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In Episode Five of Feed Fight, we speak with Jodie Jackson, a campaigning optimist and author of You Are What You Read: Why changing your media diet can change the world'. Starting her journey with constructive media 10 years ago, Jodie has dedicated the last 10 years to analysing the media negativity bias. Jodie guides us through helpful and inspirational advice on separating information from fact, tuning out of the news, becoming conscious consumers and changing industry. More info on Jodie and her book, via her Twitter: @JacksonJodie21 and you-are-what-you-read.com Notes from our content this week: Daisy: This Much I Know.News UK Womenswear Designers: I d  Humphries and Begg Jodie: 6-Minute Diary Jenna: Digital Minimalism Podcast: The Shrink Nextdoor  Jodie's 'You are What you Read' Starter Pack   Recording Location: The Shop at Bluebird, Covent Garden 

Feed Fight Episode 4: New New Media w. Positive News & 99 Percent Lifestyle   In this episode, Yolk's Daisy and Jenna speak to Seán Dagan Wood, Publisher of Positive News and Conor Rees, Editor and Founder of 99 Percent Lifestyle Magazine.  This is a must listen for anyone who creates content, from freelance journalists to content marketers and everyone who craves a refreshing approach. Seán and Conor are leading from the front when it comes to commissioning & writing brilliant content that intrigues and informs. A refreshing take on how we can take back the media narrative and make it a more constructive and creative place for all.  Notes from our content from this week: Daisy: Listening: Still Feel by Half Alive Reading: The Mars Room  Seán: Reading: The latest issue of Positive News Watching: The Green Book Conor: Reading: Dense Discovery (Newsletter), It's Nice That (Newsletter) and Chicken Shed Chronicles (Do Lectures Newsletter) and 99 Percent Lifestyle (Newsletter) Jenna: Reading: The Lonely City by Olivia Laing  Watching: The Woman who went to Fight ISIS       Recording Location: The Shop of the Bluebird, London 

In this episode, we speak to Rachael Adams Co-Founder of Manchester-based Object Style, and Oonagh Simms, Creator of The Marshmallowist - The UK's first gourmet marshmallow brand. We talk about taking on the algorithm, pressing pause on the grid, performative rest and cultivating a brand IRL and online.  Notes from our content from this week: Daisy: Watching: Better Things  Listening: Forest 404 Jenna: Watching: Chernobyl  Reading: Prisoners of Geography by Tim Marshall  Boycotting: Love Island    Rachel: Watching: The Virtues Reading: The Hate U Give by Angie Thomas  Listening: Table Manners and Happy Place podcasts    Oonagh: Reading and listening: Oh My God, What a Complete Aisling by Emer McLysaght Listening: The Food Chain on BBC World Service      Recording Location: Whitworth Locke, Manchester 

In this episode we speak to Zabby Allen, Founder of the Procrastination Paper and Editor of the Happy Newspaper, and Dave Buonaguidi, Ad maverick (Founder of 4Creative, St. Luke's and Karmarama), author and artist.  We talk about the current creativity void, non-office working and a shared love of Dalston Print Club.  Notes from our content from this week: Daisy:  Watching: Turn up Charlie Listening: Flying Stars of NY Reading: We Need to Talk About Kevin Zabby: Watching: Naked and Afraid + Mums Make Porn  Reading: keep Going by Austin Kleon     

In this episode we speak to Sharif Labo at @lagentlondon and Jessica Kruger @luxtralondon about the ethics of marketing, to influence or not to influence and outdoor rock climbing.  Notes from our content from the week:   Daisy:  Watching: Umbrella Academy - Netflix Listening: Dear Joan and Jericha podcast Reading: My Shitty Twenties by Emily Morris    Jessica: Reading: Do Open - David Hieatt  Listening: 99% Invisible podcast   Sharif: Watching: Race Across The World - BBC