CROSSOVER: Why Most Independent Films Never Make Money
Alex Ferrari has been thinking about doing this podcast for a long time. In the tradition of Why Filmmakers are Always So Damn Broke & What They Can Do to Change It this episode is going to be a cold bucket of water over your head if you are not ready for it. In the insane world we are all living in today, filmmakers need to break out of the mindset that we are living in the golden age of indie cinema.The rules have changed dramatically since the 90s and even more so in the last 8 months of the COVID pandemic. The rules aren't the only thing that has changed but the game has as well. The film distribution infrastructure is broken and has been broken for many decades. It is not set up to help filmmakers make money. It is purely designed to put more money into the pockets of film distributors.I have written extensively about this in my book Rise of the Filmtrepreneur: How to Turn Your Indie Film into a Moneymaking Business. I want to put together one of my hard truths episodes to help filmmakers better understand the indie film marketplace and how to best position themselves to actually make money.There is so much talk about new cameras, lenses, rigs, post-production software, and other more interesting aspects of the filmmaking process but when it comes to selling and making money with movies filmmakers rely on old information that is no longer relevant in the current marketplace. I hope this episode empowers you to not only make more movies but to also make money while doing it.Strap yourself in because for some of you it will be a rough episode to listen to. Be well, stay safe, and keep that hustle going.