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What you will learn in this episodeWhy you need to keep the customer at the heart of everything you doWhy you don’t need big budgets to run a successful marketing campaignWhy it’s important to engage with your audience in a way that is natural and nativeHow to transition from offline to online marketingHow to build a communityHow to get started creating a content hub for your businessWhat it’s like working in a business with your wife or husbandNassie’s time management tips when working on multiple projectsHow Nassie optimized the Optus SMB marketing funnel to increase the number of conversionsWhy you need to know what success looks likeWhy you shouldn’t test for the sake of testingWhy you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customersTools that will help you automate your marketingWhy content marketing is like compound interest Resources mentioned in this episodeYes Business Content Community - OptusFern LawyersMetigyZoomOptus Loop LiveOptimizelyGoogle OptimizeTealeafSydney Startup HubPardot | Powerful B2B Marketing Automation by SalesforceInfusionsoft by KeapADMA: Association for Data-driven Marketing and AdvertisingBrené Brown: The power of vulnerability | TED Talk Book RecommendationUnwritten: Reinvent Tomorrow: Jack Delosa What business would you build on Mars?Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool. Get in touch with NassieLiz Mckenzie on LinkedInLiz Mckenzie on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to know when your business needs PRHow to create your brand’s storyLessons from working with Melanie PerkinsHow mentors can help your businessThe Art of Receiving Negative Feedback (without feeling dead inside)How to influence your customers to take actionWord of mouth marketingThe 2 things that every PR campaign should haveHow to connect with journalistsHow to create your 3 key messages for your business Resources mentioned in this episodeHow I Built this podcast episode with Melanie Perkins [must listen]Source BottleHelp a Reporter OutFind relevant reporters on TwitterFree version of CanvaCanva ProTimechi Book RecommendationThe Subtle Art of Not Giving a F*ck by Mark Manson What business would you build on Mars?Reverse Tourism. Get the Martians to go and visit earth! Get in touch with LizLiz Mckenzie on LinkedInLiz Mckenzie on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to build your product around customersMarketing to your customer's pain pointsTaking on customer feedback and integrating it into future versions of your productWord of mouth marketingHow Oscar got 67 referrals from 1 customer!After getting traction in one city, how to expand your marketing activity to the rest of the countryUsing different marketing tactics for a double-sided marketplace businessHow to get started when you know nothing about marketing (spoiler alert: flyers)Why offline marketing still worksHow offline marketing can be a good excuse to talk to customers and get valuable feedbackHow to scale your business with limited resourcesHow can small businesses utilise the sharing economyWhy it’s important to have business mentors to take your business to the next levelWhy supervillains are good at loyalty marketing ('Darth Vader is crushing it')Why learning on the job can be the best way to learn marketingWhy failure is a good thing (sometimes)Don’t build any new features without talking to customers first Resources mentionedCOVID-19 healthcare worker campaign to share free parking spaces around hospitals for healthcare workersShare with OscarInstabugStartCon AwardsUNSW 10x AcceleratorNeil Patel Marketing BlogIntercomHeap AnalyticsUNSW 10x Accelerator  Book RecommendationLean In by Sheryl Sandberg   What business would you build on Mars?This might sound like a bit of a cop-out but it would have to be like a Google Translate for like Martian communication, to communicate between the inhabitants of Mars and us new inhabitants.Brendan: You guys are very good building apps as well.Lisa: Yeah, exactly. We'll build that.  Get in touch with Lisa and LouiseLouise Chen on LinkedInLisa Qi on LinkedInShare with Oscar Website To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeWhat is SEO and why it’s important for your businessWhy it’s so important to be on page 1 of Google search results"As the search engines get better at indexing the results and showing the correct information to people, fewer and fewer people go to pages two and three. So if you're not on page one, particularly the first half of page one, then you're going to get very little traction from search engines."Why Google Ads is the best way to get in front of the customers who are looking for your services and products.The differences between SEO (search engine optimization) and SEM (search engine marketing)If people search for something, the top two to three results will get 80% of the traffic. Those that are lower down the page get rapidly diminishing returns.The challenges of SEO (it’s not actually free! Time=money)Why you should always start with paid before organicYou don’t necessarily have to pull back on your paid search if your organic SEO activity starts to take offHow to increase your organic SEO rankingImportant factors that search engines look for on your websiteWhat are H1 and H2 headings and why they are importantChanges in SEO over the last 10 yearsDon’t be too concerned with Google Algorithm updates. Just stay focused on quality content and a good experience for your customers.How social media effects your SEO rankingsSEO tools that Jon uses everydayWhen thinking about potential keywords for your business, think about queries and questions as opposed to individual wordsWhy it’s important to measure your SEO activity through Google AnalyticsHow to formulate your SEO plan if your business is in a competitive nicheWhat is remarketing? Resources mentionedDigital NinjasGoogle AdsIt takes at least three to six months to see a return on the time and money that you invest in an organic SEO strategy.If you're starting with SEO today, create content and create content for your customers. Don't worry too much about what the search engines want, worry about your customers. That’s the number one thing.Google TrendsGoogle AnalyticsGoogle Keyword Planner ToolAhrefs – helps you learn why your competitors rank so high and what you need to do to outrank themSEMrush - Online Visibility Management PlatformEpisode 3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AIDr Dave Chaffey : Digital InsightsSearch Engine Land What business would you build on Mars?Jon Dawson:Okay, that's a an interesting question. So I'm the first settler, I think I'd probably go for something in the healthcare space, on the assumption that other people would be following behind me and some of those people would have healthcare needs. So maybe I'd have an integrated service like the GPs available, but also maybe a gym. I could start a gym franchise within there. People need health services wherever they go.Brendan Hill:So a maybe like an F45 on Mars.Jon Dawson:Yeah, I probably wouldn't allow F45 to franchise, I'd start my own franchise. But they're a very good business model. I do like the F45 model. Reach Jon hereJon on LinkedInDigital Ninjas To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to get your first sale for your businessHow to craft your sales message that speaks to your ideal clientsHow to influence people to want to interact with your brand and then eventually buy your productsThe 10 critical steps in a sales conversationUnderstand your pitch: Why you need to be able to pitch what you do with claritySaying what you do in a metaphor (picture it like this…) builds a deep connectionHow to formulate sales metaphors for your businessMethods to overcome nerves when pitchingConversations cause chemical reactions > how to understand the different chemical reactions that are occurring in our bodies at any time during sales conversations.How a bit at that adrenaline does sharpen our mindsWhy the most important thing in sales is our mindsetWhy a mindset audit is a powerful tool in salesAustralia vs United States selling cultureHow to sell through inspiration and not manipulationHow to learn a style of selling that matches your personalityThe best way to learn from famous sales personalities like Jordan Belfort, Zig Ziglar and Grant CardoneLessons from comedians that can help you sell Resources mentioned"The first sale is always to yourself, and we've probably all heard that, but no one will ever buy from you unless you are completely sold on what you sell and your worth.""You need to price in a way that falls within a window of expectation for people. We all were brought up to think that when we're paying a little bit more for something, it's more valuable and it's got more quality. So be at that higher end of expectation.""According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."Jerry SeinfeldNorthstar Martial ArtsComedians in Cars Getting CoffeeZig ZiglarJordan BelfortGrant Cardone Book RecommendationsRaving Fans: Revolutionary Approach to Customer Service by Ken BlanchardFeel The Fear And Do It Anyway by Susan JeffersThe Absolutely Critical Non-Essentials by Dr Paddi Lund What business would you build on Mars?This is a great question. You know what I'm going to do? When we get to Mars, everybody is going to feel like they're excited, but very quickly they're going to be homesick and missing their loved ones very badly. What I know to be true is that when you're feeling like that, you need to exercise and you need to feel like you belong and that you can build bonds with other people as quickly as possible. There's no better way to do that than for everybody to be exercising and having fun together.I'm going to go back to my personal training days actually, and I'm going to get together and have everybody at the start of every day, we're all going to exercise together. We're going to have fun together. We're going to do programs for people that all match their personalities and their fitness levels, etc. It's going to give them that big endorphin hit every morning so that they can start to feel like they're a new community of people who are feeling more connected and bonded together because that will help them overcome their feelings of homesick and missing people that they love. I think having a daily dose of inspiration and feeling great is important, and I'm going to be the person who runs that. I'm going to market it. I'm going to do what I do very well and what I help our clients to do as well. It's going to take us two years to get to Mars. Get in touch with RachelRachel Bourke on LinkedInSalesSPACE Special offer from RachelTo take up the special SalesSPACE OFFER from Rachel, visit https://salesspace.com.au/your-sales-success-kit/ and apply the discount coupon: FTMYour Sales Success Kit - Normally $497 and 12 month access. Now only $297 and lifetime access. To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeDon’t get stuck on one platform, look where the audience is going. How to work with the esports industry Sam’s first experiences with LinkedIn Live and how this can help your brand How to start your first LinkedIn Live campaign Why LinkedIn is the platform of choice for growth How to use LinkedIn to get in front of people that you would never think possible How to use direct audio messages on LinkedIn to increase conversion and introduce your personal brand (I’ve tried this since recording the episode – it works!) How replacing your business cards with the LinkedIn QR code feature can scale your online reputation The flow Sam uses to nurture new connections on LinkedIn before asking to catchup in person Is LinkedIn the new Tinder? How Sam met her partner on LinkedIn! Sam’s thoughts on Tiktok as a marketing tool in 2020 and beyond The best way to get started on Tiktok How to get testimonials from customers and why they are important Why Sam works with all of her team members on their personal brands  Resources mentionedThinktank SocialBig EsportsTony Nash - CEO at BooktopiaJeremy Loeliger - Commissioner at National Basketball League (NBL)Using the Find Nearby FeatureTiktokLinktreeMetigyPixaloopGary Vaynerchuk PodcastNo Bullsh!t Leadership Podcast Book RecommendationsThe Subtle Art of Not Giving a F*ck by Mark MansonIt's All Possible by Rob Hartnett What business would you build on Mars?I would create a business that focused on educating everyone around self-awareness. A business that's a personal development business that then leads to professional development. So, teaching people how to best communicate, then we will communicate to the Martians around the school that we're actually creating, which is around making the Martians smarter and more self aware and helping them get what they want and then we get what we want. So, everyone's smarter and more caring and considerate of each other. Reach Sam hereSam Mutimer on LinkedInSam Mutimer on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to create word of mouth buzz for your businessChallenges facing the hospitality industryUpsell tactics (would you like fries with that method)Why convenience will always winHow to start a business in an area you are passionate aboutBefore you follow your dream of opening a hospitality business you need to understand the metricsWhy feedback from customers is so critical for your businessHow to generate genuine reviews for your businessHow Mark has built the Hungry Hungry communityHow Mark tested his business assumptions, invested in technology early on, validated the product and market fit and is now ready to scale.Why it’s important to keep in contact with your network (and visit them face to face)The process of building the Hungry Hungry appMark’s process of collecting primary data from customers and what he does with it Resources mentionedHungry HungryAirbnb: The Growth Story You Didn't Know9,999 in 10,000 Mobile Apps Will FailOrderMate founders pump $2 million into new startup that improves dining out without screwing over small businessesAlmond Bar DarlinghurstEntrepreneurs' Organization (EO) is a global network of 12,000-plus influential business owners, with over 160 chapters in more than 50 countries.Calm.com meditation app1 Giant MindBulletproof Radio with Dave Asprey - Biohacking Podcast Book RecommendationsThe Five Dysfunctions of a Team by Patrick Lencioni What business would you build on Mars?I'm a little bit of a green thumb. In my spare time I've got a little patch of garden where I like to grow all different types of broccoli, I love my greens. So the seeds, I would say the seeds would have to come with me. And I would need to make sure someone brings some water because we don't know how are we going to make them... where there's a will, there's a way. So I'm going to say broccoli seeds and the business would be around something with agriculture perhaps until such point in time that we need an app to order food. But we are going to need to actually cultivate food at the onset. Get in touch with MarkMark on LinkedInHungry Hungry on FacebookHungry Hungry on Instagram To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeWhy businesses need to focus more on retentionHow to close the loyalty loopWhat Amber is excited about for the future of marketingAI in marketingHow Amber builds thriving communitiesHow General Assembly build their community“Word of mouth is your highest form of marketing and flattery.”What is social messaging?Why you need to focus on personal branding > you are your businessHow Amber learns new digital marketing skills Resources mentionedAirtaskerAmber’s digital marketing course at General AssemblyGoogle HomeAmazon AlexaAcquiring a new customer can cost five times more than retaining an existing customer.Increasing customer retention by 5% can increase profits from 25-95%Brené BrownDigital marketing events and training - Interactive Minds SydneyKhoros: Online Community & Social Media ManagementFrank BodySlackIs Facebook Messenger the New Email? 3 Experiments to Find OutIn a test at a Hubspot event, the Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. That was 242% and 609% better than our email controls, respectively.1 in every 3 mobile minutes is spent on Facebook and InstagramBabblestack – Acquire, engage & serve customers with Live Chat, IVR and Social MessagingBy 2027, 50% of the American workforce will be in the gig economy.Leonardo DiCatrio on InstagramCalm.com meditation appKoala Mattresses Book RecommendationsDare to Lead by Brené BrownHug Your Haters by Jay BaerThis Is Marketing by Seth Godin12 Rules for Life by Jordan B. PetersonAlive: The Story of the Andes Survivors by by Piers Paul Read What business would you build on Mars?I love this question, by the way. Big Elon Musk fan. I think what I'd probably do is open some sort of museum, gallery, or library. Or, a combination of all of those things which allows people to experience where we've come from and also have a space that they can touch physical things that aren't virtual, and physical things from the past to keep us in touch with yeah, like I said, where we've come from, but I guess who we are as human beings before all just AI and a computer, or future arm, we're just plugged in. I think that's what I would do. Get in touch with AmberAmber on LinkedInAmber's website To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeWhy data is so important for your business How gamification can lead to data capture opportunities Mike’s definition of customer success Connecting the data with your marketing strategy Make sure that your applications, front end systems, CRM and marketing automation tools are connected straight out of the gate. Why progressive profiling can get the right information at the right time from your customers Why you need to invest in business intelligence Similarities between coaching a football team and coaching a marketing team When expanding your business into new international markets > always read history books for that region.  Resources mentionedPawssum (Mike’s former pet startup)Siteminder 90% of the world’s data was created in the last two years.TableauStripeAirpodsAtlassian Book RecommendationsShogun by James Clavell What business would you build on Mars?It kind of goes back to the fact that our society now is so much built on growth, and we talk about GDP, and there's nothing around climate change, and all the things that are basically we're not exactly doing very right by the world at the moment. So, you go to a new world, fundamentally shift. I like to see a blend of the communal sharing of a company as opposed to just the fact that it's sheer growth, and there's a few people at the top. So, there was a company out of the US. I think it's Chobani. It's a yogurt brand. Once they went public, they shared with every single employee, they all became big shareholders in the company. So, if I go to Mars, I would literally probably do something around mining and terraforming. But every person involved would have a huge share of that company because if you could reset what accompany means, I would completely reset it to where everyone's got to share, we grow, but it's a completely different mindset. Reach Mike hereMike on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow Cliff and Mel from Canva convinced Mahesh to leave his startup (just when he was about to close the seed round funding) to go and work at Canva. Mahesh’s TimTam marketing hack that won him Uber’s as a client Why recruitment has been one of the major factors around Canva’s success Why talent acquisition is just like growth marketing Don’t compromise when hiring – wait for the right skillset Why you should never underestimate anyone How to be commercial when hiringThoughts around business leadership Resources mentionedTake a HR course with Mahesh AirtaskerCanvaTimTamsZapposStack OverflowYouTube Premuim (formerly YouTube Red)(The mighty) Tottenham HostspurMahesh’s ‘hiring in football article’ (coming soon) Book RecommendationsLean Analytics by Alistair Croll and Benjamin YoskovitzThinking, Fast and Slow by Daniel KahnemanWork Rules by Laszlo BockReinventing Organizations by Frederic Laloux What business would you build on Mars?I have very dry and geeky answers to these kind of things. My first response was, "What do they need? What do they want?" Then I was like, "Let's make some assumptions." I'm a tourist coming into this brand new country. We're not going to sell probably something that I think is cool because it's exclusive. Gold seems to be very attractive to people constantly, so if they don't have a shiny thing or something that smells nice or something that drives an immediate kick of endorphins, I'll find that out and then I'll sell to them. I'll just tell them that this is the coolest thing and make it super exclusive. Reach Mahesh hereMahesh on TwitterMahesh on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to produce highly customised videos in your marketing on a small budgetHow Justin built the Vloggi appDeveloping a minimal marketable productHow talking to customers can change your product roadmapWhy videos are such a powerful part of your marketing mixHow to overcome the barriers to entry to make videos for your businessIf a picture is worth 1,000 words, a video is worth 1,000,000 wordsWhy a founder can’t do everything in their businessThe benefits of having marketing advisors Resources mentionedGet a free Vloggi template for your business by messaging Justin on LinkedInBecause of its visual nature, 80% of users can recall a video ad they’ve seen in the past 30 daysVloggiYouTubeSlack What business you would build on Mars?Well, interesting. I was reading about this last week. The current theory is that they're going to have female only crews go to Mars. This being so because the only way to control human desires is to exclude men, basically. And I think the project could be jeopardized if you had men up there, who wanted to procreate. So, they're going to take up with them lots of frozen sperm from earth, and assuming that Elon and I get killed, so we are on the first flight, but then they implement the female only plan. The business that we were set up before we get killed is an AI-driven sperm banks.Kind of like a dating agency, kind of like a bumble or soulmate finder that actually matches the right sperm to the right female scientists up there. And this will be done not only... So how it will be marketed will be some of the profiles and the pictures, but actually behind the scenes, we've all done the analysis on the women to find out actually we need very tall people over there to do this bit of work. We will only preselected the sperm on board, marketing it to the women is another matter. But the AI engine behind the scenes is we need a success rate of kind of 75% on these impregnations and I'm not sure how you do it, but I'll leave that Elon. Get in touch with JustinJustin on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast 

What you will learn in this episode The best ways your business can leverage drone technology for your marketing How BIRDI built their most successful user activation campaignHow to run a successful marketing competition How to build and engage a community Drone breakfasts! How to create successful events for your business to engage current and potential customers How to get started using drones in your marketing activity How to understand your customers and know what they really want How BIRDI uses Metigy to make the most effective choices with their marketing strategy Resources mentionedBIRDI Forward Thinking Marketer Award campaign BIRDI photo marketing competition [check out the amazing images]BIRDI and Pexels Drone Video Contest sponsored by CanvaUber Elevate - Aerial Ridesharing at ScaleAmazon Prime Air Drone DeliveryFederation of International TouchMetigyMetigy LearningCanvaMailchimp What business you would build on Mars?That's a good question. It's very difficult to come up with the solution if you don't understand what problem the customer's going to look at. So you'd really want to make sure you understand once you landed there, who were the customers that you're trying to serve and what was their purpose. Now if I take that, if I put my entrepreneur and fast moving hat on, I think from a quick response I'd be like, "One you'd have to be looking at, hey, strategically partner with SpaceX themselves because that offers, you get quite strong distribution, right?" And so whether that was selling tickets back to come to Earth, the return trip, you never know what environment they're in. They might be looking to get away just as much as we are looking to get away. It can be good exchange exchange, opportunity. Obviously there's an element of natural vital resources. So you'd be looking at, you know, who's supplying oxygen, water, food on-site, but then I don't know what this, I guess these Martians are pretty self-sustaining in some way on their own merit. So I think I'd be, personally, I'd be looking at that partnership opportunity with Space X in some way, shape or form that I was addressing one of their problems primarily because I'm more likely to understand their model. I think it would take me a bit longer to recognize what a martian might need.And then in terms of promoting it, you always give away freebies. So we just make sure to load up on like some earth rocks or something and pass them out because then they're looking at them, they remember us and we gave them something. So it's like a good feeling as a potential customer.Reach Seb and Kirra hereSebastian Robertson on LinkedInSebastian Robertson on TwitterKirra Stutchbury on LinkedInBIRDI To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to learn from your business failures Lessons from relying too heavily on Facebook ads Influencer campaigns don’t work for every ecommerce campaignLessons on how to tell your brand story in a single post Engagement on Instagram means nothing unless it translates to sales Marketing advice to business owners who are just starting an ecommerce store How to learn new marketing skills User experience – the balance between simplicity and accuracy How to introduce technology into industries that are reluctant to change (you need to be naive + stupid + throw in a bit of ego :)Why Zoltan wouldn’t outsource tech again  Resources mentioned in this episodeEric Phu – Co Founder at Citizen Wolf1 in 3 pieces of clothing made every year goes straight to landfill, often with the tags on. The brand that made them can't afford to dilute their brand by selling at a significant discount. So I'm talking luxury brands or they're burnt. There's an identifiable percentage of Sweden's power that comes from burning H&M clothes.FishburnersCitizen Wolf Sydney shopfront @ 2 Steam Mill La, Haymarket NSWCitizen Wolf Instagrammaggie.the.goldie on Instagram Sydney Golden Retreiver Meetup :)Zoltan’s magic fit algorithmEarth Overshoot DayShopifyMailchimpSendgrid15 minutes with a dog increases your serotonin levels by two to three times.The Business of Fashion Book RecommendationsCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by by Geoffrey A. Moore (Author), Regis McKennaThe Five Dysfunctions of a Team by Patrick Lencioni What business you would build on Mars?So, I was thinking about this and there's a lesson that I like to think about from Levi Strauss actually who made a lot more money than anybody mining gold ever did right. And as the old adage, you don't mine the gold, you sell the shovels. Or in this case, the jeans that they were wearing. So I tried to apply that Mars and I was like, "Well, what would that be?" And I guess it would be starting a business that provides the tools for people looking for water on Mars because there is water there and we need if you're going to make it habitable village or city, we need to solve it. And it's much easier to extract it probably than get it from any other means. So yeah, I don't quite know what that would be but I guess I've got nine months on the rocket ship to figure it out and talk to the scientists that know. Get in touch with ZoltanCitizen Wolf websiteCitizen Wolf InstagramZoltan on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodePersonal branding lessons from working with Richard BransonHow to start building your own personal brandHow to build a minimum viable personal brandGrow your message with a human faceHow your backstory is your businesses backstoryHow to write the perfect LinkedIn bioLessons from founding TEDx SydneyResources mentioned in this episodeAfterpayNick MolnarSeth Godin - Talker’s blockTEDx SydneyTech SydneyLaunch GroupTake a Zambesi course with FleurSlack (check out the best Slack marketing group Online Marketing Geniuses)Joe AllenEvan Williams Book RecommendationsThe Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities by Fleur BrownThis Is Marketing by Seth GodinBack, After the Break by Osher Günsberg What business you would build on Mars?I would start some sort of communications platform. So one of my great, I guess, business crushes is Evan Williams who created Blogger, then Twitter, and Medium. So that platform is really, really amazing. I imagine language barriers would be an issue. So creating a platform where people can share their stories and it's automatically translated into English for us, I guess, or the equivalent language of whoever's there. That would be a priority for me. And then people on Earth who are grappling with climate change can write and share those stories and be inspired to come to Mars and escape the madness of Earth. Get in touch with FleurFleur on LinkedInFleur on TwitterFleur on Facebook To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episodeHow to become a deep listener Practical tips on how to not neglect your existing customersAcquiring a new customer can cost five times more than retaining an existing customer.How to listen to what your customers are not sayingLearning to listen to what’s unsaidWhy the magic phrase is ‘Tell me more’ and ‘I’m curious what else you’re thinking about on that topic.’ The 5 different levels of listening How to take notes in meetings (this is really cool!)‘If your goal can be achieved in your lifetime, it's not worth going for.’ Resources mentioned in this episodeDeep Listening: Impact Beyond Words by Oscar Trimboli Oscar’s Deep Listening Podcastoscartrimboli.comGoogle AlertsWe speak at about 125 to 150 words a minute. You can listen right now at 400 words a minute, but as a speaker, I can think at up 900 words a minute.Jason Calacanis – This Week in Startups Podcast Boris Conrad – World memory championThe Lion's ShareEvernote Book RecommendationsDeep Listening: Impact Beyond Words by Oscar Trimboli Atomic Habits by James Clear Business you would build on MarsI think this is a transformational time in commerce. It means that Martians and people from the Earth will be able to trade for the first time. I don't know if it's Bitcoin, but we would need to set up a currency or rate of exchange between the two planets. What we need to do is figure out how do we transact across the galaxy? I hope that will be valuable to both marketplaces, and I know that creating a double sided marketplace is probably the hardest thing you can ever do in software development.But in terms of promoting it, I just think that we need to get the Elon Musk of Mars, and the Elon Musk of Earth do the first trade together, and just record that in some kind of medium that both planets can see and hopefully that will set off a process of trade that will make both planets closer together. Get in touch with OscarOscar on LinkedInoscartrimboli.com To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

You will learn How to learn from your competitors while also staying true to your ideaThe main marketing pain points that Geoff sees with the businesses he works withWhy a cookie-cutter approach to your marketing will not work Geoff’s questions that he asks businesses when he starts working with them How partnering with complimentary brands can lead to a win for both brandsWhy growth hacking is not the starting point of your marketing activity How to develop your sales skills How to build your marketing team How to take the first step and start a digital marketing campaign for your businessBusiness lessons that you can learn from your parents  Resources mentioned50% of all business fail within 2 years. One of the top two reasons is that business owners don't know how to market themselves effectively.PassionBerry MarketingLinkedIn learning coursesMasterclassThe Mentor with Mark BourisUnicorn Hunting - Milos NikolicThe Art Of War by Sun TzuSpyFu - Competitor Keyword Research ToolSEMrush - Online Visibility Management Platform Book RecommendationMarketing Warfare By Al Ries and Jack Trout Get in touch with GeoffGeoff Main on LinkedIn PassionBerry Marketing To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learnHow to build a highly targeted network of over 8k contacts The best way to reach out to cold contacts on LinkedIn The results of asking everyone you meet how you can help them What MC Hammer taught Cheryl about mastering nerves before a performance when they metWhy you need to know your story Why founder wellness is importantWhy it’s best to choose mentors for your business who are 6 to 12 months ahead of you on your business journeyDealing with self-doubt in business Resources mentioned in this episodeStartConLinkedInContacts+HubSpotSuperhumanReferral HeroFreakonomics PodcastAstro Teller – The Difficult Part of Building Driverless Cars Book recommendations (there's a few:)Blink by Malcolm GladwellThe Tipping Point by Malcolm GladwellThe Four Steps to the Epiphany by Steve BlankThe Lean Startup by Eric RiesHigh Output Management by Andrew S. GroveGood to Great by Jim CollinsBad Blood  by John CarreyrouChaos Monkeys by Antonio Garcia MartinezFreakonomics by Stephen J. Dubner What business you would build on Mars?A business that sells a mini pocket Earth, and this is a miniature Earth that you can keep in your pocket to remind you of the place that you came from. Or if you're a new alien on Mars, to help you visualize the Earth you may one day visit and it'd be a little miniature version of Earth, maybe about the kind of palm of your hand that you could put in your pocket and it would have some sort of mechanic that when you hold it in your palm, it would spin in, the way that Earth does so that. I think we would market it as, "Keep a little piece of Earth in your pocket. You can't see earth anymore, so now you can."Get in touch with CherylCheryl on LinkedInCheryl on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learnHow to get your first 100 customersHow to learn marketing in 2019How to work in a role that you’re passionate about How putting yourself in uncomfortable situations can lead to big successWhy listening to your customers, understanding their problems and solving them with a level of authenticity has led Academy Xi to rapid growth How Ben learns new skills What the future of learning looks like Resources mentioned in this episodeAcademy XiGeneral AssemblyIntercom live chat Book recommendationsThe Code of the Extraordinary Mind by Vishen LakhianiDelivering Happiness by Tony HsiehSapiens book by Yuval Noah Harari What business you would build on Mars?This is an exciting thing. I mean Elon Musk is my hero. So I think if I was there, if education was something that would be needed, I would probably start education, because it's something that I believe in. I'll probably focus less on the skills that we're teaching today only because they'd probably be less applicable and more about the soft skills and look at how we could align I guess different interests of Martians and human and how are we going to educate each other and how we are going to live and what skillset we really need to build on Mars? I'm sure they would be incredibly intelligent, so I would look at how, what sort of skills they have and how we can integrate our learnings together and build something really exciting.To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learnHow to leverage the power of artificial intelligence and voice assistant technology to “literally give your brand a voice.”How your business can leverage voice searchA simple explanation of how Amazon Alexa and Google Home actually workHow to own your niche in search using a voice search strategyWhy you need to add voice to your marketing strategy in 2020How to change the sound and tone of Alexa to match your brandHow to build your personal brandWhy you don’t have to be on every social media platformHow travelling can inspire you with new marketing ideas Resources mentioned in this episodeSocial Media Marketing SummitRedfox AIAmazon Alexa and EchoGoogle HomeThere were an estimated one billion voice searches per month in 2018Miri Rodriguez On The Art Of Storytelling for BusinessThe Artificial Podcast by RedFox AI (Nick and Brett's Podcast - check it out!) Book RecommendationsLife 3.0 by Max TegmarkTalk to Me by James Vlahos What business you would build on Mars?The Etsy of Mars. People are going to want things to hang up in their new Mars homes, right? What we do is we take all the red Mars clay sand and create knickknacks and sell them at a low but reasonable cost. And then we brand them so the first brand that people will always have present in their home is whatever we decided to be. Get in touch with Nick and BrettNick Myers on LinkedInBrett Brooks on LinkedIn Redfox AI To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learnThe difference between growth marketing and growth hackingPirate Metrics – The AARRR Framework (acquisition, activation, retention, referral, revenue)25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue.How to improve activationHow to improve your user onboardingDevelop customer personasWhy analysing competitors can save you time and moneyHow Anna grew Spaceship to $100m from being employee number 3Why it’s important to phone new customers and get their feedbackUsing waitlists to get 40k people on prelaunch listDon’t try to scale when you’re not ready to scale Resources mentioned in this episodeMailchimp onboarding processAsanaSpaceshipSEMrushahrefsCanvaMike Cannon-BrookesRobinhoodSegment.ioMixpanelAutopilotBrian BalfourSam ZhengAndrianes PinantoanCurious ThingBook RecommendationTraction by Gabriel WeinbergThe Lean Startup by Eric RiesPredictably Irrational by Dan Ariely What business you would build on Mars?I think if we were to avoid like the obvious answers, which are getting monopolies over resources that everyone needs like water and housing and things like that, I would probably open the first bank there. I think the best way to make money is to help other people make money. I was thinking about this question, with so many business opportunities that you can capitalize on, the best way to do it is just to give people the capital in order for them to achieve those particular dreams that they also might have in regards to what sort of businesses they want to open.The first thing I'd open is probably a bank or an investment firm or something like that, which basically allows people to borrow or give up some of the equity in order to build out their first businesses, which might be that monopoly of water or that monopoly of food or the next Amazon.Get in touch with AnnaAnna on LinkedInAnna on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast