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In episode 21 we take a step back to assess where you're at... specifically, where is your head?  There are a few fundamentals to success in business, and the right mindset is arguably the most critical! A few things discussed: How To Win - 52 Sprints What Are Your Obstacles? Real or Imaginary?! Accountability is a factor in failure The LEGO Principle The Knowledge MOAB Are you an EPT?!   Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

In a follow up to episode 19, where Bill mentioned the benefits of creating either challenges or workshops in your business which are FREE to your prospects...  We dive deeper in to that possibility and give you a plan you can execute today in your business to get more leads and create more relationships. We discuss a number of the following: How a Joint Venture Can Boost Your Business What To Do If You're On A Tight Budget Several Ways To Create Value, And Put That First A Pro Tip For Gun Ranges To Grow Their Business How To Ease A Hesitant Student's Nerves, So They Show Up Why These No Live Fire Events Could Be The Biggest Boost To Your Business Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

We've all heard it before, and maybe even been guilty of asking the question... "What are they doing that makes them so successful" or "What's their secret" "How are they doing it" "What are we missing" or the list goes on!  Well, you're in luck because in this episode you will discover the formula for success.  We'll even talk about the secret sauce!   Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Fresh off the cliffhanger from episode 17, Jeff & Bill sit back down to finish out the thought on how to integrate a membership based model in to your firearms business.  Exploring a few principles of what can make or break putting this together in your business. Why continuity is king The right & wrong way to deliver it How to avoid eroding your value proposition The need to secure tomorrows dollars The power of self-identification Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Jeff & Bill dive in to a number of psychological triggers you can leverage, in order to generate repeat business and get people to act instinctively.  We hit the topic from a few different angles, and here are a few you can expect in this episode: How urgency drives commitment What Dopamine does to the buyers brain The importance of being intentional Orchestrating your desired outcome & how to make offers not seem salesy Upsell ideas How to get inside your prospects head, and use their subconscious to silently lead them to do business with you Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Bill & Jeff continue to discuss how to do more, faster, by engaging your audience and leveraging them to create content & feedback FOR you.  We dive in to practical examples to increase your engagement, and get more people talking to, with, and about your business.     Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

**Disclaimer** - We in NO way, shape, or form, condone stealing, plagiarising, re-purposing, or taking credit for anyone else's work.  Hacking is used as a term referring to being creatively inspired to create your own unique content. Bill & Jeff discuss a number of techniques that you should be using in your business today if you're not already.  You'll walk away from this episode ready to implement a handful of basic techniques to drive your success forward.  Regardless of where your business is today.   Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Jeff & Bill really unpack a critical mindset for success in a way that you can put in to practice immediately. Do what you've always done, and get what you've always gotten.side You've got to be willing to take a hard look inside and recognize that if you're goal is to be more than you are today, things may need to change to get you there.  This is true in every aspect of business.   Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Jeff & Bill talk more about remembering why you go into this, since last episode we talked about why you should never give up.  In the world of being a small business owner, the challenges never stop.  It's always something.  How you face those challenges, and what you choose to do about it, is what sets the successful ones apart.   Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

We take a different approach on this episode, where Bill & Jeff talk at length about what it takes to succeed as a business owner, and a few of the key factors that close 50% of small businesses doors. Mindset What it takes to keep showing up Why failure can be the best thing to happen to you Who you spend time with matters Where do you stand in your top 5?   Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Bill & Jeff get back in front of the mic to pick up where they left off.  In this episode, we bring you up to speed on everything we've been up too that's kept us off the podcast for too long.  We renew our commitment to creating this content, AND we do another Mail Call!   Join [FREE] The Firearms Professional Association Here: https://www.facebook.com/groups/399169780463181  Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Double digits!  In this episode 10, Bill & Jeff talk through the problem they faced, and the solution they built for the market.  This is the first episode where we actually spend most of the time talking about a product we have to offer, but don't let that stop you from picking up on the nuggets of actionable wisdom we cover in the process. No reason to pay 7-10k for a custom website Don't get frustrated with professionals that don't understand your language or your business Why you need ZERO technical ability Analytics - your success lies in the details Designed for the user experience Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Bill & Jeff use a different approach, asking far more provocative questions for you to look inside yourself, rather than preaching from the pulpit.  In this episode we dive a bit deeper into the fundamentals of making your business a success.  The best part, is that the answers to the questions you can IMPLEMENT IMMEDIATELY! Back to the basics with Blocking & Tackling Use the Keller Williams approach to billionaire success Get crystal clear on your vision for the business Define what success means for you Fail Forward Know what you don't know, and when to ask for help! Get real with yourself, don't be afraid to pivot Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Jeff & Bill reveal how they found themselves potentially at a $40,000 LOSS overnight, which would have done far more than put them out of business after they just opened.  MORE importantly, they GIVE you the MAGIC WORDS to take control over any payment processing relationship you may have setup right now. You can use the magic words to take control over any solicitor phone call too regarding merchant processing, by using the knowledge you gain from this episode to put yourself in the power seat. How 2 words "Interchange Rate+" mean EVERYTHING Do your homework!  Google "Operation Chokepoint" Don't support anti-2A companies, they don't support you Why your account may be at risk of being frozen or shutdown, simply because you're in the firearms industry How the corporations such as PayPal, Payment Alliance & others use smoke in mirrors to get the sale Tax evasion is ridiculous, so DONT DO IT Understand hidden fees, contracts, and penalties. We've put a solution together for our community Interested in using a 2A friendly payment processing company, with rates that will certainly beat what you have today?   Let us know here Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

In this episode, Jeff & Bill take some time to give back to the engaged audience thus far.  We have been receiving a number of phone calls, emails, and private messages on our facebook page from audience members providing feedback on the show so far, and asking direct questions to challenges they are facing today in their business. We noticed a pattern in many of the questions, so we wanted to ensure that we took some time to focus specifically on those themes, to help our audience dive a little deeper into their immediate road blocks. Understand what works best on your facebook page to gain exposure The importance of GIVEAWAYS, (and not raffles) Understanding social circles, and reach new customers Grow The Following: Like, Share, Comment, Tag - and how to use them to get higher performance for your page Set the stage for students BEFORE they get to class, turning them into raving fans because of how you're delivering service Mindset Change: You're in the Relationship business, NOT the transaction business. Turn up the fun! Games, Contests, Giveaways, Awards & Recognition (and how it will grow your business) Other tips & tricks to attracting MORE students, for the same amount of effort Uncover a hidden marketshare & bring more people into the 2A community Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Bill & Jeff discuss key factors to your professional image, why it matters, and how it pays for you to be intentional about it.  We discuss the following topics: What We Learned From A National Marketing Campaign How Do You "Position" Your Students, BEFORE They Come To Class? Managing Perception, Is Dictating Reality What Can We Learn From Big Business? Somewhere Between Bar Room & Board Room How To Create Engaged & Interactive Students Commit Your Future Dollars, Today's Are Already Spoken For Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices.

Jeff & Bill discuss the most important factors to understand about effectively reaching the audience that turns into paying customers.  There is talk about what NOT to do, and even more about all the things you MUST do if you want your business to thrive.   Find Your Audience Understanding Where Your Audience Spends Their Time Which Platforms Should You Use, And How Let Us Know What You Want Us To Provide More Details About The Importance of Building Relationships NOT Transactions Facebook, Instagram, & Youtube Don't Be That Guy, It's About Giving Not Taking Overcome The Restricting Terms & Conditions Marketing, Marketing, Marketing Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices. Contact Us Here: http://flashbangcreative.us/contact-us/ 

In this episode, Jeff Newton & Bill Combs shed light on one of the most common issues we see when working with other Firearms Instructors, choosing your price point!  This single factor could be the determining factor in whether or not you're still an instructor in the years to come.  How we approach it, may not be what you think.  Bill even breaks through with a golf analogy! Touch on executing market research Provide examples from speaking directly with countless instructors Clue you in on topics such as: Profit Margins, Cost of Goods Sold, and Lifetime Value of a Customer. What is the Difference Between Price and Value Identify Your Loss-Leader Provide High Value Content Bring Your Students Back For More Don't forget to send us topics you'd like to hear us discuss further in depth, by emailing us, or posting a comment on our facebook page.  http://www.facebook.com/flashbangcreative  Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices. Contact Us Here: http://flashbangcreative.us/contact-us/ 

In this episode, Jeff Newton & Bill Combs begin to set the stage for episodes to come.  We scratch the surface of where we see instructors fail, or succeed.  We let you in on a few of the secrets (which are not revolutionary) in what it takes to turn your paid hobby into a full time dream.  We provide examples from trends we see in working with many firearms instructors.   Your Target Market Mindset - and where you might have it wrong Focus On Your Passion Knowing the Lifetime Value of a Customer Recognize the Cost of Acquisition Market, or Die Go To Where Your Customers Are Get Over Your Hesitation to Go Social We know that we through a ton of awesome topics at you in this quick episode, which we'll cover in depth on their own in episodes to come. Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices. Contact Us Here: http://flashbangcreative.us/contact-us/ 

In this episode, Jeff & Bill discuss several of the top challenges that Firearms Instructors (and other industry professionals) face on a daily basis.  We discuss the top three common challenges, and tell you what we've done to create a solution for them, and how you too can overcome the setbacks! Never Get Stood Up Again - No Show's Can Be A Thing Of The Past The Importance Of Your Time (and those you sacrifice for) Your Mindset: Destined To Fail? We will unpack these topics in further detail in upcoming episodes, but we want you to begin to get your mind around the things we're going to bring to you. Discover more about Flashbang Creative at: http://www.FlashbangCreative.us Dedicated delivering solutions and high value business content to firearms instructors and industry professionals.  Through turn key website solutions & other platforms to break free from administrative burdens Discover more about Inalienable Arms at: http://www.InalienableArms.com  An online firearms retailer/distributor.  Check out their Membership program for access to firearms, gear, and accessories at wholesale prices. Contact Us Here: http://flashbangcreative.us/contact-us/