79 minutes | Jun 8th 2020

Breaking the hard seltzer mold: A conversation with Press Premium Alcohol Seltzer

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Everyone seems to love a little bubbly. And that’s likely one of the reasons why the hard seltzer market has taken off in recent years, with industry experts estimating that the beverage segment will will continue to gain momentum, increasing from $500 million in annual sales to $2.5 billion by 2021.

Among the brands making headway in the marketplace is Press, a premium alcoholic seltzer founded by Amy Walberg. The brand, based in Milwaukee, is one of just a few independent woman-owned hard seltzer companies on the market today. And it’s made a name for itself with not only a dedication to high quality ingredients, but also inventive flavors including pear chamomile, blackberry hibiscus and blood orange chili. 

On this week’s podcast, we chat with Walberg about her journey to entrepreneurism and the challenges of breaking into the beverage market. She shares her experience launching the brand from her kitchen, the thinking that went into her branding strategy and what sets Press apart from the crowd. Along the way, we are treated to the inspiring success story of a single mom whose passion for flavor resulted in the launch of a seltzer brand now available in all 48 contiguous states. 

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