10 minutes | Dec 18th 2020

On The Record: Dealers Optimistic on Revenue Growth from Rural Lifestyle Customers

In this episode we discuss some of the preliminary results of the 2021 Rural Lifestyle Dealer Business Trends & Outlook survey, which shows dealers in this segment optimistic for the year ahead. In the Technology Corner, Jack Zemlicka discusses one dealer's predictiation that farmers will start to expect 24/7 service and problem solving from their dealers. Also in this episode, ag lending conditions recover in the third quarter, net cash farm income sees a boost, CEMA reports European dealer sentiment is improving and a look at the top 5 European speciality equipment manufacturers based on 2019 revenues.
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