31 minutes | Nov 26th 2020

5. "Nothing Unnecessary:" How Floyd's Founders Design For Simplicity

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Alex O'Dell and Kyle Hoff, co-founders of Floyd, share their story of how a one-product Kickstarter campaign became a multi-million venture with more than 50,000 customers worldwide.

Using design innovation, they set out to solve the challenge around disposable furniture by creating thoughtful, beautiful products made for keeping, instead of tossing, which led them to significantly impacting the planet, the industry, and consumer behavior.

Learn the role that social media and disruptive non-traditional strategies have played in their business development and how a recent sabbatical led them to a creating smarter organization while honing their leadership abilities.

Plus, recommendations from DJ DiDonna, an expert on how to make the most out of a sabbatical.

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