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Here, I outline how to apply Direct Marketing strategies to help measure and improve the ROI for your Influencer campaigns. One pain point I see with a lot of brands is getting that immediate ROI from ad spend. It's not always that simple. Effective marketing requires consistency and to have certain systems in place to help get the best bang for your buck.

  Creating Your Content 1. Record a video covering your topic 2. Have the video transcribed & turned into a blog post 3. Strip the audio and send to a podcasting platform 4. Clip the best 30-minute bits and optimize for social media posts 5. Use your top quotes or gems as meme content visit www.danraaf.com/clients for a custom online marketing & branding strategy