44 minutes | Mar 2, 2021

Episode 005: Food Marketing, Advertisers and Kid Influencers: The Current State of Affairs

Every year in the U.S., companies spend nearly $2 billion marketing unhealthy foods and drinks to kids in a ton of sneaky ways: in the school cafeteria, on YouTube and social media, through gaming, sports and event sponsorships, branded toys, product placements, athlete endorsements, and even on your kids virtual learning problems. In this episode, I’m talking with Bettina Elias Siegel, a national journalist, children’s food advocate, and author of “Kid Food: The Challenge of Feeding Children In a Highly Processed World,” about the history of food marketing to kids in the U.S., why companies are determined to reach kids of all ages, the “pester power” conundrum, kid influencers on YouTube, how parents can spot these sneaky tactics, what needs to happen at a policy level, and what you can do to advocate for stronger policies and affect change.  New episodes post on Tuesday. Subscribe today so you never miss the latest news and practical insight for raising healthy families and creating change in the U.S.  Be sure to sign up for the free video course, Turn Your Picky Eaters Into Little Foodies: https://www.julierevelant.com/free-video-email-course/. Welcome  2:23 What is the history of food marketing and advertising in the U.S.? 4:35 Why are food and beverage companies determined to target kids and teens? 8:25 What’s problematic about food marketing to kids today and what are the sneaky ways they’re being targeted? 11:21 Has anything changed about their strategy and tactics during COVID-19? 13:57 Food marketing in the cafeteria at schools—are there rules around this? 19:00 Why is the recent study in the journal Pediatrics about kid influencers concerning? 24:27 Is there oversight for food marketing and advertising?  33:00  What is problematic about the marketing of seemingly “healthy” foods such as yogurt or brands that are endorsed by someone who is perceived as healthy like an athlete? 34.52 What needs to happen at a policy level? 39.21 What can parents do to advocate for change and also make healthy choices for their kids? 42:18 Where listeners can go to get more information about these Food Issues and Bettina Elias Siegel.  LINKS MENTIONED IN THE SHOW Kid Food: The Challenge of Feeding Children in a Highly Processed World Subscribe to The Lunch Tray Newsletter ABOUT OUR SPONSOR The Dinner Daily is a one-of-a-kind, weekly, personalized dinner planning service that makes getting dinner on the table every night easy and affordable for busy families.  Founded by a working mom of 3, The Dinner Daily answers the “what’s for dinner” question, helps families eat healthy, and save money and time.  Members receive complete meal plans and an organized grocery shopping list customized according to their food preferences, dietary needs, family size, and weekly specials at more than 16,000 grocery stores across the U.S. to help them save money.  Meal plans can be customized for gluten-free, dairy-free, nut-free, soy-free, heart-healthy, and more. The service also provides one-click ordering at Kroger stores nationwide and select Stop & Shop stores in the Northeast.  The Dinner Daily has been featured in Rachael Ray Every Day and Working Mother magazines.  Memberships are as low as $4/a month and new members get a free, 2-week trial. Go to TheDinnerDaily.com and use code “HEALTH15” to receive 15% off. 
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