Created with Sketch.
Fast Marketing Minute
2 minutes | 5 days ago
5 Ways to Build a Virtual Marketing Team
Need to build a virtual marketing team? Here are some insights to help you get there. Putting together a rock star marketing team can feel like an uphill battle when you’re sifting through resumes and meeting candidates in person. But when you can’t meet face-to-face, the decision-making process can be stressful. Basically, you need a roadmap to build a virtual marketing team. 5 Ways to Build a Virtual Marketing Team 1. Position Yourself with New Graduates to Attract Talent. Does your business offer a specific skill that you can use to teach and develop talent? Check out getting involved in classes where you might find potential employees and future leaders. 2. Use Your Employee Networks. Has your team worked for another company in your industry? They may know other skilled workers. Don’t be afraid to ask if they have recommendations in their own networks for someone to hire that might be a good fit. 3. Keep a Record of Previous Applicants. If you’ve received 200 or more responses to your last job posting, remember you’ve screened or interviewed multiple candidates with potential. Remind them to keep an eye on future postings, even if you didn’t hire them. And always hang on to their resumes. The hiring environment can change quickly and you might want to go back for a second look. 4. It’s all about building relationships. Skills on paper can only show so much. It’s about as good as you’re going to get right now when almost everything is online. Do they fit in your company culture? Will they make a great addition to your team? Make sure to schedule interviews at least a few times and assign a sample project to see their level of expertise and what it’s like to work together. I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon! The post 5 Ways to Build a Virtual Marketing Team appeared first on Fast Marketing Minute.
2 minutes | 12 days ago
4 Guest Blogging Tips to Market Your Brand
One of the best ways to get free publicity is to be a guest blogger. Here are some tips to pitch the right way. 4 Guest Blogging Tips to Market Your Brand 1. What’s your goal? OK be real. Why do you want to create content for other sites? Are you looking to be recognized as a go-to resource, drive traffic to your site, gain backlinks or align your company with a reputable site. Be clear on the reasons before you think about pitching — and do your homework well in advance so you’re prepared. 2. How do you find relevant blogs? Don’t waste time researching sites that don’t give you what you need. Be sure they cover topics relevant to your brand and industry. You can ask other industry experts, clients, colleagues, or do your own research using keywords. Try sites like Buzzsumo, SemRush and Moz that have a high domain authority. 3. Does the site accept guest articles? Get on the website and take a look around for guest blogging guidelines. If you can’t find them, another way to find them is by reading article bylines. Contact the editor or look on LinkedIn if you come up empty handed. 4. Is your pitch on point? Do you have a new perspective on a topic that’s relevant to their readers? Write a compelling subject line, get to the point in no more than three paragraphs, and bonus points for writing a meta description (156 characters or less) to show SEO relevancy. And just a side point, never ever use exclamation marks in your pitch. I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com and let’s connect. Talk soon! The post 4 Guest Blogging Tips to Market Your Brand appeared first on Fast Marketing Minute.
2 minutes | 19 days ago
5 Marketing Tips to Build a Stand-Out Brand
Building a brand can take your life from behind the scenes to in the spotlight. Listen to some key branding tips coming right up. 5 Marketing Tips to Build a Stand-Out Brand 1. Build your online platform with a goal. What’s the purpose of your content? Make sure your message is authentic so you can build your brand from the bottom up with a solid foundation. That helps you stand apart from your competitors on social media and your own digital footprint. 2. Be consistent. If you have a logo or tagline, use them everywhere that’s appropriate in your branding. If there’s a question, refer to your style guide. Content should be aligned with your brand — and nothing too risky unless that’s what your brand is all about. 3. Don’t let the haters get you down. You can’t please everyone. I said it. Instead, direct your focus on who you want to attract as an audience and connect with them in a real way. Think about doing business with your ideal client and attracting them with your content and vibe. After all, a personal and business brand is a vibe and people will judge you on it. Good or bad. Make it awesome! 4. Engage to create brand loyalty. Have fans or customers who love your brand? Reach out and thank them! Encourage your readers or viewers to share the love online. Positive engagement, as simple as being warm and genuine on Google My Business, creates the possibility of creating a personal relationship. 5. Keep your eyes open. Are there brands that complement your own? Think about contacting them for co-marketing to enhance your brand identity and reputation. Do you follow a competitor? Keep an eye out for what makes them stand out. This can inspire you to do something different or take you to the next level of what you’re offering to stay current. I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com and let’s connect. Talk soon! The post 5 Marketing Tips to Build a Stand-Out Brand appeared first on Fast Marketing Minute.
2 minutes | a month ago
Is Pop-Up Marketing Right for Your Brand?
Is pop-up marketing right for your brand? Before you make that decision, listen to a few tips. Is Pop-Up Marketing Right for Your Brand? Who would have thought that the term “pop-up” would be something fun and exciting and a welcome change from an ad that you don’t want to see. A pop-up experience is basically a limited opportunity for consumers to experience your brand. It’s like a now or never event that creates FOMO. It might not happen again or you might not have the same access so act now or miss out! Have an online business and looking to have a live experience? Or maybe you have a storefront and want to test your online presence? A pop-up can be a great way to find out how your customers will react and engage with your brand. 3 Pop-up Marketing Must-Haves 1. Where will your pop-up be located? While there are restrictions with the pandemic, a live pop-up event is still possible. You just have to work out the social distancing rules with the venue you’ve chosen. 2. Think about your end goal. Do you want create positive engagement with your customers beyond how they usually shop with you? Are you looking to create a buzz with a sense of urgency? Do you want to test something new online? Timing can boost the success of your event, especially if it’s around a high-traffic holiday. 3. Tie it all together with social media. Whether you’re doing a live event or one that’s virtual, tie everything that happens with the pop-up back to your company’s website and create a social media plan that supports it. Keep it simple, straightforward and be creative. Take a ton of photos and videos too I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com. Talk soon! The post Is Pop-Up Marketing Right for Your Brand? appeared first on Fast Marketing Minute.
2 minutes | a month ago
3 Reasons Why You Need Digital PR
Think that marketing is all you need to grow your business? What about adding digital PR to your marketing mix? Here’s what it can do for you. Marketing Tip: 3 Reasons Why You Need Digital PR With all the focus on marketing, sometimes it’s easy to forget about getting PR and free PR is my specialty. How can digital PR help you? 1. Earned media is believable. It’s what other people say about you. It’s not about you tooting your own horn. It’s about third-party mention. You can’t buy that in ads — or least, you shouldn’t. The best kind of PR comes from someone else writing or talking about you. Build a strong brand, be authentic, and stick to your story. 2. Digital PR builds brand authority. When you’re sharing thought leadership, and doing it consistently, you’re building an expert platform that your prospects, clients, and other industry leaders notice. And, the competition notices too. Share your content, opinions, events and published articles or podcasts strategically on social media for to maximize digital PR and influence your audience. 3. Social PR impacts organic search results. Every time you’re mentioned in the press, you’re improving online visibility, organic search ranking, and back links. Use them wisely to promote your business and build credibility. The media pays attention to search results and when your name keeps popping up, that’s a thumbs up for a reporter. Think big about your outreach strategies. Don’t just send press releases. Take a shot at newsjacking, create a list of podcasts to pitch, upload content to Google My Business, and post on your own media channels, consistently. I’m Robin Samora with the Fast Marketing Minute. My passion is no-cost and low-cost marketing. Check out my website at RobinSamora.com and let me help you grow your business. Talk soon! The post 3 Reasons Why You Need Digital PR appeared first on Fast Marketing Minute.
2 minutes | a month ago
3 Tips to Beef Up Your Email Marketing
Did you know that 80% of people read emails on their phones? Want to catch more of their attention and build your business? Here are three tips. 3 Tips to Beef Up Your Email Marketing 1. Avoid long messages. Long and wordy sentences are tiring and no one wants to read them. How about adding an infographic to grab the audience’s attention instead? You can find designers who specialize in creating infographics on sites like Fiverr. 2. Switch up your delivery. Try including a video in your next email. It doesn’t have to be professionally shot or edited. Keep it simple and keep it real. You can create short-form videos, under two-minutes, with your iPhone or mobile device. 3. Don’t be afraid to ask for ideas. Reach out to your audience or colleagues and ask what they’d like to see. You don’t need to limit yourself to surveys. A virtual Q&A can help get the creative juices flowing even if it takes a little more of your time. Remember that when you’re planning your calendar for the month, don’t overdo it. Too many emails or the wrong types of emails set you up for a ton of unsubscribes. Put yourself in your customer’s shoes. Is it informative, engaging, short and sweet, or another blah blah marketing push? Not sure, ask your trusted circle. I’m Robin Samora with the Fast Marketing Minute. My passion is no-cost and low-cost marketing. Check out my website at RobinSamora.com and let me help you grow your business. Talk soon! The post 3 Tips to Beef Up Your Email Marketing appeared first on Fast Marketing Minute.
2 minutes | 2 months ago
Why Video Captions Make Marketing Sense
Remember when the most important decision on Instagram was which filter to use? Now it’s all about videos to get more viewers. Want a tip to help you get there? Listen in. Instagram has come a long way. You can go live and sell products — and videos are getting two times more engagement than Instagram photos. Add captions and you can get even more viewers. Why Video Captions Make Marketing Sense 1. Captions provide content without sound. If you’re scrolling through social media at work or in a public area, and don’t have earbuds or headphones, you might not use sound. What’s interesting is that about 85% of Facebook users look at videos with the sound off. 2. Captions benefit viewers who use English as a second language. Anyone who’s watching can read your captions and understand what your video is all about. That makes them more inclined to stay till the end. You’re keeping their attention. 3. Captions work for the hearing impaired. People with a hearing disability can read your message. There’s no confusion about what you’re trying to say or your call to action. Viewers can understand exactly what’s going on. If you’re not sure how to add captions, there are free and paid apps you can use to add them to your videos. Apple Clips, for example, lets you shoot a video and will turn your words into text automatically. On Instagram, there’s a “Write a Caption” option before you post your video. And, if you want to upload an existing video with captions, Rev.com offers a paid service that will add captions and let you preview them before posting to social media. I’m Robin Samora with the Fast Marketing Minute. My passion is no-cost and low-cost marketing. Check out my website at RobinSamora.com and let me help you grow your business. Talk soon! The post Why Video Captions Make Marketing Sense appeared first on Fast Marketing Minute.
2 minutes | 2 months ago
Before a PR Push, Do This
The next time you’re doing a PR push you might want to consider this. Ready for a PR push? You may first want to make sure your company’s social media house is in order. The focus on digital marketing has grown leaps and bounds with consumers on their devices more than ever. What can you do to support your next public relations effort? Before a PR Push, Do This 1. Make sure your website is up-to-date. You might not think this is super important, but your website is probably listed on every social media platform you’re on. Be sure the info reflects the messages you’re sending out via social and that they align with your purpose. Triple check for any mistakes, too. 2. Are you using Twitter? Love it or hate it. Twitter can be a valuable social tool when it comes to working with the media. Ok a few tips. Don’t be insincere. Engage often. And don’t be robotic. You’re a human not a bot! You can also create an organic presence in newsfeeds with Instagram, Facebook and LinkedIn. Reporters will be checking you out. 3. Company leaders should be on social media. Creating trust with your audience, consumers and media, is important and that starts at the top. You don’t need to use every platform. Pick one or two that works your brand and work it! Don’t just join to join. Social media can be a tool to support your other PR and marketing efforts, as well. And, you can reach a wider audience beyond your immediate target audience. Just remember to be active in a genuine way. I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com and see if we’re a fit. Talk soon! The post Before a PR Push, Do This appeared first on Fast Marketing Minute.
2 minutes | 3 months ago
5 Social Media Marketing Tools You May Not Know
Looking for some social media tools and resources? Here are some that I recommend to my clients. You can go crazy with all the social media apps and tools that are out there, but there are some that are better than others. Here are five that I’ve recommended to clients; some are free, others offer a premium version. 5 Social Media Marketing Tools You May Not Know 1. Buzzsumo. Here’s an amazing tool that I love! It’s called Buzzsumo and it allows you to see what’s trending, to research influencers and popular topics. Pop around their site to look at what information is available and how it can help you in your content marketing. 2. Question DB. Need better blog ideas? Introducing Question DB. It’s not your typical keyword tool which means it’s valuable for writers and marketers looking to grow a blog. Choose the right words, and you’ll be rewarded with a large list of questions. 3. Loom. Loom is a video recording tool that helps you get your message across through instantly shareable videos. Want to add attention getting video to your sales and prospecting process? Loom may be just the thing. 4. Mixit. With video as the most watched media, it’s time to up your game, if you haven’t already. With Mixkit, you can find awesome stock video clips, stock music, sound effects and video templates — all for free! Take 10 minutes and see what Mixkit offers. 5. Similar Web. Want the skinny on your competitors? That’s where SimilarWeb comes in. It’s a website analytics and competitive traffic intelligence platform. You can scope out digital media intelligence, sales intelligence, research intelligence — even investor intelligence. Competitive insight is key to gaining market share. I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Book a call to see if we’re the right fit! RobinSamora.com/letstalk. Talk soon! The post 5 Social Media Marketing Tools You May Not Know appeared first on Fast Marketing Minute.
0 minutes | 5 months ago
5 Marketing Features of LinkedIn’s Stories
What’s LinkedIn up to lately? LinkedIn stories. Let’s take a look at what they’re all about. LinkedIn Stories has just been launched globally and it allows the LinkedIn community and brands with a company page to publish photos, images, and videos on the mobile app, much like Instagram stories. So, what does it look like? 5 Features of LinkedIn Stories 1) LinkedIn members and brands on company pages will be able to share a story, similar to Instagram, and the stories will be ephemeral. That means they’ll be available for 24 hours, then they’ll disappear. 2) You can post a photo image or video – but only 20 seconds long. You’ll also be able to upload them from the gallery and be able to add customized stickers and text. 3) To make things more fun on LinkedIn and lighten up the platform, there’ll also be a Question of the Day. So in between prospecting and polling and posting, and looking at what your competition is up to, you can answer the question, creatively. 4) Another feature is that you’ll be able to send messages to your contacts and followers, and track which users saw your story. 5) You can delete your own stories, download them to save – and heaven forbid, report a story that’s inappropriate. Bottom line, companies and brands will be able to create and post content, engage with prospects, employees, and vendors and also have a chance to share what’s going on behind-the-scene. I’m Robin Samora with the Fast Marketing Minute. Want to grow your business and get more visibility? Visit my website at RobinSamora.com and learn more. Talk soon! The post 5 Marketing Features of LinkedIn’s Stories appeared first on Fast Marketing Minute.
2 minutes | 8 months ago
3 Reasons You Need a Marketing Plan
Want to grow your business? Then you need a marketing plan. 3 Reasons You Need a Marketing Plan 1. A marketing plan is a comprehensive report. It analyzes your brand or business’ situation, and identifies your target audience, challenges, opportunities, and competition. It contains key industry information, data, and marketing insights that differentiate your brand, and give you a competitive edge online and offline. 2. A well-written marketing plan supports the direction of your company. It has two parts a marketing overview and an action plan. The action plan outlines every step you or your team need to take on a daily, weekly, monthly, quarterly, annual, and one-time only basis. It’s a road map for you to follow, that’s clear and actionable. 3. Every marketing plan should be unique. It’s customized for your brand’s individual situation. Your challenges, and goals. You have an important role to play because you start the process by providing information. Our team, then for example, would gather extensive marketing research based on what you have to say. The end result is that you have a marketing plan that addresses your specific challenges, current data, focused on lead generation, and PR savvy. And that it works for your brand and personality. I’m Robin Samora with the Fast Marketing Minute. Check out my website at RobinSamora.com and my FAQ section to find out more. Talk soon! The post 3 Reasons You Need a Marketing Plan appeared first on Fast Marketing Minute.
2 minutes | 8 months ago
6 Marketing Sites to Buy Instagram Followers
Yearning to buy or get followers to build your Instagram list? Here are some popular ones. 6 Marketing Sites to Grow Your Instagram Following 1. Stormlikes. Stormlikes allows you to buy followers in bundles of 100 to 1,000. If you buy a few hundred followers from time to time, you’ll increase your rate of growth. In small increments, it looks organic. 2. Kicksta. Kicksta is super easy. Just describe your ideal follower and Kicksta will find and engage with users who match your specifications. No spam, no fake followers, no bots. Just pure organic growth. Worth a try? 3. Hashtagsforlikes. Hashtagsforlikes identifies trending hashtags based on a search of your choice and recommends hashtags. It also provides analytics and data. Using trending hashtags can also spark fast and organic growth. 4. Mr. Insta. Similar to Stormlikes where you can buy Instagram followers immediately, Mr. Insta also offers free followers and likes new users as a way of test-driving the service. You can also sign up for a monthly paid subscription service and get new followers each day. 5. Trollishly. Trollishly provides five different packages for buying insta-followers. Need 100 followers? How about 10,000? Tollishly can provide them. They also offer packages for Facebook, Twitter, YouTube, TikTok, and more. 6. Social Fried. Social Fried offers a wide range of different packages. It operates more like a marketplace or e-store. Instead of having a handful of pre-determined packages, Social Fried allows you to browse and cherry pick exactly what you need. I’m Robin Samora with the Fast Marketing Minute. Visit my website at RobinSamora.com and while you’re there, check out my marketing services. Talk soon! The post 6 Marketing Sites to Buy Instagram Followers appeared first on Fast Marketing Minute.
2 minutes | a year ago
How to Get More Customer Reviews
Did you know that almost 75% of customers won’t take action until they read reviews. In fact, 15% of users don’t trust businesses without reviews, and only about 6% of consumers don’t trust customer reviews at all. And it’s no surprise that Google accounts for 57.5% of all reviews worldwide. Sharing positive feedback online isn’t only important to grow your business, it’s a critical part of promoting your social brand. Make it part of your marketing strategy. 4 Ways to Get More Customer Reviews Ask for reviews before you close the sale. Let your client know that you plan to provide them with the best service possible, then ask if they’d be willing to review you once you finish the work, or your transaction is complete. If they forget or they’re just too busy, remind them later, in a nice way, that they said they’d leave a review. They’re more likely to actually write a review if they promised they would if you’re in person. Any time you’re sending your customer a deliverable, do it with the best customer service possible, and then ask for a review. For example, you could say something like “We should have everything wrapped up next week. I hope you’ve been happy with the process, and I’d really appreciate it if you could leave me a review.” Then name the channel where you’d like it posted. Google My Business, Facebook, Houzz and so on. Set yourself up for success and create an automated review-asking process. Schedule one social media post per month and ask your following to review you. You can also send automated emails to your list asking for reviews. If you have a list of people who haven’t purchased from you yet, ask them to leave a review or your blog or other content that’s helped them somehow. The point is, you have to have a program in place and follow it. If someone left you a 5-star review ask them to PLEASE post it to other platforms to piggyback on their positive experience. You can also post it too, in a mindful way as part of your marketing and PR campaign. This is Robin Samora with the Fast Marketing Minute. Check out my 5-Star Google Reviews from satisfied clients. Then, let’s connect. I’m at Robin@RobinSamora.com. Talk tomorrow! The post How to Get More Customer Reviews appeared first on Fast Marketing Minute.
2 minutes | a year ago
5 iPhone Tips for Better Photos
A photo on social media seems to last forever! If you’re looking to take better pictures to use your in marketing, social media, and to post on your own media channels you aren’t alone. I bet some people are fussier about which photos to post on social than what restaurant to eat at! If a picture says a thousand words and they’ll help you get business by creating a stronger brand, then let’s talk about using your iPhone to do just that. Here are 5 iPhone Tips for Better Photos Blur the background on an old iPhone by getting close to your subject. Then tap on your screen on the subject for the camera to focus on that particular spot. It may take a few tries, but it will blur the background. If you’re shooting a moving subject, you can lock your focus point by holding down your finger. This can get you some great action shots. You probably already know that you can use the volume-up button to take a photo, which is usually easier than hitting the circle, especially when taking selfies. But it’s worth repeating, especially if you’re switching from an Android. If you just have unsteady hands, you can use the self-timer to get sharper photos. While it’s intended for group photos, you can use it for any photo. Just set the phone up, hit the button and stand back to get crisp photos. Invoke the rule of thirds by turning on the grid. It will make your photos look more professional. Looking for a photo you took a year ago? You don’t have to scroll back searching for it among the thousands of pictures in your phone. You can search for it in your gallery using keywords that describe the photo. Thanks Apple AI! I’m Robin Samora with the Fast Marketing Minute. Your brand has 3 parts. Your look, your voice, and your story. How’s your online brand working for you? Reach out for a complimentary 20-minute review. You can find me at RobinSamora.com. Talk tomorrow! The post 5 iPhone Tips for Better Photos appeared first on Fast Marketing Minute.
2 minutes | a year ago
5 Easy Ways Get More Leads on Instagram
Want more business on social media but don’t know exactly what to do? Try these 5 Easy Ways to Get More Leads on Instagram Create a link tree style page on your website that looks great on mobile. You only get one link on Instagram, so maximize by linking to a page you can customize with all your important information. If you have more than 10,000 followers, use the “swipe up” feature on your Instagram stories. It allows people to click through directly to your content. Take advantage of your free call to action. Add a CTA at the end of all your content, just like you would anywhere else. Define a goal and drive people to it. If you’re in ecommerce, make your posts shoppable. That’s right, you can add these links for free. Selling a shirt? People click on the shirt and it takes them to the page where they can buy it on your website. Why wouldn’t you do this for all your posts? If your business thrives on local, find a local nano-influencer to partner with. Offer them a free product or services in return for their influence helping you with your brand. A simple mention from them will drive big traffic to your Instagram. Feature your best-seller often. Repetition sells. It’s why remarketing works. Share user-generated content. For example, if someone posts about your product or leaves a raving review, post it on your page. People like to see that you’re listening to your audience. I’m Robin Samora with the Fast Marketing Minute. Are you looking for Social PR tips to build your brand? Download a copy of Social PR and Branding Guidelines. It’s at RobinSamora.com/SocialPR. Talk tomorrow! The post 5 Easy Ways Get More Leads on Instagram appeared first on Fast Marketing Minute.
2 minutes | a year ago
Networking Secrets to Get More Business
When you go to a networking event or meet someone new, how much time do you spend talking about yourself? Too much? And, be honest, if you’re on a networking mission, is your ultimate goal to make a sale? There are more books than you can imagine on Amazon about networking secrets to get more business. From my experience, the best way for people to remember you and get more business is by showing that you care, and being genuine about it. To ease into a conversation, get prospects to talk about themselves. Ask why they love their work or what their business goals are this year. Make it a point to pay attention and listen. Leave your agenda at the door. At the end of the conversation, make a calendar date then and there. Invite them to coffee or a virtual coffee on Zoom to get to know each other and how you might support each other’s business goals. Give them your card, then connect on LinkedIn, so you can stay in touch. In a few days, follow up. Sure, an email is fine, but also connect on social media. Start following them, then send a direct message. Tell your new contact how much you enjoyed their conversation and how you’d love to learn more about their work in case you ever run across someone who needs their services. Propose a time to meet in person, if that’s possible. Before you meet, do some light research, don’t stalk them. This will help you learn more about their life, business, interests, and challenges. Armed with this intel, when you do meet in person or virtually, you can have a better idea of who their perfect client is and make a few suggestions of businesses who could use their services. Be open to also give free advice, not a full-blown consultation. And no pitching allowed. Remember to make the conversation about them. If you’ve listened, paid attention, asked questions, offered advice and personal introductions, you’ve already proven your value. Use these networking secrets to get new business, then rinse and repeat. I’m Robin Samora with the Fast Marketing Minute. Want more info on networking? Download my guide, How to Work a Room Without Being There. It’s at RobinSamora.com/WorkaRoom. Talk tomorrow! The post Networking Secrets to Get More Business appeared first on Fast Marketing Minute.
2 minutes | a year ago
5 Quick Tips to Write Better YouTube Descriptions
Did you know that over one billion hours of video are viewed on YouTube a day? If you’re using video in your marketing strategy, it’s in your best interest to know how to write an effective YouTube description and take advantage of every opportunity to make your brand more searchable. Here are 5 Quick Tips to Write the Best YouTube Description and Rank Higher Use keywords. Focus on 1 or 2 and use them several times throughout your content. Actually explain what the video is about. Don’t use clickbait. Writing deceptive titles to get clicks will damage your SEO and the trust you’ve built with your following. Be conversational in your writing voice. Write like you’re talking to a friend about what your video is about. It’s all about building like, know, and trust. There are 5,000 characters in a YouTube description. Use as many as you can — but at least 1,000 characters. Front load all your important content and keywords as best as possible in the first paragraph. Don’t forget to add a call-to-action and hashtags for search purposes. You have their attention, so use it to your greatest advantage. Use this opportunity to spy on your competition. See what they’re writing in their descriptions and include their keywords. Then your video will rank near theirs and may pop up in the “suggested video” list for users. I’m Robin Samora with the Fast Marketing Minute. I write customized marketing and PR plans to take your business or brand to the next level. How can I help you? Let’s set up a Zoom call to find out. Reach me at Robin@RobinSamora.com Talk tomorrow! The post 5 Quick Tips to Write Better YouTube Descriptions appeared first on Fast Marketing Minute.
2 minutes | a year ago
Create Fandom Through Your Employees
Fandom is a subculture that’s brought together by a common interest, which is hopefully your brand. Think of brands people are obsessed with. But fandom goes a little deeper than that. People align themselves with the brand and its values, creating ultimate brand loyalty. Why is this important? You can build a business and create fandom through your employees. One of the best current examples of fandom is with the Aldi Nerd Community on Facebook. With more than 700,000 members, these people come together to talk about products, culture and different situations that happen at the Aldi discount grocery chain. Most people in the group love that the brand offers good prices with a “twice as nice guarantee.” Never mind that they don’t have everything you need and that you have to bag your own groceries; they live and die by Aldi. This is the type of fandom you want. But how do you get it? To start, create fandom with your employees. They need to love their job and the company they work for. So, create a workplace where people want to be. Have a culture that’s fun. Make each employee feel like their job is important, and they’re the best person to do it. Don’t treat them like they’re replaceable. What else can you do to create fandom? Be kind. Offer better than average benefits and other perks. Take an interest in their personal lives. Give them an opportunity for ongoing training and chances for advancement. Involve them in decision-making for the company — even letting employees contribute to small decisions makes them feel valued. Ultimately, your relationship with employees trickles down to their interactions with your customer. You don’t want your staff to come off as they’re just here to earn a paycheck and go home. Their passion and brand loyalty will become infectious, good or bad, with everyone they meet. Employees really are your best brand advocates. Empower them to be your top fans. I’m Robin Samora with the Fast Marketing Minute. Build a base of raving fans who love your business. Be authentic. Want ideas? Contact me at RobinSamora.com. Talk tomorrow! The post Create Fandom Through Your Employees appeared first on Fast Marketing Minute.
2 minutes | a year ago
How to Create an Instagram Pod
There are over a billion users on Instagram, which makes it difficult to stand out. And producing great content isn’t always enough to earn new followers. One newer tactic to get more engagement and grow your following faster is by joining or creating an Instagram pod. So how do you create an Instagram pod? An Instagram pod is a group of 10 to 15 people in a niche who agree to engage with each other’s content. If you’re part of an Instagram pod, you can create authentic likes and comments to boost your visibility. Usually Instagram pods are invite-only, so unless someone asks you to join one, you can’t just go out and find one. The solution is to create your own, but how? Here’s How to Create an Instagram Pod First, identify who you want in your pod. Research other professionals in your industry, people who share your target market and include a few influencers on your list. Choose 10 people to start. This leaves room for a little growth in case someone wants to invite one or two others to join. The next step is to message them asking if they’d like to join your group. Be clear explaining why you want to invite them. Now it’s time to create a group for your pod. Some people use DMs to communicate with their Pod. Others prefer using Telegram, WhatsApp, Skype or another messaging service. Decide what works for you and send an invite to the group along with a welcome message that explains how things work. When you post something new on Instagram, send a message to the group. Their job is to “like” your post and leave an authentic comment. Over time, you’ll get to know your group better and find other ways to support each other and share ideas for growth. I’m Robin Samora with the Fast Marketing Minute. Not sure about social? Download a copy of my report Social Branding and PR Guidelines. It’s at RobinSamora.com/SocialPR. Talk tomorrow! The post How to Create an Instagram Pod appeared first on Fast Marketing Minute.
2 minutes | a year ago
6 Key Elements for Every Website Homepage
If you don’t have a website, it’s hard for people to find you, which means you’re losing business. Don’t let that happen. Create a well designed website starting with the homepage. Here are 6 Key Elements for Every Website Homepage The first thing a visitor sees on your homepage is your branding, especially your logo. It tells them they’ve landed in the right place and it’s the starting point on their buyer’s journey. Make sure that your logo is linked to your homepage, so visitors can easily navigate back there from any page on your website. Create an easily navigatable menu. It doesn’t have to be complicated. Keep it simple. Limit the number of items in your menu, create a drop down menu if you need one, and label your menu clearly. Write a 2-3 sentence headline that tells people about your business, how you can help them and what problem you’re able to solve. Your headline should quickly explain your product or service so there’s no confusion. Every brand needs social proof, so feature some of your favorite reviews or ask clients to write a few thoughts to include on your website. If it’s appropriate, use an actual photo of the reviewer; it makes it more real. Include at least two calls to action. One should be at the top, above the fold. “Book Now,” and the second one should be towards the bottom of the page. Lastly, you need a footer with contact info and links to important pages on your website plus, social media. You can put your social icons at the top as well. I’m Robin Samora with the Fast Marketing Minute. You are your brand 24/7 so make sure it never sleeps. If yours is tired and cranky, reach out. I’m at RobinSamora.com. Talk tomorrow! The post 6 Key Elements for Every Website Homepage appeared first on Fast Marketing Minute.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021