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44 minutes | Feb 11, 2019
How to Use Video to Improve Your Marketing Strategy w/ Chris Savage
Is a video a part of your marketing strategy? It often feels to big a project to tackle. Especially when blog posts and social content are quicker to produce and feel like less of a risk. But what if video could take you further? That’s what Chris Savage lives for. He’s the founder and CEO of Wistia, video software that helps companies implement video into their marketing strategy. From figuring out affordable lighting options to editing techniques, Chris wants to help people become more confident using video. Whether it’s adding videos to your website or creating videos to advertise on social, your strategy begins with a decision to just start. The more confidence you build, the more your company can grow with video content.
25 minutes | Jan 7, 2019
How Workspan Builds Trust and Effective Process into Sell-with Alliances w/ Chip Rodgers
When Chip Rodgers interviews alliance professionals they all say the same thing: “If you’ve figured something out, tell us. We’re on spreadsheets!” Strategic alliances are incredibly complicated and hard to execute. You’ve got two companies that have figured out a great solution to a problem that they can make together and sell together, but who manages the process? On this episode of #FlipTheHero, I talk with Chip Rodgers, the Vice President of Marketing and Alliances for Workspan. Workspan is 100% focused on helping companies build, run, and operationalize strategic alliances. And they’ve helped companies like SAP bring over 150 joint solutions to market, most famously Leonardo. In this episode, Chip breaks down what makes strategic alliances challenging, what his company does to streamline the process, and how he’s working to help alliance professionals find a community where they can share ideas and support each other.
34 minutes | Dec 18, 2018
How to Make Your Customer Feel Like James Bond w/ Kyle Racki
Kyle Racki is the Co-Founder and CEO of Proposify which is a SaaS company that delivers proposal software. They have over 7,000 customers, and their aim is to make every single one of those customers feel like James Bond. They’ve done this by positioning themselves as “Q.” This includes having some of Q’s best personality traits: being refined and sharp, and always focused on the latest tech. Kyle and his team have boiled down their essence to a single character in terms of just how useful they are and it is resonating with their customers for a cohesive culture code. Using advice from Ryan Diess’s, Character Diamonds to better resonate with your brand, your company can build a story...from top to bottom.
34 minutes | Dec 10, 2018
How a Failed Marketing Idea Turned Around Because of Customer Engagement w/ Amar Ghose
So many marketing ideas just simply don’t pan out. But how often does an idea that was left for dead come back and turn into a massive success? That’s exactly what happened to Amar Ghose, the CEO of ZenMaid.com Software, when he made the ZenMaid “MasterMind” Facebook group. The original goal was to create a group in order to generate 100-200 customers to pay for the “MasterMind”. When Amar was only able to convert 6 members of the group into paying members, he pretty much abandoned the idea, but he left the group active and made it free! Then something funny happened. An industry consultant discovered the group and she started actively answering questions and engaging with the members. Amar and his team could have left the group alone, but they were inspired by this engagement. They continued to foster an open environment by actively answering questions, and members started getting the information they needed. Amar started slow, but he remained patient… the group is now at 3,200 members and it benefits ZenMaid tremendously. Connecting with countless new customers and having a pipeline of curated content at their fingertips are just some of the benefits Amar and his team have seen from this group.
39 minutes | Dec 3, 2018
Everything You Need to Know About Winning at Content Marketing w/ Gregory Elfrink
Content marketing is all the rage, and it has every right to be. It's one of the most effective ways to grow a business, and with virtually zero cost to get started, it’s a no-brainer. That’s why Gregory Elfrink is obsessed with content marketing. As the director of marketing at Empire Flippers, he utilizes the power of content marketing to help people buy and sell online businesses every day. While he now leads a marketing team, Gregory got his start as a freelance content writer. But content is only 50% of the content marketing equation. The other half is… you guessed it, marketing! Too many companies invest in writing tons of beautiful content, but lack an actionable plan to get it in front of people. They have no systems in place to make that happen. So how can your ensure you don’t become one them?
32 minutes | Nov 26, 2018
Free Trial vs. Freemium: Which Model is Best for Your Business? w/ Wesley Bush
"Freemium is like a samurai sword," according to one SaaS CEO. "Unless you're a master at using it, you can cut your arm off."SaaS founders know that free trial models are working for their competitors. But many SaaS companies have yet to figure out how to make the model work for them. Some have tried it and careened dangerously close to losing their businesses.How can a SaaS business develop a customer-centric approach that improves conversions and results in more revenue?To find out, we invited Wes Bush to come on the #FlipTheHero podcast. Wes has been helping SaaS companies grow for five years and has spent millions of dollars acquiring customers for the fastest-growing SaaS companies in Canada. We asked him to share the most powerful ways to grow a SaaS business by flipping the hero.
42 minutes | Nov 19, 2018
How to Break Free From Billable Hours by Productizing w/ Brian Casel
You’ve been hustling for months, or even years. You spend your days stressed out, under every possible deadline, staying up far too late, drinking who knows how many cups of coffee, just trying to hit “send” on that project so that you can move on to the next one. But no matter how many projects you crank out, there’s always that next deadline staring you down. You never really get a moment to relax, take a break, or even head out on a vacation with your family. Sound familiar? Listen as we chat with Brian Casel on how to maximize your billable hours as an entrepreneur.
24 minutes | Nov 12, 2018
The Mind Behind the Business Method Podcast w/ Chris Reynolds
Entrepreneurs are incredible. You are always getting new amazing ideas. You take chances. You see gaps and fill them. But it’s not easy being an entrepreneur. Sometimes you can get flooded with ideas and just sit on them. Not acting. Sometimes you act on too many ideas at once time. Other times you are juggling too many pieces and you’re spread too thin. If you’re an entrepreneur, there’s a good chance you’ve heard of Chris Reynolds. If you haven’t, get ready. Chris Reynolds is the founder and host of The Business Method podcast. Chris interviews higher level entrepreneurs to get behind the minds, science, and tactics they use to build their businesses. He also does events and retreats online, and live, for established entrepreneurs where they are focused on productivity. In our recent conversation, Chris tells his story behind starting The Business Method podcast. He shares about the experiences that taught him the most about starting a business and that led him to where he is now.
35 minutes | Nov 5, 2018
1: How to Run a Business So You Can Go Surfing w/ Meryl Johnston
Many people dream of starting their own businesses with a remote team and having time for travel or hobbies. How can professionals who lack a large network or deep pockets launch such an enterprise? Meryl Johnston, an accountant and surfing fanatic on Australia's Gold Coast, and her cofounder actually did it with a bookkeeping company called Bean Ninjas. At first, every client came through their own personal networks, but by focusing on doing top-shelf work, the second phase of clients came in. Since Bean Ninjas is a financial services firm, clients place a great deal of trust in them. That's meant that Meryl and her cofounder have had to build by trust with prospective clients and take steps to protect customer data. Meryl's advice to potential founders? Be helpful, seen, and add value. That's a long game but it works.
8 minutes | Oct 19, 2018
Zig Ziglar once said, “You can get everything you want if you just help enough people get what they want.” When you put the customer first, you really do set the stage for an incredibly success story. It’s that mentality that drives what we do at ResultStory, and it’s what’s led us to our newest endeavor. The #FlipTheHero podcast. Coming soon. Each episode, you’ll be hearing from some of the world’s most successful and interesting entrepreneurs about their stories of success. You’ll also learn some of their key tips and tactics that they’ve employed in their own organizations. What’s working? What’s not? What are their key drivers? And along the way, you’ll get incredibly actionable advice from some of the top names in the industry about what it really looks like to drill down and unlock customer success for your business. After all, if your customers aren’t your biggest advocates, then you’re doing something wrong, right? You’ll hear topics ranging from content marketing to community building, from paid advertising to storytelling, and beyond. So stay tuned for the first episode of the #FlipTheHero podcast, and if there is a guest or topic you’d like to see on the show, make sure and reach out to Hello@FlipTheHero.com We can’t wait for you to listen.
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