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If you are a yoga teacher or online class instructor this is going to be a great episode for you. In part 2 of our 2 part interview, with Alex Klein and Alex Jaton the founders out of Ubindi & Yoga Trail,you are going to learn how to grow your online zoom yoga class attendance. So today's episode is perfect if you are a yoga teacher or any online class instructor, whether you use zoom or another online platform. We are going to talk about how to grow your attendance through an old school marketing techniques that many are not focusing on, but still work. You'll also learn how to take advantage of the quirky nature of yoga to be in demand by a specific group of followers.  Also, there are benefits to an online yoga class or any class. So we're going to talk about how to lean into those. In addition we'll talk about how yoga is growing worldwide and how you'll be able to tap into that no matter where you.   What you'll learn from this episode The old school overlooked tool that is still the best in retaining students How To Get Started With Email Content For Your Yoga List How To Take Advantage Of The Quirky Nature Of Yoga To Grow Your Following Post Covid Studio Predictions The Benefits of Yoga Class Online The simple technique that creates community & retains clients The surprising place where yoga is now very big Success story of online yoga classes for blind people Tips on starting your first online yoga class Guest Bio: Today I’m interviewing Alex  & Alex,a husband & wife entrepreneurial team.  Alex says, They had very different professional backgrounds, but wanted to find a way to spend every waking moment together.  So romantic.  So entrepreneurship became their way of life, in particular building startups focused on helping yoga instructors.  In 2012 they founded yoga trail an online yoga community of 80k + people.  And now their new venture is Ubindi, a platform for yoga instructors and really any online coach to manage online class sign up.  Check out the video of our interview: How To Grow Your Zoom Yoga Class Attendance Confidently (full transcription!) Freebie Alert! To get your 5 Page Immunity & Weight Loss Client handout (free) - go here to download  for a limited time! Let's Connect: Also connect with me on social media @FitCoachSecrets Facebook Instagram Twitter Youtube Pinterest Or email us at Hello@TrainedOffice.com. Companies Mentioned in today's show: Ubindi - Simple/inexpensive online class management for teachers & instructors (Facebook page) (Season 2 - Episode 55)

If you are a yoga teacher or online class instructor this is going to be a great episode for you. In part 1 of our 2 part interview, we talking to Alex Klein and Alex Jaton the founders out of Ubindi, an inexpensive online class management tool for independent coaches.  We talk about how to price your class, how to stand out as an online yoga instructor, marketing techniques for your online class, and the state of the online yoga industry right now. What you'll learn from this episode Knowing if you should offer Classes vs. Privates How to create a massive asset for yourself as a teacher, without working more Should you target a large audience or a niche audience? How to charge more when you have less students showing up Are you charging enough for your yoga classes? Guest Bio: Today I’m interviewing Alex  & Alex,a husband & wife entrepreneurial team.  Alex says, They had very different professional backgrounds, but wanted to find a way to spend every waking moment together.  So romantic.  So entrepreneurship became their way of life, in particular building startups focused on helping yoga instructors.  In 2012 they founded yoga trail an online yoga community of 80k + people.  And now their new venture is Ubindi, a platform for yoga instructors and really any online coach to manage online class sign up.  Check out the video of our interview: How to Grow your Online Yoga Classes (full transcription!) Freebie Alert! To get your 5 Page Immunity & Weight Loss Client handout (free) - go here to download  for a limited time! Let's Connect: Also connect with me on social media @FitCoachSecrets Facebook Instagram Twitter Youtube Pinterest Or email us at Hello@TrainedOffice.com. Companies Mentioned in today's show: Ubindi - Simple/inexpensive online class management for teachers & instructors (Facebook page) (Season 2 - Episode 54)

This is the first part of my interview with Tracy Davenport. She is a fitness and wellness lover and mom, at one point she was a full time nurse.  However, with young kids she wanted to add another stream of income and have more flexibility. After trying a few affiliate companies to sell for, she ended up finding an athleisure brand that’s taking off for her.  This is her experience and tips if you are thinking about affiliate sales to pump up your fitness business.  What you'll learn from this episode:  Why certain products are not worth selling even if you are making thousands of dollars a month  Why her third affiliate business ending up working for Tracy  How do you address the feeling that your friends or family feel pressured to buy from you?  Why choosing companies that offer recurring commissions is vital & Ways to sell a lot of product on social media  Understanding how much time to put in in the beginning to make it successful (while having balance)  How sharing an insecurity can help you sell to your audience  Read more: https://fitnesssecrets.co/podcast/how-affiliate-marketing-can-pay-off-and-earned-tracy-450usd-in-a-week-for-1-and-half-hrs-of-work-tracy-davenport

This is the second part of my interview with JR Spear. He's an online personal trainer that gets tons of people in for his fitness challenge, but that's not his focus. He just loves fitness. I mean, he had a couple of gyms before and a martial arts studio. So he has a lot of accomplishments under his belt.  What he's doing today is he’s coaching other PTs on how to grow their online business through marketing funnels. And he's helped clients grow from, let's say just a few clients to 50-60 in just a month with things like an intro challenge.  In addition, he's an Iraq veteran who survived a suicide bombing. In part one of my two part interview, you get to actually hear what he went through. What's interesting is that he's pulled a lot of lessons from that experience and being in the military, that's really brought him a lot of success in his business life.  What you'll learn from this episode:  Intro challenge case study - how to deliver it through Facebook groups and make it competitive  For an intro challenge - how much should you charge & what should you include  One way to do a cash prize while still ensuring you make money for your intro challenge  How to make your own clients become your best sales people through an affiliate program  The Facebook groups technique that skyrocketed his sales to $189k in just 4 months  The 7x7 grid that JR uses for strategy planning  Read more: https://fitnesssecrets.co/podcast/how-to-10x-your-business-with-intro-challenges-and-facebook-group-strategy-that-blew-up-jrs-business-to-189k-in-4-mos-jr-spear

Today, our guest is JR Spear. He's an online personal trainer that gets tons of people in for his fitness challenge, but that's not his focus. He just loves fitness. I mean, he had a couple of gyms before and a martial arts studio. So he has a lot of accomplishments under his belt.  What he's doing today is he’s coaching other PTs on how to grow their online business through marketing funnels. And he's helped clients grow from, let's say just a few clients to 50-60 in just a month with things like an intro challenge.  In addition, he's an Iraq veteran who survived a suicide bombing. In part one of my two part interview, you get to actually hear what he went through. What's interesting is that he's pulled a lot of lessons from that experience and being in the military, that's really brought him a lot of success in his business life.  What you'll learn from this episode:  The key to dealing with unexpected curveballs in your business is similar to dealing with or even an “ambush”  JR’s Daily Creed that helps him with accountability  5 Main Funnels that every online coach must have  Why an email list is very important and how to build your own  The Challenge funnel to grow to 50-60 clients within a month  Different ways to set up a successful Fitness Challenge that gets you leads  Read more: https://fitnesssecrets.co/podcast/how-to-use-automated-marketing-funnels-to-grow-to-50-60-clients-in-one-month-jr-spear

This is the second part of my 2-part interview with Kelly Howard. She’s a serial entrepreneur who has sold 4 different companies.  One of the companies she’s founded is Bayou City Outdoors, it’s one of the largest outdoor activity social clubs of its kind. Through that business she’s seen life transformations such people start to become active and people meeting and actually getting married.  She’s an online entrepreneur with her Fit Is Freedom Podcast, she talks about mindset and motivation, and through her courses and events she helps people create that life-change they’re seeking.  What you'll learn from this episode:  What does it cost to run an activity-based company  The surprising way to ensure a great social event  Kelly’s secret weapon that kept the community going online  The decision & life change Kelly made to become location independent  Different ways to promote your business that isn’t just social media posts  2 Big tips to follow to find success as a  fitness entrepreneur  Read more: https://fitnesssecrets.co/podcast/how-to-create-a-social-fitness-club-that-brings-in-250k-revenue-kelly-howard

Today, I’m talking to Kelly Howard. She’s a serial entrepreneur who has sold 4 different companies.  One of the companies she’s founded is Bayou City Outdoors, it’s one of the largest outdoor activity social clubs of its kind. Through that business she’s seen life transformations such people start to become active and people meeting and actually getting married.  She’s an online entrepreneur with her Fit Is Freedom Podcast, she talks about mindset and motivation, and through her courses and events she helps people create that life-change they’re seeking.  What you'll learn from this episode:  How Kelly started & sold multiple businesses  The different ways Kelly made money as a subscription model - creating multiple profit centers  Timing & marketing to effectively add a revenue stream through paid workshops  Why Kelly paid premium for a business that made only $900/month  Different Ways to Market with a small budget  How to get free PR to promote your business  Read more: https://fitnesssecrets.co/podcast/how-to-create-add-on-revenue-streams-and-market-your-business-with-free-pr-kelly-howard

This is the second part of my interview with Danny Wilson. He is a successful online personal trainer, dad of 2 kids who lives in Liverpool in the UK.  He went from working as a driver to an in-person trainer to a struggling online personal trainer with no time to now a very successful trainer with lots of time for his family.  He’s come from a body building background but has evolved his business model and his coaching style to be more flexible, introspective and work for anyone even those who don’t want to exercise.  He’s a really interesting guy and you’ll learn so much from his story today.  What you'll learn from this episode:  Danny’s online marketing strategy that doesn’t cost a penny  Post tips that get Danny customers and how he creates posts that stand out from the crowd  How to do 60-minute comp calls while still filtering out the clients that are not ready  The gamble that Danny took that took his business from a low of 0 customer to being able to charge $1,800  Why being a specialist pays off over being a generalist  Why charging $3000 for a program actually makes you stand out  Read more: https://fitnesssecrets.co/podcast/why-taking-the-leap-and-increasing-your-price-to-800-month-will-pay-off-danny-wilson

Today on the show, we have Danny Wilson. He is a successful online personal trainer, dad of 2 kids who lives in Liverpool in the UK.  He went from working as a driver to an in-person trainer to a struggling online personal trainer with no time to now a very successful trainer with lots of time for his family.  He’s come from a body building background but has evolved his business model and his coaching style to be more flexible, introspective and work for anyone even those who don’t want to exercise.  He’s a really interesting guy and you’ll learn so much from his story today.  What you'll learn from this episode:  Moving from being an in-person trainer with a limited schedule to attend his kids events, to a full time high-end online trainer with global clients and total location/time flexibility  The typical coaching approach that doesn’t work well but that most trainers use...And the easy solution to coach better  If you enjoy coaching clients so they don’t just see fitness changes but a fundamental life shift, then consider this “homework” technique  How Danny prices his high-end 12-week programs & what he includes  Can a personal trainer have non-exercising clients?  Danny’s PT App recommendation  Read more: https://fitnesssecrets.co/podcast/from-big-box-trainer-to-online-trainer-charging-2500-mo-danny-wilson

This is the second part of my interview with Sean Garner. He's a firefighter turned CrossFit gym owner turned personal trainer. He's owned and managed multiple fitness facilities and has been a sought after fitness instructor to high level business executives, entrepreneurs, but also parents.  Men's Health Magazine actually named him one of the world's top 50 fitness pros. Sean has actually created his own series of online training programs, such as Project DadBod. And he serves as a fitness advisor for Men's Health Magazine, where he launched his second DVD with the magazine in 2020.  His latest project is EntreFit where he's a business coach to other fitness coaches, especially gym owners where he has recently helped them maintain and even grow their sales through an online fitness business model.  What you'll learn from this episode:  How being online could actually lead to a price increase  Should you close your online business once you re-open your physical space?  Business Planning: How to plan your operations for you new online fitness business when covid is over  Changes you have to address if/when you have both an online and offline business to run  Sean’s three-step model for creating a successful online business  Case Study of how an Endurance Athlete Coach Built up His Community of Followers  Read more: https://fitnesssecrets.co/podcast/the-3-step-model-for-creating-a-successful-online-business-sean-garner

Today on the show is Sean Garner. He's a firefighter turned CrossFit gym owner turned personal trainer. He's owned and managed multiple fitness facilities and has been a sought after fitness instructor to high level business executives, entrepreneurs, but also parents.  Men's Health Magazine actually named him one of the world's top 50 fitness pros. Sean has actually created his own series of online training programs, such as Project DadBod. And he serves as a fitness advisor for Men's Health Magazine, where he launched his second DVD with the magazine in 2020.  His latest project is EntreFit where he's a business coach to other fitness coaches, especially gym owners where he has recently helped them maintain and even grow their sales through an online fitness business model.  What you'll learn from this episode:  The big mistake large gyms try to make when going online  The misconception that gyms going online make that loses members  Creative ways to turn items at home into fitness equipment  Why you shouldn’t undervalue that bring to your clients by recreating the class experience online  Case Study: How a small boot camp like studio in a small town in Louisiana added 100 clients at $100 a pop when going online  Read more: https://fitnesssecrets.co/podcast/gym-owners-how-to-maintain-and-grow-your-sales-as-an-online-gym-sean-garner

This is the second part of my interview with Sheena Jones. Just a few years ago, she was a mom of four trying to lose weight, but with tenacity, she built up a following as she lost the weight at a high of 250 pounds.  Now, she looks stunning and has a strong social media presence and has a very profitable online personal training business. She has high ticket clients of $750 a month and general coaching clients from $150 to $250 a month. Oh, and she also has digital products that she sells daily.  What you'll learn from this episode:  How Sheena adds more value to her social media accounts  Why it’s important to be relatable & share personal stories on social media  How Tiktok can generate tons of messages, and how to turn that into sales  What Sheena considers the best social media platform to secure “real leads”  How Tiktok can help your following on other social media platforms  How telling a story is worth a thousand views  Read more: https://fitnesssecrets.co/podcast/easy-tiktok-strategies-for-trainers-to-gain-thousands-of-new-subscribers-more-leads-sheena-jones

Today on the show is Sheena Jones. Just a few years ago, she was a mom of four trying to lose weight, but with tenacity, she built up a following as she lost the weight at a high of 250 pounds.  Now, she looks stunning and has a strong social media presence and has a very profitable online personal training business. She has high ticket clients of $750 a month and general coaching clients from $150 to $250 a month. Oh, and she also has digital products that she sells daily.  What you'll learn from this episode:  Struggling through a cycle of diet fads and pills that didn’t work  How she accidentally created a following during her weight loss journey  From $750 per month clients to $250 per month clients -- understanding Sheena’s business model  The macro percentages she uses for her client’s transformation programs and avoiding the pitfalls of using the BMR Mifflin St. Jeor calorie calculator  How she sells lower-priced digital products and the time struggle between creating lower tier Digital Products and your premium coaching clients  Getting 5 to 10 coaching inquiries a day from social media and receiving 100 messages a day on Instagram  Read more: https://fitnesssecrets.co/podcast/how-to-build-your-following-by-telling-your-story-and-being-vulnerable-sheena-jones

This is the second part of my interview with Tim Drummond. He went from being a Futures Trader to a personal trainer, and quickly honed his skills to be able to charge as much as $3,000 a month for his transformation programs.  Because of his success with training Top Executives and even celebrities, he went on to become a best-selling author and one of his books which is called Coach to the A-list.  Tim, using his behavioral change techniques, eventually transitioned his personal training business online while still charging $3,000 to $4,000 a month and was still able to see radical transformations in his clients.  Because of the results he was able to get and his passion for coaching, he's transitioned his business yet again, and now coaches other personal trainers to build financially successful online businesses.  What you'll learn from this episode:  Example Coaching Call that helps clients to see your value  When “No Response” is the best response, and understanding what an objection is to really overcome them  10% Rule that makes a prospect really like you, that most trainers don’t follow  Use the “Bridge” technique to Create the Desire to Take Action & Sign Up  How do you use questions to increase sales through a sales page or chat bot  3 Ways to get more info on Tim’s teaching techniques  Read more: https://fitnesssecrets.co/podcast/up-your-close-rate-with-this-sales-call-framework-that-writes-the-sales-script-for-you-tim-drummond

Our guest today is Tim Drummond. He went from being a Futures Trader to a personal trainer, and quickly honed his skills to be able to charge as much as $3,000 a month for his transformation programs.  Because of his success with training Top Executives and even celebrities, he went on to become a best-selling author and one of his books which is called Coach to the A-list.  Tim, using his behavioral change techniques, eventually transitioned his personal training business online while still charging $3,000 to $4,000 a month and was still able to see radical transformations in his clients.  Because of the results he was able to get and his passion for coaching, he's transitioned his business yet again, and now coaches other personal trainers to build financially successful online businesses.  What you'll learn from this episode:  How Tim gave up Futures Trading to be a personal trainer  Getting faster results & charging $18k per 4-month transformation programs with Behavior Change Coaching  Could you be doing this wrong? How most trainers create pushback from their clients  Getting to $200-$300k/year without being overwhelmed with constant messages from clients  How to wait until week 4 of your program to have your clients log any meal...and still see 12 pounds of weight loss by week 6!  Read more: https://fitnesssecrets.co/podcast/the-difficult-client-coaching-technique-that-leads-to-transformational-results-tim-drummond

This is the third and last part of my interview with Andrew Read, located in Australia. He's a veteran personal trainer, author, lecturer for a functional movement systems and then iron man triathlete. However today, I'm interviewing him about his successful online fitness business. We're breaking up his in-depth interview where he shares all of his secrets into three parts.    In the first part of this interview that we released in the last episode, we talked about Andrew’s success and struggles with running his in-person gym. And then we got into how he sets up his business so it works for him and he's making $250,000 gross online with no employees and about 50 clients per month.    Now in the second and third parts of this interview, Andrew will go into more depth how he sets up his programs for accountability, how he does his training programs so it doesn't take him that much time. How he still addresses fitness. What types of apps he uses. And the super innovative way he does his fitness challenge to get all of his challengers super psyched and feeling like they're part of a huge community even though they're all online in different parts of the world.    What you'll learn from this episode:  Finding the niche to still have a lot of customers  Should you or should you not hire someone to do your facebook ads?  How Andrew achieves a 374% return on his marketing spend!  How Andrew made sure to wow his clients when Covid hit… and how it led to $3k more in additional sales  How many sales a week do you need to do to make $250k a year?  Training his 80-year old mom to be a world class deadlift champion  Read more: https://fitnesssecrets.co/podcast/how-to-earn-374-percent-return-and-100k-on-his-facebook-marketing-andrew-read

This is the second part of my interview with Andrew Read, located in Australia. He's a veteran personal trainer, author, lecturer for a functional movement systems and then iron man triathlete. However today, I'm interviewing him about his successful online fitness business. We're breaking up his in-depth interview where he shares all of his secrets into three parts.    In the first part of this interview that we released in the last episode, we talked about Andrew’s success and struggles with running his in-person gym. And then we got into how he sets up his business so it works for him and he's making $250,000 gross online with no employees and about 50 clients per month.    Now in the second and third parts of this interview, Andrew will go into more depth how he sets up his programs for accountability, how he does his training programs so it doesn't take him that much time. How he still addresses fitness. What types of apps he uses. And the super innovative way he does his fitness challenge to get all of his challengers super psyched and feeling like they're part of a huge community even though they're all online in different parts of the world.    What you'll learn from this episode:  How Andrew uses an app to manage $1k clients without having to train them live  Why video is better than in-person training and How virtual coaching thru app training could be superior to training live A unique approach to a 28-day fitness challenge that that easily gauges clients progress through points Andrews competition structure that allows extremely fit and extremely unfit clients to fairly compete with each other Why he makes challengers prove themselves in the beginning of the challenge Read more: https://fitnesssecrets.co/podcast/how-to-use-competitive-fitness-challenges-to-increase-your-online-sales-andrew-read

Our guest today is Andrew Read, located in Australia. He's a veteran personal trainer, author, lecturer for a functional movement system and an ironman triathlete.    However today, I'm interviewing him about his successful online fitness business. We're breaking up his in-depth interview where he shares all of his secrets into three parts.    The first part is gonna be about his physical gym, his success and his struggles as he tries to make it work. In addition, we go into how he’s making $250,000 gross sales online with no employees with an average of 50 clients per month.    In the second and third parts of this interview that we'll release in the next two episodes, Andrew will go into more depth how he sets up his programs for accountability, how he does his training programs so it doesn't take him that much time, how he still addresses fitness, what types of apps he uses and the super innovative way he does his fitness challenge to get all of his challengers super psyched and feeling like they're part of a huge community, even though they're all online in different parts of the world.    What you'll learn from this episode:  How to shift from "I don't know how to make money online" to "I’m making a 5-digit income through Facebook marketing”  How Andrew made $30k in a weekend in his 3000 sq ft gym  The real problem with juggling in-person and online fitness training  The No.1 mistake the fitness industry is doing now  How he sets up his training programs to work as a sales funnel  Read more: https://fitnesssecrets.co/podcast/how-andrew-made-30k-in-a-weekend-in-his-3000-sq-ft-gym-andrew-read

This is the second part of my two-part interview with Jordan Berry where he shares the small but hugely impactful things he does with his trainers and his customers to create a sense of a broader brand, community and support without having a central fitness studio.    Jordan owns a New Zealand based personal training company, Kaizen Fitness, and host of the Kaizen Fitness Show, a podcast that interviews top athletes and health experts.    At only 21 he’s built up a successful personal training business with two trainers and a massage therapist. What’s interesting is that he’s built up a successful business without having his own gym space. He and his trainers actually train out of other fitness gyms.    This is a great low risk and low cost business model for any trainer to use to initially expand their business. The challenge with these businesses is it’s not so easy to find top-notch trainers and keep them. What’s amazing about what Jordan has done is through community events, training programs for his trainers, ongoing support, and even a podcast.    What you'll learn from this episode:  The 3 pillars of Jordan’s Kaizen Fitness  Jordan’s personal training business model -- from cost to session times  How to use onboarding to attract top talent to your personal training business  The four things you have to do in your weekly one-on-one with your trainers  Why building a ‘community’ is essential in any kind of business  Read more: https://fitnesssecrets.co/podcast/how-to-expand-your-training-biz-with-subcontractors-and-renting-from-big-box-gyms-jordan-berry

Today on the show is Jordan Berry, the owner of Kaizen Fitness, a New Zealand based personal training company, and host of the Kaizen Fitness Show, a podcast that interviews top athletes and health experts.  At only 21 he’s built up a successful personal training business with two trainers and a massage therapist. What’s interesting is that he’s built up a successful business without having his own gym space. He and his trainers actually train out of other fitness gyms.  This is a great low risk and low cost business model for any trainer to use to initially expand their business. The challenge with these businesses is it’s not so easy to find top-notch trainers and keep them. What’s amazing about what Jordan has done is through community events, training programs for his trainers, ongoing support, and even a podcast.  In the second part of this two-part interview, Jordan shares the small but hugely impactful things he does with his trainers and his customers to create a sense of a broader brand, community and support without having a central fitness studio.  What you'll learn from this episode:  A very simple set up to get your podcast going  Free and inexpensive podcast software to edit your podcast  How to get started with your podcast interviews w/o feeling too awkward so that it goes smoothly  Leveraging your network to get your first few guests  Is it difficult to get on Spotify and Apple music?  Momentum & expanding your network through podcasting  Read more: https://fitnesssecrets.co/podcast/how-to-build-your-fitness-authority-and-network-through-your-own-podcast-jordan-berry