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Follow Up Genius
29 minutes | Jan 4, 2022
What Zillow’s Recent 2020 Announcement Means For You
In this episode, Wesley and Stephen talk about Zillow’s recent announcement that they have become a full-fledged broker.They explain how it is that we got to this point. The reason is that our industry professionals have failed.We did this to ourselves by not calling customers back. However, there is a silver lining to all of this. In order to combat Zillow, agents need to become community experts. Their benefit is that they have personal brands and have the time to put into community efforts.Therefore, Wesley and Stephen say to build relationships with your customers, especially relationships that don’t end once you receive the commission check. Additionally, protect yourself going into the future by innovating.Some ideas for innovating are to create different levels of services such as good, better, and best packages. Buyers who have less time than money will be willing to pay for extra services that save them time and you won’t have to wait to get paid until you sell the house.Show notes:Zillow recently made a big announcement.They have become a full-fledged broker.You may be wondering what this means for you as a real estate agent. Should you be scared, excited, crying, or celebrating? That is what we are going to be covering in this episode.Stephen and I are going to be sharing how to combat these changes in a way that will allow you to get ahead. We’re explaining why this announcement further proves the fact that we agents need to be follow-up geniuses. In this Follow-Up Genius episode you'll also learn:- How we got here and what we can do now that we are here.- How to become an ally of Zillow’s or even combat them.- How to become a local leader.- A comparison between the real estate industry and the taxicab industry.- What the simplicity chase is.- What you can do to protect yourself as you move into the future.- Concrete ideas for innovation that will allow you to get ahead of Zillow.Here at the Follow-Up Genius, we help agents build a process and then guide them through each step of that process.For special updates, training, and access to our exclusive Facebook group, check out http://www.followupgenius.net.
35 minutes | Jun 12, 2020
Who Doesn't Use a CRM and Doesn't Feel the Need for One?
The debate on using or not using a CRM (customer relationship manager) can be a hot topic and the fact is most real estate agents and businesses do not use CRMs, or databases of any type to track their leads, vendors, or clients/customers.But can using a CRM really make a difference? Does it really even matter, and is it worth the extra expense? In this episode, Wesley tackles this debate with some ideas that might make you re-think your position on this topic. The results could be life-changing!
22 minutes | Jun 5, 2020
What to Say When You Follow Up - Scripts, Tips & Tricks!
Are you using scripts for your follow up calls, emails, or texts? Or worse, not using scripts at all, and simply winging it?In this episode, Wesley talks about how to make more effective follow-up calls with a little creativity and how creating a script can create more consistent results.Plus he'll share some key tips and tricks you could use to stand out from the others when calling your new leads and prospects, to get them to want to actually talk to you, respond to your e-mails, texts, or voicemails.
31 minutes | May 7, 2020
The 6 Biggest Lessons I Learned About Business and Follow Up During COVID-19
In this episode, I'm going to share 6 of the biggest lessons I've learned so far from the COVID-19 pandemic, in both entrepreneurship and follow up.When this thing first hit, I kinda freaked out a bit. So the first thing I had to do was get my mind right.How I did this might actually surprise you, but it was so important to move on.I'll share that along with what mistakes to avoid when communicating with clients and customers, as well as the most important thing you could do to get back to work when the economy opens back up.These lessons will help you get back in business as well as prepare you for ups and downs you may encounter later down the road (maybe sooner than you'd think).
29 minutes | Apr 30, 2020
Which Leads Sources You Should Be Using (and Which Ones Suck?)
Something I've seen a lot of is people complaining about lead sources."These leads suck!""Are Zillow leads any good?""I never sold one deal off these leads""I've wasted thousands and never got a single deal"What I see is that most of the responses seem to say they are all terrible, YET there are thousands of agents doing a whole TON of deals through these lead sources.Why is that? What are these agents missing? Have you had similar experiences?In this episode, we'll talk about lead sources, which ones are good (and which ones suck?) and what can you do to ensure you maximize your ROI from whatever lead source you're either using or considering using.
30 minutes | Apr 3, 2020
How Your Lack of Accountability Can be Killing Your Productivity
Accountability plays a major role in getting us to move forward and creating habits that will benefit us in all areas of your life, and it all starts with a certain set of questions you need to ask yourself.This week we'll be sitting down with our guest Greg Santos, who will get you asking yourself some questions so you can start making REAL progress and create long-lasting results in your life, business, and overall lifestyle!
24 minutes | Apr 3, 2020
How to Use Coffee Meetings with Past Clients & SOI to Double Your Business!
Real Estate is a relationship business, and believe it or not, a magazine in the mail or an e-mail doesn't have the same impact on your relationship as a one-on-one meeting.Reconnecting with clients in a way that will make an impact and keep you top of mind isn't an easy game, but what if I told you this was an approach top producers (yes people probably much busier than you) use to keep past clients and those within their sphere to continue to refer and do business with them year after year?In fact, this method has worked so well, they say their clients never even consider looking in the direction of other competitors!This week we'll reveal exactly how you can do it too and what it takes to make "coffee meetings" a successful part of your marketing strategy.This show includes topics for real estate agents on various things, real estate coaching, real estate training, real estate agent training, real estate marketing, lead generation, and Facebook marketing.
32 minutes | Apr 3, 2020
How Real Estate Agents Can Respond to Corona Virus (COVID-19) and Still Sell Homes
I've spoken to several agents who are wondering how to respond to the current Corona Virus pandemic and ensure they not only survive today but can thrive when it's all over.In this episode, we'll share some key insights, to keep a cool head during this challenging time, as well as strategies you can use to respond and prepare for the upcoming weeks and months, putting yourself in the best position for a strong finish to your year.
24 minutes | Apr 3, 2020
What to Do When Your Friends and Family Didn't Refer or Use You to Buy or Sell
Have you ever been hurt by a friend or family member not referring or using you to buy or sell a home? Why does this happen and what do you do when it does?The reasons we've found this happens will surprise you! This week on the Follow Up Genius show, we'll be talking about why this happens, what you can do about it and if it is even a good idea to work with family and friends anyway.
24 minutes | Jan 15, 2020
Why Ads Seem to Follow You Around on the Internet
Top producers have been doing this to stay ahead of the competition for over 10 years, but it's a well-kept secret they don't want you to know about. Have you ever been shopping for something online, then later, you started to see ads for that thing following you around? Have you ever wondered how they do that??? What if you could use ads like that to stay in front of your prospects, contacts, family, friends, past clients when they are using Facebook, Google, Pinterest, YouTube, or Instagram? That would be pretty cool right?! We'll be revealing why ads seem to follow you around the internet and why top producers don't want you to know about it, make sure you don't miss this episode!
32 minutes | Dec 20, 2019
How this agent went from 55 to 123 transactions in less than a year using this strategy!
Do you like money...? Well then stop throwing it away! I see it all the time, a huge majority of agents pay for leads on big lead sources like Zillow, Facebook, and Trulia that can cost thousands of dollars. The worst part is that almost 80% those of agents aren't closing enough (if any) transactions from it! Converting these leads is easier than you think, but one of the problems most agents have is that they don't know how to separate buyers from people who are just browsing around. We sat down spoke with one agent Javier who would make this same mistake. He would spend around $60,000 for Zillow leads but made one HUGE mistake, he didn't convert any of those leads! Realizing he wasn't getting the results he wanted, he changed just one small component in his strategy and went from 55 to 123 transactions in less than a year! Now that's a return on your investment! In this episode Javier reveals the secret to getting these amazing results and how it changed his business forever.
35 minutes | Dec 5, 2019
The Biggest Mistake Agents Make When Sending Holiday E-mail and Text Campaigns
If you're like most agents you probably plan on sending out an email this time of year to wish everyone in your database a "Merry Christmas," or a "Happy New Year."The perfect holiday campaign does exist, but there's a correct way to pull it off, and up until now, you might be making this HUGE mistake when sending your Holiday e-mail and text campaigns.In this episode, we'll be sharing how to avoid making that HUGE mistake along with our best tips and tricks to create a holiday campaign that actually works!
25 minutes | Nov 19, 2019
Organizing, Categorizing and Tagging your Contacts for Maximum Profits!
Join us in this week’s episode where we teach you the best practices when it comes to data organization to maximize your productivity and get more appointments! In this weeks episode we’ll also cover: -The importance of data and how it has changed over the years for real estate agents today. -How to get started if you don't already have a CRM you are using. -The full breakdown on how to segment your contacts using categories and tags for maximum efficiency. -Modern tactics that you should be using to get the most out of your follow up strategy, and why that begins with your contacts. -And the overall strategy to maximize your profits by just organizing your database!
30 minutes | Nov 12, 2019
Bring Dead Leads Back to Life
28 minutes | Oct 24, 2019
How this New Agent Used a Clever One-Liner E-mail to Get Appointments
I had an amazing conversation with a new agent who had been struggling getting people to call her back and reply to her e-mails when she followed up with them.She discovered this really simple and clever "one-liner" that finally got replies!Do you wonder what to say and how to say it, when it comes to following up with your past clients and SOI?In this episode, we'll be talking with a new agent who had been struggling getting people to call her back and reply to her e-mails when she followed up with them.She will share the really simple and clever "one-liner" that finally got replies, which resulted in a few appointments and even listings in just a matter of days.In this Follow-Up Genius episode you'll also learn: What to say and how to say it, when it comes to following up with your past clients and SOI. How to leverage your existing contacts and database of past clients, leads, SOI and vendors. Why most of the e-mails and texts you might be sending now don't work. How to think strategically instead of just tactically when engaging with your past clients and prospects. Why you have to stop telling people to call you for any "real estate needs" they may have. Follow up strategies you can use to engage, SOI, past clients, friends and family, and even vendors! And more!
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