39 minutes | Feb 9th 2021

New Marketing Trends for Business Leaders

If 2020 has taught us anything, it is that everything is shifting digitally, and it is imperative that business leaders make the change, too. A consistent, optimized online presence is crucial for businesses to survive today.  In this episode of the First Business Bank podcast, Mark Meloy, CEO of First Business Bank speaks with Ed Peck, Founder and CEO of Filament; Sara Kiley, Digital Operations Manager at Mid-West Family; Fritz Grutzner, President and Founder of Brandgarten; and Tom Dott, Senior Vice President – Commercial Banking of First Business Bank, about the best marketing practices that business leaders should consider as they navigate buyer behavior.  Topics include:  - How business owners can get the most profit for their marketing investment - The latest marketing trends for nimble businesses - How companies that used traditional offline marketing tactics pivoted their strategy to online during the pandemic - The historical move towards digital marketing The First Business Bank podcast is dedicated to helping business owners work better, faster, and smarter to achieve their financial goals.    For more interviews like this one, subscribe to the First Business Bank podcast on Apple Podcasts, Spotify, or wherever you listen to podcasts. First Business Bank, member FDIC.
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