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Bill Woolsey from FiveTwo returns to the show to talk about why every nonprofit should aim for both earned and donative income. FundraisingPod listeners can get free access to StartNew training here, using the coupon code STARTNEWNOW.

Bill Woolsey is Founder & President of FiveTwo. In the last episode of Season 4, we go right back to the start of Ken Burnett's 34 foundations of fundraising: People give to people.

Preeya sets out her take on charities' relationships with corporate supporters, and we suggest a revision to Ken Burnett's principle that "no one should be a fundraiser without first being a donor." Our previous events on Major Donor and Corporate fundraising, with guests such as Fezzan Ahmed, Krystal Lashley-Scrivener and Lizzi Hollis, are available for free to all BAMER-led nonprofits through BAMER HUB—sign up now at bamerhub.com.

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 18 of Ken Burnett's 34 principles of fundraising: "'Brand' is a lot less important to donors than it is to you." If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 15 of Ken Burnett's 34 principles of fundraising: "Share your problems as well as your successes with your donors." If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

Today's episode is a little different—we're joined once again by Paul Amadi, Chief Supporter Officer at the British Red Cross, and we're talking about Equality, Diversity and Inclusion in fundraising. The topic is central to our mission and very close to our hearts, so we've given it more time than our usual episodes—we'll be back to our usual 4 minutes next time. Our transcripts are available here for members of BAMER HUB. If you work with a BAMER-led nonprofit, join here for free—we’ve got a huge collection of free resources specifically tailored to BAMER-led nonprofits and we’re adding new materials and features every single week. BAMER HUB members also get early access and free tickets to our training events, and you can find all of those on our website.

We're thrilled to be joined this week by Paul Amadi, Chief Supporter Officer at the British Red Cross. Paul and AmickyCarol discuss number 7 of Ken Burnett's 34 foundations of fundraising, which states that fundraising should be "donor led, not target led", and we reveal our proposed modification to this foundation at the end of the episode! Four Minutes in Fundraising is sponsored by the City Bridge Trust, a grant maker tackling inequality and disadvantage in Greater London. To get in touch and stay up to date, find us on Twitter, Instagram and Facebook @FundraisingPod.

John Mensah is the Director and Founder of Outreach Management Services, a consultancy that specialises in providing strategy, organisational development, training, fundraising, project management and mentoring support to third sector groups across the UK and Africa. Along with AmickyCarol, he was also a founding committee member for the Chartered Institute of Fundraising's Black Fundraisers UK Special Interest Group. Today we're talking about the 30th of Ken Burnett's 34 foundations of fundraising, which takes us to the very heart of how we define fundraising. If you're leading or working with a BAMER-led nonprofit, you can access free training and support resources through Money4YOU BAMER HUB.

John Griffiths is a brand development and communications consultant with decades of experience in market research and communications strategy. This week he chats with AmickyCarol about generating the spark that lights up a personal connection with your supporters. Our regular events go into even more depth with leading fundraisers, consultants and all kinds of visionaries in the nonprofit sector—and they're completely free for BAMER-led nonprofits through BAMER HUB. Check out our events page to see what's coming up! #WorldChangers

Recruiting new donors takes time and effort, so retaining them is pretty important. Gabe Cooper is the CEO of Virtuous Software, a nonprofit-focused CRM that tackles this issue head-on. He joins AmickyCarol this week to give three #TopTips on making sure that your donors stay with you for the whole journey. Virtuous is generously offering a discount to all our listeners! Just go to virtuous.org/demo and under 'Name of Nonprofit / Organisation', mention that you heard about Virtuous through Money4YOU.

Thank you Andrew for joining us again in the virtual studio! This time the topic is faith-based fundraising, how to make the best of the current situation, and how to make sure that no matter where you are and what you're doing, you are telling stories that connect people to your cause. Listeners to Four Minutes in Fundraising can now get $20 off Petrus Development's 'Digital Gatherings: Reinventing Fundraising in 2021' Pro Bundle. The bundle includes over 4 hours of content, plus a digital playbook for planning a virtual fundraiser. Just click here and enter the code 4MINUTES or FOURMINUTES (either one will work) at checkout to get your discount.

"Great fundraising means being ‘15 minutes ahead’. There are few opportunities now to be light years ahead of all the other competing causes, but many ways you can be just a little bit ahead. To keep the advantage you have to learn to spot opportunities and take prudent risks boldly." —Ken Burnett This week we're delighted to welcome Andrew Robison, Owner and President of Petrus Development. Andrew joins us to tease out some answers to what we're all thinking: Which opportunities should I take now to make sure that I'm fundraising 15 minutes ahead? Listeners to Four Minutes in Fundraising can now get $20 off Petrus Development's 'Digital Gatherings: Reinventing Fundraising in 2021' Pro Bundle. The bundle includes over 4 hours of content, plus a digital playbook for planning a virtual fundraiser. Just click here and enter the code 4MINUTES or FOURMINUTES (either one will work) at checkout to get your discount.

Ken Burnett's 18th of 34 principles of fundraising is that "Brand is a lot less important to donors than it is to you." But does that really apply to all areas of fundraising? Mark Astarita OBE, Partner at AAW and former Director of Fundraising at the British Red Cross, gives us his take this week on the question of whether and how brand really matters to donors, particularly in the area of legacies. If you lead or work with a BAMER-led nonprofit, get exclusive resources targeted to your organisation for free by joining BAMER HUB. You'll also be able to participate for free in our fantastic events, connecting you with grant-makers and sector-leading fundraisers.

Fezzan Ahmed is the co-founder of Jigsaw House, a social enterprise specialising in solving problems via non-traditional ways. He joins AmickyCarol this week to talk about demonstrating your social impact in pounds and pence. For more resources on demonstrating your impact, including more information about the Social Impact Calculation resources that Fezzan mentions in this episode, join BAMER HUB! It's free and open to all BAMER-led nonprofits.

Welcome to Season 4! Our first full episode of this season is out on Monday 22 February with Fezzan Ahmed, Founder of the Jigsaw House Society. Make sure you're subscribed so that you never miss an episode, and join in the fundraising conversation on Twitter, Instagram and Facebook. If you work with a BAMER-led nonprofit, you can get free, exclusive access to our resource hub in less than 5 minutes. Join our community of like-minded organisations on BAMER HUB.

On this very special episode of Four Minutes in Fundraising, we're re-releasing our conversation with Ruth Davison, CEO of Comic Relief. We talk about why Comic Relief exists, their funding priorities, eligibility criteria and other tips for applying for grants. If you haven't already joined our free digital resource centre, BAMER HUB, then register for free at https://bamerhub.com/register. It takes 5 minutes and will give you access to some amazing resources targeted at BAMER-led nonprofits, including video recordings of our previous #BrunchBriefing events with Comic Relief and many more experts and grant makers. You can check your eligibility for applying to Comic Relief grants at https://www.comicrelief.com/funding/eligibility-criteria/. 

In our last episode of 2020 and of Season 3, we're bringing you part 2 of our conversation with Krystal Lashley-Scrivener, World Fellow and Philanthropy Manager at the Duke of Edinburgh International Award Foundation, and a highly experienced major donor fundraiser. She gives her three top tips for fundraising with major donors and talks about how even small organisations with limited capacity can engage in this form of fundraising. Thank you for being part of our wonderful audience this year! We will be back in 2021 with Season 4. In the meantime, please reach out to us on Twitter, Instagram and Facebook @FundraisingPod to let us know what you would like us to cover and who you would like us to talk to. We love hearing from you!

In Part 2 of this conversation about the Big Give, Director Alex Day gives his three top tips to bear in mind when participating in the Christmas Challenge as a charity. Plus, our brilliant interns Charlotte and Brandi discuss the lessons they've learnt from our youth entrepreneur workshops so far. Thank you so much to all those who supported our Big Give Christmas Challenge campaign this year! This money will enable us to start working on new financial literacy content for young people. In the meantime, you can start following Charlotte and Brandi's work on Instagram @bonsaimoney. Finally, if you haven't listened to Part 1 of our conversation and to our 30 November episode on Giving Tuesday, you should definitely go back and check them out!

Alex Day is the Director of the Big Give, the UK's #1 match funding platform and the organisation behind the Christmas Challenge. He joins us to explain the origins of the Christmas Challenge and the importance of match funding as a way of bringing individuals, charities and philanthropists together to multiply their impact. We are currently running a Big Give Christmas Challenge campaign to help us produce financial literacy content for young people, led by our brilliant interns Charlotte and Brandi. They kindly joined us as well to talk about the project and about what financial literacy means to them as young people. The Big Give Christmas Challenge ends on Tuesday 8 December! You can support our work with young people by donating or by sharing: https://donate.thebiggive.org.uk/campaign/a051r00001fGybuAAC

This week's podcast is another gem from our archives, with our youngest Trustee, Angelica, on what Giving Tuesday is and what it means for you. This Giving Tuesday, we're raising money to produce financial literacy content for young people, to help them be more financially confident, resilient and entrepreneurial. To read more about our campaign and find out how you can help, go to money4you.org/TheBigGive.  Giving Tuesday is a day that represents a global movement when people practice generosity by funding organisations that are promoting the common good. Listen now to hear how Charities, Social Enterprises, Businesses and Donors can make the most of #GiveBack2020.