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For Immediate Release

109 Episodes

14 minutes | Mar 21, 2023
FIR #324: Pitching Original Content
Some PR pros think you should withhold original research, infographics, and other original content from a pitch to a journalist. Others think you can share it, but only under some circumstances. Still others think it best to give reporters what you have. Neville and Shel explore the various recommendations in this short, mid-week episode. ---- The next monthly, long-form episode of FIR will drop on Monday, April 22. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Link from this report: Should PR Pros Include Original Research In Pitches? 15 Comms Leaders Weigh In Learn more about your ad choices. Visit megaphone.fm/adchoices
102 minutes | Mar 20, 2023
FIR #323: Outright Theft or Fair use?
All generative Artificial Intelligence (AI) works fundamentally the same: AI neural networks learn from large training sets, gleaning patterns from the contents of those training sets in order to create original content based on their understanding of those patterns. When the companies behind those AI tools use content available on the web for training, do they need to ask permission from the content creators? You and I don’t. We can look at as much as we like and learn as much as we can. Is it the same for AI training sets or is it something else altogether, more akin to Napster using existing music without compensating the artists? Neville and Shel are on opposite sides of the debate. Also in this episode: The University of Iowa’s school of business has introduced a program to teach students how to tell stories. Storytelling is a crucial business skill that few businesses value. Communicators can help change that. A BBC football analyst — a contractor, not an employee — made some partisan remarks on a social network and was punished for violating standards by which employees are required to abide. It reopened a long-dormant discussion about social media policies. Did Silicon Valley Bank communicate too little, contributing to its failure? Or did it communicate too much? Is it possible the bank did both? ChatGPT and Midjourney have both been upgraded and the updates are substantial. Midjourney images are scarily photo-realistic and ChatGPT can now create a web page — Javascript included — based on a sketch of a wireframe. And that just scratches the surface of these updates. Microsoft has introduced Co-Pilot, the tool that will let users of its software tap into the power of Artificial Intelligence. Dan York shares news from WordPress, WhatsApp, the world of ChatBots, and more in his Tech Report. ---- The next monthly, long-form episode of FIR will drop on Monday, April 22. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Find links from this episode at the FIR website. Learn more about your ad choices. Visit megaphone.fm/adchoices
23 minutes | Mar 10, 2023
FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms
In the laundry list of mistakes and missteps from Norfolk Southern in the wake of the disastrous train derailment in East Palestine, Ohio, what stands out the most is that the company seems to be making it all about them and not the people suffering the fallout of the crisis. (At a town hall meeting, a company representative kept repeating how awful everyone at Norfolk Southern felt about the incident. Nobody in East Palestine cares how anybody at Norfolk Southern feels.) You have to wonder if they’re getting and ignoring good crisis counsel, if the counsel they’re getting is bad, or if they’re not getting any professional input at all. The next monthly, long-form episode of FIR will drop on Monday, March 20. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: More Crisis Lessons In The Aftermath Of Norfolk Southern’s Train Accident Norfolk Southern CEO defends railroad’s response to Ohio derailment | CNN Business Norfolk Southern Fumbles Its Crisis Response Norfolk Southern blames misinformation for its derailed response Learn more about your ad choices. Visit megaphone.fm/adchoices
23 minutes | Mar 10, 2023
FIR #322: If Not Twitter, Then Where?
Network outages. Fleeing advertisers. Disaffected staff. News reports of abusive behavior. Rents in arrears. And news feeds are increasingly swamped with posts from trolls and bots. Things are not looking good for the bird site. But if it fails, what’s the alternative? The fediverse is questionable. LinkedIn is solid, but its focus is on business. Jack Dorsey’s Bluesky is coming, but it’s federated, too. Is there anything out there that can serve the function Twitter does? Neville and Shel examine the situation and explore the alternatives in this short midweek episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
24 minutes | Mar 1, 2023
FIR #320: The Chorebots of 2033
Artificial Intelligence is already embedded in daily life, from product recommendations based on past purchases to playlist suggestions. If you use a smartwatch or health-monitoring wearable, you’re using AI. The leap demonstrated by recently released generated AI apps suggests that future developments are going to come at an accelerated pace. We’ve also seen amazing robotic developments. (Have you watched a recent Boston Dynamics video or checked out Loona, the robotic pet that was the hit of CES in January?) Mix the two, bake for a decade, and imagine what you’ll get. ---- The next monthly, long-form episode of FIR will drop on Monday, March 20. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: The chores AI will do for you within a decade I made ChatGPT my secretary for a week – here’s how it went International Baccalaureate lets pupils use ChatGPT to write essays A Chatbot Is Secretly Doing My Job Public Awareness of Artificial Intelligence in Everyday Activities Learn more about your ad choices. Visit megaphone.fm/adchoices
20 minutes | Feb 24, 2023
FIR #319: Return to Work Mandates Damage Engagement and Productivity
A lot of company leaders believe a return to the office is a prerequisite to raising productivity and employee engagement metrics. A look at the data seems to reveal exactly the opposite: Productivity rose near the start of the pandemic and plummeted when companies began demanding employees come back to the office. Engagement numbers also fell well after the start of the pandemic in 2020, according to the premier engagement researcher. The world of work has changed, whether senior leaders understand that or not, which puts a lot of responsibility on the shoulders of in-house communicators. ---- The next monthly, long-form episode of FIR will drop on Monday, March 20. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: Employee engagement tops PR priorities The return to the office could be the real reason for the slump in productivity. Here’s the data to prove it Disney employees fight mandate to work at offices four days a week U.S. Employee Engagement Needs a Rebound in 2023 The World’s Workplace Is Broken — Here’s How to Fix It Learn more about your ad choices. Visit megaphone.fm/adchoices
113 minutes | Feb 20, 2023
FIR #318: AI, Mastodon, the Metaverse -- Headlines vs. Reality
Mainstream and tech media alike have filled their pages with headlines about disastrous demos, worrisome uses, fleeing users, and evaporating investments. Is it all true? Or is it a combination of clickbait and a failure to understand what's really happening? In the February long-form episode of the "For Immediate Release" podcast, Neville and Shel look at generative Artificial Intelligence (AI) developments, mostly having to do with ChatGPT and Microsoft's integration of it into limited-release versions of Bing and Edge. Also in this episode: With all the AI coverage and some media still paying attention to the Metaverse, reporting on NFTs and other aspects of Web3 seem to have fallen off the radar, but there was a big Web3 development when the world's largest pharmaceutical company invested big money in a decentralized autonomous organization (DAO) that was launched to circumvent big pharmaceutical companies. To read the coverage, you would think that all those people who signed up for Mastodon when Twitter became a less desirable platform are fleeing faster than high school students when the bell rings after the last class before summer vacation. But are they really? Most of the metaverse reporting that suggests investment is drying up and business interest has cratered is based on a false premise. There's plenty of movement and investment in the metaverse, assuming you understand that it's a network, not a place. New research finds that a fast-growing number of podcast fans would rather watch a podcast than just listen to one. In his tech report, Dan York also looks at third-party Mastodon apps, how Roblox plans to use generative AI, the opening of a new Federal Trade Commission Office of Technology to fight "AI snake oil," and the upcoming Supreme Court hearing that could have a profound impact on communicators and our ability to publish information online. ---- The next monthly, long-form episode of FIR will drop on Monday, March 20. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report can be found in the original post. Learn more about your ad choices. Visit megaphone.fm/adchoices
16 minutes | Feb 16, 2023
FIR #317: The Rise of the De-Influencer
Influencer marketing is a multi-billion-dollar industry, with Instagrammers and TikTokers with large followings pitching products in exchange for cash and other considerations. In response, some on Instagram and TikTok have taken to slamming those very same products — for free. It’s a trend that’s on the rise. ---- The next monthly, long-form episode of FIR will drop on Monday, February 20. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: The rise of the anti-influencers De-influence marketing – what’s it about and what are the issues Will deinfluencing be the trend to kill influencer marketing? Learn more about your ad choices. Visit megaphone.fm/adchoices
21 minutes | Feb 13, 2023
FIR #316: Back to Blogging
Before Twitter, before Facebook, there were blogs. People who shared an interest in the blog’s theme congregated there and had conversations. The general tone was positive, even when people disagreed. As the social media space deteriorates and Twitter’s future is in doubt, storyteller and freelancer Monique Judge suggests a return to blogging as the primary means of online social engagement. Is such a pivot possible? Neville and Shel share their thoughts in this short midweek episode. ---- The next monthly, long-form episode of FIR will drop on Monday, February 20. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: Bring back personal blogging Diversity Vs. Merit: It’s A No-Brainer (Shel’s post referenced in the episode) Learn more about your ad choices. Visit megaphone.fm/adchoices
20 minutes | Feb 9, 2023
FIR #315: Does Every Company Need a CCO?
In a lot of companies, the PR and communications functions live under Marketing. For a variety of reasons, that is not the best approach. Marketing, after all, has a distinct role to play in short-to-mid-term lead generation and other outcomes based mostly on paid outreach. PR, on the other hand, is all about earned media designed to build reputation and promote thought leadership. Someone needs to sit at a senior level to ensure these efforts and other communication functions, like advertising, investor relations, and community relations, are coordinated and consistent. Call that person the Chief Communications Officer. Is it time every company anoints one? Neville and Shel explore the issue in this short midweek FIR episode. ---- The next monthly, long-form episode of FIR will drop on Monday, February 20. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: Why 2023 is the year of the chief communications officer Learn more about your ad choices. Visit megaphone.fm/adchoices
16 minutes | Feb 3, 2023
FIR #314: Show Or Tell?
Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and Neville explore what the study’s findings could mean for how marketers and communicators wield influence over the decisions people make. ---- The next monthly, long-form episode of FIR will drop on Monday, February 20. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: Effective Recommendations Are Better Heard Than Seen Learn more about your ad choices. Visit megaphone.fm/adchoices
21 minutes | Jan 25, 2023
FIR #313: Will Gen Z Finally Kill Email?
There’s a perception that people in their 20’s, raised with digital technology and accustomed to more effective messaging technologies, simply don’t use email. Could that spell the beginning of the end of this clunky, 50-plus-year-old business tool? Neville and Shel consider the possibility in this short, midweek FIR episode. ---- The next monthly, long-form episode of FIR will drop on Monday, February 20. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: ‘They’re 25, they don’t do emails’: is instant chat replacing the inbox? Of course Gen Z check emails — we’d be fired otherwise Business Practices That Refuse to Die #44 (YouTube) Learn more about your ad choices. Visit megaphone.fm/adchoices
99 minutes | Jan 23, 2023
FIR #312: The Social Media Press Release Redux
Everything old is new again, the saying goes. Despite touting the idea of a press release as a destination being a new idea, it actually dates back about 15 years — and retains all of its value. Neville and Shel explore the idea of defeating paywalls with destination press releases in this monthly long-form episode of “For Immediate Release.” Also in this episode: Follow-ups to stories about Artificial Intelligence (AI) interns and facial recognition used for nefarious purposes. The 2023 Edelman Trust Barometer — and whether Edelman can claim to be trust experts A roundup of news and commentary about ChatGPT A decline in Mastodon users Dan York’s Tech Report, which looks at some Twitter changes, good news for Mastodon users, a Mastodon instance for Medium users, Getty’s lawsuit targeting the generative AI image tool Stable Diffusion, Wikipedia’s new look-and-feel, and WordPress’s upcoming 20th birthday. ---- The next monthly, long-form episode of FIR will drop on Monday, January 23. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report are available on the FIR website. Learn more about your ad choices. Visit megaphone.fm/adchoices
15 minutes | Jan 19, 2023
FIR #311: What Communicators Can Learn From Librarians
Library TikTok is growing — organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more reading. Can this unorganized, grass-roots approach translate to marketing and communications? Is it looking at the idea of “influence” through a different lens? Neville and Shel explore the idea in this short mid-week episode. ---- The next monthly, long-form episode of FIR will drop on Monday, January 23. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: Librarians Are Meeting Younger Readers Where They Are: TikTok (New York Times) Learn more about your ad choices. Visit megaphone.fm/adchoices
19 minutes | Jan 19, 2023
FIR #310: Shake Up Your Work-From-Home Routine
Working from home has become more commonplace in the wake of the pandemic, with executives who once believed productivity would plummet now reconciled to the fact that remote work, for the most part, has little impact on productivity (unless, as is the case in some organizations, it actually boosts employee outputs). And a lot of employees are thrilled to be working from home. That doesn’t mean that things aren’t getting a little stale. A Harvard Business Review article suggests remote workers might want to consider making some changes to their routines. The article even inspired Neville to take action he has been considering for a while. It’s all part of this short mid-week FIR episode. ---- The next monthly, long-form episode of FIR will drop on Monday, January 23. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: Is It Time to Shake Up Your WFH Routine? Learn more about your ad choices. Visit megaphone.fm/adchoices
20 minutes | Jan 14, 2023
FIR #309: Measuring Stuff That Didn't Happen
In this short midweek episode, Neville and Shel tackle a question from listener Kris Hansen about developing a metrics dashboard for her organization’s leadership. ---- The next monthly, long-form episode of FIR will drop on Monday, January 23. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: AMEC’s Valid Metrics Framework: Magic Measurement Bullet? (PR News) AMEC’s Interactive Integrated Evaluation Framework Learn more about your ad choices. Visit megaphone.fm/adchoices
22 minutes | Jan 6, 2023
FIR #308: Here Come Virtual Workers
The virtual worker industry is booming in China. For about $14,000 a year — 80 percent less than it cost just a year earlier — you can get a three-dimensional virtual person to handle everything from tours to customer support. With expectations that the industry will grow by 50 percent annually for the next three years, the arrival of virtual persons in the West is inevitable. Neville and Shel dive into the industry in this short midweek episode of “For Immediate Release.” ---- The next monthly, long-form episode of FIR will drop on Monday, January 23. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: Companies are hiring virtual employees for $14k a year in China Companies can ‘hire’ a virtual person for about $14k a year in China Baidu Unveils Its Metaverse of Custom Virtual Humans China’s Virtual People Industry Booms as Companies Turn to Digitized Employees Chinese companies pay $14,000 a year to virtual people to work for them Learn more about your ad choices. Visit megaphone.fm/adchoices
19 minutes | Jan 4, 2023
FIR #307: We'll Pay You...In A Year
Keurig Dr. Pepper has stirred up a controversy by issuing an RFP that included payment terms of 360 days. While some big PR and advertising agencies may be able to wait a year to be paid for their work, it’s most likely a non-starter for small and minority-owned agencies. (If most big clients turned to one-year payment terms, even the big agencies might have difficulty accommodating the requirement.) The agency world has united in its condemnation of the move, and Keurig Doctor Pepper’s response is tepid, to say the least. Neville and Shel discuss the situation in this short midweek episode of “For Immediate Release.” ---- The next monthly, long-form episode of FIR will drop on Monday, January 23. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: VoxComm Issues Red Alert to the Industry Responding Keurig Dr Pepper’s 360-Day Payment Term Request (VoxComm) Keurig Dr Pepper’s Message to PR Firms: We Don’t Value You, Leaders Say (PRSA) Keurig Dr Pepper Demands 360-Day Payment Terms in RFP (Adweek) Keurig Dr Pepper called out for demanding 360-day payment terms in PR tender (Marketing Interactive) Outrage over 360-day agency payment terms—Keurig Dr Pepper’s plan highlights issue for industry (AdAge) UK ad body slams 360-day payment terms demanded by Keurig Dr Pepper (The Drum) How PR Agencies Should Handle Egregious Payment Terms Like Keurig Dr Pepper’s (PR News) Keurig Dr Pepper stands by payment terms after backlash from trade bodies (PR Week) Learn more about your ad choices. Visit megaphone.fm/adchoices
19 minutes | Dec 29, 2022
FIR #306: Brand Name Pronunciation as a Marketing Ploy
It’s not unlikely that you have been mispronouncing some well-known company and brand names like IKEA, Hyundai, Porsche, Bayer, and Adidas. Some brands use common mispronunciations as the foundation for a marketing campaign, as Hyundai has undertaken in the UK. Neville and Shel explore some of these campaigns and examine the broader issue of hard-to-pronounce brand names in this short midweek episode of the “For Immediate Release” podcast. ---- The next monthly, long-form episode of FIR will drop on Monday, December 26. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: Hyundai changes UK pronunciation of its name to follow global norm Mispronunciation of brands – does it matter? Hyundai | The Dawn of a New Hyundai. (YouTube video) How To Pronounce Popular Brand Names 20 Mispronounced Brand Names and How to Actually Say Them 30 Famous Brand Names You’re Probably Pronouncing Wrong Krispy Kreme reminds Brits how to properly pronounce name in UK You’ve been schooled: L’Occitane teaches US shoppers how to pronounce its name Name Your Brand with a Global Audience in Mind Learn more about your ad choices. Visit megaphone.fm/adchoices
100 minutes | Dec 26, 2022
FIR #305: We See You And You Can't Come In
A petulant venue owner is using facial recognition software to keep people with whom he has issues from entering his spaces — including a mom with a Girl Scout troop. Also in this monthly long-form episode of the “For Immediate Release” podcast, Neville and Shel discuss the value of virtual goods and whether brands should start taking them seriously; business schools are exploring the potential for teaching in the metaverse — especially classes about digital technology; it hasn’t been a great year for metaverse activations, but at least brands are learning; it has been a year since Lush closed its Instagram and Facebook accounts, which means it’s time to see how that decision turned out; and the better ChatGPT (the AI text-generating chatbot) gets, the more worried some people get about its impact on truth; and Dan York shares a year-end Tech Report with a range of updates including using WordPress for newsletters, WordPress’s State of the Word 2022, and Tumblr Live. ---- The next monthly, long-form episode of FIR will drop on Monday, December 26. We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available. Links from this report: Are virtual goods the next big category for brands? Virtual goods are untapped opportunity for brand growth: study Metanomics: How Generation W Will Create A Virtual Market Worth US$5 Trillion Razorfish Finds 70% of Web3 Early Adopters Value Virtual Goods as Much, or More Than, Physical Products Business schools explore teaching in the metaverse Learning From Metaverse Missteps ‘People see why we came off now’: Lush has no regrets about quitting Instagram and Facebook Lush shows it’s time for an anti social media policy Madison Square Garden Uses Facial Recognition to Ban Its Owner’s Enemies Pouring Through a Crisis: How Budweiser Salvaged Its World Cup AI chatbot could spell doomsday for truth How to spot AI-generated text ‘The Return of the Crawling Evil,’ a Sci-Fi Story Created by Robots AI-Created Comic Could Be Deemed Ineligible for Copyright Protection Could an AI Chatbot Rewrite My Novel? This Bot Will Argue With Your Internet Provider For You and Get You a Cheaper Bill Steve Coulson Tweet on Schools Banning ChatGPT Links from Dan York’s Report Automattic Promotes WordPress.com as a Platform for Email Newsletters (and provides improved support) State of the Word 2022: A Celebration of the Four Freedoms of Open Source State of the Word 2022 Recap How to buy a social network, with Tumblr CEO Matt Mullenweg Announcement: Introducing Tumblr Live Tumblr Live Overview & FAQ Learn more about your ad choices. Visit megaphone.fm/adchoices
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