can take to improve your website’s results. By the way… If you live in the Greater Boston area, you can meet Lauren and Mike in person at Arlington Entrepreneur’s upcoming networking event – Nights at Nero – the evening of Thursday, February 28 at Caffe Nero. They’ll be there to check over your website and offer personalized advice from both a marketing as well as a digital standpoint. Sign up for their Website Checkup and come away with some solid advice for improving your website’s online presence. Nights at Nero, featuring Strategic Adrenaline’s Website Checkup Thursday, February 28 from 6:30 – 8:30 pm Caffe Nero, 321 Broadway, Arlington, MA $25.00 per person for the Website Checkup $5.00 per person for networking only We’ll be addressing the importance of networking in an upcoming podcast. For now, take this opportunity to network and come away with new contacts, collaborations and clients on February 28.
20 minutes | Jul 29, 2018
Work Comfortably and Efficiently: An Interview with Organizer Linda Varone
You may have left the cubicle, but the cubicle may not have left you. Is your home office organized in a way that maximizes your efficiency and your health? There’s more to office design than deciding where the inbox tray goes. Interior space organizer Linda Varone has expertise not only in office design, but in design psychology and ergonomics. She also incorporates the traditional Chinese practice of Feng Shui to ensure a total design and energy balance so her clients get a space that’s best suited to their type and line of work. In this interview, we’ll ask Linda for her perspectives on office design as it applies to your work life and your life after work.
31 minutes | Jun 19, 2018
A New Way to Be in the World – a Conversation with Debra Woog
Debra Woog of Connect2 Women entrepreneurs face a unique set of challenges. They have to be – and do – everything, not just competently, but heroically. Leadership coach Debra Woog works with women entrepreneurs to free them from the trap of “hyper-competence,” as she describes it. According to Debra: “We leaders, especially modern women professionals, need a new way to be in the world. Many of us are overdoing, beyond what’s healthy for us. We are too good, for our own good, at getting things done. We are hyper-competent. We are hyper-productive. We are hyper-accountable. We try to do it all, everything we expect of ourselves and most of what we imagine others expect from us. We go over, beyond, and above. Our lives exhaust us. We try to escape the overload by numbing out — with food, alcohol, pills, media, etc. But, as my friend Geoff Laughton says, “People’s control strategies aren’t working anymore.“ In other words, we are still in pain. The stakes of hyper-responsibility and over-empowerment are dangerously high. Debra sat down with AE host Margy Rydzynski to discuss this tendency. It strongly resonated with her and, if you’re a woman entrepreneur, with you as well. Don’t miss this interesting, critical interview.
13 minutes | Feb 25, 2018
Looking for a Place to Work? Try Your Public Library.
Let the library help you build your business The public library is a great place to work and to grow your business. Here in Arlington, the Robbins branch of the Arlington public system has its own business collection, one that includes books, periodicals and databases that you can access from the library or from home. And, it has a feature common to public libraries everywhere – a reference desk with staff whose job is to help you find what you need! Arlington Entrepreneurs spoke with Linda Dyndiuk, the head of Adult Services at the library. The wealth of resources for entrepreneurs there surprised own own interviewer! Not only can you check out a state-of-the-art computer, you can also find parts of the library that are reserved for conversations. Need to study or research? Enjoy the quiet at the library. Need to speak with a client or conduct a one-on-one training? Find a place a place to talk at the Robbins. Although the library has yet to open its own coffee shop, you can bring your own food and drink. Of course, if you need help accessing or understanding any of the library’s resources, a reference library will be on-hand to guide you through the process. Listen to this month’s podcast for more information about building your business with the help of your public library – anywhere! Listen to this podcast on iTunes Listen to this podcast on Stitcher Radio Listen to this podcast on SoundCloud
28 minutes | Nov 29, 2017
Keep Your Money in Town – Shop Local This Holiday Season
Photo by Clark Street Mercantile on Unsplash We’re taking a slightly different path with this month’s podcast. It’s the December holiday shopping season and we hope you’ll visit your local stores and restaurants, not just the mall. Online shopping certainly saves time, but neither you nor your local community benefits as much. You may be overlooking the best gifts you’ll ever find, sourced and sold by small business owners, who work alongside their staff (or family) to find what you need and then cash you out. Even better – your dollars go to work in your community rather than fly off to a Caribbean tax haven, never to be seen again. This month’s podcast features an interview with Alyssa Clossey, co-founder of Support Arlington Center. This neighborhood group plays a huge role in keeping businesses in our Town’s center alive and growing. It’s also a great example of how business and their surrounding communities can work together to keep their local economies healthy. By all measures, the holiday shopping season is shaping up to be a good one. Make it the best ever, with goods and services that are available in your neighborhood. You might be surprised at how satisfying that experience can be. And, no parking hassles! Listen to this episode right here, on the Arlington Entrepreneurs website. You can also listen to it on iTunes, SoundCloud and – just added! – Stitcher Radio. Give it a listen, then pack up the family and hit the streets for some great, local shopping.
15 minutes | Nov 12, 2017
Remember to Say Thank You!
November is Thanksgiving month. In our opinion, it should be the month of gratitude – a time to sit back and think about what we have, rather than what we want. To that end, we’re interviewing a great little non-profit right here in Arlington, Massachusetts called Give Back Time. This organization matches volunteers to the non-profits who need them. Listen to what they have to say, then get in touch and pitch in! You can reach Give Back Time at: https://www.givebacktime.org/ This is also a good time to remember that Giving Tuesday (#givingtuesday) will be taking place on November 28, right after Thanksgiving. This is a great, national initiative that everyone should know about. We hope you enjoy our interview with Arlington’s Give Back Time. Next month we’ll be talking about the importance of shopping locally. Stay tuned!
12 minutes | Sep 26, 2017
Stay Productive, Stay Healthy
Chris Vasiliadis of Priority Wellness Our guest today is Chris Vasiliadis, of Priority Wellness. Chris is a health and wellness coach who helps her clients get and stay healthy. Her own journey began with an unexpected diagnosis of MS (multiple sclerosis). Chris will be talking about her work and will offer some interesting approaches to the concept of “work-life balance.” Be sure to check out the Arlington Entrepreneurs group, The Healthy Entrepreneur. Add your own questions and comments and read articles about stress management and healthy eating. You can also read the group’s blog, The Healthy Entrepreneur. Wellness professionals can add their blog to the group and to the group blog. Let Margy know if you’d like to do that and she’ll add your feed! Visit Priority Wellness at: http://prioritywellness.com/
23 minutes | Jul 26, 2017
Give that Computer a Thorough Spit and Polish this Summer
Summer is a slower time of the year for a lot of businesses. It’s also a time when folks finally have the opportunity to sit back and re-evaluate their business, in terms of strategy and technology. This episode features computer guru Mike Grossman, of Mike Grossman Consulting, who will be talking about some things you can do to make sure your computer is running properly and doing its job: attracting potential new business. Make made reference to some tools and tactics that you might want to follow up on your own. Here they are: Google Chrome Incognito https://support.google.com/chrome/answer/95464?co=GENIE.Platform%3DDesktop&hl=en Better than using incognito for checking your website’s rank: Serps.com Website Rank Checker https://serps.com/tools/rank- checker/ Google Search Console https://www.google.com/webmasters/tools/ WordPress Plugins: Akismet plugin (anti-spam) https://wordpress.org/plugins/akismet/ W3 Total Cache plugin (increase site speed) https://wordpress.org/plugins/w3-total-cache/ SEO Audit: WooRank https://www.woorank.com Google Analytics https://analytics.google.com/ Google AdWords Express https://www.google.com/adwords/express/ ProsperWorks CRM https://www.prosperworks.com Here’s some additional information Mike offered on Google Analytics and Google AdWords Express. Here’s what Mike had to add: “a) If you’re interested in taking a quantitative approach to understanding your website then I highly recommend connecting your website to Google Analytics. It’s free to use and it will give you a ton of data related to your website traffic. What pages people are viewing, how long are they on their pages, where your audience to located geographically and their age and gender. If already setup with Google Analytics, then check traffic numbers and consider cross checking that data with sales numbers for even more insight into your business. There’s a good chance you’ll be able to better understand your marketing and sales from this quantitative approach. b) If you want to try some pay-per-click advertising, Google rolled out the new AdWords Express to complement the traditional Google Adwords. The express version is much easier to configure and quickly get started with but while lacking a lot of customization features. Even if you’re on a tight budget you could try setting up an AdWords Express ad campaign and tracking the results to determine if you want to invest more. Also, along with Google Analytics, you’ll get great data about your audience and what they’re searching for.” You can check out this podcast on iTunes and on SoundCloud!
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