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Food Founders™ Podcast
29 minutes | 7 days ago
Top 5 Lessons From Food Founders
To celebrate episode 50 of the Food Founders Podcast I’m breaking down the 5 most talked about themes on the show so far. Every episode is loaded with tons of great insights and there’s been a few themes that have emerged that I want to make sure you haven’t overlooked. Tune in to hear 5 key themes that have come up over the past 50 episodes. Tune into these past episodes I reference on the podcast that do a great job of showcasing one or more of these 5 themes I break down. Episode 1 - The key to product success? Get early feedback with Eat Nice FoodsEpisode 4 - Surrounding yourself with the right people with Nine Spoons SoupsEpisode 5 - How Ugly Drinks is disrupting the beverage industryEpisode 10 - Why being nimble is key to your success with LumenEpisode 16 - 300% year over year growth with sustainability at the heart of it allEpisode 17 - Relaunch and revamp your product until it sticksEpisode 29 - Not taking no for an answer, finding aligned partners and running business with your spouseEpisode 32 - How an aligned brand brings more sales, ease & joy with Black Sheep TeasEpisode 33 - How Form Nutrition has their values drive their businessEpisode 40 - Doubling Down on Local To Drive GrowthEpisode 49 - Finding inspiration outside the food industry with Oh My Gum!Other great recap episodes to help you grow your business includeEpisode 31 - 5 Pillars to Food Brands That SellEpisode 15 - BMS Approach to Successful Food BusinessesToday’s episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here https://bit.ly/3ttYkBb See acast.com/privacy for privacy and opt-out information.
26 minutes | 21 days ago
Finding inspiration outside the food industry with Oh My Gum!
Food Founder Malak Ben Hmeda of Oh My GUm! never worked in the food industry before. But, she saw a gap in the market that needed to be filled. A better -for -you, plant based, plastic free gum with a chic brand and lasting taste was nowhere to be found when she wanted one, and so, like every great entrepreneur, she went out and created it herself. Malak shares her secret to quickly being able to navigate the packaged food industry and how she found her brand inspiration outside of the food industry so she could truly disrupt the gum category. Learn more about Oh My Gum! here www.ohmygum.comToday’s episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here https://bit.ly/3ttYkBb See acast.com/privacy for privacy and opt-out information.
31 minutes | a month ago
Removing middlemen, giving back and living your mission with Vahdam Tea
Vahdam Tea’s values and brand come across in everything they do. Starting with the supply chain and making its way all the way through its social causes. Food Founder Bala Sarda’s commitment to quality, transparency and enriching the lives of those who enjoy and create Vahdam Teas is apparent across the entire company. Bala shares why having a brand purpose is crucial to success, how to know when to stop what you’re doing and go back to the drawing board and how to make an impact through products. After hearing Bala’s commitments to impact and quality you’ll understand why Vahdam Teas are one of Oprah’s favorite things and why Ellen DeGeneres and so many others from all walks of life not only enjoy Vahdam Tea, but want to be a part of the mission they’re on. Learn more about Vahdam Teas here https://www.vahdamteas.com/If you want to build a brand built on purpose too, join the Food Brands That Sell™ Waitlist here https://bit.ly/3ttYkBb See acast.com/privacy for privacy and opt-out information.
31 minutes | 2 months ago
Have your brand embody your values with Badass Water Company
For Food Founder Adi Chhabr, finding the right product to win in the market with was a mission he set himself on in 2020. Adi is no stranger to launching companies and brands but this time, he was determined to find the one that allowed his values to shine through and have those values easily connect with consumers across the globe. Adi shares the journey Badass Water Company is on and how they are using unconventional marketing tactics and embodying thinking big to create brand evangelists for their direct to consumer water company. Not only is Badass Water Company a delicious, smooth and refreshing high quality water, it’s empowering people from all walks of life. We truly are all a badass in some way. Adi shares entrepreneurial mindsets and skillsets that have helped him and will surely help any new or experienced food or beverage founder on their unique journey too. Learn more about Badass Water Company here https://badasswatercompany.com/ See acast.com/privacy for privacy and opt-out information.
39 minutes | 2 months ago
How Forever Brazen is Pioneering Women’s Health
For Food Founder™ Kirsten Karchmer Forever Brazen isn’t just about having great products that provide real results for people. It’s about pioneering a new approach to women’s health all around personalization. Kirsten shares how she’s taken an integrative approach to health to provide products that deliver real (sometimes life changing) results for women in a personalized way. Kirsten shows food founders what it’s like to live your life on purpose, create a brand that makes an impact and how to live your values both inside and outside of your company. Forever Brazen is on a mission to change women’s health and in this episode you see how she’s working to make that possible and what some of the mindset principles are that help her bring such an important goal to life. Learn more about how Kirsten is pioneering women’s health through Forever Brazen, Conceivable and her Book all around helping women understand their periods Forever Brazen https://www.foreverbrazen.com/Conceivable https://www.conceivable.com/Seeing Red: The One Book Every Woman Needs to Read. Period. https://amzn.to/3ekZDxWTik Tok @theperiodexpert See acast.com/privacy for privacy and opt-out information.
18 minutes | 2 months ago
3 reasons you're hearing no from wholesale accounts
Why are you hearing no from wholesale accounts? More importantly, how do you start to hear yes more often. In this solo episode I share some of the top reasons you aren’t getting listed in stores and how to change that around so you can get on more shelves, in more homes and make more money in your packaged food business. These reasons aren’t what you always think and if you aren’t hearing as many yeses as you’d like, chances are you might be doing one of these 3 things. I’ve created a free guide to help you learn about 10 reasons you’re hearing no and how to hear yes instead. Grab it at www.turnnotoyesguide.com In the episode I reference episode 35 that what Black Sheep Teas did to start hearing more yeses in their business and how things got easier for them. Listen to episode 35 How an aligned brand brings more sales, ease & joy with Black Sheep Teas here http://apple.co/3rzfjBy See acast.com/privacy for privacy and opt-out information.
31 minutes | 2 months ago
Raising money, resilience and rebranding with Renewal Mill
Renewal Mill is making upcycling easier. For consumers, for suppliers and for the entire upcycle community. Food Founder Caroline Cotto shares how Renewal Mill has worked to not only sell a product to consumers, but also to other manufacturers who can use the product as an ingredient. As the company has grown its focus has shifted to new branding, raising capital and expanding the team’s overall mindset and goals. Learn more about Renewal Mill here https://www.renewalmill.com/ See acast.com/privacy for privacy and opt-out information.
24 minutes | 3 months ago
The different stages of growth with Jennifer's Homemade
Ever wondered “how on earth do I get from being a small scale producer to being in 1,000+ stores all across the country?”. Hear Food Founder Jennifer Behar from Jennifer’s Homemade share how she went from taking a family favo(ur)rite recipe to the masses. Jennifer shares what success and struggle look like at different stages of the journey and how she’s been able to stay grounded throughout it all as she continues to grow Jennifer’s Homemade. Learn more about Jennifer’s Homemade here https://jennifershomemade.com/ See acast.com/privacy for privacy and opt-out information.
28 minutes | 3 months ago
How passion & patience helped launch upcycled soda brand Up To Good Energy
Food Founder™ Lars Oltmanns is no stranger to the food industry. But, the inspiration for Up to Good Energy came from someone with far less experience in the food world; Lars’ young son. After being reminded how important sustainability is for our planet and our future, Lars created Up to Good Energy, an upcycled better for you sustainable clean energy beverage. Lars opens up about the early setbacks he experienced trying to launch in 2020 and his current launch plan as he officially brings Up To Good Energy to the market in winter of 2021. Learn more about Up To Good Energy here https://uptogoodenergy.com/ See acast.com/privacy for privacy and opt-out information.
15 minutes | 3 months ago
Why your brand needs an enemy
If you want your band to stand out, it needs to do so boldly. And having an enemy is part of that. By having a clear enemy to your brand (and this does NOT mean calling other brands out) you can highlight to your consumers and retailers why you are the solution they’re looking for. Even the most gentle, loving and inclusive brand needs an enemy (and can easily call theirs out in a way that’s on brand for them too). If you want to build a food brand that stands out, sells more and turns your customers into advocates, I want to invite you to join Food Brands That Sell™ while it’s open. My signature program walks you through my tried and tested framework that will help you build a food brand you, consumers and retailers love and gives you a framework to navigate the packaged food industry. Learn more and join now at www.FoodBrandsThatSell.com See acast.com/privacy for privacy and opt-out information.
36 minutes | 3 months ago
Doubling down on local to drive growth with Pat’s Granola
Pat’s Granola started like so many others. A mother saw the need to sustain her family as they were on the go needing something healthy, delicious and portable. Years later, that desire to nurture led to not only feeding Pat’s family, but today, it means Pat’s Granola can feed families across Ohio and the entire country. Pat has focused on getting her brand to connect locally and connect with the right people for her business. This focus has led to new and exciting opportunities, has led to growth of her brand and has allowed Pat to see what her family always saw was possible from her. Pat’s Granola is a story that proves it’s never too late to start, you don’t need to be everywhere, but instead you can win using the power of focus and it's a story of positivity and possibility. Grab you Pat’s Granola here https://patsgranola.com/ See acast.com/privacy for privacy and opt-out information.
26 minutes | 4 months ago
Know your numbers, charge more and work less with Canele Gourmet
When Maile posted for design help on Craigslist, she never thought she’d get someone who could help her make sense of the finances, become her business partner and life partner. Canele Gourmet seemed busy and ‘successful’ on the outside, but after her new found business partner Percy looked at what was really going on inside the business, it became apparent to them both, the business wasn’t making very much money and the way things were going, it wouldn’t be sustainable for much longer. Percy developed a system to help Canele Gourmet get a hold of its finances, charge more, work less and truly become financially successful in the business. This episode is for you if you don’t think you’re good with numbers but want to find an easy way to get ahold of them and if you want to learn how to grow by working less in your business. Save $40 when you get the ProhitApp Tool that helped Canele Gourmet go from broke to booming, here https://www.prophitapp.com/ainsleymoir See acast.com/privacy for privacy and opt-out information.
33 minutes | 4 months ago
Standing for more than just your product with Ryze Mushroom Coffee
Food Founder Andrée Werner & her cofounder launched their direct to consumer Mushroom Coffee Blend, Ryze at the beginning of 2020, not even knowing how much people would need what their product and their brand stands for. Health and mindfulness are at the heart of this company, two things consumers are looking for more and more. Hear how Ryze has bootstrapped their way into the growing mushroom coffee market and why they have integrated a text based journaling app into their business. Learn more about Ryze Mushroom Coffee here https://www.ryzesuperfoods.com/ See acast.com/privacy for privacy and opt-out information.
50 minutes | 4 months ago
Boreal Botanicals on why your food is only one piece of your success
Food Founders Andreas & Mike from Boreal Botanicals share how they’ve launched and grown their medicinal mushroom, sparkling beverage company. Born out of a love of everything fungi and looking for a replacement to alcohol, the two brought together their complimentary skills of food development and marketing to bring this brand to life. It took two years of building the brand and the business behind the scenes on the side. In that time they were able to develop a clean, functional beverage they feel great about, get national listings online and instore across Canada, including in Whole Foods, and they’re now looking to quickly expand into America. See acast.com/privacy for privacy and opt-out information.
26 minutes | 5 months ago
My unconventional approach to year end reviews and 2021 planning
In this solo episode I share my unconventional approach to year end reviews and future planning. For me, this includes really looking at what happened this past year to help me see just how far I’ve come and identify who I was being to hit the milestones I’ve been proud of and that have helped me grow. From here, I’m then able to see what I want to accomplish in the year to come in all areas of my life and define who I need to be to make that happen.This is not a business only review and plan. This is a life and business review and plan because the two are connected. And who you are being in one area, shows up in other areas too. Make sure not to just go through this episode, but really, do the work laid out in this episode. Feel free to tag me while you’re working on your review over on Instagram @ainsleymoir. I love to see what you’re working on to help you grow into the food founder you are destined to be. See acast.com/privacy for privacy and opt-out information.
23 minutes | 5 months ago
Dietician turned functional food founder
Ladybird Provisions began between two friends and one great idea. Hear food founder Sarah Rious share how two female co-founders launched a new type of product to a category while being a mom or a mom in the making at that. Check out Ladybird Provisions here https://www.ladybirdprovisions.com/ See acast.com/privacy for privacy and opt-out information.
38 minutes | 5 months ago
How Form Nutrition has their values drive their business
Food Founders Natalia Bojanic from Form Nutrition shares how having strong values built into the business has allowed them to make an impact and grow. This plant based supplement company truly has their brand lead every aspect of their business including, being a certified B Corporation, giving back to causes they believe in, removing plastic from their products, using only the best ingredients and deciding who to work with and how to grow. Natalia shares how intentionally having your brand bleed into everything you do makes business easier without sacrificing growth or the impact you want to make as a founder. Check out Form Nutrition here https://formnutrition.com/ See acast.com/privacy for privacy and opt-out information.
34 minutes | 5 months ago
How an aligned brand brings more sales, ease & joy with Black Sheep Teas
Food Founder Renee Kaylor shares how she’s intentionally built her artisanal, handcrafted tea brand to align to her values and how by doing so, everything has become easier in her business. Renee opens up about how sales became easier and how she found more joy in what she was doing once she got clear about her brand and how to have that consistently show up in the world. Renee talks about how she’s found a way to not have to push so much in her business, but instead, create space for what’s possible. If you’re wondering how to have a brand that’s aligned with your values and how find more joy in what you’re doing, you’re going to love Renee’s story.Learn more about Black Sheep Tea here https://www.blacksheepteas.com/ See acast.com/privacy for privacy and opt-out information.
16 minutes | 6 months ago
5 Pillars to Food Brands That Sell
People don’t buy products. They buy brands. In this episode I share with you my Food Brands That Sell™ Success Map so you can build a brand and not just a product. This is the formula I use to build brands that sell and in this solo episode I’m going to walk you through the 5 Pillars to having a Food Brand That Sell™. I also share with you my answer to when people reach out asking for me to look at their packaging wanting feedback on their brand and why your visual brand is the final piece of your brand strategy puzzle. If you are new to creating a food brand, or are not having the success you know your product deserves, this episode will give you clarity on what’s missing as you’ve been building your business and your brand and what to do next about it. The Food Brands That Sell™ program is now open! Join at www.FoodBrandsThatSell.com See acast.com/privacy for privacy and opt-out information.
32 minutes | 6 months ago
How a new brand look made selling a whole lot easier
Food Founders Angela Millin & Mamma Millin not only make delicious treats you can enjoy completely guilt free, they also continuously make lemonade out of lemons. This mother and daughter team share how they manage running a business together, how 2020 has forced them to change how they go to market and how growing the brand became easier than ever with a refreshed lifestyle brand look. Check out PureBatch here https://purebatch.com/ See acast.com/privacy for privacy and opt-out information.
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