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Eric Casaburi started Retro Fitness in the heart of the 2008 recession. Experiencing unexpected and unprecedented growth during what was otherwise described as “dark” economic times, he eventually grew Retro Fitness to 150+ locations nationwide. Today, Casaburi is in the public spotlight once more as the Founder and CEO of the country's first anti-aging franchise brand, Serotonin Centers, also launched during the roughest of economic times – the heart of the 2020 pandemic. Serotonin Anti-Aging Centers is a first-of-its-kind treatment facility that is expanding nationally in an effort to impact the livelihoods of as many people and communities as possible; ideally helping countless members of the public to enjoy the aging process and lead their fullest lives.   Key Takeaways: [2:47] - There are some things that you simply can’t control, but Eric took the opportunity during challenging times to make the best decisions he could. [4:32] - Eric shares his background and why he was inspired to launch Retro Fitness in 2008. [6:06] - Retro Fitness was named because the marketing revolved around “when fitness was affordable”. [7:55] - Serotonin Centers was launched in 2020 and Eric describes his reason behind its launch. [10:37] - Serotonin Centers was actually a solution to a problem that Eric noticed in his clientele at Retro Fitness. [12:38] - Eric had begun the process of designing Serotonin Centers just prior to Covid and took the opportunity of time to work and launch it during an unusual time. [14:16] - If it’s working for you, it’s working. Everyone is different. [15:13] - At Serotonin Centers, they take a scientific approach. [18:13] - The thing that took the most time and the most work is due to the crossover of a retail franchise business and a healthcare service. [20:57] - Eric describes what to expect when you walk into a Serotonin Center. [23:52] - With the fitness center franchise, the income model was subscription based. Eric explains the model that Serotonin Centers uses. [27:32] - Who is the best candidate for a franchisee of Serotonin Centers? [29:28] - Eric shares some of the types of conversations and things they screen potential franchisees for to see if they are the right fit. [31:02] - The design of Serotonin Centers is very luxurious and high end, but intimate. [32:47] - Build the business for yourself first. [35:01] - There is more than one way to grow your business.   Mentioned in This Episode: Serotonin Centers Website Serotonin Centers on Facebook Serotonin Centers on Instagram  

Before the trampoline park boom in the family entertainment industry, Launch Entertainment was a really new concept. Rob Arnold, CEO of Launch Entertainment joins me today to talk about the opportunities in the family entertainment industry and how they’ve been able to stay ahead of the trend by building a robust experience for the entire family. The family entertainment industry is expected to reach a whopping $69 billion this year and Rob knows first hand what it is like to tap into that potential. Listen to this episode of Franchise Euphoria to learn about the company, their goals, and how their mom-and-pop trampoline park idea has evolved into more than 30 franchise locations complete with a full restaurant and multiple attractions.   Key Takeaways: [3:42] - Rob and his wife have always been entrepreneurs and he shares how the idea for Launch Entertainment was developed. [6:43] - At the time in 2011, there were only about 150 parks like this in the country. [8:31] - Their personal experience in 2011 took place in a location that was off the beaten path and they imagined what it would be like in a busier area. [10:52] - Rob knew what he wanted but couldn’t find an existing model. [12:40] - He knew the potential and took the step to learn about franchising before he even opened the first location. [14:17] - Rob describes the experience of the grand opening of the first location and how impactful it was on the business. [15:58] - The first location was a retail location having taken over part of an old Sports Authority. [17:50] - In the beginning, the food was not good quality and they improved overall to a full restaurant included inside. [20:26] - Opening a second location is exciting but spotlights areas of improvement. [23:05] - With the opening of the second location, they kept the first space the same and improved the second one with more games and party rooms. [24:41] - What happens when a new location doesn’t have a successful launch? [26:10] - Knowing they wanted to franchise, they started the franchise process early on with the first franchisee opening up a location within a year of the first location. [27:43] - They started with franchised locations with friends and families. This allowed them to test processes and systems with honest feedback. [29:26] - The popularity of trampoline parks blew up across the United States and Launch Entertainment branched out into different attractions. [31:08] - With more attractions catering to the whole family, it created more opportunities to make more money. [34:33] - Rob lists the other attractions they added to make the experience more robust. [39:01] - There are a lot of perks to opening a franchise with Launch Entertainment. [42:17] - When you build something, build a strong brand with a robust operational marketing system to support the growth that lies ahead.   Mentioned in This Episode: Launch Trampoline Park Website Franchise with Launch Entertainment

For many franchises, the goal is to expand. Depending on the business model, ideal locations, and finding the right people, this can be done quickly or it could be a slower process. But the most important thing is that there is a plan for business expansion and tactics in place to see the right results. Chuck Pistor, President and CEO of Miracle Method talks about just that in today’s episode of Franchise Euphoria. Miracle Method is the nation’s largest home improvement franchise and has been around since 1977. Starting out with a few locations in California, now Miracle Method has 165 locations with over 40% of sites breaking a million dollars in sales yearly. In today’s discussion, Chuck explains how Miracle Method works, what they do, who they serve, and how they are implementing growth tactics to reach their expansion goal in 2023.   Key Takeaways: [2:39] - Chuck shares his own background and how he wound up as CEO of Miracle Method. [5:04] - He began as a consumer but eventually bought Miracle Method in 1996. At that time, it was already a franchise with about 20 locations. [6:38] - After 40 years, the company still uses the same bonding agent and is a coveted formula. [8:22] - Over the years, the technology has expanded to allow the company to offer more than just bathtub renovation. [10:49] - When Chuck transitioned into this role without a background in franchising, he learned a lot and decided to connect the franchisees together for collaboration. [12:22] - Chuck took the opportunity to get to know the franchisees and learn from them. He also opened a franchise to experience what he didn’t know. [15:16] - What does Chuck look for in franchisees? [16:21] - The Covid-19 pandemic impacted this particular franchise and industry differently than others. [17:30] - What does Miracle Method do to repair and restore? [19:39] - 2023 is an expansion year for Miracle Method with the goal of adding 12 or more locations across the US. [20:50] - There are two different models: the man in the van model and the manager model. [23:54] - When it comes to expansion, Miracle Method’s strategy is to find the right people. [25:45] - Going to their website, you can see examples of Miracle Method’s work. [26:51] - Commercial work is also something Miracle Method does.   Mentioned in This Episode: Miracle Method Website Franchise Website

Today’s unique franchise concept comes from husband and wife duo Shiva and James Boecker. Shiva and James are the founders of Rockstar Martial Arts and they founded the brand when they realized there was a hole in the fitness market. They set out to create a luxury concept that fostered discipline and leadership skills in kids through martial arts and a connection with their families and community. What started out as a one location business became a franchise with 6, soon to be 7, locations in Texas and a possibility of expansion into Florida and Georgia. The conversation we have today goes beyond what it is like to walk into a Rockstar Martial Arts location. Shiva and James share the ups and downs of beginning this process and what it is like to be in business with their spouse.   Key Takeaways: [3:03] - Shiva and James are a husband and wife team. They share their background in martial arts and their desire to do more. [4:37] - When she experienced more high end boutique fitness centers in Florida, Shiva realized that was what was missing from martial arts training. [6:17] - In addition to martial arts training, leadership development is a top priority and a curriculum designed for kids. [7:42] - The ideal location for Rockstar Martial Arts is a high end shopping center that is super clean and appealing. [9:03] - Oftentimes after a child is signed up, the whole family gets involved. [10:25] - Initially, the plan for Rockstar was just the one location. [11:44] - The important piece of starting a franchise is to create a system and infrastructure that will run smoothly without you present. This is the hardest step. [13:47] - Shiva recommends networking and finding others who have done this before. She has found several mentors that have helped them through the process. [16:12] - James lists some of the things they had to consider through their growing pains, like real estate prices and team training. [18:01] - What is it like to run a business and franchise with your spouse? [19:41] - There were several changes made to their location as they decided to franchise. [20:28] - Who is the ideal franchisee for Rockstar Martial Arts? [22:26] - The franchisee is not the one that will be coaching. That won’t be their role and they will hire coaches and employees. [23:47] - Rockstar Martial Arts started franchising pre-Covid but then halted the process for a while. [25:18] - James describes the experience with broker networks to get Rockstar Martial Arts moving forward and expanding. [28:13] - The best piece of advice James and Shiva have for those who are interested in franchising their business is to find someone who has done it already as a mentor.   Mentioned in This Episode: Rockstar Martial Arts Website Rockstar Martial Arts Franchise Website

The way we work has forever been changed as a direct result of the Covid-19 pandemic. Now, people want the option to work remotely or are driven to create their own (often online) business. This has created an interesting opportunity for a new franchise called Success Space. Ted Laatz, President of Success Space, joins the Franchise Euphoria Podcast today to talk about the emerging coworking concept that is a subsidiary of EXP World Holdings. This unique concept allows people to use an office space without paying monthly rent or lease and has amenities that other shared office spaces do not offer, like a cafe and access to a full time Certified Success Coach. Ted also discusses and gives great advice for other brands looking to incorporate technology into their existing model.   Key Takeaways: [3:34] - Welcome to the show, Ted! Ted shares his background in franchising. [5:29] - Ted describes the usual coworking industry and how Success Space is different. The way we work has changed. [7:10] - Success Space is larger and has multiple streams of revenue. [9:03] - Franchisees will typically lease space and the sweet spot for the business is in shopping centers. [10:22] - There are different types of offices and Success Space uses a bill by the minute model. [12:10] - Rather than users renting a space by the month, they are only billed for the time they are actually in the office space. [13:31] - In addition to the coworking space and cafe, Success Space has a Certified Success Coach within each location. [15:14] - Ted explains how the idea started and how EXP companies use metaverse technology. [16:42] - Success Space is a new franchise opportunity, but they are a subsidiary of a well established company. [17:55] - Why did franchising make more sense for Success Space? [19:01] - There are no plans for Success Space to have a company owned location. [20:33] - Who is the ideal franchisee for Success Space? [23:27] - Covid changed the way we work and Ted believes that we are settling into a hybrid model of working in the office and out. [25:50] - Remote working is certainly being pushed by the up and coming generation. Coworking spaces and working from home are both types of remote working. [27:32] - Some people work from public cafes like Starbucks, but Success Space gives a variety of spaces to work, eat, break, and collaborate with a coach.   Mentioned in This Episode: Success Space Website Success Space Franchise

In the early 2000’s, life-time Restaurateurs Mijo Alanis and Pam Vivio began to notice a shocking new trend: while working in Pam’s family restaurant, they watched as people traded in their cheeseburgers and french fries for salads and fresh produce. After witnessing more and more customers seek healthier options, they began to theorize about a new concept that served fresh, healthy foods and smoothies. While this type of concept had begun to take a foothold on the East and West Coasts, Mijo and Pam were among the first to test the concept in the Michigan market. In 2005, they opened the very first Beyond Juicery + Eatery location in Birmingham, Michigan delighting its customers with a focus on healthy and fresh ingredients that tasted Beyond good! Mijo started out in the restaurant business as a dishwasher and through the experiences of working in the corporate restaurant world as well as behind-the-scenes work in a family-owned business, he had the makings of a successful franchisor. As the visionary of this business, Mijo now focuses on building and growing Beyond Juicery + Eatery and in this episode, he shares his journey and the opportunities franchising brings to the table.   Key Takeaways: [1:51] - Mijo is the founder of Beyond Juicery + Eatery and shares his experience building the business. [4:24] - Through an experience working with his future father-in-law, Mijo learned what it was like to own a business. [6:21] - Mijo and his wife are founders of Beyond Juicery + Eatery as well as still involved with her family’s restaurant. [8:12] - Mijo noticed the trend in what people were throwing away. [10:43] - They launched the first juice bar with extensive background and experience in 2005. [12:11] - What are the things needed to maintain a team during times of labor issues? [14:10] - People don’t quit jobs, they quit bosses. [15:48] - Putting people in the right role makes a huge difference. [18:10] - Opening it was the first step, and then Mijo figured things out as he went along. [19:54] - Mijo shares the moment he learned that franchising was a great option. [21:34] - Beyond Juicery + Eatery is more than juice. They have an extensive menu that includes all fresh and clean ingredients. [24:29] - Most locations are in Michigan, but Beyond Juicery + Eatery is expanding. [25:54] - The core values of Beyond Juicery + Eatery are looked for in franchisees. [28:49] - The qualities of a successful franchisor are visionary, manager-leader, and entrepreneur.   Mentioned in This Episode: Franchise Website: Beyond Juicery + Eatery Beyond Juicery + Eatery Website

David Keil, President of Franworth, joins the podcast today and he has flipped the traditional sense of franchise industry giveback on its head. Having extensive experience in the franchise space, previously serving as CEO for Haagen-Dazs Shoppes, HoneyBaked Ham, Pure Barre and The Lash Lounge, Keil has recently embarked on his newest mission – Franchise For Good.  In 2020, Keil founded Franchise For Good, the nonprofit division of Franworth, with the vision of helping nonprofit companies scale and expand their impact by leveraging the franchising model. He has discovered that the best way franchising can give back is by using its own scaling best practices to help nonprofits grow. Fast forward to now, Franchise For Good is making incredible strides, growing its nonprofit partnership roster to four remarkable organizations looking to scale for social good. With over 3,700 franchise systems throughout the United States, the franchise model has proven operating system tools and playbooks in areas such as strategy, finance, operations and more that have assisted in scaling businesses in every market. By leveraging this model, along with Franworth’s 450 years of combined experience, nonprofits can strategically scale and continue to impact millions of lives.   Key Takeaways: [1:45] - Amidst Covid, David founded a non-profit called Franchise For Good. [3:30] - David was inspired by the short-lived program run by Ben and Jerry’s. He realized he could apply the franchise model to the not for profit space. [5:37] - In franchising, we need certain things in place to be successful. Franchise For Good helps non-profits put these things in place. [6:50] - David explains how the Chapter Affiliate Model works for a non-profit. [9:01] - This model benefits everyone involved. [10:20] - Learning to scale has saved many businesses. [11:36] - While some non-profits have figured this out, David realized there was no one providing the help they need to scale and created Franchise For Good. [13:13] - Franworth partners with founders and helps them accelerate their growth. [14:26] - What are the elements that Franworth helps founders put in place? [16:14] - Passion is important, but the knowledge behind scaling is crucial. [17:53] - Franworth began with mentorship in mind. [19:30] - Founders need to know their limitations and go in with operational support. [21:19] - David describes ways they use technology and software to scale. [22:43] - David believes in transparent data. [24:21] - Franchise For Good is a startup and is already seeing success in the non-profits being helped. [26:32] - There is a process to determine if Franchise For Good is the right fit for a non-profit and the community.   Mentioned in This Episode: Franchise For Good

The Covid-19 pandemic has created an ongoing trend of working and playing from home. And what better way to come together to connect than with sports? My Backyard Sports is one of the most unique franchises available and it does just that. Founder, Michael Kraner, joins the podcast today to share the unique offerings that My Backyard Sports brings to not only families, but the communities they live in and all of this matches the company’s core values. But how do they make this happen? By leveraging technology. In fact, construction and design are not prerequisites for being a part of the work and franchisees are trained to do that. Michael himself began with a technology background and by combining their unique use of technology and digital tools, they are able to “bring the stadium home.” My Backyard Sports is a full service, one-stop-shop, offering over 30+ sports related products and services. They design and build incredible customized courts such as basketball, tennis, pickleball and golf both for residential and commercial use. They cater to homeowners, schools, gyms, recreation centers, condominiums, real estate developers, and area businesses. Their customized sports projects range in scope from purchase and installation of basketball hoops and other sports equipment and accessories to full court sport facilities encompassing both single and multi-court offerings. Additionally, they offer our customers personalized court painting and court maintenance services such as patch and repair. If customers can dream it, they can design, build and install it. And as they are recognized as one of the nation’s fastest growing companies, you can be a part of their success as well.   Key Takeaways: [1:51] - Michael explains what My Backyard Sports is and what they specialize in. [3:08] - Instead of just purchasing a basketball hoop for the driveway, My Backyard Sports makes the design and implementation a full experience. [4:27] - When starting the business, Michael and his wife have a heavy technology background and were able to leverage technology to work for their core values. [5:40] - Because of different local qualities, there are a lot of things to consider when designing a permit-friendly design. [7:55] - Customers do not need a ton of space or need something elaborate. My Backyard Sports is very customer focused. [9:10] - Michael describes their presentation and customization for memorable experiences for customers and their families. [11:37] - Michael shares the details of a customized basketball court for a family that became a branding opportunity. All their work tells a story. [13:14] - “My Backyard Sports” doesn’t just apply to a family’s backyard. They work in the community as well. [14:52] - With the idea of adding value to communities across the country, My Backyard Sports became a franchise opportunity. [16:17] - Training is surprisingly basic and franchisees do not need a construction background to do this work. [17:22] - My Backyard Sports began in New Jersey and has expanded into Texas. [18:49] - A tradition for My Backyard Sports is for employees to take pictures and videos for social media since their work is so unique. [20:01] - The Covid-19 pandemic created a continuing trend of working and playing at home. [21:12] - My Backyard Sports continues to expand and is acknowledged for their rapid growth. Michael shares the goals for 2022 and 2023. [24:30] - Sports are a great connector for people and Michael shares the core values of My Backyard Sports in the community.   Mentioned in This Episode: My Backyard Sports Website My Backyard Sports Franchise Site

New to the US market, Mr Jeff is a laundry service that boasts pick-up and drop-off services all from an app on your phone. While laundry isn’t always an exciting topic, this episode proves that anything can be made easier through tech and impeccable customer service. Peter Stern is the Managing Director of Mr Jeff in the US. He shares the history of Mr Jeff, the tech background of the company, and why moving into the United States is creating opportunities for franchisees. Expansion is something we all look for when we are developing a growing business and with Mr Jeff’s innovative approach to an undesirable task for busy customers, this market is something to consider as they expand across the United States and 30 other countries.   Key Takeaways: [1:49] - Welcome to the show, Peter! Peter explains that Mr Jeff is a tech based laundry service. [2:48] - Mr Jeff started out with laundry services, but now there are other branches of the company available on the app, including coffee. [4:15] - This is a highly fragmented space with the opportunity for a lot of growth. Peter explains how Mr Jeff is the superior choice. [5:50] - Customer preferences are very important to Mr Jeff and Peter lists some of the factors that are considered for customer TLC. [6:57] - The history of Mr Jeff began with a few college students in Spain. [8:02] - In the beginning, the founder approached the business as a tech company. [9:18] - Mr Jeff sets people up on the way to entrepreneurship. [10:41] - Peter describes the appeal of former business owners in moving to a Mr Jeff franchise. [12:09] - At Jeff, they do a great job filling in the gaps to ensure franchisees are prepared. [12:59] - Although Mr Jeff has a lot of different concepts, each franchise is a separate purchase right now. [14:25] - There are currently 3 US locations in New York and Florida. It began overseas, but Peter knows that there is a larger market in the US. [16:20] - Regarding the laundry business, Peter explains the changes he’s seen in the last 20 years. [18:57] - Peter explains how it worked out to launch Mr Jeff in the US. [20:29] - In 2022, their goal is to sell 100-200 franchises across the US. [21:24] - Although it sounds ambitious, Mr Jeff grew by over 2,000 franchises overseas in two years. [22:20] - Peter shares how Mr Jeff is finding franchise buyers. [23:14] - The quality of franchise owners is what sets Mr Jeff apart. [26:22] - There are teams around the world that help support the growth of Mr Jeff.   Mentioned in This Episode: Mr Jeff Website Mr Jeff Franchise Website

Franchising seems complicated, but in reality it is very simple. Simple doesn’t always mean easy, however, and that’s where choosing the right brand for you is important. Today’s guest is Joe Gale, Director of Franchise Development with Pancheros Mexican Grill. Pancheros was founded by Rodney Anderson in 1992 as a single restaurant in Iowa City. Now, as they celebrate their 30th birthday, the company also celebrates moving closer to their goal of opening 100 locations. In this episode, Joe shares his extensive background with other brands and why Pancheros stands out among the rest. Through the years, Joe has seen franchising done the right way and the wrong way and with his guidance, we learn that it doesn’t have to be complicated. Pancheros has simple systems in place to find the right franchisees, training them to be successful, and making sure each location has the support they need to thrive. So listen on to find out more about the brand and how keeping things simple is the key to growth.   Key Takeaways: [1:52] - Joe shares his background and how he got involved with the Pancheros brand. [3:05] - Pancheros is a fast-casual restaurant, and Joe describes the customer experience. [4:17] - Pancheros is one of the first in this type of restaurant and is celebrating their 30th birthday as a company. [5:27] - The original founder is still 100% involved and invested in the brand. [6:39] - Initially, the target location for Pancheros was college towns. [7:53] - What does Pancheros look for when finding the right franchisee? [9:03] - Franchisees will be fully trained and experience isn’t necessary. [10:56] - Simple isn’t always easy but it is best. Joe describes Pancheros’ system in guiding franchisees to opening. [13:02] - Over the years, the company has evolved the menu. Many restaurants have too much on their menu, but Pancheros keeps it simple. [14:48] - Consistency is important and with a simple menu, it is achievable across multiple locations. [16:40] - Pancheros is looking for franchisees with a goal of opening 100 quality locations. [18:01] - It is important to be involved and committed to your community. [20:15] - Something that sets Pancheros apart is everything is made in-house, including hot sauce and guacamole. [21:15] - Joe explains the ideal amount of manageable labor for a Pancheros location. [23:29] - Check out the Pancheros website for franchise information.   Mentioned in This Episode: Pancheros Website Pancheros Franchising Site

Amy’s career began in New York City, where she spent ten years in the media industry, cutting her teeth at Grey Advertising, which led to selling ads for the fashion magazine, NYLON. After a move to Oregon, Amy made a complete career pivot, following her love of exercise into a 10-year run overseeing franchise sales and business development for the boutique fitness brand barre3. At barre3, Amy was instrumental in building the business, scaling it from a scrappy startup into a cult brand with over 170 franchise locations. Today, you can find Amy leading the charge at Sit Still Kids Salon, an experience-driven franchise she and her business partners founded in 2018. Sit Still is disrupting the kid's hair game through a proven model and turnkey blueprint that positions the company for exciting and sustainable growth.   Key Takeaways: [2:50] - Amy started out as a client of Sit Still Kid Salon and realized it was an opportunity for her. [4:27] - She built her career by connecting with brands and concepts and listening to how she feels. [7:01] - Most franchises begin when someone brings the idea to the founder. [9:49] - Located in Portland, Amy explains that the community embraces local businesses and entrepreneurs which helped the business find success. [12:23] - Amy helped build up the barre3 franchise and shares why she felt driven to move on to Sit Still. [14:24] - As a “builder,” Amy loves to take her experiences and apply it to new opportunities. [16:10] - Building a franchise is simple but is not easy. [17:03] - When the clientele is easily identifiable, it is easier to create clear branding. [18:22] - In this case, Amy clicked immediately with the founder of Sit Still, but sometimes founders may be hesitant. [21:27] - It is really important that the founder be involved in franchising. [23:09] - By leaning into the data, Amy knew there was a need for nationwide locations of Sit Still. [26:47] - Amy describes the customer experience at Sit Still Kids Salon and what makes it special. [29:47] - Each appointment’s time allotment is used fully for a memorable experience. [33:01] - Sit Still takes their commitment to being a consistent person in a child’s life very seriously. [35:24] - What type of operators are Sit Still Kids Salon looking for as franchisees? [37:51] - Location is important to think about. Sit Still generally operates best in suburban areas. [39:04] - Data drives decisions. [40:13] - From a growth perspective, Sit Still has 14 locations spoken for and more coming in the next year. [42:15] - Amy shares ways that Sit Still keeps clients coming back by maintaining value and safety. [45:40] - Growing as fast as possible should not be the goal. Find the initial good franchisees and grow from within.   Mentioned in This Episode: Sit Still Kids Website Sit Still Kids Salon on Instagram Amy Leclerc on Instagram

Scott Greenberg helps franchisees improve their leadership skills and grow their business. For more than two decades he’s been a full-time speaker and franchise performance coach, giving presentations throughout the world to franchise clients that include McDonald’s, Great Clips, Anytime Fitness, Wyndham Hotel Group, RE/MAX, and countless other emerging, mid-sized and large franchise organizations. Scott specializes in the human elements of franchise operations that include franchisee mindset and brand culture, employee management and coaching, and customer experience and retention. For ten years Scott was a multi-unit franchisee with Edible Arrangements. In addition to building a top-ranked flagship location in Los Angeles, Scott acquired a second struggling location and made it profitable within the first year. His operation won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide. Scott sold his enterprise in 2015 and today focuses full-time on speaking, coaching and writing for the franchise industry. Scott is the is VIP contributing writer for Entrepreneur.com and Global Franchise Magazine, and the author of the new book The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar.   Mentioned in This Episode: www.ScottGreenberg.com www.TheWealthyFranchisee.com Book: The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (Amazon link: https://www.amazon.com/Wealthy-Franchisee-Game-Changing-Franchise-Superstar/dp/164201124X)

Josh Skolnick is a serial entrepreneur who began a successful landscaping business in his youth. In 2008, he founded Monster Tree Service and grew it into a multi-million-dollar franchise with over 200 territories across the U.S. before selling it to Authority Brands in 2020. In 2018, Skolnick took over Redbox+, a patented combination portable toilet and dumpster rental service turning it into a nationally recognized brand with over 240 territories, but his drive didn’t stop there. On his most recent endeavor, Skolnick joined with two other franchising leaders to create the service-based parent company Horse Power Brands, which acquired and operates Mighty Dog Roofing.   Zachery Beutler began his career in franchising as a young, ambitious franchisee with Nebraska-based Complete Nutrition, later becoming a multi-unit franchisee of Color World Housepainting, Inc. He went on to take up a variety of roles in franchise development with 5 different brands and as Chief Development Officer of Redbox+. As one of the highest performers in franchise development, Beutler has gained a wealth of knowledge on building brands and businesses. He is also co-owner of Beutler Beef, a company that provides high quality beef, and most recently co-founded Horse Power Brands.   Key Takeaways: [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:59] Josh introduces today’s guests, Josh Skolnick and Zachery Beutler, the co-founders of Horse Power Brands. [3:16] Josh welcomes Josh and Zach to Franchise Euphoria. [3:59] Josh and Zach share about their professional history and what led them to their present partnership. [9:40] The partnership between Josh and Zach is very well-balanced since Josh has an extensive background as a franchisor and Zach as a franchisee. [14:55] Zach shares the top three things he learned as a franchisee that he has used to create a better experience for the franchisees of Horse Power Brands. [20:53] Josh shares the importance of making data-driven decisions and being proactive about building out your strategy in order to grow properly. [29:28] Horse Power Brands focuses on acquiring corporate run, owner/operator businesses that are considering franchising. [36:59] Horse Power Brands expects to roll out their next brands within the next 6-12 months. [47:09] If you want to learn more about Horse Power Brands, visit their website listed below. [47:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.indyfranchiselaw.com www.horsepowerbrands.com www.mightydogroofing.com  

Gavin Hamer, PT, DPT, FAAOMPT, graduated from Otago School of Physiotherapy in Dunedin, New Zealand. In 1991 he was awarded the Diploma of Manipulative Therapy and completed his Doctorate of Physical Therapy in 2012 from Des Moines University, Osteopathic Medical Center. Dr Hamer is also a fellow of the American Academy of Orthopedic Manual Physical Therapists (FAAOMPT) Dr Hamer’s clinical experience comes from over 30 years as a clinician and educator in New Zealand, Canada and the United States. His business experience ranges from owning private practices in both New Zealand and Canada and also directing outpatient orthopedic clinics in the USA in addition to owning a continuing education company. Dr Hamer’s role as National Director of Education includes coordinating the educational requirements of the FYZICAL organization. He is also the director of the American Physical Therapy Association’s FYZICAL Orthopedic Residency Program, in addition to teaching the five course orthopedic series allowing the therapist to become a Certified Orthopedic FYZICAL Therapist/ Assistant.   Key Takeaways: [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:59] Josh introduces today’s guest, Dr. Gavin Hamer of FYZICAL Therapy and Balance Centers. [2:26] Josh welcomes Dr. Hamer to Franchise Euphoria. [3:17] Dr. Hamer shares about the history of FYZICAL and what led them to franchise their system. [6:49] In the beginning, part of FYZICAL’s growth strategy was converting existing physical therapy practices into their franchise system. [9:11] Dr. Hamer shares his background in physical therapy and how he got involved with the FYZICAL brand. [11:23] In Josh’s opinion, the key to franchising is for franchisors to provide franchisees with long term value, and Dr. Hamer shares what the FYZICAL value proposition is for their franchisees. [15:55] Dr. Hamer explains what his role as FYZICAL’s National Director of Education entails. [19:44] Dr. Hamer discusses the requisites for their partner owners and what the requisites for hiring physical therapists are. [22:11] If you want to learn more about FYZICAL, visit their website listed below. [23:52] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.indyfranchiselaw.com https://www.medindia.net/health-press-release/fyzical-therapy-balance-centers-is-now-an-accredited-orthopedic-residency-program-510365-1.htm https://www.fyzical.com/

Brittany Driscoll is the co-founder and CEO of Squeeze. In 2017, Brittany, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality by stepping into the role of CEO by spearheading the launch of the brand and the opening of the first location in Los Angeles.   Key Takeaways: [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:59] Josh introduces today’s guest, Brittany Driscoll, the Co-Founder of Squeeze Massage. [2:41] Josh welcomes Brittany to Franchise Euphoria. [3:01] Brittany shares about her entrepreneurial background and what led her to develop the Squeeze concept. [10:35] Brittany discusses how her experience at DryBar primed her for creating Squeeze. [16:36] Josh and Brittany discuss the pros of starting your business with franchising in mind. [24:42] Brittany explains what the ideal footprint for a Squeeze location is like and who their ideal franchisee partner is. [29:40] The Squeeze team follows a well-mapped recruiting playbook to find their massage therapists and train them to their brand standards. [31:09] Brittany shares what the impact of COVID-19 was on Squeeze’s business operations. [35:49] Brittany discusses her hopes for the future of Squeeze and how they’re progressing their franchise efforts. [37:03] If you want to learn more about Squeeze Massage, visit their website listed below. [38:26] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.indyfranchiselaw.com https://www.squeezemassage.com/ https://www.squeezemassage.com/franchising www.Facebook.com/squeezemassage www.Twitter.com/squeezemassage www.Instagram.com/squeeze https://www.linkedin.com/company/squeeze-massage

Yianni Kosmides is the CEO and co-founder of Apola Greek Grill, an Authentic Greek Grill based in California that is taking the US by storm with its truly authentic Greek gyro. Their work has been featured on Yahoo Finance, US News, Food Service Exchange and on TV’s ‘This is LA’ among other publications.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s interview guest, Yianni Kosmides, the CEO and co-founder of Apola Greek Grill. [2:24] Josh welcomes Yianni to Franchise Euphoria. [3:10] Yianni shares what inspired his family to open Apola Greek Grill. [7:10] Growing up, Yianni’s father acquired several restaurants across a variety of cuisine types, but the Apola was the first Greek concept in his family’s history. [11:10] Yianni gives an overview of the various food offerings that Apola features on their menu. [17:49] Apola has a variety of restaurant layouts including some traditional restaurant locations some drive through only locations. [22:43] Yianni shares the pros and cons of going into business with a family member. [26:05] Yianni explains what the transition from restaurant owner-operator for franchise owner is like. [31:33] Josh and Yianni debate where the ideal location for your first franchised location should be. [39:21] Yianni shares about the community partnerships Apola establishes with each new location they open. [41:32] If you want to learn more about Apola Greek Grill, you can visit their website listed below. [42:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.   Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.eatapola.com

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first two parts of this miniseries concentrates on proven viability for your franchise system. This is the third and final episode of the series focusing on scalability, and Josh is featuring an interview with Jim Donnelly, the CEO of the Restore franchise system which was recently ranked 113th on the Prestigious Inc 5000 list as one of the fastest growing companies in the US.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s interview guest, Jim Donnelly, the CEO of the Restore franchise system. [3:38] Josh welcomes Jim to Franchise Euphoria.  [5:18] Jim shares about his prior experience in tech industries and how he was able to successfully exit those endeavors. [6:24] Jim explains what his expectations were at the outset of franchising Restore and what his inspiration behind the business concept was. [10:26] For Jim, he realized that Restore had the potential to grow to a national scale once they started franchising and seeing success from expansion into really diverse locations. [15:02] Drawing on the data from previous locations, Jim and his business partners were able to target key markets for expansion. [21:29] While the idea of growing “just fast enough” seems like a difficult goal to achieve, Jim and his team has always done their best to stay just ahead of the curve. [22:03] At the time the interview was conducted, Restore had sold over 600 locations that are in development to open within the next four years. [27:48] Jim explains what the impact of working in a well-built out business has been like from the perspective of a business leader. [33:52] Josh and Jim discuss the impact of prioritizing your health by utilizing business concepts like Restore. [37:41] Jim makes the point that during the pandemic, society has been ultra-cognizant of people’s health, but he suggests taking that same energy for prevention and applying it to other common illnesses as well like cancer and diabetes. [41:19] Jim lays out his best advice for individuals looking to franchise their business. [43:27] If you want to learn more about Restore, you can visit www.Restore.com. [44:20] Josh recaps the interviews that have been covered in this series focusing on The Enduring Franchise System. [46:32] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  www.Restore.com https://indyfranchiselaw.com/podcast/the-enduring-franchise-system-proving-viability-with-marketability-featuring-jamie-izaks-of-all-points-pr/ https://indyfranchiselaw.com/podcast/the-enduring-franchise-system-proving-viability-with-data-and-analysis-featuring-tom-britt-of-towne-post-network/

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first part of the miniseries concentrates on proven viability for your franchise system. This is the second episode of the series where and Josh is featuring an interview with Jamie Izaks, President and Co-Founder All Points PR, a PR company based in Chicago that focuses works specifically with emerging and growing franchisors.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s interview guest, Jamie Izaks, the President and Co-Founder of All Points PR.  [1:58] Josh welcomes Jamie to Franchise Euphoria.  [3:26] Jamie explains some of the methods All Points PR uses to position franchisors to get the best lead flow for their franchise systems. [6:48] All Points PR utilizes a mix of PR mediums to help their franchisor clients. [9:46] Jamie touches on some of the mistakes franchisors make in terms of creating effective branding and marketing campaigns. [13:46] Josh and Jamie debate how and where franchisors should target their marketing campaigns for growth strategies. [17:51] Jamie discusses how PR companies provide support to franchisors who are experiencing rapid growth at the outset and how they help them keep up with the demand. [24:24] Jamie explains how franchisors can set themselves up for healthier growth by holding back their number of locations towards the beginning of franchising. [29:42] Josh and Jamie discuss the significance and importance of being one of the first franchisees in a system. [31:03] Jamie discusses when it makes sense for a franchisor client to get in touch with a PR company. [32:50] If you want to learn more about AllPoints PR, you can visit their website listed below. [34:37] The next part of the DAMS acronym for a provably viable system is scalability which we will cover in next week’s episode. [35:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://indyfranchiselaw.com/podcast/growing-franchise-quality-pr-jamie-izaks/ https://indyfranchiselaw.com/podcast/working-challenges-franchising-quickly-ryan-junk-cyclebar/ www.AllPointsPR.com

Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first part of the miniseries concentrates on proven viability for your franchise system. For this first episode, Josh is featuring an interview with Tom Britt, the founder and CEO of the Towne Post Network franchise system, who shares his insight on the importance of gathering and analyzing data in your franchise system.   Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] This episode marks the start of a miniseries called The Enduring Franchise System, which will be broken into a four-part mini-series, the first of which focusing on what it means to have a provably viable franchise system. [1:56] Within that Provably Viable mini-series, Josh is featuring a series of interviews, the first of which is with Tom Britt who shared with Josh his experience surrounding the data and analytics within his own franchise system. [6:03] Josh introduces today’s interview guest, Tom Britt, the founder and CEO of Towne Post Network.  [7:01] Josh welcomes Tom to Franchise Euphoria.  [9:30] Tom shares about his background in data analysis which got its start in the late 90s. [12:38] Josh and Tom discuss why it’s important to rely on data rather than your feeling when making business decisions.   [14:12] In regard to your website, Tom emphasizes the importance of figuring out how people are landing on your site. [21:19] Tom discusses how they used data to set the foundation when he franchised Towne Post Network. [26:52] Tom explains what it took for him to get comfortable enough with the data he had gathered to decide he was ready to franchise his business. [30:12] Josh adds that the mark of a good franchise system is showing the ongoing value of being part of a system to their franchisees, and he believes one of the best ways to do this is to provide your franchisees with information that shows them how they can improve upon their business. [33:11] Tom highlights the benefits of free statistics provided by social media channels to business such as Instagram. [38:27] Josh and Tom discuss some of the tools you can use to help you manage your various social media accounts and collect data within them. [41:28] Tom explains the importance of using technology and CRM systems to manage your franchise, especially when you’ve just franchised your business. [47:44] Tom and Josh debate the importance of reach vs. engagement with your consumers. [50:20] Tom speculates on what the future of data collection looks like. [53:44] If you want to learn more about Towne Post Network, you can visit their websites listed below. [55:08] There is no substitute for having a really clear vision of what comprises your business, which is why data is so important. [55:33] The next part of the DAMS acronym for a provably viable system is marketability which we will cover in next week’s episode. [56:15] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.    Mentioned in This Episode:  josh@indyfranchiselaw.com  www.franchiseeuphoria.com  www.indyfranchiselaw.com  https://indyfranchiselaw.com/podcast/transitioning-from-licensing-to-franchising-with-tom-britt-of-towne-post-network/ www.townepost.com www.franchising.townepost.com