31 minutes | Jun 3, 2021

30. Mastering the Art of Connection with Susan McPherson

Do you have an expansive network yet it rarely yields any benefits? Are you frustrated, feeling like you are providing as little value to your network as it does to you? That’s probably because while you have succeeded at building a vast network, you have failed at making meaningful connections. Author, serial networker, and master connector Susan McPherson shares insights from her book The Lost Art of Connection: The Gater, Ask, Do Method for Building Meaningful Business Relationships and how by pivoting your approach to meeting new people you can become a reliable resource with whom people want to.  

From learning how to do self-assessments to navigating cultural and generational nuances, in her book, Susan explains how easy it can be to cultivate a long-lasting community of connections. Every connection is a conduit and by changing your thinking from “what can I get” to “what can I give” you can master the lost art of connection

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