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Fine Tune with Corby Fine
26 minutes | Jan 4, 2022
EP36 - Homeownership as a Service with Daniel Dubois
When Daniel Dubois did the research, he realized that it takes an average of 27 years for the typical first-time Canadian urban home buyer just to save up for the recommended 20% down payment. That's when he and his co-founder decided to do something about it. They launched Key, a patent-pending two sided marketplace with a co-ownership model allowing people to move in and start building home equity, without being locked into a mortgage. Oh, it only takes $15,000 to start.Growing up in Vancouver his entire life Daniel knew how unaffordable real estate could be. He saw it first hand living in a co-op in False Creek and his parents would often talk about a woulda, coulda, shoulda situation of getting into the market. It hasn't gotten any easier. Young people are stuck on the proverbial rental treadmill where their income isn't going up at the same rates as housing prices and they're locked out of being able to build wealth with home ownership. As Daniel discussed with me, Key sets out to offer a new option, a model where someone can have most of the benefits of owning, but with the freedoms and flexibilities of renting. They call it "homeownership as a service". It's a new form of home ownership where one can consume real estate incrementally. If a condo is worth $600,000 in downtown Toronto, one can become a co-owner with just $15,000 down and every month in their app, choose to purchase more of the home. After three years the buyer has the option to purchase 100% of it. So anyone can own a home years sooner, continue to build equity, have the freedoms of renting, and after three years have the option to purchase it. Oh, and at any time, the purchaser can give a couple of months notice and leave and buy a house somewhere else, or move to a new city for a job opportunity. Total flexibility.
27 minutes | Dec 7, 2021
EP35 - The Future is Bright on Pinterest with Erin Elofson
Pinterest is not really social media in the traditional sense, it's more personal media. As the "ultimate discovery platform", Pinterest is just in its very nature, a place where people feel hopeful when they are thinking about the future. As Erin Elofson describes in our discussion, "when using Pinterest you're fundamentally happy, reflecting on the past is a harder emotional process, and that's what happens often in social media, you're sort of being compared to others. Kids for example are probably thinking, why wasn't I invited to that party?" That's not what happens on Pinterest.As people start planning for milestones in their lives using Pinterest, not only does the platform get early indications, but that offers signals to advertisers of things like wedding planning, moving homes or even having a baby. All happy and future based events. Listen in as Erin and I discuss the business and consumer use of Pinterest. By the way, did you know that nine out of the ten people who use Pinterest to plan their happy future come with commercial intent? Often they don't know what brand or product they need to get there. What an opportunity for advertisers.Given Pinterest in focused on the future, they have also become experts in predicting trends. They call their annual insights on trends 'Pinterest Predicts'. Simply put it's Pinterest's way of saying what's going to happen, and 80% of the trends they reveal in the annual Pinterest Predicts report are correct.The future is happy and Pinterest is helping their 400 million users get there!
25 minutes | Nov 23, 2021
EP34 - Building Live Learning Empires with Candice Faktor
Candice Faktor is on a mission to help creators make a living teaching what they love by re- imagining the future of learning through her platform, Disco. She believes the future is learning live together and Disco's vision for learning leaves the industrial age behind and looks to a world of lifelong learning, that's live, with peers, led by trusted creators and accessible from anywhere.Prior to Disco, Candice has held various positions including Global GM and Head of Business at Wattpad, one of the world’s largest storytelling communities, which sold for US$660MM. Her love of learning led her to create cohort based courses years ago and the Gamechanger.co learning community both of which inspired her to create Disco.Listen in as Candice and I discuss learning 1.0 which was all about content and the ability to share it, mostly through prerecorded platforms, digitally or in written form, and how we are moving into the era of learning 2.0, which is all about experiences. The ability to actually facilitate experiences along with others, and that is really hard to make happen without synchronous video. So along comes Disco.As Candice says, "Disco is next level, just watch what is able to happen when you create the space and a container for learning to occur."
20 minutes | Nov 8, 2021
EP33 - Build and Grow Your Content Business with Brett Chang
Ever hear of The Peak? Well if you haven't it's time to change that. The Peak is a daily newsletter covering the latest Canadian and global business, finance and tech news in a fun and informative daily email. Over 42,000 Canadians start their day with this email and I am one of them!Brett Chang is co-founder of The Peak, starting the business after a number of roles including working at Uber. As Brett explains in our discussion, The Peak is designed for the modern Canadian business leader. Mostly urban young professionals between the ages of 25 to 35 working at big companies like Shopify, Uber and Deloitte, across a range of different disciplines from marketing, to finance, to operations, and they're fairly senior in their roles. The goal of The Peak is to work backwards when preparing content, thinking what do our readers want to know that will help them through their day?How have they been so successful? Well, as Brett explains there are peaks and valleys in terms of growth in any business. Listen in as he explains tips on growing your digital customer base including how to get success from LinkedIn, really compelling content and the effective use of giveaways, especially when partnered with different businesses focused on the same target audience.Oh and monetization? Yeah Brett has some incredible advice on that one too! Don't miss this tactical and educational discussion (and it's less than a 20 minute commitment).Don't forget to sign up for yourself: http://readthepeak.com?rcode=Aa8-_uGdnHE
26 minutes | Nov 1, 2021
EP32 - Find Your Flywheel and Institutionalize Your Information Consumption with John Boynton
Most companies don't bother spending time thinking about how they can create their own flywheel. The flywheel that comes from digitally transforming their business, and finding ways that one new business model or revenue stream can feed off the other. John Boynton is an executive with over 30 years experience and a passion and track record of turning companies around and delivering high growth rates in highly competitive industries in Canada, USA and Europe. He is continuously transforming businesses and finding those new models that open up growth and opportunity. He is a master at identifying the flywheel. His passion for building teams with his unique coaching/teaching style drives contagious enthusiasm. I know...I worked with him.Listen in as John and I discuss a few interesting topics. We discuss how consumer trends are shaping the way large and small organizations alike are having to transform themselves. We also talk about digital transformation and how large and small organizations need to adapt.As John states, "Consumers are looking for simplicity, service delivered in an effortless way. People are looking for certainty, especially in the digital world as other things in their life become more complicated. They're looking for fairness, a fair price for a large volume of good services. They're looking for quality to over what's widely available for free out there. And there's something about unrestricted access easily facilitated by the subscription economy."One final tip from John, don't forget to institutionalize your information consumption because information consumption is competitive and if you aren't doing it, someone else is.
31 minutes | Sep 27, 2021
EP31 - Banks Need to Balance Automation and Human Advice to Win with Maja Neable
In a world where consumers are moving their banking transactions online and leaving branches as remnants of the past, how does one bank differentiate themselves from the other? According to Maja Neable, Chief Marketing Officer (CMO), Banking at BMO Financial Group, it is a combination of what consumers think about as a perceived convenience, and the distinctiveness that a bank can create to try and convince consumers that they are really different. The balance for automation and self-service, along with the need for timely advice, is something that banks are trying to figure out. The young Generation Z client believes that they will probably never set foot in a branch, though as their financial needs evolve and they mature in their financial journey, they often realize the need to ask for and get human advice. Therefore, for those value-adding conversations, banks like BMO need to figure out why people should choose to stay with them, and it is mostly a result of being able to simply provide the right advice and truly help them. As we know, many things happen in life and we often need help. That help may not happen physically in the branch. Consumers can choose to talk to somebody on the phone, through video chat or perhaps even text chat. There is a lot of assistance and advice that can be delivered through digital channels. Listen in as Maja and I discuss these and other topics around the future of banks. Maja Neable is well recognized as an innovative, action-oriented marketing leader with strong digital background. Prior to her current role, Maja was VP Digital Marketing at BMO and prior to BMO, Maja held successively more senior roles across the US, Canada, and Europe in a variety of industries, including technology (Microsoft and Expedia) and telecommunications (Rogers and Telenor). Maja is a mathematician who loves creativity, and this combination of left & right brain is what has guided her career. Her 20+ years of experience include digital marketing, design & product development, business & brand strategy and sales & service leadership. Maja sits on the Board of Soulpepper theatre and is Vice-Chair of the Board at Skills for Change. She holds B Math degree from the University of Waterloo, and an MBA from IMD, Switzerland. She lives in Toronto with her husband and two sons, and enjoys skiing, running, and reading.
29 minutes | Sep 13, 2021
EP30 - BenchSci Wants to Bring New Medicine to Patients 50% Faster with Simon Smith
For anybody who is not familiar with it, there is a real productivity crisis in the pharmaceutical industry and they have even given it a name, which is Eroom's law, the opposite of Moore's law. Moore's law states that every 18-24 months, the amount of transistors you can get for the same or lower price doubles. In pharmaceutical, R&D is the opposite. Every 18 months, the price of getting a new drug to market DOUBLES! The goal of BenchSci is to help bring new medicine to patients 50% faster by 2025. They are solving the problem that about 80% of preclinical R&D experiments in pharma are unnecessary. Why is this important? Well, upwards of 1% of the global economy, and 10% of the G7's economies as measured in GDP are tied to pharmaceuticals, and it is growing faster than inflation. They are trying to solve it by using machine learning to read scientific literature like a Ph.D. scientist, then use the knowledge to guide scientists to run more successful (and therefore fewer) experiments. There aren't a lot of companies like BenchSci that are saying, well, we're not really trying to help find new biological targets or generate new drugs or optimize clinical trials. What they do is help scientists run better experiments, to move more quickly from having novel targets to testing that novel drug and getting it into the clinical environment. Simon Smith is the Chief Marketing Officer at BenchSci, where he oversees all of their marketing including commercial marketing, product marketing, employer branding, communications, events, and creative and content. He joined the company when it was just about 19 people and a few hundred-scientist users; they are now at nearly 200 people, and over 41,000 scientist users. Prior to BenchSci, Simon was the SVP Strategy at Klick Health, where he led digital strategy for a portfolio of pharmaceutical products, including the US launch of two novel drugs. His career spans over two decades working at the intersection of technology, life science, and communications. His passion about applying emerging technologies to improve human health, longevity, and wellbeing is what makes me so excited to have him on the podcast today.Oh, and did I say BenchSci is backed by F-Prime, Gradient Ventures (Google’s AI fund), and Inovia Capital. The platform accelerates science at 15 top-20 pharmaceutical companies and over 4,300 leading research centers worldwide. They are a CIX Top 10 Growth company, a certified Great Place to Work®, and top-ranked company on Glassdoor.
34 minutes | Jul 25, 2021
EP29 - Maple is Canadian Made Healthcare IP For the Entire World with Dr. Brett Belchetz
The Canadian healthcare system is typically ranked as either the lowest ranked or second lowest ranked performing healthcare system of all developed world nations. Our physicians are great. Our procedures, world class. Then why such a low ranking?According to Dr. Brett Belchetz, the reason why we are so far behind in the rankings is access. Only about half of Canadian doctors work full-time. That is one of the main reasons why Canadians wait so long for care. The perception is that there simply are not enough doctors. In fact, it's because we're not using our doctors properly. Dr. Brett Belchetz is trying to tackle this exact issue. He is the CEO and Co-founder of Maple, Canada’s leading virtual care provider connecting patients and healthcare providers like doctors and therapists for online medical visits in minutes. He’s also a practicing physician in Toronto, and a Senior Fellow at the Fraser Institute. In addition, Brett’s passion for healthcare communication and policy have led him to work as an on-air medical expert for CTV and Global News, as well as a contributor to outlets such as the National Post. Previously, Brett worked as a management consultant with McKinsey & Company.It is estimated that about 70% of the visits that people are making to clinics, hospitals and their family doctors can be digitized. Maple is out to enable that. As Maple continues to evolve, it is moving to a proactive model, where they can let patients know the frequency of visits that they need to have. They will tip you off when you need a screening test done or an intervention done. They will have resources available between those healthcare visits. So it's not just see a healthcare provider and you're kind of on your own until the next visit in a month or three months. It's an entire program. Best of all, Dr. Belchetz wants to make this made in Canada healthcare IP the basis of healthcare systems around the world.
33 minutes | Jun 29, 2021
EP28 - Twitter is the Conversation Layer of the Internet with Paul Burns
Paul Burns is the Managing Director of Twitter Canada. Did you know that 1 in 5 North Americans use Twitter and 500 Million tweets are sent every single day? It is a platform with scale and is designed to generate conversation. As Paul states, "Twitter is look at THIS platform. It's pointing to a thing, an event, something that's happening in the world and people are talking about that thing rather than themselves." Other social platforms are designed as look at me, but not Twitter.As brands try to figure out how to engage in the platform, the first step is for them to identify the conversations that they want to be made aware of before engaging. It is important to know that the conversational intelligence within Twitter exists on a few different dimensions, one at a brand level, one at an industry level and one at a more macro economic level. If done right, Twitter is a platform where a brand can actually become a conversational brand. Listen in as Paul and I discuss this opportunity to become a conversation brand, along with some other key topics, including;Can purpose and profit co-exist, can Twitter be a platform that actually improves the quality of public conversation in the world and generate revenue and profit?How can a brand become a conversational brand authentically?Do we honestly believe that conversation is the way to solve many of the world's problems?Oh, and if you want to take over Twitter for a day, they have some pretty cool advertising products that allow you to essentially become the most talked about brand in the country for a day.
25 minutes | May 26, 2021
EP27 - What is a Retail Media Network with Dana Toering of Walmart Canada
Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. That’s the highest annual U.S. ecommerce growth in 20 years and It’s also nearly triple the 15.1% jump in 2019.With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network?A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows the store, and other brands, to advertise to customers on sites like Walmart.ca. It’s a form of in-store advertising in a digital format.Dana Toering is a digital media and technology veteran with over 20 years of experience in high growth industries. In his current role as Vice President of Walmart Connect Canada, Dana is responsible for leading and transforming the business into the number one destination for omnichannel advertising solutions (aka Retail Media). Before being named Vice President in 2020, Dana held leadership roles in leading digital media and technology-based companies including AOL Canada, Adobe, and Accenture Interactive. Listen in as Dana and I talk about the growth of the Walmart Connect Canada retail media network.
25 minutes | Apr 26, 2021
EP26 - The Future of Loyalty is Data with Derrick Fung
What is the future of loyalty?Capturing and rewarding consumers for their time, money and thoughts.When Derrick Fung thinks about Drop as a company, ultimately the big vision is to build both the world's most personalized rewards program and the largest transaction data set in market. To get there, one of the the biggest decisions they had to make in the early days of the company was to go directly to the consumer to get the data and not go through merchants as many other loyalty providers do.Derrick explains that Drop's consumers, especially the younger generations, will give up everything, as long as they're getting value back. And that's where the world of loyalty is going. Cutting the consumer in on the money, on the deal...that's the future.Oh, and did we talk about Data? Well as Derrick says, "I'd say data before was a good to have. Now it's a must have. You know the analogy and the saying, it used to be a vitamin and now it's a painkiller."Derrick Fung is the CEO and co-founder of Drop, one of the largest mobile rewards products in market with 4m users, hundreds of top retailers and merchants and $40 billion+ in transaction volume. Drop was named LinkedIn's #2 top start-up in Canada, as well as a member of the Deloitte Fast 50. Oh, and Derrick and was a Forbes 30 Under 30 winner in 2014.
33 minutes | Apr 6, 2021
EP25 - Are You Really Listening to Your Customers with Shannon Katschilo of Medallia
Your customers have so many options, so many different ways that they can relay feedback to you. Sometimes they call you, other times they fill in surveys. If you're like me, sometimes you just go to Twitter and shout it out publicly and hope that the company is monitoring it. The ways in which your customers can provide feedback has never been more complex. Customers are communicating with businesses. They're providing unparalleled insights to inform brands, organizations, the companies that they deal with, with all kinds of information. Now, the question is, are you as someone working in that business truly listening? Sometimes you actually think you are, but are you really? Do you really know how to listen to all of those different channels of feedback?Shannon Katschilo is the GM and Vice-President of Medallia in Canada. She has a long career focused on all kinds of different verticals and industries where she has spent her time helping organizations understand what their customers are telling them. Shannon provides us with a great list of five things that leaders and businesses need to do to really understand their customers.Listen before you leadLeverage your employee insightsPulse check your egoPlace power in the positiveAsk the right questionsListen in as Shannon and I discuss what these mean and how you can apply them in your business so that you don't miss out on what your customers are trying to tell you.
24 minutes | Mar 14, 2021
EP24 - How to stay Relevant on Marketing, Technology and Other Stuff with Jed Schneiderman
Jed Schneiderman is a proven entrepreneur, and executive in the marketing, media and technology space. When I think of Jed, I think of someone who is known for his thought leadership on topics ranging from marketing and technology, to being an entrepreneur and building successful businesses in the mobile, streaming, broadcast and internet technology spaces, and in "connecting the dots" having been at the forefront of major consumer tech trends and events, and by leveraging strong marketing experience across multiple global brands.Jed was the Co-Founder and President of Tapped Mobile, a leading North American mobile media company which was acquired by EQ Works in 2018 and before that, Jed was the On-Line Business Group Lead at Microsoft Canada where he was responsible for driving the business and marketing strategies for the Windows Live, Search and the Mobile Services businesses. This is where I met him - as the lead on his agency doing a bunch of cool and innovative digital marketing campaigns...So - the reason I asked Jed to join me today is that I find he is the most tagged LinkedIn profile I know of when people want someone's opinion on a variety of topics...and so my big theme of the day is, how is anyone expected to stay on top of all the fast moving and developing information or marketing, technology, business and digital transformation...People always ask me, how do I seem to stay abreast of the latest and greatest...FOLLOW JED ONLINE! Simple right....Here are a few highlights of Jed's wisdom from our discussion and below, a list of the sources Jed referenced as his go to destinations for staying on top of our ever changing digital and marketing environments: "We live in a world where there is so much content that at some point curation becomes one of the most important things""Machine learning is good for pattern recognition, but I don't think it's good for insight""Maintain curiosity" "Don't underestimate the power of asking great questions"GeneralThe Message https://the-message.ca/The Peak https://www.readthepeak.com/Media in Canada https://mediaincanada.com/MarketingMark Evans - https://www.marketingspark.co/Tech https://techcrunch.com/Ad Techhttps://www.adexchanger.com/Data / Chartshttp://www.emarketer.com/ https://www.visualcapitalist.com/https://www.chartr.co/Funhttps://patentdrop.substack.com/ - shows new patent filingsPodcasts How I built this - https://www.npr.org/podcasts/510313/how-i-built-thisReid Hoffman Masters of Scale - https://mastersofscale.com/Work Life with Adam Grant - Org Culture - https://www.adamgrant.net/podcast/Fine Tune with Corby Fine - https://www.corbyfine.com/NewslettersTim Dolan Kickframe - https://www.kickframe.com/blog/Ben Evan - https://www.ben-evans.com/ Tomasz Tunguz - SaaS focused - https://tomtunguz.com/Daniel Eckler - Sapcecadet - Innovation and
32 minutes | Feb 15, 2021
EP23 - The Future of Agencies is in Driving Total Customer Experience
Jeff Greenspoon thinks that the future of agencies is really in driving total customer experience. He says that this can be accomplished by bringing together the right people at the right time to solve the right problems, while being focused on the need for speed, agility and simplification. He is passionate about being client and idea first, and an agency second. This thought leadership has given Jeff a unique role in the Canadian agency landscape. Listen in as Jeff and I discuss the role of agencies in today's ever changing landscape, and how dentsu is adjusting to meet the needs of it's clients and the market as a whole.Jeff is currently the President of the dentsu Solutions Group in the Americas and the CEO of dentsu Canada. Previous to joining dentsu, via a merge with Isobar, Jeff was co-founder and CEO of SPOKE, a leading digital creative firm based in Canada. He has managed international campaigns for clients including Nestle Nespresso, Entertainment One, General Motors, Coca-Cola, Hilton Hotels, Disney, and LEGO. He was awarded PROFIT Magazine’s Young Entrepreneur Award and has been nominated as Canadian Entrepreneur of the Year by Ernst & Young. He is often called upon as a lecturer by the likes of Google, UofT, Ivey and several international business forums for his perspective on insight-led agency engagements and topics including Marketing, Advertising, Entrepreneurship and the Management of Professional Service Firms.
26 minutes | Jan 17, 2021
EP22 - Solving Some of the Hardest Problems That Don't Really Exist Today
They say that lightning doesn't strike twice, but this time I think they might just have that wrong. Andrew Chau is a co-founder of SkipTheDishes, the largest food delivery network in Canada which he helped expand to over 110 markets and millions of customers, with over 2,500 employees headquartered in Winnipeg, Manitoba. Acquired by Just-Eat in 2016 for $200M and merged with Takeaway (2019) and Grubhub (2020), his startup helped to create one of the largest food delivery companies in the world.Now, Andrew is on to his next venture, along with a strong team out of Calgary, Alberta, they are building Neo Financial from the ground up to give Canadians the most rewarding spending and saving experience - the way it should be. Focused on client experience and solving for the technology challenges other banks have, Neo Financial is being built to solve for Canadian's most challenging issues in banking, with great features, high interest rates and amazing experiences.Listen in as Andrew talks about his experiences as a successful entrepreneur, tackling the needs of consumers with global leading technology solutions. He discusses what it takes to be successful, and why he is doing it all over again. Maybe lightning will strike twice for this incredible entrepreneur!
37 minutes | Dec 10, 2020
EP21 - Entrepreneurs Should Take the Offer, Then do it All Over Again
Ghassan Halazon’s entrepreneurial journey started at the age of 25. Over the past decade, companies founded or acquired by Ghassan and his partners have saved Canadians close to $1 billion, hired 350 employees, and raised capital from over 150 global investors. Earlier in his career, Ghassan had the opportunity to sell one of his first ventures to a large Telecommunications firm, but he chose not to. As we chat in this episode, Ghassan offers this to my listeners; "I think we should have back then, because I think every founder, when you're young and you start your first venture, if you happen to be sexy, even if it's for 30 minutes and someone gives you an outrageous offer for what you were, you should take it."Ghassan Halazon is a serial e-commerce entrepreneur with a decade of scaling some of thecountry’s most coveted digital brands. For his success, he was recently recognized as one of Canada’s Top 40 under 40 honourees for 2020, presented by BNN Bloomberg and National Post.Ghassan is the Founder and CEO of Emerge Commerce Inc., an acquirer and operator of nichee-commerce assets with 2 million members across North America. EMERGE has also been recognized as a winner on the Startup 50, and Canada’s Top Growing Companies by the Globe and Mail. As Ghassan says, they ACQUIRE, INTEGRATE and ACCELERATE e-commerce brands from coast to coast.
22 minutes | Nov 24, 2020
EP20 - The Big Push, Taking Women-led Companies From Seed to Series A and Beyond
At The Big Push, Sharon Zohar and team challenge the traditional accelerator model by tapping into a collective of business and technology executives ready to provide hands-on services and support to create actionable and measurable growth plans to help lift women-led companies to new heights.Sharon herself is a serial entrepreneur and investor with more than twenty years experience founding, investing, advising, and operating technology, internet, and digital media companies. She is driven by her passion to identify new innovative technologies and business models that have the potential to disrupt traditional markets and are designed to improve the human condition.As founder and CEO of the Big Push, Sharon has developed a unique “Service for Equity” business model dedicated to accelerating the growth of women-led start-ups and preparing them for Series A financing. She leads a diverse group of professionals with years of experience in the areas of finance, design, law, technology, research, sales, and marketing dedicated to supplementing women founders’ own expertise during the critical startup phase.Sharon and I talk about the challenges facing entrepreneurs, specifically women. Sharon shares examples of pitches gone wrong, businesses who don't even know how to progress to the next level, and how her team was able to support numerous entrepreneurs to get through their biggest challenges and move forward to success.
36 minutes | Oct 25, 2020
EP19 - Turning a Pick-Up Culture Into a Delivery Culture
SkipTheDishes is growing, and FAST! In the third quarter of this year the number of orders rose by 98% to 23.5 million when compared to the same period in 2019. Canadians have long had a legacy of picking up food but pushed by the Covid restrictions and cooling weather, things are changing. SkipTheDishes was founded in 2012 in Saskatoon, Saskatchewan and eventually moved to Winnipeg, Manitoba to set up the tech company’s head office. During their first few years of existence, the company was bootstrapped and raised a small round of seed capital from angel investors. They then raised additional capital from private investors, as well as four prominent venture capital firms - Golden Venture Partners (Toronto, Ontario), Founder Collective (New York, New York), Felicis Ventures (Menlo Park, California), and FJ Labs (Cambridge, Massachusetts).In December 2016, they were acquired by Just Eat for $200M becoming one of Canada's best technology startup success stories. SkipTheDishes remained a subsidiary and separate brand from Just Eat, with its Canadian headquarters remaining in Winnipeg. Soon after, in 2018 the company brought on Kevin Edwards as their CMO. Within that same year, Kevin was promoted to CEO, a role he still holds today.In this episode, Kevin and I discuss a number of topics including the natural shift of consumer behaviour to include more self-serve and digital experiences. We also talk about growing a company in a smaller market (Winnipeg) and how culture and trust in your team can go a long way to help your success. Did you know that SkipTheDishes has 2,500 employees in a city of 750,000? Neither did I. Listen in as Kevin and I discuss these and many other interesting topics that are sure to make you want to open the app and order some food.
26 minutes | Sep 13, 2020
EP18 - Success Means Being Right Most of the Time With Only 40% of the Information
While considered a success in her career, Alyssa Atkins had ended a long term relationship and witnessed some of the people, women in particular, in her life going through challenges with regards to getting pregnant and having kids. What she was witnessing triggered her thoughts and desire to one day have kids, all while not "in the perfect situation" with the right partner, the right job, the right house... She decided to at least start her own process with a fertility test.And that's where it all fell apart.Delays. Waiting. Complex information and results. It's a gong show of a process for women and couples trying to navigate it all. So, like many good entrepreneurs do, Alyssa set out to solve her own problem, but not just for herself... Also for women and couples en mass, and with that Lilia was born (no pun intended... well, maybe).As I speak to Alyssa about her foray into entrepreneurship, she shares so many incredible and valuable tips that anyone can apply to their work, whether as an entrepreneur or someone working in a small, medium or large organization, at any level. One area of discussion focused on the fact that entrepreneurs are constantly making decisions with about 40% of the information available. Of course we all wish we had 100%, but often, if we were to wait we would miss opportunities. And so the job of Alyssa and anyone in business is to make good decisions with imperfect information. You just have to try to be right most of the time. A few other basic tips include;"Just give people what they want""Listen to your users, no really, REALLY listen to them""Don't assume you know who your investors or your customers will be""Avoid your inner saboteur"Alyssa is also full of really simple and tactical tips like committing to non-zero days. You don't have to accomplish everything in a day, so focus on a couple of things and just move the needle forward. Maybe one day it is just sending an important email, as long as it can be considered progress, consider it a success. One other tip is the rule of three things. Just put down three things on a "Post-it" note each day, just make sure they are the highest value things you can achieve. If you complete those things they should move your business forward. Sounds simple.When you are done this episode, then listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.
31 minutes | Aug 9, 2020
EP17 - Plumbing in the Cloud
It doesn’t matter whether the drain in your kitchen sink gets clogged, the toilet backs up, or the shower stops working: any plumbing problem brings with it a state of high urgency. For most people, the first course of action is to quickly look up the contact details of their local plumber, assuming of course they can navigate the complexity of choices and options shown with every Google search. Then the question is, can you get a service provider to come and resolve your issue quickly? As the leading North American plumbing and water cleanup service, Roto-Rooter has been a household name for many of us for decades. However, over the years it became increasingly important for Roto-Rooter to modernize their website and digital platforms so that they could continue to provide the best customer experience, both online and offline.The company’s platform had to understand the location of the customer in relation to the nearest service technician. It has to load quickly and make it easy for customers to find what they’re looking for, otherwise they will search elsewhere.Roto-Rooter engaged with Microsoft and Architech, a Toronto based company who are experts in software development and digital transformation to take on the project. What they built was a new cloud-based solution that not only improved the customer experience, but also boosted the site's overall SEO, cut page load speeds, and allowed Roto-Rooter to scale reliably into the future. In fact, this solution was recognized by Microsoft on the global stage, winning the Global Partner of the Year Award for open-source solutions on Azure in 2020. Listen in as Sally Bayer, Vice-President of Marketing for Roto-Rooter, David Suydam, CEO & Founder of Architech, and Stephen Tanaka, GM Microsoft Partners, Microsoft Canada, discuss the state of digital transformation and the project that helped Roto-Rooter become even more capable of maintaining their market position as a leader in their industry.When you are done this episode, then listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.
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