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Farmer & Stetz

32 Episodes

20 minutes | Aug 16, 2019
Conspiracy theories, Waterless products and reducing packaging in the cosmetics industry
Sam and Katarina discuss the lecture at the science museum confronting the conspiracy theories surrounding the moon landings and the wider implications with fake news and the ramifications surrounding the marketing in the cosmetics industry. Is there such a thing as a waterless product and how can we reduce, reuse and recycle in the industry.
20 minutes | Aug 9, 2019
Science vs Marketing
Why is science and evidence seen as the enemy in the cosmetics industry?  Clean Beauty, No Nasties, Organic, Free From are destroying the industry from within.  The curious consumer is not informed, they are being manipulated and exploited by these new marketing terms.  What are we afraid of?  Why can't we communicate effectively? We love the cosmetics industry, it's a force for good but at the same time we, as an industry, are focussed on short term marketing gains, leading inevitably to real and prolonged damage.
29 minutes | May 24, 2019
Running a small cosmetic brand - Habits - Books - Apps - Working From home
We discuss our daily routines (such as they are) Favourite business books - Apps - Habits and dealing with being the main child carer whilst running a business from home.
22 minutes | May 17, 2019
The Male Beauty market
We discuss the male beauty market and it’s issues.
34 minutes | May 6, 2019
N&O Show, Safety, In-Cosmetics Show and Social Media
Katarina and Sam discuss the Natural, Organic and Clean movement and the safety issue it raises, In cosmetics show from Paris and Social media.
29 minutes | Apr 26, 2019
Marketing misinformation, PR & Waterless products
After another failed jingle attempt, Katarina and Sam discuss issues in cosmetic Marketing and misinformation, PR & Is there such a thing as a Waterless Cosmetic product?
32 minutes | Apr 2, 2019
The Brand creation Process
Katarina and Sam discuss some of the things you might want to consider if you are thinking of creating a cosmetics brand.
33 minutes | Mar 9, 2019
The Cosmetic Trade Press and useful websites
Katarina and Sam return to discuss the magazines and websites they read and use every week.
28 minutes | Mar 2, 2019
What's the difference between a Medicine and a Cosmetic. Implications of BREXIT
Sam and Katarina discuss their opinions on the difference between a pharmaceutical and a cosmetic, the confusion surrounding these in the UK and USA.  We also discuss the implications of operating a cosmetic brand with BREXIT on a few weeks away.
33 minutes | Feb 21, 2019
Beauty 'Buzz' Words
Katarina and Sam discuss the current favourite 'buzz' words such as Natural, Organic, Clean, Vegan, Vegetarian, Sustainable.  The danger of moving away from Scientific evidence in the formulation process. Sam kicks off over 'Clean' Beauty and Katarina brings some clarity to the discussion.
23 minutes | Feb 8, 2019
New Product Development, salt curve & decisions of a small brand.
Katarina and Sam talk about NPD, the complexities of managing the salt curve including when and if you should move onto the next product.
21 minutes | Feb 1, 2019
The trouble with instagram from a brand owners perspective.
Instagram is full of possibilities for a brand but it's a minefield of false hope, fake followers, dubious morals, unresolved ethics as well as being great fun.  Katarina and Sam discuss their experience with the social media platform. 
46 minutes | Jan 25, 2019
The inspirational Daniel Sandler joins us this week
Katarina and Sam chat to award winning make-up artist, Daniel Sandler.  Listen to his incredible journey and how Daniel created his eponymous, multi award winning product range. 
10 minutes | Jan 22, 2019
Circadian Rhythm in Skin care and L'Oréal sue Drunk Elephant
Sams been to a lecture by Dan Whitby of Lake Personal Care about the latest studies in Circadian Rhythm and its potential in Cosmetics.  Katarina shines some light on the legal case L'Oréal have brought against Drunk Elephant.
18 minutes | Dec 12, 2018
How many SKU's to launch with and sensitisation issues.
This is a bit late - recorded a few weeks ago.
17 minutes | Nov 27, 2018
Using popular Culture for Collaboration. Difference between a cosmetic and a medicine.
We discuss the use of social culture in advertising cosmetics. Plus, find out why the marketing word - 'Cosmeceutical' - doesn't mean anything in reality. The UK laws are very clear.
16 minutes | Nov 5, 2018
Cannabis in skincare. Logistics & investment.
Katarina and Sam discuss the growing trend of Cannabis in skincare, the issues with logistics and should you take investment.
44 minutes | Oct 24, 2018
Guest episode SCC'c President, Perry Romanowski
Katarina and Sam talk to Perry Romanowski - President of the USA's Society of Cosmetic Chemists
19 minutes | Oct 19, 2018
Packaging Innovations, Brexit and the Micro Story.
Sam reports back from the Packaging Innovation Show, we talk Brexit and Katarina talks about the Micro Story Marketing Strategy.
24 minutes | Sep 21, 2018
Eyebrows and AI - Who knew?
Cosmetic news to hit the press this week, Eyebrow dye regulation and AI in formulation. Will the human cosmetic formulator ever be replaced?
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